In Search of Nice Americans


Geoff Steward - 2017
    From New York to Alaska, he tries to fend for himself without his trusty PA and life support, the unflappable Charmaine, for whom contentment lies in Jesus Christ and custard creams.With his blend of waspish wit and mischievous charm, Steward seeks out normal Americans, such as Joe le Taxi, the former NYPD officer who was one of the first on the scene at the Twin Towers and now runs an extortionate executive taxi service; Pam and Bob, a paranoid psychiatrist and a failed actor who once saw the back of Meryl Streep s head; Taylor the Alaskan bushwhacker who was raised by wolves and revels in their scat; Jeb the Yosemite inn-sitter who lives his life at the pace of a Ford Model T; Kacey Musgraves, the controversial country music star staying at the farm in Tennessee; and Sheriff Duke of Calhoun County, South Carolina, who reintroduces Steward to the long (and armed) arm of the law.For anyone at a crossroads, contemplating a temporary or permanent career break, this affectionate travel romp is essential reading. Journeying coast-to-coast across the US with Steward might just remind you that, despite the post-Trump hysteria, there are many normal and decent Americans out there

Primeval Waters


William Burke - 2021
    Micah Clarke, his nine-year-old daughter Faye and his assistant Catalina Abril are abducted at gunpoint; forced to join a megalomaniac’s paramilitary expedition down an Amazon tributary ruled by murderous pirates and cannibal tribes. The goal—recover a meteorite capable of providing clean energy for the world. But prehistoric terrors lurk around every bend in the river. Swarms of six-inch titan ants and a seventy-foot Titanoboa tear a bloody swath through the flotilla. Micah is convinced that some unknown intelligence is manifesting these primeval horrors to protect the meteorite’s secrets. To defend his daughter, Micah must battle monsters, pirates and cannibals, all leading to his ultimate confrontation with an ancient force possessing the power of creation, or total destruction… and the doomsday clock is chiming midnight.

Bitter Bronx


Jerome Charyn - 2015
    These stories are informed by a childhood growing up near that middle-class mecca, the Grand Concourse; falling in love with three voluptuous librarians at a public library in the Lower Depths of the South Bronx; and eating at Mafia-owned restaurants along Arthur Avenue's restaurant row, amid a "land of deprivation…where fathers trundled home…with a monumental sadness on their shoulders."In "Lorelei," a lonely hearts grifter returns home and finds his childhood sweetheart still living in the same apartment house on the Concourse; in "Archy and Mehitabel" a high school romance blossoms around a newspaper comic strip; in "Major Leaguer" a former New York Yankee confronts both a gang of drug dealers and the wreckage that Robert Moses wrought in his old neighborhood; and in three interconnected stories—"Silk Silk," "Little Sister," and "Marla"—Marla Silk, a successful Manhattan attorney, discovers her father's past in the Bronx and a mysterious younger sister who was hidden from her, kept in a fancy rest home near the Botanical Garden. In these stories and others, the past and present tumble together in Charyn's singular and distinctly "New York prose, street-smart, sly, and full of lurches" (John Leonard, New York Times).Throughout it all looms the "master builder" Robert Moses, a man who believed he could "save" the Bronx by building a highway through it, dynamiting whole neighborhoods in the process. Bitter Bronx stands as both a fictional eulogy for the people and places paved over by Moses' expressway and an affirmation of Charyn's "brilliant imagination" (Elizabeth Taylor, Chicago Tribune).

Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving


Noah Fleming - 2015
    So why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have? Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base--the path to stable growth, season after season. The book's entertaining stories and action steps reveal how anyone can: * Cultivate the 3Cs of evergreen companies: character, community, and content * Build loyalty programs that turn satisfied customers into enthusiastic advocates * Nurture profitable customers while pruning those who sap time and money * Inject authenticity into social media communications * Invert the expectations gap that can drive customers away From Internet startups and mom-and-pop businesses to multinational giants, strong companies are rooted in customer retention. Evergreen helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits.

