Along the way, the reader will find out: * What is a sign?* Which codes do we take for granted?* What is a text?* How can semiotics be used in textual analysis?* Who were Saussure, Peirce, Barthes and Jakobson - and why are they important?Features include a glossary of key terms and realistic suggestions for further reading. There is also a highly-developed and long-established online version of the book at: www.aber.ac.uk/media/Documents/S4B.

    Continuously in print since 1932, Ortega's vision of Western culture as sinking to its lowest common denominator and drifting toward chaos brought its author international fame and has remained one of the influential books of the 20th century.

    While this has had the positive effect of equalizing access to knowledge, it also has lowered the bar on what depth of knowledge is required to consider oneself an "expert." A cult of anti-expertise sentiment has coincided with anti-intellectualism, resulting in massively viral yet poorly informed debates ranging from the anti-vaccination movement to attacks on GMOs. This surge in intellectual egalitarianism has altered the landscape of debates-all voices are equal, and "fact" is a subjective term. Browsing WebMD puts one on equal footing with doctors, and Wikipedia allows all to be foreign policy experts, scientists, and more. As Tom Nichols shows in The Death of Expertise, there are a number of reasons why this has occurred-ranging from easy access to Internet search engines to a customer satisfaction model within higher education. The product of these interrelated trends, Nichols argues, is a pervasive distrust of expertise among the public coinciding with an unfounded belief among non-experts that their opinions should have equal standing with those of the experts. The experts are not always right, of course, and Nichols discusses expert failure. The crucial point is that bad decisions by experts can and have been effectively challenged by other well-informed experts. The issue now is that the democratization of information dissemination has created an army of ill-informed citizens who denounce expertise.When challenged, non-experts resort to the false argument that the experts are often wrong. Though it may be true, but the solution is not to jettison expertise as an ideal; it is to improve our expertise. Nichols is certainly not opposed to information democratization, but rather the enlightenment people believe they achieve after superficial internet research. He shows in vivid detail the ways in which this impulse is coursing through our culture and body politic, but the larger goal is to explain the benefits that expertise and rigorous learning regimes bestow upon all societies.

    While some marvel at these changes, envisioning consciousness downloaded into a computer or humans "beamed" Star Trek-style, others view them with horror, seeing monsters brooding in the machines. In How We Became Posthuman, N. Katherine Hayles separates hype from fact, investigating the fate of embodiment in an information age.Hayles relates three interwoven stories: how information lost its body, that is, how it came to be conceptualized as an entity separate from the material forms that carry it; the cultural and technological construction of the cyborg; and the dismantling of the liberal humanist "subject" in cybernetic discourse, along with the emergence of the "posthuman."Ranging widely across the history of technology, cultural studies, and literary criticism, Hayles shows what had to be erased, forgotten, and elided to conceive of information as a disembodied entity. Thus she moves from the post-World War II Macy Conferences on cybernetics to the 1952 novel Limbo by cybernetics aficionado Bernard Wolfe; from the concept of self-making to Philip K. Dick's literary explorations of hallucination and reality; and from artificial life to postmodern novels exploring the implications of seeing humans as cybernetic systems.Although becoming posthuman can be nightmarish, Hayles shows how it can also be liberating. From the birth of cybernetics to artificial life, How We Became Posthuman provides an indispensable account of how we arrived in our virtual age, and of where we might go from here.

    The essay focuses on political language, which, according to Orwell, "is designed to make lies sound truthful and murder respectable, and to give an appearance of solidity to pure wind." Orwell believed that the language used was necessarily vague or meaningless because it was intended to hide the truth rather than express it.

    The implications of this revolutionary scientific paradigm extend into virtually every aspect of our psychology, our history and culture, our religion -- and indeed our future.

    He was the most influential member of the aristocratic Tolstoy family. His first publications were three autobiographical novels, Childhood, Boyhood, and Youth (1852-1856). They tell of a rich landowner's son and his slow realization of the differences between him and his peasants. As a fiction writer Tolstoy is widely regarded as one of the greatest of all novelists, particularly noted for his masterpieces War and Peace (1869) and Anna Karenina (1877). In their scope, breadth and realistic depiction of 19th-century Russian life, the two books stand at the peak of realist fiction. As a moral philosopher Tolstoy was notable for his ideas on nonviolent resistance through works such as The Kingdom of God is Within You (1894). During his life, Tolstoy came to the conclusion that William Shakespeare is a bad dramatist and not a true artist at all. Tolstoy explained his views in a critical essay on Shakespeare written in 1903.

    He argues that the only feasible explanations of scientific successes are historical explanations, and that anarchism must now replace rationalism in the theory of knowledge.

