The new edition is thoroughly updated, including most notably a new chapter on innate immunity, a capstone chapter on immune responses in time and space, and many new focus boxes drawing attention to exciting clinical, evolutionary, or experimental connections that help bring the material to life.See what's in the LaunchPad

    But what about the elements that make up a picture? Using the tale of Little Red Riding Hood as an example, Molly Bang uses boldly graphic artwork to explain how images -- and their individual components -- work to tell a story that engages the emotions: Why are diagonals dramatic? Why are curves calming? Why does red feel hot and blue feel cold?

    In "Inside the Mind of the Shopper: The Science of Retailing," world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Every year, says Sorensen, shoppers will spend a quadrillion seconds in supermarkets and they'll waste 80% of that time. Sorensen analyzes consumer behavior how shoppers make buying decisions as they move through supermarkets and other retail stores and presents powerful, tested strategies for designing more effective stores, improving merchandising, and driving double-digit sales increases. He identifies simple interventions that can have dramatic sales effects, and shows why many common strategies simply don't work. You'll learn how to appeal to the "quick trip" shopper; make the most of all three "moments of truth"; understand consumers' powerful in-store migration patterns; improve collaboration between manufacturers and retailers; learn the lessons of Stew Leonard's and other innovators; and much more. Then, in Part II, Sorensen presents revealing interviews with several leading in-store retail experts, including crucial insights on using technology and retailing to multicultural communities."

    New topics include managing and maintaining cellular devices, including tablets; configuring operating systems, including Windows 8, Android, and iOS; and enhanced, mobile-centered security and troubleshooting procedures. The All-in-One Exam Guide enables you to take the test with complete confidence. It also serves as a practical reference for IT support and technical personnel. Bonus electronic content includes: Practice exams with hundreds of accurate questions More than an hour of video training featuring Mike Meyers Performance-based simulations that prepare you for the performance-based questions on the exam A collection of Mike's favorite free PC tools Key Features include: Written with the “in the trenches” voice and clarity Mike Meyers is known for Features pre-assessment tests, exam tips, and “Try This!” sections to reinforce difficult topics Includes a coupon for 10% off of the exam fee, a $37 value

    The twelfth edition provides current, accurate, scientifically based information about a wealth of health and wellness topics and issues. Connect Personal Health is now seamlessly and deeply integrated with Blackboard and Blackboard related course management systems. Connect is an interactive online learning system that provides interactive multimedia-driven activities and assessments, such as interactive quizzes, video activities, health assessments, Internet research activities, online behavior change workbook, a fitness and nutrition log, and a multimedia ebook. Most activities and assessments are auto graded, entered into the grade book, and automatically uploaded to blackboard. This saves you time, holds your students accountable, and allows for seamless Course Management integration. Only one sign-on is needed for access to Blackboard and Connect, the grade book is integrated, and much much more. To address today's students' need for more portable, more relevant classroom tools, we are providing the book in a three-hole punched, loose-leaf version. "Ask your rep for the correct ISBN to also provide each student full access to Connect Plus and the multimedia e-book at no extra charge with each copy of the loose-leaf text."

    This well-written, easy to read and understand volume, even for the novice gives in-depth and practical information on how to achieve maximum results in a hypnotic session by properly phrasing the suggestions and by using various techniques to determine which approach is best for each individual client. Topics include:What is hypnosis?How to induce hypnosisHow to use the unique state of mind in hypnosis to benefit clients in countless ways-A complete glossary of hypnosis termsIncludes a new updated chapter on self-hypnosis along with the 'Peaceful Place Meditation', a stress relief exercise, including instructions and a script for successfully mastering this exercise.Previously published by Kendall-Hunt under ISBN 9780757511011.

    Joining the professional web designers and programmers are new audiences who need to know a little bit of code at work (update a content management system or e-commerce store) and those who want to make their personal blogs more attractive. Many books teaching HTML and CSS are dry and only written for those who want to become programmers, which is why this book takes an entirely new approach. • Introduces HTML and CSS in a way that makes them accessible to everyone—hobbyists, students, and professionals—and it’s full-color throughout • Utilizes information graphics and lifestyle photography to explain the topics in a simple way that is engaging • Boasts a unique structure that allows you to progress through the chapters from beginning to end or just dip into topics of particular interest at your leisureThis educational book is one that you will enjoy picking up, reading, then referring back to. It will make you wish other technical topics were presented in such a simple, attractive and engaging way!