Systems Analysis and Design


Alan Dennis - 2002
    Building on their experience as professional systems analysts and award-winning teachers, authors Dennis, Wixom, and Roth capture the experience of developing and analyzing systems in a way that students can understand and apply.With Systems Analysis and Design, 4th edition , students will leave the course with experience that is a rich foundation for further work as a systems analyst.

School Law and the Public Schools: A Practical Guide for Educational Leaders


Nathan L. Essex - 1999
    today. An essential reference for all teachers, educational leaders, and policymakers at all levels, the book is organized and written in a style that is accessible to all, even those with little or no knowledge of the legal issues in education.

This Won't Scale: 41 Plays From The Drift Marketing Team To Help Your Business Cut Through The Noise, Grow Faster Than The Competition & Thrill Your Customers


Dave Gerhardt - 2019
    While most B2B startups obsess over scalability and tracking, Drift takes a different approach. In This Won't Scale, you'll find insider lessons and plays from the Drift Marketing team that have helped the business grow at a hypergrowth rate. It contains 41 plays organized into easy-to-read and reference chapters. Keep it on your desk, thumb through it when you're looking for inspiration and come back to it over time. You’ll discover not only Drift's abnormal approach, but also hear never-before-told stories and learn how to implement Drift's marketing plays into your own marketing strategy.

The Outward Mindset: How to Change Lives and Transform Organizations


The Arbinger Institute - 2019
    This book points out the many ways, some quite subtle and deceptive, that this mindset invites tension and conflict. But incredible things happen when people switch to an outward mindset. They intuitively understand what coworkers, colleagues, family, and friends need to be successful and happy. Their organizations thrive, and astonishingly, by focusing on others they become happier and more successful themselves! This new mindset brings about deep and far-reaching changes. The Outward Mindset presents compelling true stories to illustrate the gaps that individuals and organizations typically experience between their actual inward mindsets and their needed outward mindsets. And it provides simple yet profound guidance and tools to help bridge this mindset gap. This new edition includes a new preface, updated case studies, and new material covering Arbinger's latest research on mindsets. In the long run, changing negative behavior without changing one's mindset doesn't last—the old behaviors always reassert themselves. But changing the mindset that causes the behavior changes everything.

How to Talk So Your Husband Will Listen: And Listen So Your Husband Will Talk


Rick Johnson - 2013
    Or maybe it’s just that we think we say one thing and our spouse hears something else entirely. But if good communication is one of the keys to a happy marriage, it’s time to get on the same page!You can have a powerful influence on your husband if you know how to talk to him. Now relationship expert Rick Johnson shares the secrets to speaking to your husband in ways he will respond to positively. He shows you how to • recognize and affirm your man’s good qualities• encourage leadership, forgiveness, and patience in your husband• build his authentic masculinity• deal with a man’s anger, self-centeredness, or other negative traits• and much moreIf you’re ready for a brighter, more harmonious future for your relationship, you will love this insightful and sometimes humorous insider’s look into the mind of every man.

Strategic Human Resource Management


Jeffrey A. Mello - 2001
    This text is organized into two sections. The first section, Chapters 1-7, examines the context of strategic HR and develops a framework and conceptual model for the practice of strategic HR. The second section, Chapters 8-14, examines the actual practice and implementation of strategic HR through a discussion of strategic issues that need to be addressed while developing specific programs and policies related to the traditional functional areas of HR (staffing, training, performance management, etc.). The integrative framework that requires linkage between, consistency among these functional HR activities, and the approach toward writing about these traditional functional areas from a strategic perspective distinguish the text from what is currently on the market.

