Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes. Pairing the brand-blazing strategies from the world's best -- like Coca-Cola, Xerox, and Starbucks -- with the world-renowned marketing savvy of bestselling author, Al Ries, and his daughter Laura Ries, The 22 Immutable Laws of Branding builds on the huge international success of The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic in less time than an airplane ride.Find out:Why you will fail to create a brand through advertising, sales promotion, public relations or fancy packagingHow to define your category. . . even if you're not first to marketHow overbranding equals underwhelmingWhy good old-fashioned publicity may be the missing link in the brand-building processWhy giving your brand the right name is perhaps more important than the brand itselfAnd perhaps most important of all:How to own a word in the mind of the consumer.Smart and accessible, The 22 Immutable Laws of Branding provides the ammo you need to dominate your category and turn your product or service into a world-class brand.

    Heads in Beds gives insight into achieving best results by demystifing many misconceptions about marketing. Focusing on the practical side of managing hospitality and tourism marketing, this text includes several topics not covered anywhere else--marketing to travel agents, COOP marketing with wholesalers, and loyalty marketing. It provides readers with solid advice and strong direction. Heads In Beds is a book written for practitioners by a practitioner. So whether you are just starting a new job, a general manager, sales and marketing director, or a seasoned veteran looking for methods to increase your yield, the material in this book will help you manage the marketing function and generate better results. Other relevant job titles include: VPs and Directors of promotions, sales, destinations, and tourism, as well as hotel operators or innkeepers.

    Through vigorous draftsmanship, charismatic voices, irreverent sight gags, crass humor, and stellar character acting, animation's most talented and disturbed artists created an entity for the Nickelodeon cable network that pulled the art form out of a 25-year rut. The world has never been quite the same since - and we're eternally grateful!Now you too can join the rollercoaster ride that is the fascinating, insane real-life story of art, money, and ego that gave birth to Ren Hoek and Stimpson J. Cat. History Eraser Buttons need not apply. No stone has been unturned, no magic nose goblins unpicked, in this extensively detailed history of the show that defined a generation and changed an entire medium.It's everything you wanted to know about Ren & Stimpy - but were afraid to ask!

    There’s Killer of the Cloth, The Baby in the Convent, Mosquito Point Road, Death of a First Baseman, The Blue Gardenia, and Pure/Evil. Three of the killers are female.

    Miki grew up in the small town of Levice in Czechoslovakia. In 1944, his life changed forever. At the age of 13, Miki and his family were sent to the concentration camps at Auschwitz. Miki survived against all odds and ultimately triumphed to live a life of love. “Miki Popik shares an incredible tale of survival, courage and resilience. He speaks of his life as a child in Czechoslovakia at the dawn of World War II, of his imprisonment at two concentration camps, of his family’s struggles for survival, and his efforts after the war to locate his family. Though he was the only one from his extended family to survive, he felt very fortunate to have learned where in a mass grave in Mühldorf, Germany, his father and brother had been interred. Mühldorf was a sub-camp of the infamous Dachau, not far from Munich. Miki’s story moves like none other.” – Alan S. Blaustein, JD, MD “In 2012, my classmates and I from the Sherman Block Supervisory Leadership Institute were fortunate to hear you speak at the Museum of Tolerance. Your words were truly inspiring! I left the museum that day speechless and humbled. I realized that nothing in my life can be assimilated to what you have experienced in yours. It shed a new light on the human race and how we treat one another.” – Sergeant Robert O’Brine, San Bernardino County Sheriff’s Dept.

    Len Goodman tells all about his new-found fame, his experiences on Strictly Come Dancing, and also on the no.1 US show Dancing with the Stars and his encounters with the likes of Heather Mills-McCartney and John Sergeant. But the real story is in his East End roots. And Len's early life couldn't be more East End. The son of a Bethnal Green costermonger he spent his formative years running the fruit and veg barrow and being bathed at night in the same water Nan used to cook the beetroot. There are echoes of Billy Elliot too. Though Len was a welder in the London Docks, he dreamt of being a professional footballer, and came close to making the grade had he not broken his foot on Hackney Marshes. The doctor recommended ballroom dancing as a light aid to his recovery. And Len, it turned out, was a natural. At first his family and work mates mocked, but soon he had made the final of a national competition and the welders descended en masse to the Albert Hall to cheer him on. With his dance partner, and then wife Cheryl, Len won the British Championships in his late twenties and ballroom dancing became his life. Funny and heart-warming, Len Goodman's autobiography has all the honest East End charm of Tommy Steele, Mike Read or Roberta Taylor.

