Think Nike, Starbuck's, Xerox, and Kleenex, and you're thinking brands in the biggest and most lucrative sense. In The 22 Immutable Laws of Branding, marketing guru Al Ries, together with Laura Ries, has put together the authoritative work on brands and branding -- organized in a short, pithy book that can be read and digested in as brief a time as an airplane ride.

    I’m an average guy who learned how to “ask more” to “get more” out of life. The strategies and techniques I outline in this book can help you get just about anything—a better job, a new house, or a great vacation—faster and more consistently if you’re willing to follow my advice.

         Known for his opinions--and unabashed expression of them--Don Cherry has been causing debate for decades. Topics on "Coach's Corner" sometimes veer away from sports and on to other matters that are near and dear to Cherry's heart: the war in Afghanistan and politics, among many others.      In Straight Up and Personal, Cherry shares his thoughts on a broader range of issues than he ever has before. He shares some of his personal experiences on and off the ice, and offers the lessons he's learned along the way. This is Don Cherry: straight up and personal.

    Burke and Hare, possibly two of Scotland's most gruesome inhabitants, who murdered people so that they could sell the cadavers. Albert Fish, a man so fiendish that his story makes Hannibal Lecter's exploits seem tame by comparison.You can read about these and many more who commit unspeakable crimes with complete disregard for their fellow human beings.

    You must first approach the subject with the proper sense of perception, with the ability to visualize the finished print before you commit a scene to pixels, but still be flexible and spontaneous. Master Fine Art photographer Vincent Versace has spent his career learning and teaching the art of perception and how to translate it into stunning images. In Welcome to Oz,  he delves into what it means to approach digital photography cinematically, to use your perception, your camera, and Photoshop to capture the movement of life in a still image. Features: Adapt your workflow to the image so you always know how best to use your tools Turn a seemingly impossible photographic scenario into a successful image Practice “image harvesting” to combine the best parts of  many captures to create an optimum final result Create black and white prints that have the look, feel and “richness” of traditional silver prints without ever leaving the RGB color space 224 pages.

    A superbly practical book that explains what established businesses, public survey institutions, and new yentures have to know, have to learn, and have to do in today' s economy and marketplace.

    A lifestyle guide that’s a real game-changer, The Vegan Way is for those who are intimidated by going vegan overnight, but don’t want the transition to stretch out for months or even years. In a 21 day plan that emphasizes three core reasons for going vegan—being as healthy as you can be, being compassionate to animals, and respecting our planet—Jackie provides inspiration along with a specific goal to achieve with all of the support you need to accomplish it. It might be something as simple as switching out your coffee creamer for vanilla almond milk or kicking the cheese habit. Readers will learn where to dine and what to order when eating out, the most vegan-friendly places to visit, how to avoid clothing made from animals, and how to decipher those pesky ingredients lists. And throughout, Jackie will be providing glimpses into the finer points of vegan living, giving readers something to aspire to as they get past Vegan 101. Readers will also find a handful of easy and delicious recipes sprinkled throughout. The Vegan Way is a road map that puts positive thoughts about health, the environment, and animals into action, transforming your life into a vibrant, healthy, and compassionate one.

     Packed with over 120 how-to photos and 130 musical examples. 94 track CD included - hear and play along with every exercise and song. The only book to offer instruction in clawhammer, bluegrass, melodic, single-string, minstrel and classic styles. From Earl Scruggs’ driving bluegrass picking to the genre-busting jazz fusion of Béla Fleck and the multi-million selling movie soundtrack  O Brother Where Are Thou?, the five-string banjo can be heard just about everywhere in American music these days. Banjo For Dummies is the most complete guide to the five-string banjo ever written. It covers everything you need to get into the banjo: including how to choose, tune and care for your instrument, developing a good playing posture, fretting your first chords and getting comfortable with the left and right hand picking patterns used for clawhammer and bluegrass playing techniques. You’ll then add the left hand, spicing up your playing with slides, hammer-ons, pull-offs, and chokes for an authentic five-string banjo sound. From there, you’ll move on the play 19th century minstrel style, early 20th century classic style as well as try your hand at more advanced examples of bluegrass style. An in-depth chapter on bluegrass music explores Scruggs licks and techniques as well as melodic and single-string styles, with song examples. Also included is a banjo buyer’s guide, a section on music theory as applied to bluegrass and old-time music, an accessories guide (advice on cases, picks, straps,metronomes, computer aids and much more), information on how to find a good teacher, banjo camp or festival, chord charts, bios of twelve influential players, practice tips and much, much more! Banjo For Dummies is accessible and fun to read and it’s easy to locate just what you’re interested in playing. Included are 20 songs including several new compositions written by the author just for this book, including Reno Rag (single-string style), “Winston’s Jig” (Irish three-finger), and “Everyday Breakdown” (Scruggs style). All musical examples are played slowly on the accompanying CD, many with guitar and mandolin accompaniment. Bill Evans is one of the world’s most celebrated banjo players and teachers. He has taught thousands of people to play the five-string banjo in private lessons and group workshops literally all over the world. In addition to leading the Bill Evans String Summit, Bill has performed with Dry Branch Fire Squad, David Grisman, Peter Rowan, Tony Trischka and many others and he hosts his own acclaimed banjo camp, the NashCamp Fall Banjo Retreat in the Nashville area. As an American music historian, he has taught at San Francisco State University, the University Virginia and Duke University. He has written a popular instructional column for Banjo Newsletter magazine for the last fifteen years and hosts three popular instructional DVDs for AcuTab Publications. To learn more about Bill, visit his homepage at www.nativeandfine.com.