Supermarketwala: Secrets to Winning Consumer India


Damodar Mall - 2014
    Damodar, in Supermarketwala, provides the very basics for the growth of modern retail and consumerism in India, through interesting and carefully studied consumer behaviour, an art that few in his domain possess. Supermarketwala, is intended to be the go-to book for all consumer business enthusiasts and readers alike, who wish to understand how and why we as consumers behave in a certain manner at different places. These insights, which are the analyses of the sector so far, could become the pillars for shaping successful consumer products and retail businesses in the huge consumer economy that India will soon be. Rita, the young bahu, avoids buying personal products from the family grocer. Sonu's breakfast table on a Sunday represents global cuisines. Do you know how it is possible? Where do big corporates and MNC retailers fumble, and what helps simple DMart get its model right? What is Ching's Sercret that is not Knorr's, Maggi's, or Yippie's?

The Burning of Juniper Slaide


Johanna Handley - 2016
    Nine years later, she's worked hard at putting the past behind her. She clings to her best friend James, the only person she's been able to trust since the fire. But one day James disappears. Juniper tries to find her friend, but she uncovers more than she bargained for. As tensions grow and friendships are tested, she begins to realise that James wasn't who she thought he was. And worst of all, his disappearance is connected to her somehow, and what happened to her all those years ago... An exciting, page turning thriller you wont want to put down!

mobilized: An Insider's Guide to the Business and Future of Connected Technology


S.C. Moatti - 2016
    Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success? SC Moatti, a Silicon Valley veteran, has created a unique Mobile Formula that makes it easy for any business to develop a strategy for creating mobile products that count. Moatti argues that we so identify with our mobile products that we expect from them what we wish for ourselves: an attractive body, a meaningful life, and increasing competence and ability. So the Body Rule dictates that mobile products must appeal to our sense of beauty but beauty in a mobile world is both similar to and different from what it means offline. The Spirit Rule says mobile products must help us address our deepest needs, both as individuals and as members of communities. And the Mind Rule explains that businesses that want to succeed in mobile need to continually analyze the user experience and use that data to refine and improve their products. Great mobile products replicate and amplify human behavior and interaction, writes Moatti. They don't replace human relationships; they enhance them. A strategy manual rather than a technical treatise, Mobilized includes case studies from mobile pioneers such as Facebook, Uber, Tinder, WhatsApp, and more. The market is full of how-to books for programming apps, but no works examine what is required for business success in the mobile era. Until now."

How to Be Everything: A Guide for Those Who (Still) Don't Know What They Want to Be When They Grow Up


Emilie Wapnick - 2017
    While seemingly harmless, the question has unintended consequences. It can make you feel like you need to choose one job, one passion, one thing to be about. Guess what? You don't.Having a lot of different interests, projects and curiosities doesn't make you a "jack-of-all-trades, master of none." Your endless curiosity doesn't mean you are broken or flaky. What you are is a multipotentialite: someone with many interests and creative pursuits. And that is actually your biggest strength.How to Be Everything helps you channel your diverse passions and skills to work for you. Based on her popular TED talk, "Why some of us don't have one true calling", Emilie Wapnick flips the script on conventional career advice. Instead of suggesting that you specialize, choose a niche or accumulate 10,000 hours of practice in a single area, Wapnick provides a practical framework for building a sustainable life around ALL of your passions.You'll discover:•  Why your multipotentiality is your biggest strength, especially in today's uncertain job market.•  How to make a living and structure your work if you have many skills and interests.•  How to focus on multiple projects and make progress on all of them.•  How to handle common insecurities such as the fear of not being the best, the guilt associated with losing interest in something you used to love and the challenge of explaining "what you do" to others. Not fitting neatly into a box can be a beautiful thing. How to Be Everything teaches you how to design a life, at any age and stage of your career, that allows you to be fully you, and find the kind of work you'll love.

The Ten Equations That Rule the World: And How You Can Use Them Too


David Sumpter - 2020
    Ten of them, in fact. They are integral to everything from investment banking to betting companies and social media giants. And they can help you to increase your chance of success, guard against financial loss, live more healthfully, and see through scaremongering. They are known by only the privileged few - until now.With wit and clarity, mathematician David Sumpter shows that it isn't the technical details that make these formulas so successful. It is the way they allow mathematicians to view problems from a different angle - a way of seeing the world that anyone can learn.Empowering and illuminating, The Ten Equations shows how math really can change your life.