Google's AdWords platform enables you to create pay-per-click advertisements that appear as 'sponsored links' when someone searches for content related to your product or service. You bid for the position to place your ad, and you only pay when someone clicks. It's that simple. If used correctly, AdWords can garner higher targeted traffic, which in turn will increase your conversion rates and profits. So, AdWords will definitely help your business, but you have no idea how to utilize them. What should you do? Take a couple of hours to read this book. Google AdWords for Beginners is designed to teach you the fundamentals of AdWords, how it works, why it works, and the proven techniques that you can use to make it work for you and your business. Additionally, this book details an eight-step blueprint that has consistently delivered positive results for companies. Upon completion, you'll be armed with the knowledge to launch profitable campaigns or drastically improve an existing one.

    Today there is just one. Us. Homo sapiens. How did our species succeed in the battle for dominance? Why did our foraging ancestors come together to create cities and kingdoms? How did we come to believe in gods, nations and human rights; to trust money, books and laws; and to be enslaved by bureaucracy, timetables and consumerism? And what will our world be like in the millennia to come? In Sapiens, Dr Yuval Noah Harari spans the whole of human history, from the very first humans to walk the earth to the radical – and sometimes devastating – breakthroughs of the Cognitive, Agricultural and Scientific Revolutions. Drawing on insights from biology, anthropology, paleontology and economics, he explores how the currents of history have shaped our human societies, the animals and plants around us, and even our personalities. Have we become happier as history has unfolded? Can we ever free our behaviour from the heritage of our ancestors? And what, if anything, can we do to influence the course of the centuries to come? Bold, wide-ranging and provocative, Sapiens challenges everything we thought we knew about being human: our thoughts, our actions, our power ... and our future.

    This is no ordinary "how-to" manual for CFA candidates. Written by an internationally published author who passed all three CFA exams on the first try, this book is packed with real strategies that get real results. What tactics make the difference? How do passing candidates set themselves apart? Direct Path to the CFA Charter enables you to adopt the right methods and strategies to pass the exams the first time around. With actionable takeaways, sample study schedules, and unique tips for every CFA Level, this book is for the serious candidate who not only wants to understand the CFA Program, but succeed in it.

    For nearly two decades Becker has lived in China, and reported from areas where most visitors do not reach. Here he is at his most candid, reporting from all over the country: from tiny, crowded homes in the swollen cities of the southeast rim to a vast, secret network of thousands of defense bunkers in the northwest. He exposes Chinese society in all of its layers: from remote, illiterate peasants; to the rising classes of businessmen; to local despots; the twenty grades of Party apparatchicks; to the dominant, comparatively small caste of Party leaders who are often ignorant of the people they rule.Becker lets the Chinese speak for themselves, in voices that are rich and moving. He teaches a great deal about the magnitude--and the false face--of China's vaunted economic boom, and further shows the pervasive institutionalized crime that has risen out of economic poverty. In all, Becker reveals a China very different than our long-held assumptions depict. The Chinese is the hidden story of people of the world's largest nation--a nation so poorly understood and so vital to the future.

    From basketball prodigy to international phenomenon to seductive commercial ideal, Michael Jordan is the supreme example of how American corporations have used technology in a brave, massively wired new world to sell their products in every corner of the globe. LaFeber's examination of Nike and its particular dominion over the global marketplace is often scathing, while his fascinating mini-biography of Michael Jordan and the commercial history of basketball reveal much about American society. For this new paperback edition, LaFeber has added a chapter on globalization in a changed world, after mass protests and since September 11. "Bold, riveting....Brilliantly illuminates how hyper-US capitalism has spread its financial wings around the globe."—Douglas Brinkley "LaFeber brings an impressive intellect to bear on his subject."—Barbara Rudolph, Chicago Tribune

