Now, in the first book of its kind, successful entrepreneur Patrick Riley shows you how to boil all the elements of your business proposal into one persuasive page magnify your business potential in the process.

    Following the time-tested Dummies format, Mandolin For Dummies provides a level of content and instruction greater than anything currently available.Mandolin For Dummies breaks down the fundamentals of this instrument and provides the resources you need to practice and improve your ability over time.Packed with individualized instruction on key mandolin-friendly musical styles, including Irish and Celtic, "old time" American music, blues, bluegrass, swing, and jazz Files available via download provide audio tracks from the book and exercises so you can play along and build your skills -- almost 2 hours of music! Clear and useful photos and diagrams ensure you fret, strum, and pick with precision Includes a mandolin buying guide to help ensure you make the right purchases Tips on restringing mandolins and other DIY care and maintenance topics If you're an aspiring mandolin player, don't fret! Mandolin For Dummies has you covered.

    Usually this involves doing what other people have overlooked, as well as avoiding what is unproductive.He identifies five talents as essential to effectiveness, and these can be learned; in fact, they must be learned just as scales must be mastered by every piano student regardless of his natural gifts. Intelligence, imagination and knowledge may all be wasted in an executive job without the acquired habits of mind that convert these into results. One of the talents is the management of time. Another is choosing what to contribute to the particular organization. A third is knowing where and how to apply your strength to best effect. Fourth is setting up the right priorities. And all of them must be knitted together by effective decision-making. How these can be developed forms the main body of the book. The author ranges widely through the annals of business and government to demonstrate the distinctive skill of the executive. He turns familiar experience upside down to see it in new perspective. The book is full of surprises, with its fresh insights into old and seemingly trite situations.

    But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality, to finding the best new ideas, projects, processes, and programs.Answers questions such as: What causes us to be creative in one moment and void in the next? What makes someone more or less creative than his or her peers? Where do our flashes of creative insight come from, and how can we generate more of them? Debunks 10 common myths, including: the Eureka Myth; the Lone Creator Myth; the Incentive Myth; and The Brainstorming Myth Written by David Burkus, founder of popular leadership blog LDRLB For anyone who struggles with creativity, or who makes excuses for delaying the work of innovation, The Myths of Creativity will help you overcome your obstacles to finding new ideas.

    At fifteen, he took a job washing dishes in a local comedy club—just so he could watch endless stand-up for free. At sixteen, he was hosting a show for his local high school radio station in Syosset, Long Island—a show that consisted of Q&As with his comedy heroes, from Garry Shandling to Jerry Seinfeld. They talked about their careers, the science of a good joke, and their dreams of future glory (turns out, Shandling was interested in having his own TV show one day and Steve Allen had already invented everything).Thirty years later, Apatow is still that same comedy nerd—and he’s still interviewing funny people about why they do what they do.Sick in the Head gathers Apatow’s most memorable and revealing conversations into one hilarious, wide-ranging, and incredibly candid collection that spans not only his career but his entire adult life. Here are the comedy legends who inspired and shaped him, from Mel Brooks to Steve Martin. Here are the contemporaries he grew up with in Hollywood, from Spike Jonze to Sarah Silverman. And here, finally, are the brightest stars in comedy today, many of whom Apatow has been fortunate to work with, from Seth Rogen to Amy Schumer. And along the way, something kind of magical happens: What started as a lifetime’s worth of conversations about comedy becomes something else entirely. It becomes an exploration of creativity, ambition, neediness, generosity, spirituality, and the joy that comes from making people laugh.Loaded with the kind of back-of-the-club stories that comics tell one another when no one else is watching, this fascinating, personal (and borderline-obsessive) book is Judd Apatow’s gift to comedy nerds everywhere.Praise for Sick in the Head“I can’t stop reading it. . . . I don’t want this book to end.”—Jimmy Fallon “An essential for any comedy geek.”—Entertainment Weekly “Fascinating . . . a collection of interviews with many of the great figures of comedy in the latter half of the twentieth century.” —The Washington Post “Open this book anywhere, and you’re bound to find some interesting nugget from someone who has had you in stitches many, many times.”—Janet Maslin, The New York Times “An amazing read, full of insights and connections both creative and interpersonal.”—The New Yorker “Fascinating and revelatory.” —Chicago Tribune “For fans of stand-up, Sick in the Head is a Bible of sorts.”—Newsweek“These are wonderful, expansive interviews—at times brutal, at times breathtaking—with artists whose wit, intelligence, gaze, and insights are all sharp enough to draw blood.”—Michael Chabon “Anyone even remotely interested in comedy or humanity should own this book. It is hilarious and informative and it contains insightful interviews with the greatest comics, comedians, and comediennes of our time. My representatives assure me I will appear in a future edition.”—Will FerrellFrom the Hardcover edition.