    It was a dream that would lead him into a nightmare of sexual and physical abuse from which he has still not recovered. Stewart was abused every day for four years by his junior football coach. He suffered in silence and embarked on a successful career that saw him play for Manchester City, Tottenham Hotspur, Liverpool and Sunderland, scoring in an FA Cup final and winning caps for England. Behind it all, he was a broken man – many times he wished he could end his life. He turned to drink and drugs as a way of coping with his devastating secret. In 2016, Stewart was sitting at his office desk one morning when he read a Daily Mirror story about a footballer who had been abused. His world was about to change… Paul Stewart: Damaged is one of the most powerful and emotionally charged football life stories you will read.

    

    You meet one when life doesn't go as planned. Survival requires immediate dependence and trust in a stranger in a white coat. As soon as the imminent danger has passed— they are off to the next case. Many patients don't realize that their stories stay with those that served them. Patients have the most to teach about humility and humanity."Compassion Amidst the Chaos" is brimming with the tension, anguish, exhaustion, relief, gratitude, and compassion that are all part of a typical day at work in the ER. Travel with Dr. Chris Davis through the cases he remembers most from his 35-year career as an emergency medicine doctor.

    When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques.Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, includingThe tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.

    It takes several years for that—more than a book and a couple of days of reading can promise.  But this gives you a plan for success before you even start. Think of it as a road map for your first 90 days!Now, you can start a solid blog with the potential to make money WITHOUT a $1,000+ blogging education! Here’s a snapshot of what’s packed into this how-to guide: Popular guru promises exposed! I expose the truth about popular revenue streams and why NOT ALL monetization options are right for you despite guru promises! The 2M (+1) strategy to help you hit your first $1K blogging. How to find YOUR unique angle, so you can stand out from the pack and attract the right kind of readers. The smartest ways to make critical website pages sticky—Make these pages shout out “YES, you’re in the right place!” and understand what you need and don’t need to include. Why some bloggers make the leap and others don’t. (It has everything to do with what they don’t do!) 3 MUST-ANSWER questions that will shape your blog’s journey. How to create a strategic blog launch plan and my answer to the question “How many posts do you need before launching?” (No more confusion or stress. Just an actionable plan for results.) AND MORE! Imagine knowing exactly what you need to focus on despite all the distractions pulling you in a million directions.Imagine if in a mere year you accomplish more than you ever thought possible, feel a sense of satisfaction, and actually make progress toward this larger vision of what you want your blog and business to do for you.You don't flinch, get panicky, or try different tactics hoping one sticks. You have a plan of action and every decision you make for your blog is calculated and intentional. That’s the power of the process and the promise behind The Blog Startup!Intrigued yet? Then scroll to the top and click or tap “Buy Now.”

    This tell-all story will put you on the front line of the reality of street paramedicine. From gruesome and violent encounters to making split-second decisions which may have cost a life, experience the emotional struggle our responders have to deal with on a daily basis. Through the highs and lows of his career, ten-year Paramedic David Stone doesn't hold back as he tells of the circumstances which haunted him and eventually drove him out of the career... and why it was all worth it in the end. Ride front seat with this thrill-packed memoir encompassing over a decade of true stories from the medic who experienced it.

    Regularly priced at $4.99. Read on your PC, Mac, smart phone, tablet or Kindle device.Learn how to take proper care of your new pet parakeet for a healthy and happy feathered friend Here Is A Preview Of What You'll Learn in This Book... General facts on parakeets or budgies Is a budgie the right pet for you? How to select a budgie Identifying your budgie's age and gender How to welcome your new budgie home How to hand-tame your budgie How to teach your budgie to talk Diet and nutrition for budgies and much more! Download your copy today!Take action today and download this book for a limited time discount of only $2.99!

    The Wright Brothers is an historical narrative that draws on extensive archival materials, personal journals, and public records to tell the story of the Wright brothers as men of incredible character and determination along the road towards their significant contributions to aviation history. The summary parallels the structure of the book which is divided into three parts. The first part explores the period of the boys’ childhood through their work on flight testing various models of gliders. The second part picks up with the addition of the engine to the Wright planes and traces the brother’s work through the early stages of powered flight, roughly 1903 to 1908. Part three follows the brothers, now globally famous, through the years when they captured the most attention for their accomplishments. A central aspect of this historical account is the development of Orville and Wilbur Wright as individuals who showed fierce determination in the face of relentless setbacks. It also sheds light on their private nature and their deep bond as brothers. McCullough is a two time winner of the Pulitzer Prize for other historical works, Truman and John Adams. He also won the National Book Award twice and is a recipient of the Presidential Medal of Freedom. His educational background includes a degree in English Literature from Yale University. He is also a well-known narrator, as well as previous host of American Experience. Read more....

    This summary is concise and can be read in 15 minutes or less. Amplify your knowledge, gain new perspectives and become a better, smarter you!