The Big Book of Granny Squares: 365 Crochet Motifs


Tracey Lord - 2014
    Period. Crocheters can never get enough of granny squares--the cheerful, colorful motifs that are the basis of countless afghans, pillows, and baby blankets. The Big Book of Granny Squares is just that--the most comprehensive collection to date. Readers will enjoy 365 unique squares with swatches and step-by-step written instructions for each granny square pattern. A lay-flat binding makes it easy for readers to check the crochet pattern while they work. Easy to use and inspirational, this is a go-to reference that crocheters will reach for again and again. Crocheters love granny squares and are sure to adore this--the biggest and best compendium of granny square patterns ever.

Photoshop Masking & Compositing


Katrin Eismann - 2004
    Whether they're landscape or portrait photographers, illustrators or fine artists, masking and compositing are essential skills to master for combining images to the extent that it is impossible to tell where one image stops and the other one begins. Photoshop artist and educator Katrin Eismann takes readers through numerous step-by-step examples, highlighting the tools and techniques used for masking and combining images. Featuring work by leading artists and photographers, this book focuses on the techniques used to create compelling compositions, including making fast and accurate selections, mastering Photoshop's masking tools, and implementing the concept and photography from start to finish. The book addresses working with Photoshop's selection tools; selecting and maintaining fine details and edges; working with difficult image elements, such as cloth, hair, or translucent objects; and green-screen techniques. Katrin also addresses the creative aspects of image compositing, including how to start with a concept, plan and execute the photography, and seamlessly assemble the image. Combining technical direction and inspiration, this book will expand readers' imaginations, so they can fluidly and professionally create images with Photoshop.

Do Open: How a Simple Email Newsletter Can Transform your Business


David Hieatt - 2017
    Second only to the sewing machine.'So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community. Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover:Why giving is your secret to successHow to get people's attention when time is your biggest competitorWhy creating beats sharingHow a small team can winBuild community. Build your brand. Build long-term growth. Discover why the humble newsletter is pure and utter gold.

The Art of the Wind Rises


Hayao Miyazaki - 2013
    The Wind Rises is Miyazaki’s love letter to the power of flight and the imagination, an examination of the rise of Japan’s military might in the years leading up to the Second World War, and a call for worldwide peace and harmony in the face of destruction. This book captures the art of the film, from conception to production, and features in-depth interviews with the filmmakers.

The Art of Boudoir Photography: How to Create Stunning Photographs of Women


Christa Meola - 2012
    This beautifully illustrated guide will not only enhance your understanding of how to bring out the best in every woman, but also sharpen your photography skills in order to capture her successfully. Whether shooting with a pro model, plain-Jane, curvy gal, or soccer mom, Christa gets to know her subject intimately in order to help her look and feel beautiful, sexy, and confident. Christa shares her personal tips and techniques throughout the entire process, creating an amazing experience that produces photographs packed with emotion. She covers every step in creating a successful boudoir shoot, including how to prepare a subject who has never posed before, coaching sensual movement, beautiful lighting setups with minimal equipment, how to flatter every figure, and more. With "Before and After" profiles and "Do and Don't" scenarios throughout, essential lists, practical tips for male photographers, metadata for every shot, as well as post-processing techniques in Adobe Lightroom and Photoshop, this book offers clear and inspiring instruction. The Art of Boudoir Photography is about transformation. It's about cultivating sex appeal and enthusiastic positivity. It's that jolt of confidence and bolt of sexual prowess to tease out of your subject. It's for each woman to recognize her individual beauty, provide an opportunity for her to break through her comfort zone, honor her body, and celebrate femininity. For photographers with varying levels of experience, this book is for you-to appreciate and embrace boudoir photography, enhance your understanding of what it is, what it can do for women, and most importantly, how to have fun with it!

Hidden Persuasion. 33 Psychological Influence Techniques in Advertising


Marc Andrews - 2013
    They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in infl uencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective infl uence techniques in visual persuasion and how to apply them.The techniques range from infl uencing essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to infl uence behavior and decisionmaking on an unconscious level.All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communications and design field, but also for anybody who wants to understand how our behavior is infl uenced unconsciously by advertising, social campaigns and governmental messages. The book is co-authored by leading figures in social infl uence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. It will open your eyes, we promise!- The psychology behind communication- Eye-opening for professionals and the general public- Leading authors in social influence and visual persuasion

Design as an Attitude (JRP | Ringier Documents Series)


Alice Rawsthorn - 2018
    

The Designer's Guide To Marketing And Pricing: How To Win Clients And What To Charge Them