    This book will help those familiar the command line and basic shell scripting start using Ansible to provision and manage anywhere from one to thousands of servers.The book begins with fundamentals, like installing Ansible, setting up a basic inventory file, and basic concepts, then guides you through Ansible's many uses, including ad-hoc commands, basic and advanced playbooks, application deployments, custom modules, and special cases like running ansible in 'pull' mode when you have thousands of servers to manage (or more). Everything is explained with pertinent real-world examples, often using Vagrant-managed virtual machines.

    Learn You a Haskell for Great Good! introduces programmers familiar with imperative languages (such as C++, Java, or Python) to the unique aspects of functional programming. Packed with jokes, pop culture references, and the author's own hilarious artwork, Learn You a Haskell for Great Good! eases the learning curve of this complex language, and is a perfect starting point for any programmer looking to expand his or her horizons. The well-known web tutorial on which this book is based is widely regarded as the best way for beginners to learn Haskell, and receives over 30,000 unique visitors monthly.

    Integrated central case studies woven throughout each chapter, use real-life stories to give you a tangible and engaging framework around which to learn and understand the science behind environmental issues. Printed on FSC (Forest Stewardship Council) certified paper, the newly revised Fourth Edition engages you through the addition of new EnvisionIt photo essays.

    It also works beautifully with other open source tools, such as the MySQL database and the Apache web server. However, as more web sites are developed in PHP, they become targets for malicious attackers, and developers need to prepare for the attacks.Security is an issue that demands attention, given the growing frequency of attacks on web sites. Essential PHP Security explains the most common types of attacks and how to write code that isn't susceptible to them. By examining specific attacks and the techniques used to protect against them, you will have a deeper understanding and appreciation of the safeguards you are about to learn in this book.In the much-needed (and highly-requested) Essential PHP Security, each chapter covers an aspect of a web application (such as form processing, database programming, session management, and authentication). Chapters describe potential attacks with examples and then explain techniques to help you prevent those attacks.Topics covered include:Preventing cross-site scripting (XSS) vulnerabilitiesProtecting against SQL injection attacksComplicating session hijacking attemptsYou are in good hands with author Chris Shiflett, an internationally-recognized expert in the field of PHP security. Shiflett is also the founder and President of Brain Bulb, a PHP consultancy that offers a variety of services to clients around the world.

