The best marketers concentrate on what they have to give. The way people consume media is changing, fast. Laptops, tablets, and smartphones keep us constantly connected to the web. This represents a huge opportunity for savvy marketers. The only problem: the old methods are no longer working. New media demands new advertising. Facebook is the single most effective platform for marketing in the Internet era, and Nicholas Kusmich is the best Facebook marketer in the world. In GIVE, he will show you what differentiates Facebook from traditional advertising and explain why it’s so important to promote your business in a way that’s congruent with the norms of social media. He’ll take you through a four-step process to pinpoint your market, master your message, create a magnet, and build a mechanism that both collects and helps you retain and develop those relationships. When used well, Nic’s Facebook advertising strategies can send your return on investment through the roof. In GIVE, you’ll find the tools you need to share your authentic voice with the people who want to hear it and turn their attention into satisfying, meaningful sales.

    It's near impossible for customers to cut through the "innovative solutions" and "passion for customer service," and find out who can actually give them what they need.For the business owner who's willing to do something different, though, it represents a major - and inexpensive - competitive advantage.May I Have Your Attention, Please? lays out 12 simple principles that allow business owners - even those with no writing experience - to attract and enchant their dream customers. With clear and concise explanations of what works and why, and examples of the best and worst text out there, you'll have all the tools you need to turn readers into buyers into raving fans. Give your writing skills an instant upgradeIn this short book, you'll learn: Simple techniques to turn your dull-as-dishwater business marketing into "can't resist" copy - even if you don't think of yourself as a "good writer." How to make price irrelevant and be the only choice for your ideal customer - by changing nothing except your copywriting. The business writing "rules" you should revel in breaking. Why copying your competitors is a dangerous waste of time... and what to do instead (without spending hours searching for ideas). The easily avoidable mistakes that are turning your customers off - even if they don't know it. A simple framework to help you blast through writer's block and know exactly what to say in any piece of writing. How to "read your customers' minds," and get them looking for reasons to buy from you. Who is this book for? Business owners looking to breathe more life into their website, content marketing or sales materials. Employees who want to gain a new skill and have more impact in their work. Anyone who has something great to offer - but is struggling to get the message across.

    this short book is the best source on editing sales copy ever created and critical to making more money in direct marketing. All the top copywriting courses say it over and over. The power in your marketing comes from understanding your buyers but... All the professionalism comes from polishing your copy to the point buyers can’t stop reading/listening to your sales message until they have an uncontrollable urge to buy. Nobody has ever covered the subject of editing copy to the degree outlined in this book and even the most seasoned ad writers have been learning a lot from the secrets shared inside this instant classic. The Halbert Copywriting Method Part III reveals the editing formulas and patterns found in the works of history’s best copywriters and shows you how to inject hidden psychology into your promotions few people have ever heard of but make no mistake. Even when it comes to the classic techniques explained in this book, you will want to read every line because Bond puts a powerful new twist on even the most well-known editing strategies. If The Halbert Copywriting Method Part III doesn’t make you a better copywriter, nothing will. This simple to use formula is great for... • Punching up your own copy • Smoothing out copy created using templates • Cleaning up ads generated by copywriting software Once you have devoured this quick read, you can then start using the simple checklist at the back with a complete understanding of how to create the famous “greased slide” effect which will add sales to all your promotions.

    YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book, that's what.Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results.Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability.Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell.Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.

    

    In 1988 Frank Zappa toured with a twelve-piece band that had rehearsed for months, learned a repertoire of over 100 songs and played an entirely different set each night. It is why, in Zappa's own words, it was -the best band you never heard in your life- - a reference to East Coast American audiences who never got the chance to see this particular touring ensemble. Zappa appointed bass player Scott Thunes to rehearse the group in his absence. In carrying out this role, Thunes was apparently abrasive, blunt and rude to the other members and two factions quickly developed: Thunes and stunt guitarist Mike Keneally on the one side; the remaining nine band members on the other. The atmosphere deteriorated as the tour progressed through America and on to Europe. Before leaving Europe, Zappa told the band that there were ten more weeks of concerts booked in the USA and asked them: -If Scott's in the band, will you do the tour?- With the exception of Keneally, they all said -no-. Rather than replace Thunes, Zappa cancelled almost three months of concerts and never toured again - claiming to have lost $400,000 in the process. 'Zappa The Hard Way' documents that tour. If you think touring can be fun, think again! Yes there were groupies and the usual paraphernalia associated with rock 'n' roll, but there was also bitterness and skulduggery on a scale that no one could imagine. Author Andrew Greenaway has interviewed the surviving band members and others associated with the tour to unravel the goings on behind the scenes that drove Zappa to call a halt to proceedings, despite the huge personal financial losses. This paperback edition includes a foreword by Zappa's sister Candy, and an afterword by Pauline Butcher, Zappa's former secretary and author of 'Freak Out! My Life With Frank Zappa', 'Zappa The Hard Way' might just be the best book you've never read in your life!

