Aswath Damodaran is nationally recognized for his teaching approach, using theory and the models that flow from it to understand, analyze and solve problems. He treats corporate finance as a living discipline by making it much more applied than other textbooks. Throughout the text, real companies and real data are used in examples and exercises.

    Is luck a cosmic force that we can randomly stumble upon, or is there something real that people we consider lucky have discovered? The Science of Being Lucky is an in-depth look at what all lucky people have in common and how they set themselves up for success time after time.Put success into your own hands, not fate's.The Science of Being Lucky takes you on a science-based journey into what luck is, what we think it is, and how to get more of it in your life. The journey begins by breaking down and defining the lucky breaks, coincidences, and serendipitous events in our lives - then delves into the specific traits, life factors, and perspectives that create lucky outcomes.The Science of Being Lucky will open your eyes to what is behind each moment you would call lucky and give you a concrete action plan to create more of the same. Luck doesn't have to be just fantasy.Become immune to bad luck.Peter Hollins has studied psychology and peak human performance for over a dozen years and is a bestselling author. He has worked with dozens of individuals to unlock their potential and path towards success. His writing draws on his academic, coaching, and research experience. He's no stranger to bad luck, having broken the same toe three times, but he's found ways to reverse his luck and live the good life.Ditch the lucky underwear and rabbit's foot.-The human illusion of control and lucky thinking.-Popular methods for luck - do they work? (One does, one does not)-The downside of probabilities.-Avoiding bad luck internally and externally.Set yourself up for inevitable success.-Coincidence, serendipity, and other "small world" phenomenon.-Three traits that practically manufacture luck.-Max Gunther's famous "strategic luck planning" approach to life.Stack the deck in your favor and live better.The Science of Being Lucky will teach you how to turn lead into gold, a cloudy day into paradise, and your life into the stuff of movies.You will learn to create the conditions for luck and success instead of hoping for them. The more you internalize these mindsets, the luckier you'll get until your friends ask you what your secret is. The secret? It's not actually about luck."Break a leg" TODAY by scrolling up and clicking the BUY NOW button!

    This short, free guide breaks down what an author platform is, exactly, and what it should contain—and what you can safely skip, so you can focus on writing more books. Authors are told to “build a platform,” or “get their name out there”—advice which is vague as it is useless. Following will show you precisely how to build your author platform, walking you through every step involved so that you can build a real platform, a proper, sustainable readership, and build a career as a writer.

    Yet only half of all eligible Americans contribute to a retirement plan. That’s because all plans—including the 401(k), 403(b), 457, and even the IRA—are complicated, confusing, and costly. New York Times bestselling author and acclaimed financial advisor Ric Edelman has counseled thousands of savers and retirees and has accumulated his advice in this book. Edelman has created a step-by-step guide. With illuminating prose and simple explanations, he shares everything you need to know as a plan participant: how to contribute even when you think you can’t afford to, how to make wise choices among your investment options, and how to convert your 401(k) into income so you can provide yourself with the lifestyle you want in retirement. Along the way, he debunks the myths and clears up the confusion.

    "Social Media Explained" explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social media initiative! The is the must-have guide for understanding the sociological and psychological drivers that make social media marketing work.

    HOW RISKY IS IT, REALLY?International risk expert David Ropeik takes an in-depth look at our perceptions of risk and explains the hidden factors that make us unnecessarily afraid of relatively small threats and not afraid enough of some really big ones. This read is a comprehensive, accessible, and entertaining mixture of what's been discovered about how and why we fear — too much or too little. It brings into focus the danger of The Perception Gap: when our fears don't match the facts, and we make choices that create additional risks.This book will not decide for you what is really risky and what isn't. That's up to you. HOW RISKY IS IT, REALLY? will tell you how you make those decisions. Understanding how we perceive risk is the first step toward making wiser and healthier choices for ourselves as individuals and for society as a whole.TEST YOUR OWN "RISK RESPONSE" IN DOZENS OF SELF-QUIZZES!

    Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future. With all the upheavals of recent events, the plans and priorities of the American people have undergone a seismic shift. Businesses everywhere are trying to market products and services during this turbulent time, but only one man really understands the needs and desires of the New America. From restaurant booths to voting booths, Luntz has watched and assessed our private habits, our public interests, and our hopes and fears. What are the five things Americans want the most? What do they really want in their daily lives? In their jobs? From their government? For their families? And how does understanding what Americans want allow businesses to thrive? Luntz disassembles the preconceived notions we have about one another and lays all the pieces of the American condition out in front of us, openly and honestly, then puts the pieces back together in a way that reflects the society in which we live. What Americans Really Want...Really is a real, if sometimes scary, discussion of Americans' secret hopes, fears, wants, and needs. The research in this book represents a decade of face-to-face interviews with twenty-five thousand people and telephone polls with one million more, as well as the exclusive, first-ever "What Americans Really Want" survey. What Luntz offers is a glimpse into the American psyche, along with analysis that will rock assumptions and right business judgment. He proves that success in virtually any profession demands that we either understand what Americans really want, or suffer the consequences. Praise for Frank Luntz: "When Frank Luntz invites you to talk to his focus group, you talk to his focus group."--President Barack Obama, spoken on June 28, 2007, to a PBS-sponsored focus group following the Democratic presidential debate at Howard University "Frank Luntz understands the American people better than anyone I know." --Newt Gingrich, former Speaker of the House "The Nostradamus of pollsters."--Sir David Frost "America's top companies listen to Frank Luntz because he understands what customers want and what employees think. He has a keen sense of the American psyche and an outstanding command of language that empowers and persuades." --Thomas J. Donohue, President & CEO, U.S. Chamber of Commerce

    Society is no longer based on mass consumption but on mass participation. New forms of collaboration — such as Wikipedia, Facebook, MySpace, and YouTube — are paving the way for an age in which people want to be players, rather than mere spectators, in the production process. We-Think explains how the rise of mass collaboration will affect us and the world in which we live.