    I met Veronika while exploring Old Town Tallinn. When I found out Veronika was an Airbnb host, I asked to see her listing. I saw potential, but her online listing wasn’t much. I told Veronika about how I optimize Airbnb listings. We agreed that I would stay at her listing for a small discount in exchange for a fully optimized Airbnb listing. As of November 2017, Veronika has 10 5-star reviews.I wrote Optimize YOUR Airbnb to reach more hosts like Veronika. This book contains the culmination of my five-year experience with Airbnb from being an employee and a guest, to a host, to Superhost, and to starting an Airbnb property management company. I’ve hosted everything from a living room couch to a 3-story, 5-bedroom hillside mansion. The information in this book is more complete and effective than anything on the market. Trouble deciding between which book to buy? To ensure my book is the most comprehensive, I read 13 of the top Airbnb books on the market. You can read my review of these books on Amazon. Daniel V. Rusteen - former Airbnb employee, Superhost, super guest (250+ days on Airbnb), and Airbnb property manager - reveals his strategies to rank high in Airbnb search by creating an optimal online listing and offline guest experience."Daniel Rusteen's authoritative book is as comprehensive as it is enjoyable to read. I have never seen so much valuable, actionable advice in one place for an Airbnb host. Highly recommended!" - Chip ConleyYou will learn how to: Optimize your Airbnb listing to achieve a high Airbnb search rank Leverage tools to automate 80%+ of your Airbnb Interior design without professional help Successfully navigate slow season Identify problem Airbnb guests before they book Master your Airbnb title and text Take high-quality photos with your smart phone Create additional streams of revenue based on your Airbnb “The listing you optimized appeared to be easier to read, was more approachable, and ranked higher as a result.” - Customer of OptimizeMyAirbnb.com paraphrasing what Airbnb told him as it related to one of his listings using the strategies outlined in the book“I am an Airbnb expert…then I found you…you are the top!” - Blog comment on OptimizeMyAirbnb.com“Danny – You might be a magician. I made a bunch of your suggested updates to the listing and I’ve had $660 in bookings (only 2 nights!) in the last 24 hours.” - Prior customer of OptimizeMyAirbnb.com“If you don’t read this book, there will be a lot that you don’t know that you don’t know.” - Symon He, foreword Optimize YOUR Airbnb