    This course is usually the first course taught at the undergraduate level. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. Presents a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

    The next month Amazon posted a press release revealing that Crosbie had made $46,000 in one month, with one book. Previously to this, his novel was rejected one hundred and thirty times by traditional publishers and agents.In the months that followed, My Temporary Life and its sequel have been consistent sellers, often sitting atop Amazon’s rankings. Crosbie’s story has been mentioned in Publisher’s Weekly, Forbes online, and other media outlets around the world. In fact, Amazon referred to him as one of their 2012 success stories in their year-end press release.How I Sold 30,000 eBooks on Amazon’s Kindle-An Easy-To-Follow Self-Publishing Guidebook tells the story of how he became a full-time writer, detailing the specific steps he took to find and connect with his readers. Plus, it describes how to adjust and tweak your strategy as Amazon changes their systems.

    The book reveals the secrets, deals, schemes and dreams of these, the world's fiercest business competitors.

    Hiking at more than 10,000 feet for almost the entire trip, the author follows the great road of the Incas, the Camino Real. Hand-built more than 500 years ago, this road crosses the most difficult and dangerous mountains in all the Americas, and life continues as if Columbus had never sailed. Finding and studying remote villages is central to the quest, and—despite dog attacks, sweltering canyons, floods, and stubborn donkeys—the author makes his way from the equator to Cuzco and on to the most magical city of all: Machu Picchu.

    His success and good fortune at such a young age was a remarkable accomplishment for someone from a small Central California farm town. Everything was coming together for Axel until a devastating tragedy beset his hometown. Axel’s perfect life was thrown into turmoil, exposing the moral compromises that he had made to achieve success. In his struggle to put the pieces of his life back together, he discovered his true purpose. From the depths of tragedy, Axel embarked on a quest to revitalize his people and restore the American Nation.

    In Lovely Things in Ugly Places, he invites us to come with him as he revisits the moments in his ministry (some incredible, some hilarious, and some tragic), that shaped him most substantially. Known for his bold and fearless proclamation of the Gospel, Montgomery writes with vulnerability and transparency, beckoning the Body of Christ into a radical lifestyle of love. He challenges his readers to lay down the labels we use to identify people, and to see them (and ourselves) as God does, reminding us that if we are willing to look, we too will find Lovely Things in Ugly Places.

    Would you believe the one about the man who got stuck with half a paintbrush in a delicate area? The medical ethics of a woman using the hospital like a babysitting service? The day when two surgeons almost came to blows after a squabble over theatre space? After reading this brilliantly realised medical nonfiction collection of short stories you will no longer doubt the strange and sometimes tragic circumstances doctors face in medical diagnosis and treatment. From humourous stories about misbehaving patients to short biographies to moving medical stories with tragic ends, Dr Jay weaves a tale of over thirty years’ experience and relates some of the most interesting medical diagnosis and treatment of patients from his career. His narrative voice is rich and compelling and each of the patients’ short biographies is treated with the solid medical ethics we have come to expect from our doctors. Forthright and entertaining, this medical nonfiction collection of short stories comes directly from the horse’s mouth and includes humourous stories as well as short biographies that reveal some of the least pleasant aspects of life as a Surgeon.

    He seeks conversions, not just votes. This Spotlight Story from TIME explores the Gospel of Bernie Sanders.

    Nobody knows who created donuts. Or where. Or when. Neptune's core is covered in plastic. "Eleven plus two" is an anagram of "twelve plus one." Five of George Foreman's children are called George Foreman. One of the designers of Barbie used to build missiles. There's a flower that looks like Darth Vader's helmet. Bob Dylan won a Nobel Prize in 2016. There's an Egyptian professor who believes that the pyramids were built by dinosaurs. Abracadabra means "I create as I speak." Tulips used to be worth $1,250 each. There's a group of people who firmly believe that Finland isn't real. Queen Elizabeth I invented gingerbread men.