People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread - for designing messages, advertisements, and information that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

    When a key source vanishes on a politically toxic story, this single mother of three finds herself at the center of a media storm and out of a job. Ready to reset, Parker moves her family back to the rural town where she grew up. But a gossip-filled PTA, a tyrannical school principal and a gruesome murder make adjusting to the "simple life" anything but. Parker Monroe is about to chase the story of her lifetime...

    Three times the size of Generation X, they have a much bigger impact on society and business. In How Cool Brands Stay Hot, Joeri Van den Bergh and Mattias Behrer address what drives Generation Y as consumers and how marketers can develop the right brand strategies to reach this generation of 16-33 year olds.The authors' insights on what drives the consumer preferences of this new "Dot-com" generation are based on interviews with 5,000 Generation Y consumers. This new research provides understanding of the consumer psychology and behavior of the generation also known as the "Millennials." It helps marketers connect with the new generation of consumers by understanding their likes and dislikes, and guides them on advertising, marketing, and branding relevant to them.How Cool Brands Stay Hot contains guidance and checklists for marketing plans and campaigns, as well as case studies of Nokia, Nivea, PlayStation, Coca Cola, Volkswagen, Smirnoff, Red Bull, H&M, and Levi's. It offers creative and effective ideas on how to position, develop and promote brands to one of the largest and most influential generations of consumers today.Visit the website at http://www.howcoolbrandsstayhot.com/

    Over one particular seven-year stretch, Steinberg represented the top NFL Draft pick an unheard of six times. Director Cameron Crowe credits Steinberg as a primary inspiration for the titular character in Jerry Maguire, even hiring Steinberg as a consultant on the film. Lightyears ahead of his contemporaries, he expanded his players' reach into entertainment. Already the bestselling author of a business book on negotiation, the original superagent is now taking readers behind the closed doors of professional sports, recounting priceless stories, like how he negotiated a $26.5 million package for Steve Young—the biggest ever at the time—and how he passed on the chance to represent Peyton Manning.Beginning with his early days as a student leader at Berkeley, Steinberg details his illustrious rise into pro sports fame, his decades of industry dominance, and how he overcame a series of high-profile struggles to regain his sobriety and launch his comeback. This riveting story takes readers inside the inner circle of top-notch agents and players through the visionary career of Leigh Steinberg, the pre-eminent superagent of our time.

    They have a loud voice, a wealth of choice and their expectations are higher than ever. This book covers ten principles you can use to make real world improvements to your customers’ experiences, whatever your business does and whoever you are. For managers, leaders and those starting a new business, the book shows that making improvements customers will appreciate doesn’t need to be complicated or cost a fortune.

    Summerlandish is all the hard-won, scar-leaving, tattoo-regretting, butthole-tearing lessons Summer has learned over the years – “summer-ised” here in all their glamorously gory detail, so you don’t have to bother with learning them yourselves. And, surprisingly, she seems to know quite a bit about love, life and awkward moments involving too much caffeine and/or lack of restraint.

