Teaching English as a Second or Foreign Language


Marianne Celce-Murcia - 1979
    Now in its third edition, this best selling methodology resource gives both experienced and prospective teachers the theoretical background and practical applications they need to succeed.

100 Great Copywriting Ideas: From Leading Companies Around The World (100 Great Ideas)


Andy Maslen - 2011
    

Basic Patterns of Chinese Grammar: A Student's Guide to Correct Structures and Common Errors


Qin Xue Herzberg - 2010
    Topics include word order, time, nouns, verbs, adjectives, word choices with verbs and adverbs, and letter writing. The simple format has one goal: quick mastery and growing confidence.Qin Xue Herzberg, a graduate of Beijing Normal University, has taught Chinese for decades and has been an upper-level Chinese professor at Calvin College for ten years.Larry Herzberg did his PhD work in Chinese and founded the Chinese language programs at Albion College and Calvin College.Qin and Larry live in Grand Rapids, Michigan, and are co-authors of the popular China Survival Guide as well as the recently released Chinese Proverbs and Popular Sayings.

Thereby Hangs a Tale


Charles Earle Funk - 1950
    Dictionaries don’t have the space to tell us all the mysteries but now Dr. Funk, with humor and insight, tells us the strange and intriguing stories of hundreds of words and how they came to be a part of our language.

Research Methods in Applied Linguistics: Quantitative, Qualitative, and Mixed Methodologies


Zoltán Dörnyei - 2007
    It also discusses 'mixed methods research', that is, the various combinations of qualitative and quantitative methodologies.

Index, A History of the: A Bookish Adventure from Medieval Manuscripts to the Digital Age


Dennis Duncan - 2021
    But here is the secret world of the index: an unsung but extraordinary everyday tool, with an illustrious but little-known history.Charting its curious path from the monasteries and universities of thirteenth-century Europe to Silicon Valley in the twenty-first, Dennis Duncan reveals how the index has saved heretics from the stake, kept politicians from high office, and made us all into the readers we are today. We follow it through German print shops and Enlightenment coffee houses, novelists’ living rooms and university laboratories, encountering emperors and popes, philosophers and prime ministers, poets, librarians, and—of course—indexers along the way. Duncan reveals the vast role of the index in our evolving literary and intellectual culture, and he shows that in the Age of Search we are all index-rakers at heart.