    Drawing on research by their team at the Center for Digital Business, they show that there's been no stagnation in technology -- in fact, the digital revolution is accelerating. Recent advances are the stuff of science fiction: computers now drive cars in traffic, translate between human languages effectively, and beat the best human Jeopardy! players.As these examples show, digital technologies are rapidly encroaching on skills that used to belong to humans alone. This phenomenon is both broad and deep, and has profound economic implications. Many of these implications are positive; digital innovation increases productivity, reduces prices (sometimes to zero), and grows the overall economic pie.But digital innovation has also changed how the economic pie is distributed, and here the news is not good for the median worker. As technology races ahead, it can leave many people behind. Workers whose skills have been mastered by computers have less to offer the job market, and see their wages and prospects shrink. Entrepreneurial business models, new organizational structures and different institutions are needed to ensure that the average worker is not left behind by cutting-edge machines.In Race Against the Machine Brynjolfsson and McAfee bring together a range of statistics, examples, and arguments to show that technological progress is accelerating, and that this trend has deep consequences for skills, wages, and jobs. The book makes the case that employment prospects are grim for many today not because there's been technology has stagnated, but instead because we humans and our organizations aren't keeping up.

    But other classics are written in a white heat during the moment of discovery, with prose that shines forth like the sun pouring into the window of a time when a new understanding brings in the world into focus for the first time. The Market for Liberty is that second type of classic, and what a treasure it is. Written by two authorsMorris and Linda Tannehilljust following a period of intense study of the writings of both Ayn Rand and Murray Rothbard, it has the pace, energy, and rigor you would expect from an evening's discussion with either of these two giants. More than that, these authors put pen to paper at precisely the right time in their intellectual development, that period rhapsodic freshness when a great truth had been revealed, and they had to share it with the world. Clearly, the authors fell in love with liberty and the free market, and wrote an engaging, book-length sonnet to these ideas. This book is very radical in the true sense of that term: it gets to the root of the problem of government and provides a rethinking of the whole organization of society. They start at the beginning with the idea of the individual and his rights, work their way through exchange and the market, expose government as the great enemy of mankind, and thenand here is the great surprisethey offer a dramatic expansion of market logic into areas of security and defense provision. 169 page softcover

    As Ryan puts it, team chemistry, or the combination of biological and social forces that boosts selfless effort among more players over more days of a season, is what drives sports teams toward a common goal, encouraging the players to be the best versions of themselves. These are the elements of teams that make them "click," the ones that foster trust and respect, and push players to exceed their own potential when they work well together.Team chemistry alone won't win a World Series, but talent alone won't win it, either. And by interviewing more than 100 players, coaches, managers, and statisticians, as well as over five years of extensive research in neuroscience, biology, physiology, and psychology, Ryan proves that the social and emotional state of a team does affect performance. Grit, passion, selflessness, and effort matter -- but never underestimate the power of chemistry.

    That exception has been the United States, a country on which it has relied for its survival throughout its 60-year history. Every would-be aggressor has understood that the world’s most powerful nation was behind Israel and would not let her be destroyed, and every vote of condemnation of Israel in the UN would undoubtedly be met by a veto from the United States, until now. The Obama administration has signaled a noticeable shift in U.S. policy towards Israel, from Obama’s apology to the Arab and Muslim world for alleged American misdeeds to Obama’s most recent speech calling for a return to the 1967 lines. Obama and the War Against the Jews examines the origins and repercussions of this dramatic policy change of a nation from the world’s bulmark of democracy and freedom to an enabler of the very forces that are intent on destroying them.

    The story begins with Henry I, the mechanical wizard, tinkerer, and mad genius who drove the automobile into the heart of American life and conquered the world with it. But in the end he became an embittered crank who so possessively loved the company he built that when his son, Edsel, tried to change it to suit the times, Henry destroyed him. It was left to Edsel's son, Henry II, to avenge him and save the Ford Motor Company. From the details of Henry I's illicit affair, which produced an illegitimate son, to the life and loves of "Hank the Deuce" and his celebrated feud with Lee Iacocca, this is an engrossing account of a vital chapter in American history. The authors have added a new preface to this now classic work, showing how Henry II's line lost out to the line of his brother William Clay Ford in the quest to control the company in the twentieth century.

    Our eyes play tricks on us; our stories change in the retelling; and most of us are fairly sure we’re way above average. In Why We Make Mistakes, journalist Joseph T. Hallinan sets out to explore the science of human error—how we think, see, remember, and forget, and how this sets us up for wholly irresistible mistakes.In his quest to understand our imperfections, Hallinan delves into psychology, neuroscience, and economics, with forays into aviation, consumer behavior, geography, football, stock picking, and more. He discovers that some of the same qualities that make us efficient also make us error prone. Why We Make Mistakes is enlivened by real-life stories--of weathermen whose predictions are uncannily accurate and a witness who sent an innocent man to jail--and offers valuable advice, such as how to remember where you’ve hidden something important. He explains why multitasking is a bad idea, why men make errors women don’t. This book will open your eyes to the reasons behind your mistakes and have you vowing to do better the next time.

    Explains how to determine personal objectives and learn how to work effectively with others to reach one's goal and to achieve greater prosperity, happiness, influence, and personal fulfillment.