    It turns out that all the buzz is well earned. I think this is the best book currently available for learning Python. I would recommend Chun's book over Learning Python (O'Reilly), Programming Python (O'Reilly), or The Quick Python Book (Manning)." --David Mertz, Ph.D., IBM DeveloperWorks(R) "I have been doing a lot of research [on] Python for the past year and have seen a number of positive reviews of your book. The sentiment expressed confirms the opinion that Core Python Programming is now considered the standard introductory text." --Richard Ozaki, Lockheed Martin "Finally, a book good enough to be both a textbook and a reference on the Python language now exists." --Michael Baxter, Linux Journal "Very well written. It is the clearest, friendliest book I have come across yet for explaining Python, and putting it in a wider context. It does not presume a large amount of other experience. It does go into some important Python topics carefully and in depth. Unlike too many beginner books, it never condescends or tortures the reader with childish hide-and-seek prose games. [It] sticks to gaining a solid grasp of Python syntax and structure." --http: //python.org bookstore Web site "[If ] I could only own one Python book, it would be Core Python Programming by Wesley Chun. This book manages to cover more topics in more depth than Learning Python but includes it all in one book that also more than adequately covers the core language. [If] you are in the market for just one book about Python, I recommend this book. You will enjoy reading it, including its wry programmer's wit. More importantly, you will learn Python. Even more importantly, you will find it invaluable in helping you in your day-to-day Python programming life. Well done, Mr. Chun!" --Ron Stephens, Python Learning Foundation "I think the best language for beginners is Python, without a doubt. My favorite book is Core Python Programming." --s003apr, MP3Car.com Forums "Personally, I really like Python. It's simple to learn, completely intuitive, amazingly flexible, and pretty darned fast. Python has only just started to claim mindshare in the Windows world, but look for it to start gaining lots of support as people discover it. To learn Python, I'd start with Core Python Programming by Wesley Chun." --Bill Boswell, MCSE, Microsoft Certified Professional Magazine Online "If you learn well from books, I suggest Core Python Programming. It is by far the best I've found. I'm a Python newbie as well and in three months time I've been able to implement Python in projects at work (automating MSOffice, SQL DB stuff, etc.)." --ptonman, Dev Shed Forums "Python is simply a beautiful language. It's easy to learn, it's cross-platform, and it works. It has achieved many of the technical goals that Java strives for. A one-sentence description of Python would be: 'All other languages appear to have evolved over time--but Python was designed.' And it was designed well. Unfortunately, there aren't a large number of books for Python. The best one I've run across so far is Core Python Programming." --Chris Timmons, C. R. Timmons Consulting "If you like the Prentice Hall Core series, another good full-blown treatment to consider would be Core Python Programming. It addresses in elaborate concrete detail many practical topics that get little, if any, coverage in other books." --Mitchell L Model, MLM Consulting "Core Python Programming is an amazingly easy read! The liberal use of examples helps clarify some of the more subtle points of the language. And the comparisons to languages with which I'm already familiar (C/C++/Java) get you programming in record speed." --Michael Santos, Ph.D., Green Hills Software The Complete Developer's Guide to Python New to Python? The definitive guide to Python development for experienced programmersCovers core language features thoroughly, including those found in the latest Python releases--learn more than just the syntax!Learn advanced topics such as regular expressions, networking, multithreading, GUI, Web/CGI, and Python extensionsIncludes brand-new material on databases, Internet clients, Java/Jython, and Microsoft Office, plus Python 2.6 and 3Presents hundreds of code snippets, interactive examples, and practical exercises to strengthen your Python skills Python is an agile, robust, expressive, fully object-oriented, extensible, and scalable programming language. It combines the power of compiled languages with the simplicity and rapid development of scripting languages. In Core Python Programming, Second Edition , leading Python developer and trainer Wesley Chun helps you learn Python quickly and comprehensively so that you can immediately succeed with any Python project. Using practical code examples, Chun introduces all the fundamentals of Python programming: syntax, objects and memory management, data types, operators, files and I/O, functions, generators, error handling and exceptions, loops, iterators, functional programming, object-oriented programming and more. After you learn the core fundamentals of Python, he shows you what you can do with your new skills, delving into advanced topics, such as regular expressions, networking programming with sockets, multithreading, GUI development, Web/CGI programming and extending Python in C. This edition reflects major enhancements in the Python 2.x series, including 2.6 and tips for migrating to 3. It contains new chapters on database and Internet client programming, plus coverage of many new topics, including new-style classes, Java and Jython, Microsoft Office (Win32 COM Client) programming, and much more. Learn professional Python style, best practices, and good programming habitsGain a deep understanding of Python's objects and memory model as well as its OOP features, including those found in Python's new-style classesBuild more effective Web, CGI, Internet, and network and other client/server applicationsLearn how to develop your own GUI applications using Tkinter and other toolkits available for PythonImprove the performance of your Python applications by writing extensions in C and other languages, or enhance I/O-bound applications by using multithreadingLearn about Python's database API and how to use a variety of database systems with Python, including MySQL, Postgres, and SQLiteFeatures appendices on Python 2.6 & 3, including tips on migrating to the next generation! Core Python Programming delivers Systematic, expert coverage of Python's core featuresPowerful insights for developing complex applicationsEasy-to-use tables and charts detailing Python modules, operators, functions, and methodsDozens of professional-quality code examples, from quick snippets to full-fledged applications

