Book picks similar to
The Creative Catalyst: How to Create Better Marketing By Asking (And Answering) Better Marketing Questions by Matt Seltzer
management
first-reads
giveaways
growth
The Candle Room
Daniel K. Gentile - 2016
His first client was a transient who just learned that he was the sole beneficiary of his estranged brother’s multi-million dollar estate. His brother was brutally murdered and the alleged killer was on trial in what appeared to be an open and shut case. Zach observed the riveting courtroom drama as the case unfolded and in the process, discovered a dark, deadly secret left by the murder victim. He soon learned that he was way over his head in his new practice and that his first case could cost him not only his career but his life.
Homeschooling for the Rest of Us: How Your One-Of-A-Kind Family Can Make Homeschooling and Real Life Work
Sonya Haskins - 2010
Besides trying to balance teaching responsibilities and family life, they often face unrealistic expectations from relatives, churches, other homeschoolers, and society at large. Even parents considering homeschooling sense the need to be perfect.Sonya Haskins doesn't want any more families to give up on homeschooling. In this book she shares affirming stories and practical ideas from dozens of everyday families who successfully deal with cluttered schedules, academic struggles, sibling squabbles, and other real-life issues. Instead of learning a one-size-fits-all approach, readers will discover how to evaluate their own family's strengths and weaknesses and set their own goals for success.
Not Part of the Plan: Trusting God with the Twists and Turns of Your Story
Kristen Clark - 2021
Popular authors and YouTubers open up their lives in the most raw and relatable way, sharing firsthand how hard it is to find joy in the midst of unknowns and the simple truths that have radically transformed their lives and given them the hope to thrive in the midst of the what ifs.
100 Great Copywriting Ideas: From Leading Companies Around The World (100 Great Ideas)
Andy Maslen - 2011
Surrounded by Setbacks: Turning Obstacles into Success (When Everything Goes to Hell) [The Surrounded by Idiots Series]
Thomas Erikson - 2020
Too often it seems like our dreams and ambitions—whether it’s finally getting that corner office, lacing up your running shoes again, or building a flourishing relationship with your partner—are derailed by one roadblock or another. So how do we learn to take setbacks in stride and still achieve our goals? In Surrounded by Setbacks, Erikson answers that question. Using simple, actionable steps, Erikson helps readers identify the “why” behind their goal, create a concrete plan towards achieving it, and—most importantly—avoid many of the most common pitfalls that derail us when we attempt something new. The simple 4-color behavior system that made Surrounded by Idiots revolutionary now helps readers reflect on how they respond to adversity, giving them the self-awareness to negotiate the inevitable obstacles of life with confidence.
Return on Character: The Real Reason Leaders and Their Companies Win
Fred Kiel - 2015
Countless business authors and analysts have assured us that great leadership demands great character. Time and again, we’ve seen that truth play out, as once-thriving organizations falter and fail under the guidance of leaders behaving badly. Why, then, do so many executives remain skeptical about the true value of leadership character? A winning strategy and a sound business model are what really matter, they argue; character is just the icing on the cake.What’s been missing from this debate is hard evidence: data that shows not only that leadership character matters for organizational success, but how it matters; and concrete evidence that it leads to better business results. Now, in this groundbreaking book, respected leadership researcher, adviser, and author Fred Kiel offers that evidence—solid data that demonstrates the connection between character, leadership excellence, and organizational results.After seven years of rigorous research based on a landmark study of more than 100 CEOs and over 8,000 of their employees’ observations, Kiel’s findings show that leaders of strong character achieved up to five times the ROA for their organizations as did leaders of weak character.Return on Character goes on to reveal:• How leadership character is formed, how it creates value, and how that value spreads throughout the organization• How low-character leaders undermine the success of even the best business plans• How leaders at any level can develop the habits of strong character and “unlearn” the habits of poor characterThe book also provides a character-building methodology—step-by-step advice and techniques for assessing your own character habits and improving your performance and that of your organization.Return on Character provides the blueprint for building your own leadership character and creating a character-driven organization that achieves superior business results.