    . . Baer's fine book gives a panoramic and thought-provoking account of over half a millennium of Ottoman and - it now goes without saying - European history' Guardian'A winning portrait of seven centuries of empire, teeming with life and colour, human interest and oddity, cruelty and oppression mixed with pleasure, benevolence and great artistic beauty' Sunday Times'A superb, gripping and refreshing new history - finely written and filled with fascinating characters and analysis - that places the dynasty where it belongs: at the centre of European history' Simon Sebag Montefiore, author of The Romanovs and Jerusalem'A book as sweeping, colorful, and rich in extraordinary characters as the empire which it describes' Tom HollandThe Ottoman Empire has long been depicted as the Islamic-Asian antithesis of the Christian-European West. But the reality was starkly different: the Ottomans' multiethnic, multilingual, and multireligious domain reached deep into Europe's heart. In their breadth and versatility, the Ottoman rulers saw themselves as the new Romans.Recounting the Ottomans' remarkable rise from a frontier principality to a world empire, Marc David Baer traces their debts to their Turkish, Mongolian, Islamic and Byzantine heritage; how they used both religious toleration and conversion to integrate conquered peoples; and how, in the nineteenth century, they embraced exclusivity, leading to ethnic cleansing, genocide, and the dynasty's demise after the First World War. Upending Western concepts of the Renaissance, the Age of Exploration, the Reformation, this account challenges our understandings of sexuality, orientalism and genocide.Radically retelling their remarkable story, The Ottomans is a magisterial portrait of a dynastic power, and the first to truly capture its cross-fertilisation between East and West.

    His story is seasoned by his adventures during his first circumnavigation in 1984-86 as told in Across Islands and Oceans. Alone with little money aboard Atom, his now engineless 28-foot sailboat, James embarks on his odyssey without the comforts and equipment most sailors consider essential. Challenging himself to live as closely with the sea as possible, the author sets sail in 1987 from Florida, bound for new adventures on the distant shores of Asia. He does not return home again for 15 years. In this paean to the sea and foreign lands, the author recounts the best and worst of life on the ocean, visits to far-flung islands, and adventures amid throngs of humanity in some of the world’s most densely populated cities. This unvarnished physical and philosophical saga includes encounters with dead-eyed bureaucrats, native angels of mercy, newly discovered WWII wreckage, fellow expat adventurers, rogues and misfits. The journey takes many unplanned turns as the author faces near misses with lurking dangers, hikes across islands, finds temporary employment ashore, and immerses himself in foreign cultures. Along the way he is tested by sea and society, and he ultimately discovers the priceless treasures of heart and mind that he seeks. James invites you to come aboard Atom for the journey of a lifetime.

    That Sweden achieved this was due to its leadership—a case-study in history when pure military skill, and that alone, could override the demographic and economic factors which have in modern times been termed so pre-eminent.Once Protestantism emerged, via Martin Luther, the most devastating war in European history ensued, as the Holy Roman Empire sought to resassert its authority by force. Into this bloody maelstrom stepped Gustav Adolf of Sweden, a brilliant tactician and strategist, who with his finely honed Swedish legions proceeded to establish a new authority in northern Europe. Gustav, as brave as he was brilliant, was finally killed while leading a cavalry charge at the Battle of Lützen.He had innovated, however, tactics and weaponry that put his successors in good stead, as Sweden remained a great power, rivaled only by France and Spain in terms of territory in Europe. And then one of his successors, Karl XII, turned out to be just as great a military genius as Gustav himself, and as the year 1700 arrived, Swedish armies once more burst out in all directions. Karl, like Gustav, assumed the throne while still a teenager, but immediately displayed so much acumen, daring and skill that chroniclers could only compare him, like Gustav, to Alexander the Great.This book examines thoroughly, yet in highly readable fashion, the century during which Swedish military power set an example for all Europe. While the Continent was most visibly divided along religious lines—Catholic versus Protestant—geopolitical motives always underlied the conflicts. Sweden’s reliance on its military skill was especially noteworthy, as it veritably founded the modern concept of making wars pay through conquest.Karl XII finally let his ambitions lead him too far, as did Napoleon and Hitler in following centuries, into the vastness of the nascent Russian Empire, where he was finally defeated, at Poltava in Ukraine. Thus the period of Swedish supremacy in Europe came to a close, albeit not without leaving important lessons behind. In this work, by renowned author Henrik O. Lunde, these are clearly to be seen.About the author:HENRIK O. LUNDE, born in Norway, moved to America as a child and thence rose in the U.S. Army to become a Colonel in Special Forces. Highly decorated for bravery in Vietnam, he proceeded to gain advance degrees and assume strategic posts, his last being in the Plans and Policy Branch of Supreme Headquarters, Allied Powers Europe. After retirement from the Army he turned to writing, with a focus on his native North, and given his combination of personal tactical knowledge plus objective strategic grasp has authored several groundbreaking works. These include Hitler s Pre-Emptive War, about Norway 1940, Finland s War of Choice, and Hitler s Wave-Breaking Concept, which analyzes the controversial retreat of Germany s Army Group North from the Leningrad front in WWII. In A Warrior Dynasty he re-examines the potential of pure military skill in global affairs. His next, long-awaited work, will examine how America itself has fared in this regard during the last 50 years. "

    Together, they earn more than US$100 billion annually and employ almost one million people. In many profound ways, they have changed how we work, how we manage, how we invest and how we are governed.Stretching back centuries, their history is a fascinating story of wealth, power and luck. But today, the Big Four face an uncertain future – thanks to their push into China; their vulnerability to digital disruption and competition; and the hazards of providing traditional services in a new era of transparency.Both colourful and authoritative, this account of the past, present and likely future of the Big Four is essential reading for anyone perplexed or fascinated by professional services, working in the industry, contemplating joining a professional services firm, or simply curious about the fate of the global economy.

