One hundred crystal-clear articles explore the Law Code of Hammurabi, the Renaissance, the American Revolution, World War II, and much, much more, bringing the events and people of history to life.As part of DK's award-winning Big Ideas Simply Explained series, The History Book uses infographics and images to explain key ideas and themes. Biographies of key leaders, thinkers, and warriors, from Julius Caesar to Barack Obama, offer insight into their lives and further historical insight into these world-changing episodes.The History Book makes the past 4,000 years of history accessible and provides enlightenment on the forces that shaped the world as we know it today, for students and history buffs alike.Series Overview: Big Ideas Simply Explained series uses creative design and innovative graphics, along with straightforward and engaging writing, to make complex subjects easier to understand. These award-winning books provide just the information needed for students, families, or anyone interested in concise, thought-provoking refreshers on a single subject.Reviews:"[The Big Ideas Simply Explained books] are beautifully illustrated with shadow-like cartoons that break down even the most difficult concepts so they are easier to grasp. These step-by-step diagrams are an incredibly clever learning device to include, especially for visual learners." - Examiner.com"The visual layout promotes browsing with illustrations, pull quotes, and simple mind maps to explain concepts quickly." - Library Journal"Accessible guide to the great thinkers." - School Library Journal"Clever and engaging." - Booklist

    Discovered by an 18th century mathematician and preacher, Bayes' rule is a cornerstone of modern probability theory. In this richly illustrated book, intuitive visual representations of real-world examples are used to show how Bayes' rule is actually a form of commonsense reasoning. The tutorial style of writing, combined with a comprehensive glossary, makes this an ideal primer for novices who wish to gain an intuitive understanding of Bayesian analysis. As an aid to understanding, online computer code (in MatLab, Python and R) reproduces key numerical results and diagrams.Stone's book is renowned for its visually engaging style of presentation, which stems from teaching Bayes' rule to psychology students for over 10 years as a university lecturer.

    Introduction to Services Chapter 2. Conceptual Framework for the Book: The Gaps Model of Service Quality PART TWO: FOCUS ON THE CUSTOMER Chapter 3. Consumer Behavior in Services Chapter 4. Customer Expectations in Services Chapter 5.

    At thirty years old, Gabriel Wyner speaks six languages fluently.  He didn’t learn them in school -- who does? -- rather, he learned them in the past few years, working on his own and practicing on the subway, using simple techniques and free online resources. In Fluent Forever Wyner reveals what he’s discovered.   The greatest challenge to learning a foreign language is the challenge of memory; there are just too many words and too many rules. For every new word we learn, we seem to forget two old ones, and as a result, fluency can seem out of reach. Fluent Forever tackles this challenge head-on. With empathy for the language-challenged and abundant humor, Wyner deconstructs the learning process, revealing how to build a foreign language in your mind from the ground up.  Starting with pronunciation, you’ll learn how to rewire your ears and turn foreign sounds into familiar sounds. You'll retrain your tongue to produce those sounds accurately, using tricks from opera singers and actors. Next, you'll begin to tackle words, and connect sounds and spellings to imagery, rather than translations, which will enable you to think in a foreign language.  And with the help of sophisticated spaced-repetition techniques, you'll be able to memorize hundreds of words a month in minutes every day. Soon, you'll gain the ability to learn grammar and more difficult abstract words--without the tedious drills and exercises of language classes and grammar books.  This is brain hacking at its most exciting, taking what we know about neuroscience and linguistics and using it to create the most efficient and enjoyable way to learn a foreign language in the spare minutes of your day.

    Amazingly, he completed the task in an intense six weeks, and Eine kurze Weltgeschichte für junge Leser was published in Vienna to immediate success, and is now available in seventeen languages across the world. Toward the end of his long life, Gombrich embarked upon a revision and, at last, an English translation. A Little History of the World presents his lively and involving history to English-language readers for the first time. Superbly designed and freshly illustrated, this is a book to be savored and collected. In forty concise chapters, Gombrich tells the story of man from the stone age to the atomic bomb. In between emerges a colorful picture of wars and conquests, grand works of art, and the spread and limitations of science. This is a text dominated not by dates and facts, but by the sweep of mankind's experience across the centuries, a guide to humanity's achievements and an acute witness to its frailties. The product of a generous and humane sensibility, this timeless account makes intelligible the full span of human history.

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    Starting with Ptolemy, "father of modern geography," and ending with satellite cartography, A History of the World in 12 Maps brings maps from classical Greece, Renaissance Europe, and the Islamic and Buddhist worlds to life and reveals their influence on how we—literally—look at our present world. As Brotton shows, the long road to our present geographical reality was rife with controversy, manipulation, and special interests trumping science. Through the centuries maps have been wielded to promote any number of imperial, religious, and economic agendas, and have represented the idiosyncratic and uneasy fusion of science and subjectivity. Brotton also conjures the worlds that produced these notable works of cartography and tells the stories of those who created, used, and misused them for their own ends.