    Later inducted into the Pro Football Hall of Fame, his achievements as a competitor and a coach are the stuff of legend. But Noll always remained an intensely private and introspective man, never revealing much of himself as a person or as a coach, not even to the players and fans who revered him.             Chuck Noll did not need a dramatic public profile to be the catalyst for one of the greatest transformations in sports history. In the nearly four decades before he was hired, the Pittsburgh Steelers were the least successful team in professional football, never winning so much as a division title. After Noll’s arrival, his quiet but steely leadership quickly remolded the team into the most accomplished in the history of professional football.  And what he built endured well beyond his time with the Steelers – who have remained one of America’s great NFL teams, accumulating a total of six Super Bowls, eight AFC championships, and dozens of division titles and playoff berths.             In this penetrating biography, based on deep research and hundreds of interviews, Michael MacCambridge takes the measure of the man, painting an intimate portrait of one of the most important figures in American football history. He traces Noll’s journey from a Depression-era childhood in Cleveland, where he first played the game in a fully integrated neighborhood league led by an African-American coach and then seriously pursued the sport through high school and college.  Eventually, Noll played both defensive and offensive positions professionally for the Browns, before discovering that his true calling was coaching.  MacCambridge reveals that Noll secretly struggled with and overcame epilepsy to build the career that earned him his place as “the Emperor” of Pittsburgh during the Steelers’ dynastic run in the 1970s, while in his final years, he battled Alzheimer’s in the shelter of his caring and protective family.             Noll’s impact went well beyond one football team. When he arrived, the city of steel was facing a deep crisis, as the dramatic decline of Pittsburgh’s lifeblood industry traumatized an entire generation. “Losing,” Noll said on his first day on the job, “has nothing to do with geography.” Through his calm, confident leadership of the Steelers and the success they achieved, the people of Pittsburgh came to believe that winning was possible, and their recovery of confidence owed a lot to the Steeler’s new coach. The famous urban renaissance that followed can only be understood by grasping what Noll and his team meant to the people of the city. The man Pittsburghers could never fully know helped them see themselves better.             Chuck Noll: His Life’s Work tells the story of a private man in a very public job. It explores the family ties that built his character, the challenges that defined his course, and the love story that shaped his life. By understanding the man himself, we can at last clearly see Noll’s profound influence on the city, players, coaches, and game he loved. They are all, in a real sense, heirs to the football team Chuck Noll built.

    It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.Fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. And by activating the right triggers, you can make anything become fascinating.To explore and explain fascination's irresistible influence, Sally Hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary anthropology, as well as conducting in-depth interviews and a national study of a thousand consumers, to emerge with deeply rooted patterns for why, and how, we become captivated.Hogshead reveals why the Salem witch trials began with the same fixations as those in "Sex and the City." How Olympic athletes are subject to obsessions similar to those of fetishists. How a 1636 frenzy over Dutch tulip bulbs perfectly mirrors the 2006 real estate bubble. And why a billion-dollar "Just Say No" program actually increased drug use among teens, by activating the same "forbidden fruit" syndrome as a Victoria's Secret catalog.Whether you realize it or not, you're already using the seven triggers. The question is, are you using the right triggers, in the right way, to get your desired result? This book will show you.

     For decades, technology encouraged people to squander their time and intellect as passive consumers. Today, tech has finally caught up with human potential. In Cognitive Surplus, Internet guru Clay Shirky forecasts the thrilling changes we will all enjoy as new digital technology puts our untapped resources of talent and goodwill to use at last. Since we Americans were suburbanized and educated by the postwar boom, we've had a surfeit of intellect, energy, and time-what Shirky calls a cognitive surplus. But this abundance had little impact on the common good because television consumed the lion's share of it-and we consume TV passively, in isolation from one another. Now, for the first time, people are embracing new media that allow us to pool our efforts at vanishingly low cost. The results of this aggregated effort range from mind expanding-reference tools like Wikipedia-to lifesaving-such as Ushahidi.com, which has allowed Kenyans to sidestep government censorship and report on acts of violence in real time. Shirky argues persuasively that this cognitive surplus-rather than being some strange new departure from normal behavior-actually returns our society to forms of collaboration that were natural to us up through the early twentieth century. He also charts the vast effects that our cognitive surplus- aided by new technologies-will have on twenty-first-century society, and how we can best exploit those effects. Shirky envisions an era of lower creative quality on average but greater innovation, an increase in transparency in all areas of society, and a dramatic rise in productivity that will transform our civilization. The potential impact of cognitive surplus is enormous. As Shirky points out, Wikipedia was built out of roughly 1 percent of the man-hours that Americans spend watching TV every year. Wikipedia and other current products of cognitive surplus are only the iceberg's tip. Shirky shows how society and our daily lives will be improved dramatically as we learn to exploit our goodwill and free time like never before.