    Instead, shows them how to reclaim their power, balance, happiness...and lives. When kids turn to substance abuse, parents also become vicims as they watch their children transform into irrational and antisocial individuals. This harrowing scenario finds parents buckling beneath the stress--often with catastrophoric consequences: Divorce, career upsets, breakdowns and worse. "Don't Let Your Kids Kill You" is a landmark work that dares focus on the plight of the confused, distressed parent and not the erring child. It sets aside any preconceived ideas that parents are to blame for what is essentially a full-blown global crisis. Drawing on interviews with parents who've survived the heartbreak of kids on drugs, combined with his own experience, Charles Rubin provides practical advice on how parents can help themselves and their families by first attending to their own needs. Liberation begins when you open this book.

    There are classical logic puzzles, lateral thinking puzzles, “who am I?” riddles, mathematical brain teasers, word ladders, ditloids, and a large selection of illustrated pen and paper, coins, cups, and toothpicks puzzles (please view the preview of this book for a full listing). This is the first time a collection of such breadth has been compiled and formatted especially for Kindle devices. The puzzles have been carefully organized into 25 chapters, and each question is hyperlinked to its solution, to provide utmost ease of navigation. Alongside the world’s most famous riddles, are some lesser known gems, and some brand new puzzles, in print here for the first time. Our aim was to create a definitive compendium of riddles and puzzles to bring enjoyment to people of all ages. We hope you will enjoy unraveling them as much as we enjoyed creating and editing them. Here are a handful of sample riddles: Outside the Box Riddles: You need to divide a round birthday cake into eight pieces, so each of your guests will have something to eat. How can you do this by making only three straight cuts with a knife, and without moving any of the pieces? The king’s two bodyguards developed an ingenious method for assuring the king’s safety. With the king standing between them, they would face in opposite directions; one looking to the west and the other to the east, but at the same time, and without the use of any reflective surfaces, they would both be able to observe the king clearly. How was this possible? Pure Logic Riddles: There are two glasses. One contains water, and the other contains an equal quantity of wine. A teaspoon of water is removed and mixed into the glass of wine. A teaspoon of the wine-water mixture is then removed and mixed into the glass of water. Which of the mixtures is now purer? The sorcerer’s tower was enchanted in such a way that it was able to build itself. Bricks, slates, tiles, and panes of glass, all flew to it of their own accord and danced into position. The tower doubled in size every day until after 100 days it reached a height that provided fine views over the entire realm. How many days did the tower take to reach half its full height? Lateral Thinking Puzzles: Five men are going to church. It starts to rain, and four of the men begin to run. When they arrive at the church, the four men who ran are soaking wet, whereas the fifth man, who didn’t run, is completely dry. How is this possible? Think Twice Riddles: If you are running a race, and you overtake the person in second place, what place do you move into? Word Riddles: SOS is read the same forwards, backwards, and even upside-down. What four-letter word also shares these properties? Number Puzzlers: How many letters are there in the answer to this question? You have an opportunity to buy a hen. In fact, you have been offered a choice between two quite remarkable animals. One of the hens produces six dozen dozen eggs per month, and the other produces a half dozen dozen. Admittedly, both seem impressive. Does it matter which hen you choose? Traditional Poetic Riddles: Five creatures cross a field of snow; But leave a single track behind Whose loops and bows are soon, I know, Unravelled by the mind. Coins, Cups, and Toothpicks Illustrated Riddles: A coin is dropped into an empty bottle and a cork is then inserted in the neck of the bottle. How is it possible to remove the coin without taking out the cork, or breaking the bottle?

    it better than free online drawing lessons and with this technique you will learn to draw for kids or for yourselves. this book will show you how to draw step by step and you can enjoy this online drawing lessons for a fair price. there are over 400 pages in this collection. this book will be usful for you for at least one month of intense drawing and of course you can use it for as much as you like. i truely recommend it. enjoy and keep on drawing

    Born with achondroplasia, a condition that causes disproportionate dwarfism, Dylan Postl had endured multiple surgeries by the age of 12. And yet, he held on to the dream that he would one day become a professional wrestler. Ignoring the naysayers and against doctors' recommendations, Dylan began training in his teens, and he soon began appearing on local independent shows. Before he turned 20, he was signed by the world leader in sports-entertainment, WWE, to play the role of Irish grappler Finlay's feisty sidekick, Hornswoggle, and remained a firm fixture in the company for a full decade.While most of Dylan's adult life has been spent in the wild world of the wrestling industry, Life Is Short is more than a story of a little person's journey through a world of giants; it's a memoir of elation and anguish, triumph and disappointment, and of how an endlessly positive outlook combined with the unwavering support of family and friends helped him become a success in his industry and a loving, responsible father. It's a story about a man who still loves wrestling -- but loves his family above all else.