Leave No Man Behind: The Untold Story of the Rangers’ Unrelenting Search for Marcus Luttrell, the Navy SEAL Lone Survivor in Afghanistan
Tony Brooks - 2021
. . but just one lone survivorOn June 28th, 2005, a four-man Navy SEAL reconnaissance team under Operation Red Wings was ambushed in northeastern Afghanistan--as depicted in the book and film Lone Survivor. A quick reaction force was dispatched to assist them. Turbine 33, carrying eight Navy SEALs and eight members of the 160th Special Operations Aviation Regiment was struck by a rocket propelled grenade, bringing the dual rotor chinook careening toward the rugged peak of Sawtalo Sar.The result was the deadliest single incident in Afghanistan Special Operations at the time.Commanders, unwilling to let this disaster get any worse, quickly called on the largest element of the secretive Joint Special Operations Command (JSOC), the 75th Ranger Regiment. The rescue mission: Operation Red Wings II.Tony Brooks, then a newly minted Army Ranger, tells a first-hand account of the daring recovery of Turbine 33, and the subsequent search for the remaining compromised Navy SEAL reconnaissance team--one of whom was Marcus Luttrell, the lone survivor. The Rangers would need to overcome lack of intel, treacherous terrain, violent weather, and an enemy that was born and raised to fight.Like his fellow Rangers, Tony Brooks lived--and many died--by the axiom, "Leave No Man Behind." His account is the first to tell the story other books and films have left out, one of courage, skill, and perseverance in overcoming overwhelming odds to accomplish a mission to bring every American soldier home.
You Are Stronger than You Think: Unleash the Power to Go Bigger, Go Bold, and Go Beyond What Limits You
Joel Osteen - 2021
When you feel overwhelmed, like you can’t go on, He comes in and gives you special strength. Strength that you didn’t get on your own. Strength to move forward when you should be stuck, strength to overcome that hurdle, strength to outlast that opposition. You’re going to feel strength that you didn’t have, joy when you could be discouraged, and hope when you should be depressed. You’re going to have the power to endure, the favor to overcome, and the determination to outlast.He’s going to bring blessings, increase, favor, and healing that He’s already prepared. It’s going to be easier than you thought, and it’s going to happen sooner than you think. As you read You Are Stronger Than You Think, feel a power rising that you have never felt—a strength, a courage, a determination, a stamina. He won’t let you stay overwhelmed. You may feel that way at times, but that’s not how your story ends. You’re going to feel a strength that pushes you forward, a power to do what you couldn’t do before.Believe and declare that you are strong, you are victorious, and you are able. You’re going to accomplish dreams bigger than you imagined, overcome obstacles that look insurmountable, and reach the fullness of your destiny!
The Behaviour Guru: Behaviour Management Solutions for Teachers
Tom Bennett - 2010
Controlling a class isn't something that comes naturally to everyone - but it can be learned.This no-nonsense guide tells teachers what the teacher training didn't, and offers instant strategies for dealing with the most common, and extreme, classroom scenarios.Using his experiences of teaching in inner-city schools, as Behaviour Guru on the TES advice forum and working as a nightclub bouncer, Tom Bennett helps teachers, old and new, to assert their authority in the classroom.
24-Hour Business Plan Template: How to Validate Your Startup Ideas and Plan Your Business Venture
Steven Fies - 2015
More importantly, it must be a FUNCTIONAL tool that advances you forward towards your goals -- rather than holding you back due to endless tinkering and perfecting of your plan without taking action. Enter the 24 Hour Business Plan Template, your functional tool to get you there as efficiently as possible. This is a complete guide that includes a downloadable pre-formatted business plan template and cash flow spreadsheet to help you get started. In the book, I lay out the method I personally used to plan my own business - and in doing so, leave my full-time job and start my business on a full-time basis within seven months. My plan itself was constructed in under 24 hours on January 1, 2015 as my new years resolution; the remainder of the time spent was executing this plan over time. In the book you'll learn how to do the same, or close to it at the very least - and you'll begin to understand why this efficiency in the beginning is so important. To reiterate, it's important to get to the action-taking phase as soon as possible. This cannot be overstated enough. Successful entrepreneurs and authors like Eric Ries, Gabriel Weinberg, and Justin Mares tout this very principle in their books The Lean Startup and Traction -- the simple fact is, it's much easier to make progress by taking action and adapting over time vs. trying to get everything perfect the first time around. Too much time can be spent getting stuck in your head due to information paralysis or perfectionism, only to wake up one day realizing you've actually done nothing concrete at all to advance your goals. Don't be this person! Get up out of your chair and take action to make your goals happen. Realize that it may take several iterations of creating a business plan, or cycling through various ideas, before you feel confident in moving forward with one in particular. This is okay -- and in fact, it's the exact reason why you need to be efficient during the initial planning and evaluation stage. Much better to spent one or two weeks cycling through 5-10 ideas than an entire year getting nowhere. In this book, we'll cover the following topics: -The importance of validation, and how to validate your business idea. -The key elements of designing an amazing cover page for your business plan. -How to write an executive summary, and why it must be written last after everything else. -The proper elements that make up your Company Objectives section. -The right approach to laying out your Products & Services section. -How to setup a target customer profile including the right questions to ask. -Websites and tables that will greatly simplify your industry and competitor analyses. -Several possibilities for getting started with sales and marketing, and the difference between each. -The key elements that will comprise your operational plan and any business logistics. -What roles need to be defined in your Management section. -The preferred formats and metrics to use in your business capitalization (initial funding) section. -How to lay out your financial plan, both for your business and your personal finances. Please know fat was trimmed from every section of this book to ensure you can get through it and understand the key principles quickly and move on to actually creating your own plan. Only the critical elements were left in, with additional explanation added at key junctions to ensure comprehension. Whether you're venturing out for your first time as an entrepreneur, or you're a seasoned veteran looking for a no-nonsense way to manage the planning process for your next venture, 24 Hour Business Plan Template belongs on your tool belt.
