1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you re an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.

    The only child of a rich businessman, Sanya hates her aimless life and grabs the chance to revisit Mumbai, where she had spent the first twelve years of her life. The main attraction is her childhood sweetheart Arth Sharma. She hopes to rekindle the love she used to feel for him as a kid. Sanya’s thrilled with the opportunity to holiday with the Sharmas. But it’s Arth’s tormenting twin Ansh who insists on spending time with her while the man of her dreams is never around. And the worst part is that her body plays traitor, lusting after the devilishly handsome Ansh. Will Sanya find relief from her bored life? And the love she came in search of? Read the book to find how destiny plays a strong role as Sanya deals with the Twin Torment in her life.

    From romantic escapes in the beaches of Goa to witnessing the beautiful Manali sky lit up with fireworks on a Diwali night, Rishi and Mishika’s lives were like an exciting roller-coaster ride every moment that they were together. But when Mishika disappears on the morning of their engagement without leaving so much as a wisp of a trace behind, Rishi finds himself alone and adrift in a dark sea of doubts and fears. Was this one of those pranks that Mishika loved to pull on him to test his love for her? Or had something happened to her? Join Rishi as he tries to look for answers in an unforgiving world where holding on to even the slightest bit of hope is a daily struggle. Will he ever find Mishika? Was she even alive? What unbelievable things would his love for her make him do? From the bestselling author of the stupid somebody comes yet another gripping story that will make you laugh, cry, and reaffirm your faith in the strength of love.About the AuthorRohit Dawesar is an author from Indore, whose debut novel, The Stupid Somebody, became a national bestseller soon after its release in 2017. Popular for his Nanotales, short stories and poems that he posts on his social media accounts and on his website, Rohit started writing when he realised that the story he had in his mind was a unique tale that needed to be told. Now a full-time writer who creates magic with his words, he also owned a coaching institute for engineering and MBA students at one point in time, was a director at Entrepreneurs Consulting Pvt. Ltd., and is also the co-founder and director of a fast-food restaurant brand named The Urban Gumti. He is a book lover and a movie and television series fanatic who will hardly say no to a cup of coffee any time.

    It examines Thackeray the person and his intriguing political personality, his party’s militaristic methods of operation, its controversial role at major junctures, the fight between Thackeray’s nephew Raj and son Uddhav, the end of an era in Maharashtra politics after his death in November 2012 and the future of the Shiv Sena without his imposing presence. A must-read for an understanding of contemporary Indian politics and the rise of the Hindu nationalist phenomenon.

    Rachna Bisht Rawat takes us to the heart of war, chronicling the tales of twenty-one of India s bravest soldiers. Talking to parents, siblings, children and comrades-in-arms to paint the most vivid character-portraits of these men and their conduct in battle, and getting unprecedented access to the Indian Army, Rawat has written the ultimate book on the Param Vir Chakra.

    Her inheritance is her last hope, but she needs a husband to claim what is hers. Atharv Sinha, her older sister's billionaire boss, has a proposition Sneha can't refuse—a temporary marriage for one year. She didn't see a problem with the arrangement until she started to get to know the man she married—a man with a golden heart and charm that could make any woman go weak in her knees. It wasn't hard to fall for the man Atharv Sinha was, but did he feel anything for her? If yes, then can they have their happily-ever-after when there are so many secrets he was hiding from her? What about the people who want her gone from his life?

    The author has painstakingly analysed the documents now available in the British Transfer of Power Archives. He has methodically identified the key British decision makers in London and New Delhi in the critical period from 1945-1947, and examined their letters and reports about the INA trials and their violent aftermath (November-December 1945) and then the mutiny in the Royal Indian Navy (February 1946). Relevant letters from the Viceroy and military appreciation of the situation by Fd Mshl Auchinleck, alongwith reports from the Governors of the various provinces, as also the report of the Director IB, have been reproduced in the original alongwith Letters from the Prime minister Lord Clement Attlee and Secretary of state for India, Pethik Lawerence. The documentary paper trail is chillingly clear. The British were shaken by the wide spread violence in support of the INA and the serious question mark it raised about the continued loyalty of some 2.5 million Indian soldiers then being de-mobilized after the war. There were less than 40,000 British troops in India then. They were war-weary and home-sick. How could they have quelled a revolt by 2.5 million combat hardened Indian Soldiers? It was this stark maths that forced the British to leave when they did. Nelson Mandela in South Africa, continued with the non-violent methods of the Mahatma. Unfortunately South Africa got its freedom only in April 1994. The unfortunate fact is that the British left but handed over power to an anglophile elite that faithfully carried on with the narratives and constructs of the Raj.