    But if code isn't clean, it can bring a development organization to its knees. Every year, countless hours and significant resources are lost because of poorly written code. But it doesn't have to be that way. Noted software expert Robert C. Martin presents a revolutionary paradigm with Clean Code: A Handbook of Agile Software Craftsmanship . Martin has teamed up with his colleagues from Object Mentor to distill their best agile practice of cleaning code on the fly into a book that will instill within you the values of a software craftsman and make you a better programmer but only if you work at it. What kind of work will you be doing? You'll be reading code - lots of code. And you will be challenged to think about what's right about that code, and what's wrong with it. More importantly, you will be challenged to reassess your professional values and your commitment to your craft. Clean Code is divided into three parts. The first describes the principles, patterns, and practices of writing clean code. The second part consists of several case studies of increasing complexity. Each case study is an exercise in cleaning up code - of transforming a code base that has some problems into one that is sound and efficient. The third part is the payoff: a single chapter containing a list of heuristics and "smells" gathered while creating the case studies. The result is a knowledge base that describes the way we think when we write, read, and clean code. Readers will come away from this book understanding ‣ How to tell the difference between good and bad code‣ How to write good code and how to transform bad code into good code‣ How to create good names, good functions, good objects, and good classes‣ How to format code for maximum readability ‣ How to implement complete error handling without obscuring code logic ‣ How to unit test and practice test-driven development This book is a must for any developer, software engineer, project manager, team lead, or systems analyst with an interest in producing better code.

    But first, let me tell you a little secret about SEO marketing... Most of the search engine optimization advice on the Internet is just plain wrong!If you've sifted through the torrents of search engine optimization advice online, you may have noticed two things: - Most of the knowledge on SEO is either completely outdated or just dead-wrong.- Google's constant updates have rendered many well known SEO strategies completely useless.Why is this so? Google are constantly evolving, making it extremely difficult to know what currently works. Some recent changes: 1. August, 2014 - Google announced sites secured with SSL certificates will get an advantage in search engines.2. July, 2014 - Google released a big update dramatically affecting how often the local business listings appear in the search results.3. May, 2014 - Google announced a game changing update, punishing sites with poor quality content and user experience.SEO 2014 walks you through the above updates and more. This book also reveals industry secrets about Google's algorithm, so you can learn SEO from a fundamental level, achieve top rankings in Google, and generate hundreds, or even thousands of new customers to your site. Sidestep the feared 2014 Google updatesContrary to Internet marketing chatter, problems caused by Google updates are hardly irrecoverable or unavoidable—but you need the right knowledge. This book reveals in granular detail: - Recent Google updates—Panda 4.0, Pigeon, Hummingbird and beyond.- Steps required to recover from a Google penalty.- How to avoid being penalised in 2014 and beyond.Discover powerful link building techniques experts use to get top rankings and generate massive trafficLink building is simply the strongest factor for ranking high in Google. Unfortunately, most widely-used methods just plain suck! This chapter walkers you through the most powerful techniques that work wonders and won't get you in hot-water with Google. You will also discover: 1. How to leverage social media to skyrocket traffic to your site.2. How to find "money" keywords that will send customers to your site.3. The dirty secret about link-building.4. Sneaky tricks to get local businesses ranking high with local search engine optimization.5. How to get expert SEO or internet marketing advice, completely free.6. The new meta technology search engines love, schema.org, and how to use it to get more traffic.You will also learn the little-known search engine optimization tools top internet marketing experts useThe SEO tools chapter lists 20+ of the powerful tools top internet marketing experts are using to automate their search engine optimization, saving weeks of time, and creating bigger results... and most of the tools are free! And read the very special bonus chapter on pay-per-click advertisingIn this special bonus chapter, learn how to quickly and effectively setup a pay-per-click advertising campaign with Google AdWords, and send more traffic and customers to your website overnight. As one of the most advanced and comprehensive SEO books ever published, SEO 2014 contains everything you need to learn SEO and dominate search engines in 2014. Purchase from Amazon and get started right away!

    All chapters in this best-seller have been substantially revised to reflect recent discoveries and new understanding of linguistics and languages.