    Logolounge features the work of superstar artists and firms such as Michael Vanderbyl and Sibley Peteet Design and includes both new campaigns and never-before-seen projects. With 2,000 logos from a variety of sources, this visually compelling volume will become the go-to resource for inspiration from the best in the field.

    College Writing Skills With Reading features John Langan's clear writing style and his wide range of writing assignments and activities that effectively reinforce the four essentials of good writing: unity, support, coherence, and sentence skills. This alternate version provides 25 entertaining and informative essays by professional writers.

    Traveling through the dizzying expanse of geologic time—from prehistoric art in Norwegian sea caves, to the blue depths of the Greenland ice cap, to a deep-sunk "hiding place" where nuclear waste will be stored for 100,000 years to come—Underland takes us on an extraordinary journey into our relationship with darkness, burial, and what lies beneath the surface of both place and mind.Global in its geography and written with great lyricism, Underland speaks powerfully to our present moment. At once ancient and urgent, this is a book that will change the way you see the world.

    Weaving together the cosmos' history and our own in an expanding intellectual adventure story, Dark Matter and the Dinosaurs takes us from the mysteries of dark matter and our cosmic environment to the conditions for life on Earth.Sixty-six million years ago, an object the size of a city descended from space to crash into Earth, creating a cataclysm that killed off the dinosaurs, along with three-quarters of the other species on the planet. What was its origin? Randall proposes it was a comet that was dislodged from its orbit as the Solar System passed through a disk of dark matter that is embedded in the plane of the Milky Way. Her research challenges the usual assumptions about the simple nature of dark matter and demonstrates how scientists formulate and establish new ideas. In a sense, it might have been dark matter that killed the dinosaurs.With her unique and wide-ranging perspective, Randall connects dark matter to the history of the world in the broadest terms. Bringing in pop culture and social and political viewpoints, she shares with us the latest findings—established and speculative—regarding dark matter, the cosmos, the galaxy, asteroids, comets, and impacts, as well as life's development and extinctions. Randall makes clear how connected the planet is to the makeup of the Universe, but also how fragile our place in the Universe, which evolved over billions of years, might be.In this brilliant and fresh exploration of our cosmic environment, Professor Randall explains the underlying science of our world in the breathtaking tale of a Universe in which the small and the large, the visible and the hidden are intimately related. Dark Matter and the Dinosaurs illuminates the deep relationships that are critical to our world as well as the astonishing beauty of the structures and connections that surround us. It's impossible to read this book and look at either Earth or sky again in the same way.

    It combines the productivity and expressivity of Ruby with the concurrency and fault-tolerance of Erlang. Elixir makes full use of Erlang's powerful OTP library, which many developers consider the source of Erlang's greatness, so you can have mature, professional-quality functionality right out of the gate. Elixir's support for functional programming makes it a great choice for highly distributed event-driven applications like IoT systems.The Little Elixir & OTP Guidebook gets you started programming applications with Elixir and OTP. You begin with a quick overview of the Elixir language syntax, along with just enough functional programming to use it effectively. Then, you'll dive straight into OTP and learn how it helps you build scalable, fault-tolerant and distributed applications through several fun examples. Come rediscover the joy of programming with Elixir and remember how it feels like to be a beginner again.

    In 'Bad Science', Ben Goldacre hilariously exposed the tricks that quacks and journalists use to distort science. In 'Bad Pharma', he put the $600 billion global pharmaceutical industry under the microscope. Now the pick of the journalism by one of our wittiest, most indignant and most fearless commentators on the worlds of medicine and science is collected in one volume.

     Throughout, the emphasis is on common, real-life work situations, including hiring, managing, assessing performance, disciplining, firing, and providing incentives for staff, as well as producing quality products and services, and dealing effectively and fairly with customers, vendors, and other stakeholders. Highlights of the Fourth Edition * Updated information relates content to current events such as the U.S. Sentencing Guidelines for Corporations. * Describes the link between ethical culture and employee engagement. * Covers new research, including the role of emotions in ethical decision making. * Presents new profiles of organizations such as McWane, Enron, Citigroup, and Marsh & McLennan. * International references reflect the realities of the increasingly global business environment.

    In This Too Shall Pass, acclaimed psychotherapist Julia Samuel draws on hours of conversations with her patients to show how we can learn to adapt and thrive during our most difficult and transformative experiences. Illuminated by the latest social and psychological research, this book unflinchingly deals with the hard times in family, love, work, health and identity.From a woman deciding whether to leave her husband for a younger lover, to a father handling a serious medical diagnosis. And from a new mother struggling with the decision to return to work, to a young man dealing with the aftermath of coming out, and a woman starting over after losing her job.These powerful, unforgettable and deeply intimate stories about everyday people will inform our understanding of our own unique response to change and enlighten the way we approach challenges at every stage of life.