    The book contains proven strategies from a decade-long effort to accurately measure and increase emotional intelligence. Trusted by upper-echelon leaders inside companies worldwide, these strategies will enable you to capitalize on the skills responsible for 58% of performance in all types of jobs.Includes a passcode for online access to the world's bestselling emotional intelligence test, the Emotional Intelligence Appraisal®, which will show you where your EQ stands today and what you can do to begin maximizing it immediately.Rooted in sound research involving more than 500,000 responses, this new edition of the test will:--Pinpoint which of the book's 66 emotional intelligence strategies will increase your EQ the most.--Reveal the specific behaviors responsible for your EQ scores.--Allow you to test yourself a second time to measure how much your EQ has increased from your efforts.The book's smooth narrative style turns rigorous research into memorable stories and practical strategies that anyone can use to his or her advantage.With 90% of top performers high in EQ, and EQ twice as important as IQ in getting where you want to go in life, who can afford to ignore it?What people are saying about it:"Emotional Intelligence 2.0 is a fast read with compelling anecdotes and good context in which to understand and improve your score."--Newsweek"Surveys of 500,000 people on the role of emotions in daily life have enabled the authors to hone EQ assessment to a 28-question online survey that can be completed in seven minutes."--The Washington Post"Read worthy strategies for improving emotional intelligence skills make this our how-to book of the week. It's nice to know that average IQ doesn't limit a person to average performance. And who can resist an online quiz with instant feedback?"--Newsday"Gives abundant, practical findings and insights with emphasis on how to develop EQ. Research shows convincingly that EQ is more important than IQ."--Stephen R. Covey, author, The 7 Habits of Highly Effective People"This book can drastically change the way you think about success...read it twice."--Patrick Lencioni, author, The Five Dysfunctions of a Team"At last a book that gives how to's rather than just what to's. We need no more convincing that emotional intelligence is at the core of life success. What we need are practical ways of improving it. Bradberry and Greaves brilliant new book is a godsend. It will change your life."--Joseph Grenny, New York Times bestselling coauthor of Crucial Conversations"Emotional intelligence is an extremely important skill for personal and professional success. This book is excellent and the learning included in the free online test is cutting-edge. I strongly recommend it."--Ken Blanchard, bestselling business book author of all time; coauthor The One Minute Manager®"I distributed the book to my entire team. We found it very helpful in our dealings with each other and our internal customers. With all the new buzzwords over the past few years, the heart and soul of a company's culture is how they support and promote emotional intelligence. Those with foresight see that emotional intelligence will separate the good companies from the great ones. This book is a wonderful tool for a grass roots approach. If your desire is to be a truly resonate leader that people will trust and follow, this is an opportunity that cannot only change your professional career, but also your personal relationships."--Regina Sacha, vice president, human resources, FedEx Custom Critical"In the fast lane of business life today, people spend more time on computer keyboards, blackberries and conference calls than they do in face-to-face communication. We're expected to piece together broken conversations, cryptic voicemails, and abbreviated text messages to figure out how to proceed. In this increasingly complex web, emotional intelligence is more important than ever before. This book is filled with invaluable insights and information that no one can afford to ignore."--Rajeev Peshawaria, executive director, Goldman Sachs International

    Control stick hard left into a sharp left turn and let the nose drop quickly but smoothly to 40° down. Down. My heart is pumping hard. I'm in a sharp dive. I have to do it right and fast. Line up the target in the sight. It's getting bigger as I get closer to the ground. Airspeed is increasing! Quick! Right there! Pickle at 8,000 feet, only 2,000 feet from roll-in altitude. Not much time. NOW! Pull out! Pull hard, but don't over G! All the remaining ordnance is trying to pull the airplane toward the ground. Smoothly pull to four Gs. Watch the artificial horizon. It's the only visual reference I can count on. Pull! Get the nose up! Don't go below 7,000 feet because rocks can be anywhere below seven. There's level. Bring it on up. Twenty-five degrees nose high. I have plenty of speed, so keep the nose up. Here comes 8,000 feet. Then 9,000. I can let the nose down a little now and look around to see if anyone is shooting. It is 1969 and Dick Diller is on his way to flying warplanes in the Vietnam conflict. He is commissioned to fly A-1 Skyraiders in sometimes harrowing nighttime missions over Laos-surviving not only the danger of the missions he flew, but also the bureaucracy of the air force, from fitness testing to additional duties assigned, to attacking impossible-to-find targets in the dead of night-with minimal fuel supplies. At once entertaining and riveting, as well as thought-provoking, Firefly is the story of one man's journey in a world at war, and a day-to-day description of the fighting force that was flying A-1 Skyraiders in combat. Firefly contains actual transcriptions of dialogue of pilots locating a target and making a strike in northern Laos.