    Subhas Chandra Bose, 1897-1945, Indian statesman.

    Walter Crocker, the Australian high commissioner to India, admired Nehru the man—his grace, style, intelligence and energy—and was deeply critical of many of his political decisions—the invasion of Goa, India’s Kashmir policy, the Five Year Plans. This book, written shortly after Nehru’s death, is full of invaluable first hand observations about the man and his politics. Many of Crocker’s points, too—especially the implications of the Five Year Plans and of the introduction of democracy to India—are particularly relevant today.

    In The Only Game in Town, pitcher Elden Auker recalls what it was like to face these sluggers, while Red Sox outfielder Dom DiMaggio remembers how he nearly ended his brother Joe's record hitting streak. Then, in the 1940s, baseball underwent tremendous change. First came World War II, and stars such as Bob Feller and future star Warren Spahn -- both among the ten ballplayers who discuss their playing days in this book -- left the game to serve their country. When the war ended, integration came to baseball. Jackie Robinson was soon followed by other outstanding African-American ballplayers, including Larry Doby and Monte Irvin, both of whom recall their pioneering experiences in Major League Baseball. Buck O'Neil describes scouting and coaching the next generation of African-American ballplayers and helping them make it into the major leagues. Johnny Pesky and Tommy Henrich recall great Red Sox-Yankees rivalries, but from opposite sides, while Ralph Kiner remembers his remarkable ten-year stretch as the most feared home-run hitter of his day. The ten ballplayers who spoke with Fay Vincent for this fascinating book bring back to life baseball from a bygone time. Their stories make The Only Game in Town a must-have for all baseball fans.

    The public not only found Laurel's serene simpleton and Hardy's pompous buffoon hilarious, but they also thought of them as friends. Laurel and Hardy may have been nitwits, but they were loveable nitwits.Another Nice Mess: The Laurel and Hardy Story explores the lives and careers of Laurel and Hardy. The book examines how the comedians teamed up and it explains why, nearly half a century after their deaths, their films continue to enchant people all over the world.Raymond Valinoti, Jr.. is a resident of Berkeley Heights, NJ. He has a Master's in Library Science from Rutgers University and is a freelance researcher. His articles on film have been published in the magazines Midnight Marquee and Films of the Golden Age. He also writes film reviews for an online news publication, The Alternative Press.

    It is primarily a story to share with family and friends about my personal involvement in the conflict and the turbulent decade of the 60s and does not attempt to question the politics of the era. It begins with a brief description of my quest to gain admittance to the United States Air Force Academy, my four years at the Academy, and the subsequent year of pilot training. I flew three different types of aircraft in combat and the book provides insight into the training that took place for the C-130 Hercules, the F-105 Thunderchief, and the A-1 Skyraider. Each of the three tours in combat over Laos and Vietnam is described with emphasis on the more memorable flights including a bailout in the A-1 and the final crash on takeoff that ended my active duty Air Force career. My time in various hospitals is described at the end of the book and the epilogue tells briefly of my life after retirement from the United States Air Force. The book has been described as a combination of Band of Brothers, Top Gun, and Forrest Gump.

    However, Saahil's familystrongly denies that possibility and calls in ex-super cop-turned-detective MiliRay to investigate.While doctors are uncertain about Saahil's survival, the police discover theblood-soaked body of Saahil's colleague Farzad.Why are IT engineers being targeted? Is there a link between these ghastlyattacks and Saahil's cutting-edge invention – the PA software?Ray and her team – Advocate Gatha and ex-army officer Anubhav – dive intothis case, which is turning murkier by the hour. Unaware that a connivingassassin is stalking her, Ray races towards a dangerous trap while murderousattacks continue to haunt the IT world.Who is behind these assaults – a jealous co-worker, an IT kingpin, an estrangedfriend, or someone else? With the killer on the loose, Ray's credibility is atstake...Set in Mumbai, The Sinister Silence is an edge-of-the-seat thriller that traces detective Mili Ray's journey through amysterious case that poses new threats every time she inches closer to her goal.

    A Holocaust survivor chronicles the chain of events that kept him alive, providing first-hand accounts of Hitler's rise to power, Kristallnacht, and confinement in various concentration camps.