    So why can we not solve them? According to Edward de Bono, world thinking cannot solve world problems because world thinking is itself the problem. And this is getting worse: we are so accustomed to readily available information online that we search immediately for the answers rather than thinking about them. Our minds function like trying to drive a car using only one wheel. There's nothing wrong with that one wheel - conventional thinking - but we could all get a lot further if we used all four... De Bono examines why we think the way we do from a historical perspective and uses some of his famous thinking techniques, such as lateral thinking, combined with new ideas to show us how to change the way we think. If we strengthen our ability and raise our thinking level, other areas of our life - both personal and business success - will improve.De Bono is the master of the original big 'concept' book and his enticement to us to use our minds as constructively as possible should appeal to a whole new generation of fans.

     But rather an essential tool for direction, motivation and innovation. No, No, No, No, No, Yes is the perfect inspirational Christmas gift for that someone in your life embarking on a great new challenge. Whether they just graduated from college, are changing careers, have set out to achieve something in the arts or the business realm, or just aspire to do something seemingly impossible, No, No, No, No, No, Yes will help them see that the “no’s” they will confront are simply directions on the map to “yes”. No. It is a word that every CEO, entrepreneur and creative professional has confronted. It is a word that both novices and seasoned professionals dread. It is a word that can easily seem like death to a dream. And yet it is also a word that can point in the right direction. It is a word that motivates us to do something differently, try something else, get better, innovate, keep going. No is a word that looms over every business person's, innovator's, and artist's life. And yet the word is universally met with trepidation and fear because the value of being told No is so little understood. ˃˃˃ No is a facilitator In No, No, No, No, No, Yes. Insights From A Creative Journey, award winning creator of visionary ad campaigns (Cannes Lions, Clios); ad exec (the Shalmor Avnon Amichay/Y&R agency); cartoonist (The New Yorker); speaker (TEDx); and teacher (School of Visual Arts) Gideon Amichay demonstrates that No is not a barrier to success it s a facilitator. No is not the end, but rather an essential tool for direction, motivation and innovation. Based on Amichay s best-selling book in Israel (published by Gordon Books in 2011) and 2013 TEDx talk of the same name, No, No, No, No, No, Yes takes the reader on an illustrated journey of the author's own lifetime confrontation, negotiation and relationship with No . Walking the reader through critical No s in his own 25 year career pitching cartoons to the New Yorker, risky ad campaign concepts as head of one of Israel s biggest ad agencies, impossible outdoor ad installations -- Amichay reveals the wisdom that No rarely ends with an exclamation point. ˃˃˃ No ends with a comma Rather, Amichay demonstrates that No usually ends with a comma: No comma, we don't have the time. No comma, we don't have the budget. No comma, can we see another option? By discovering which No comma he was confronting, Amichay shows how No s in fact led him to eventual Yes s -- including the waiting, the rejections, and the revisions and demonstrates that No, forces us to reexamine, to explore, to rethink, to change directions, to get better. ˃˃˃ No can be the best answer to get In No, No, No, No, No, Yes Amichay shares the essential revelation that sometimes No can be the best answer to get. Through illuminating anecdotes from his own illustrious career running the gamut between business and the arts, Gideon Amichay demonstrates unequivocally that No's, whether from colleagues, from clients, from life, or from within have great power, and are simply directions on the map to Yes. Authoritative, funny, whimsical, wise, and pragmatic, No, No, No, No, No, Yes. Insights From A Creative Journey. is the essential companion for every executive, innovator and artist to navigate the unavoidable odyssey of No in order to find the eventual Yes. Scroll up and grab a copy today.

    Rebels have a bad reputation. We think of them as troublemakers, outcasts,contrarians: those colleagues, friends, and family members who complicate seemingly straightforward decisions, create chaos, and disagree when everyone else is in agreement. But in truth, rebels are also those among us who change the world for the better with their unconventional outlooks. Instead of clinging to what is safe and familiar, rebels defy the status quo. They are masters of innovation and reinvention, and they have a lot to teach us. Gino has spent more than a decade studying rebels at organizations around the world,from high-end boutiques in Italy's fashion capital, to the world's best restaurant, to a thriving fast-food chain, to an award-winning computer animation studio. In her work, she has identified leaders and employees who personify "rebel talent," and whose examples we can all learn to embrace. Gino argues that the future belongs to the rebel—and that there's a rebel in each of us. We live in turbulent times. In this cutthroat environment, cultivating rebel talent is what allows businesses to evolve and to prosper. And rebellion has an added benefit beyond the workplace: it leads to a more vital, engaged,and fulfilling life. Whether you want to inspire others to action, grow a business, or build more meaningful relationships, Rebel Talent will show you how to succeed—by breaking all the rules.