    However, because it leaves no permanent trace, its evolution has long been a mystery, and it is only in the last fifteen years that we have begun to understand how language came into being. "The First Word" is the compelling story of the quest for the origins of human language. The book follows two intertwined narratives. The first is an account of how language developed?how the random and layered processes of evolution wound together to produce a talking animal: us. The second addresses why scientists are at last able to explore the subject. For more than a hundred years, language evolution was considered a scientific taboo. Kenneally focuses on figures like Noam Chomsky and Steven Pinker, along with cognitive scientists, biologists, geneticists, and animal researchers, in order to answer the fundamental question: Is language a uniquely human phenomenon? "The First Word" is the first book of its kind written for a general audience. Sure to appeal to fans of Steven Pinker's "The Language Instinct" and Jared Diamond's "Guns, Germs, and Steel," Kenneally's book is set to join them as a seminal account of human history.

    We secretly want to know: could it happen to me? Amanda Montell’s argument is that, on some level, it already has . . .Our culture tends to provide pretty flimsy answers to questions of cult influence, mostly having to do with vague talk of “brainwashing.” But the true answer has nothing to do with freaky mind-control wizardry or Kool-Aid. In Cultish, Montell argues that the key to manufacturing intense ideology, community, and us/them attitudes all comes down to language. In both positive ways and shadowy ones, cultish language is something we hear—and are influenced by—every single day.Through juicy storytelling and cutting original research, Montell exposes the verbal elements that make a wide spectrum of communities “cultish,” revealing how they affect followers of groups as notorious as Heaven’s Gate, but also how they pervade our modern start-ups, Peloton leaderboards, and Instagram feeds. Incisive and darkly funny, this enrapturing take on the curious social science of power and belief will make you hear the fanatical language of “cultish” everywhere.

    The Language of African Literature2. The Language of African Theatre3. The Language of African Fiction4. The Quest for RelevanceIndex

    The outlook of that earlier world, MacIntyre claims, was definitively articulated in the Ninth Edition of the Encyclopaedia Brittanica, which conceived of moral enquiry as both providing insight into and continuing the rational progress of mankind into ever greater enlightenment. MacIntyre compares that conception of moral enquiry to two rival conceptions also formulated in the late nineteenth century: that of Nietzsche's Zur Genealogie der Moral and that expressed in the encyclical letter of Pope Leo XIII Aeterni Patris. The lectures focus on Aquinas's integration of Augustinian and Aristotelian modes of enquiry, the inability of the encyclopaedists' standpoint to withstand Thomistic or genealogical criticism, and the problems confronting the contemporary post-Nietzschean genealogist. MacIntyre concludes by considering the implications for education in universities and colleges. Alasdair MacIntyre is research professor of philosophy at the University of Notre Dame. He is the author of numerous books, including After Virtue, A Short History of Ethics, and Whose Justice? Which Rationality?, all published by the University of Notre Dame Press.

    But linguist Daniel Everett argues that, like other tools, language was invented by humans and can be reinvented or lost. He shows how the evolution of different language forms—that is, different grammar—reflects how language is influenced by human societies and experiences, and how it expresses their great variety.  For example, the Amazonian Pirahã put words together in ways that violate our long-held under-standing of how language works, and Pirahã grammar expresses complex ideas very differently than English grammar does. Drawing on the Wari’ language of Brazil, Everett explains that speakers of all languages, in constructing their stories, omit things that all members of the culture understand. In addition, Everett discusses how some cultures can get by without words for numbers or counting, without verbs for “to say” or “to give,” illustrating how the very nature of what’s important in a language is culturally determined. Combining anthropology, primatology, computer science, philosophy, linguistics, psychology, and his own pioneering—and adventurous—research with the Amazonian Pirahã, and using insights from many different languages and cultures, Everett gives us an unprecedented elucidation of this society-defined nature of language. In doing so, he also gives us a new understanding of how we think and who we are.

    and why do the Germans play with such an efficient but robotic style?These are questions every soccer aficionado has asked. Soccernomics answers them.Using insights and analogies from economics, statistics, psychology, and business to cast a new and entertaining light on how the game works, Soccernomics reveals the often surprisingly counter-intuitive truths about soccer.

    Reviewing hate speech regulations, anti-pornography arguments, and recent controversies about gay self-declaration in the military, Judith Butler asks whether and how language acts in each of these cultural sites. Excitable Speech examines the issue of the threatening action of words. The book suggests that although language is a kind of performance which has the power to produce political effects and injuries, it is best understood as a scene of injury rather than its cause. Rather, Butler warns us against a "sovereign" view of language, in which the words we speak are construed as unequivocal forms of conduct. She shows that the repetition of injurious language can be the occasion of its redefinition. Butler illuminates the efficacy of injurious language, covering speech act therapy in both philosophical and literary traditions, Supreme Court cases, hate speech and pornography critics, and recent bans on gay speech in the military.