Ilise Benun - 2008
    Whether you're a freelancer, an aspiring entrepreneur or a seasoned small-business owner, you'll learn everything you need to know about how to market and price your services.This book shows you how to:learn which marketing tools are most effective and how to use themcreate a smart marketing plan that reflects your financial goalsplan small actionable steps to take in reaching those financial goalsdetermine who your ideal clients are and establish contact with themturn that initial contact into a profitable relationship for both of youtalk to clients about money and the design process - without fearfigure out a fair hourly rate and give an accurate estimate for a projectYou'll learn the ins and outs of creating and running a creative services business - the things they never taught you in school. Plus, there are useful worksheets throughout the book, so you can apply the principles and formulas to your own circumstances and create a workable business plan right away.

Pyrography Basics: Techniques and Exercises for Beginners


Lora S. Irish - 2013
    Irish makes it easy for beginners to learn the creative craft of woodburning in Pyrography Basics. All that aspiring beginners need is this book and an inexpensive woodburning tool to start adorning wood, gourds, leather, paper and more with beautifully burned images and patterns. The author provides a thorough introduction to basic tools, materials and techniques. Readers learn how to set up a practice board to experiment with strokes and settings before moving on to working projects with confidence. Six skill-building projects provide step-by-step exercises in using temperature, time, layering, and texturing to create artistic tonal values.

Lost in a Good Game: Why We Play Video Games and What They Can Do for Us


Pete Etchells - 2019
    Apparently, they are the unequivocal source of many societal ills. But what does science actually have to say about the effects that playing them can have on us?In Lost in a Good Game, psychologist Pete Echells takes us on a journey through that scientific data and research, as well as his own past experiences with video games, which helped him cope in the aftermath of a tragedy.His story reveals that, really, our worries are unfounded - and that in playing, studying and living through them we can understand what it means to be human.

Everyday Watercolor: Learn to Paint Watercolor in 30 Days


Jenna Rainey - 2017
    This beautifully illustrated and inspiring guided watercolor-a-day book is perfect for beginning watercolor artists, artists who want to improve their watercolor skills, and visual creatives. From strokes to shapes, this book covers the basics and helps painters gain confidence in themselves along with inspiration to develop their own style over the course of 30 days. Featuring colorful contemporary art from Mon Voir design agency founder and Instagram trendsetter Jenna Rainey, this book's fresh perspective paints watercolor in a whole new light.

How to Make Books: Fold, Cut & Stitch Your Way to a One-of-a-Kind Book


Esther K. Smith - 2007
    Whether you’re a writer, a scrapbooker, a political activist, or a postcard collector, let book artist Esther K. Smith be your guide as you discover your inner bookbinder. Using foolproof illustrations and step-by-step instructions, Smith reveals her time-tested techniques in a fun, easy-to-understand way.

The Art of Lent: A Painting a Day from Ash Wednesday to Easter


Wendy Beckett - 2017
    Join Sister Wendy on a journey through Lent, and discover the timeless wisdom to be found in some of the world's greatest paintings.Illustrated in full colour with over forty famous and lesser-known masterpieces of Western art, this beautiful book will lead you into a deeply prayerful response to all that these paintings convey to the discerning eye.'For those who want to appreciate the spirituality behind some of the world's greatest works of art, this book will be hugely inspiring - not only during Lent but at any time of the year.'Dr Janina Ramirez, art historian and broadcaster

Cats, Cats, Cats


Andy Warhol - 1994
    This book, filled with drawings culled from the archives of the Andy Warhol Foundation for the Visual Arts, collects images of one of his favorite subjects - cats - in an irresistible small-format edition. Here are sleeping kittens, regal felines, and a cat named Sam - all accompanied by playful quotations from Warhol's books and diaries, such as "The important thing is to infuse everything with as much drama as you can" and "As I always say, one's company, two's a crowd, three's a party." Beautiful and charming, this book will make a perfect gift for anyone who loves cats or Andy.

Sketchy Stories: The Sketchbook Art of Kerby Rosanes


Kerby Rosanes - 2016
    With a legion of over a million followers, Kerby has been a source of inspiration to artists, designers, and art-lovers all over the world with his stunning art and inspirational messages like "Never Quit Drawing" and "Be Awesome Today." Now fans can glimpse the personal sketchbook of Kerby Rosanes with Sketchy Stories, a beautiful facsimile reproduction of his original sketchbook, loaded with secret doodles, elaborate sketches, and whimsical lines and detailed patterns. Interspersed with his artwork, Kerby also includes techniques, tips, inspirations, influences, and more. The ideal gift for fans of Kerby Rosanes or anyone who is ready to be creatively inspired.