A CEO Only Does Three Things: Finding Your Focus in the C-Suite
Trey Taylor - 2020
Many owners and CEOs think they have to be involved in every aspect of their business. They spend valuable brainpower on low-priority decisions. Before long, they're overworked and burned out.Instead of doing everything, it's time to focus on the right things.A CEO Only Does Three Things zeroes in on the three pillars of business: culture, people, and numbers. Steeped in twenty-plus years of practical knowledge, training, and consulting with some of the world's largest companies, this indispensable guide shows how to articulate the right culture for your business, hire people with the right mindsets, and inspire your teams to produce optimal results.Hundreds of CEOs have used Taylor's methods to create fulfilled, efficient, professional lives, and you can join them. Learn how to focus on the work you love-and avoid CEO burnout.
Raising an Organized Child: 5 Steps to Boost Independence, Ease Frustration, and Promote Confidence
Damon Korb - 2019
That’s the philosophy behind this confidence-building, sanity-saving book. Fostering organized thinking in your child will help with concrete concerns (think a tidier bedroom!) and build critical life skills like learning to plan and grasping the big picture. Dr. Korb’s 5 Steps to Raising an Organized Child apply to all ages. So, whether you have an infant or a teenager, it’s never too late (or too early!) to foster organization in him or her and harmony in your whole family. Raising an Organized Child presents specific activities for your child’s age and developmental level to improve executive function. No matter if your child is just your average chaotic kid or struggling with additional challenges like ADHD, you can boost your child’s organization and lower your frustration with Dr. Korb’s guidance.
Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising
Lisa Fortini-Campbell - 2001
Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.
Machiavelli For Women: Defend Your Worth, Grow Your Ambition, and Win the Workplace
Stacey Vanek Smith - 2021
They’ve been increasingly entering male-dominated areas of the workforce and consistently surpassing their male peers in grades, university attendance, and degrees. They’ve recently stormed the political arena with a vengeance. But despite all of this, the payoff is—quite literally—not there: the gender pay gap has held steady at about 20% since 2000. And the number of female CEOs for Fortune 500 companies has actually been declining. So why, in the age of #MeToo and #TimesUp, is the glass ceiling still holding strong? And how can we shatter it for once and for all? Stacy Vanek Smith’s advice: ask Machiavelli. Using The Prince as a guide and with charm and wit, Smith applies Renaissance politics to the 21st century, and demonstrates how women can take and maintain power in careers where they have long been cast as second-best. Based on the latest research, tips from successful women across many industries, and experiences from Smith’s own life, Machiavelli for Women is a powerful, entertaining, and inspirational guide for a new generation of successful women.
Where the Bullets Fly
Terrence McCauley - 2018
It's up to Sheriff Aaron Mackey to keep the peace--and keep the dregs of humanity from trying to make a killing . . .WHERE THE BULLETS FLY, VENGEANCE REIGNS If anyone can smell an investment opportunity, it's railroad men and big city bankers. They're not the kind of folks that Sheriff Mackey is used to dealing with. But greed is greed, and if anyone knows how money can drive men to murder, it's the sheriff of a boomtown like Dover Station. But when Mackey is forced to gun down a pair of saloon rats, it brings a powderkeg of trouble--with a quick-burning fuse of vengeance named Alexander Duramont. This bloodthirsty psychopath wants to kill the sheriff for killing his buddies. And he plans to get his revenge using a highly combustible mix of fire, fear, and dynamite . . . Mackey's not sure how he's going to stop this blood-crazed lunatic. But it's going to be one heck of an explosive and very violent showdown . . .
"Hard to put down . . . because of the gritty and stylish narrative, the virtually nonstop action."
--
Publishers Weekly on Terrence McCauley's Sympathy for the Devil