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    Each dot is a ship; each ship is laden with boxes; each box is laden with goods. In postindustrial economies, we no longer produce but buy. We buy, so we must ship. Without shipping there would be no clothes, food, paper, or fuel. Without all those dots, the world would not work.Freight shipping has been no less revolutionary than the printing press or the Internet, yet it is all but invisible. Away from public scrutiny, shipping revels in suspect practices, dubious operators, and a shady system of "flags of convenience." Infesting our waters, poisoning our air, and a prime culprit of acoustic pollution, shipping is environmentally indefensible. And then there are the pirates.Rose George, acclaimed chronicler of what we would rather ignore, sails from Rotterdam to Suez to Singapore on ships the length of football fields and the height of Niagara Falls; she patrols the Indian Ocean with an anti-piracy task force; she joins seafaring chaplains, and investigates the harm that ships inflict on endangered whales.Sharply informative and entertaining, Ninety Percent of Everything reveals the workings and perils of an unseen world that holds the key to our economy, our environment, and our very civilization.

    For over a decade,the authors have studied the world’s successful traders. Based on their learnings, they started practicing it and are now part of the 5%. Trade and Grow Rich teaches not just concepts but also methods with the help of anecdotes. This book has to be read one chapter at a time, rather than just being a one-time read. If you want to enjoy an adventurous journey to become a successful trader, then this is the book you are looking for!

    It's a life he could have only imagined growing up in Queens, born to a seventeen-year-old mother. But it was the lessons he learned from his mother, Lisa, that helped make him a man—lessons about sacrifice, courage, loyalty, dreams, and perseverance. Lisa pushed Terrence to succeed from an early age, led by example, and always put her son first—even if it meant leaving New York, the only home they'd ever known, in search of a safer environment for him. Her drive eventually became Terrence's drive.Inspirational, funny, and down-to-earth, with stories and advice straight from Terrence J and his mom, as well as some of his famous friends, including Kevin Hart, Ludacris, T.I., Trey Songz, and Laz Alonso, The Wealth of My Mother's Wisdom offers a positive, powerful message: with a strong family bond, the possibilities are endless.

    Their choices are limited by mountains, rivers, seas, and concrete. To understand world events, news organizations and other authorities often focus on people, ideas, and political movements, but without geography, we never have the full picture. Now, in the relevant and timely Prisoners of Geography, seasoned journalist Tim Marshall examines Russia, China, the USA, Latin America, the Middle East, Africa, Europe, Japan and Korea, and Greenland and the Arctic—their weather, seas, mountains, rivers, deserts, and borders—to provide a context often missing from our political reportage: how the physical characteristics of these countries affect their strengths and vulnerabilities and the decisions made by their leaders.In ten, up-to-date maps of each region, Marshall explains in clear and engaging prose the complex geo-political strategies of these key parts of the globe. What does it mean that Russia must have a navy, but also has frozen ports six months a year? How does this affect Putin’s treatment of Ukraine? How is China’s future constrained by its geography? Why will Europe never be united? Why will America never be invaded? Shining a light on the unavoidable physical realities that shape all of our aspirations and endeavors, Prisoners of Geography is the critical guide to one of the major (and most often overlooked) determining factors in world history.

    Chocolate was consumed unrefined and unprocessed as a rather bitter, fatty drink for the wealthy elite until the late 19th century, when the Swiss discovered a way to blend it with milk and unleashed a product that would conquer every market in the world. Thereafter, one of the great global business rivalries unfolded as each chocolate maker attempted to dominate its domestic market and innovate new recipes for chocolate that would set it apart from its rivals. The contest was full of dramatic contradictions: The Cadburys were austere Quakers who found themselves making millions from an indulgent product; Kitty Hershey could hardly have been more flamboyant yet her husband was moved by the Cadburys tradition of philanthropy. Each was a product of their unique time and place yet they shared one thing: they want to make the best chocolate in the world.