    They are planning a wedding and have bought a new home. The last thing the two of them need right now is a new cat.But their recently purchased house seems to come complete with a stray orange feline--a cat with a vibrant personality and a talent for mousing. So Shawn soon finds himself with a regular companion. Little does he realize that this cat will shortly become more important to him than he can possibly imagine.As Shawn's personal life begins to shift in ways he never saw coming, Kitty remains a constant source of stability and comfort. Shawn gave Kitty a home, and now Kitty gives Shawn the love he needs to heal.A touching and inspiring story of heartfelt companionship, The Kitty offers an uplifting perspective on what it means to find true friendship in this world. Anyone who has ever shared a meaningful connection with a pet will fall head over heels in love with Kitty and Shawn.As Shawn discovers, sometimes we don't even realize we need to be rescued--until we are.

    

     Whether you’re looking to improve your relationship with your spouse, navigate difficult conversations at work, or connect on a deeper level with friends and family, this book delivers simple, practical, proven techniques for improving any relationship in your life. Mastery of this simple skill will enable you to: • Calm (and sometimes even eliminate) the concerns, fears, and uncertainties of others • Increase feelings of love, respect, and appreciation in your romantic relationships • Quickly resolve, or even prevent, arguments • Help others become open to your point of view • Give advice and feedback that sticks • Provide support and encouragement to others, even when you don’t know how to “fix” the problem • And much more In short: this skill is powerful. Give the principles and practices in this book a chance and you’ll be amazed at the difference they can make.

    YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book, that's what.Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results.Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability.Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell.Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.

    A deeply personal story, Bruno talks about his battle with mental illness, his time inside a mental facility, the impact his illness has had on his family and his career - and his long road back to stability. Now ready to talk about the condition that devastated his world, Frank's story offers his own unique perspective on living with bipolar disorder. His fears, his triumphs and the great affection he feels for the legion of fans he has to this day. His aim is to give others hope and inspiration. "Ever since I retired, one thing has stood between me and being the man I want to be. My mind. "In the end it saw me locked up against my will and pumped full of so many drugs I didn't have the strength to stand. When I am in the grip of my bipolar disorder and the drugs are pickling my brain I am unable to stand for days. But I will always get back up. It is the only way I know."

    We compare our life with the snapshots of happy faces posted on social media and feel terrible about our situation—often hopeless. What if we can live our lives, not defined by the trappings of this world, but by discovering contentment in the simple things and in what we are given?In this modern-day Book of Job, Andy sits at the bottom of life’s pecking order. Working as a honey-dipper (a septic truck driver) and living in a single-wide trailer in small-town Montana, Andy longs for love and a better life. His only solace is found on the wild side of the river amongst the ponderosa and bull trout.But when Andy is granted all that he desires, the peace he once found in his simple existence, and the serenity of dipping a dry fly into the Blackfoot River evaporates. A family secret that seems like a cruel betrayal emerges as a great blessing in disguise.The Book of Andy is for everyone who feels that life has beat them down…for anyone who prays for a breakthrough. Fans of Walter Mitty, A River Runs Through It, and Forrest Gump will enjoy this humorous family saga of finding faith, love, and contentment.

    A circuitous route through troubled teenage years and four years in the Marines led him to Fort Wolters, Texas, and the US Army’s Warrant Officer Rotary Wing Aviation Course. For the first time in his life, he felt a deep sense of belonging. John’s successful struggle to master the beast called helicopter earned him an all-expense-paid trip to South Vietnam and the opportunity to prove himself as a combat pilot. His year of war was not as expected. Awed by the lush landscapes of Vietnam and the unexpected moments of war’s savage beauty, Bercaw changed his mind about war and its effect on the men who fought in it. He found himself able to overcome fear and doubt in combat and do his job to the best of his ability. Based on the books he had read and the movies he had seen, he had not anticipated the addiction to the highs and lows brought on by the intensity of war. The difficult part came at the end. Leaving Vietnam before the war was over, the sudden end to the daily adrenalin rushes and the sense of being part of something important—aggravated by the shameful reception experienced by all returning veterans—initiated a period of depression that haunted him for years.