Late fees were ubiquitous, video-streaming unheard was of, and widespread DVD adoption seemed about as imminent as flying cars. Indeed, these were the widely accepted laws of the land in 1997, when Marc Randolph had an idea. It was a simple thought—leveraging the internet to rent movies—and was just one of many more and far worse proposals, like personalized baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning.But Hastings was intrigued, and the pair—with Hastings as the primary investor and Randolph as the CEO—founded a company. Now with over 150 million subscribers, Netflix's triumph feels inevitable, but the twenty first century's most disruptive start up began with few believers and calamity at every turn. From having to pitch his own mother on being an early investor, to the motel conference room that served as a first office, to server crashes on launch day, to the now-infamous meeting when Netflix brass pitched Blockbuster to acquire them, Marc Randolph's transformational journey exemplifies how anyone with grit, gut instincts, and determination can change the world—even with an idea that many think will never work.What emerges, though, isn't just the inside story of one of the world's most iconic companies. Full of counter-intuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in business or in life: How do you begin? How do you weather disappointment and failure? How do you deal with success? What even is success?From idea generation to team building to knowing when it's time to let go, That Will Never Work is not only the ultimate follow-your-dreams parable, but also one of the most dramatic and insightful entrepreneurial stories of our time.

    McNamara's controversial book tells the inside and personal story of America's descent into Vietnam from a unique point of view, and is one of the most enlightening books about government ever written. This new edition features a new Foreword by McNamara. of photos. (Military History)

    Within ten years, he was a millionaire businessman. After twenty years, he was the world’s biggest movie star. In 2003, he was elected governor of California and a household name around the world.Chronicling his embodiment of the American Dream, Total Recall covers Schwarzenegger’s high-stakes journey to the United States, from creating the international bodybuilding industry out of the sands of Venice Beach, to breathing life into cinema’s most iconic characters, and becoming one of the leading political figures of our time. Proud of his accomplishments and honest about his regrets, Schwarzenegger spares nothing in sharing his amazing story.

    Now he's finally publishing his second volume of memoirs, covering all of his fascinating ups and downs of the past two decades. In the two decades since Richard Branson wrote Losing My Virginity, his life and company have changed significantly. Now he brings his life story up to date, including all the successes and failures of ventures such as Virgin Galactic. He also shares his personal, intimate thoughts on five decades as the world's ultimate entrepreneur, and his shift to focusing more and more on public service. Virginity Regained shows how Branson created hundreds of different companies, going from a houseboat to his own private island. Join him as he juggles working life with raising his children, sustaining his marriage, and creating a unique company culture. Discover how he created a new life on Necker Island, while continuing to grow the Virgin brand into all corners of the world. Get the real story behind his encounters with everyone from Bill Gates and Rupert Murdoch to Nelson Mandela and Beyonce.Go behind the scenes as Branson creates the world's first commercial spaceline, Virgin Galactic; handles the biggest crisis of his career; and makes world record attempts on land, sea and air. He even discusses what it's like for the original business hippy to become a doting "grand-dude" to his three grandchildren.

    The legendary Omaha investor has never written a memoir, but now he has allowed one writer, Alice Schroeder, unprecedented access to explore directly with him and with those closest to him his work, opinions, struggles, triumphs, follies, and wisdom. The result is the personally revealing and complete biography of the man known everywhere as “The Oracle of Omaha.”Although the media track him constantly, Buffett himself has never told his full life story. His reality is private, especially by celebrity standards. Indeed, while the homespun persona that the public sees is true as far as it goes, it goes only so far. Warren Buffett is an array of paradoxes. He set out to prove that nice guys can finish first. Over the years he treated his investors as partners, acted as their steward, and championed honesty as an investor, CEO, board member, essayist, and speaker. At the same time he became the world’s richest man, all from the modest Omaha headquarters of his company Berkshire Hathaway. None of this fits the term “simple.”When Alice Schroeder met Warren Buffett she was an insurance industry analyst and a gifted writer known for her keen perception and business acumen. Her writings on finance impressed him, and as she came to know him she realized that while much had been written on the subject of his investing style, no one had moved beyond that to explore his larger philosophy, which is bound up in a complex personality and the details of his life. Out of this came his decision to cooperate with her on the book about himself that he would never write.Never before has Buffett spent countless hours responding to a writer’s questions, talking, giving complete access to his wife, children, friends, and business associates—opening his files, recalling his childhood. It was an act of courage, as The Snowball makes immensely clear. Being human, his own life, like most lives, has been a mix of strengths and frailties. Yet notable though his wealth may be, Buffett’s legacy will not be his ranking on the scorecard of wealth; it will be his principles and ideas that have enriched people’s lives. This book tells you why Warren Buffett is the most fascinating American success story of our time.

    Called a madman by his enemies, a genius by others, and an enigma by nearly everyone, Nikola Tesla was, without a doubt, a trailblazing inventor who created astonishing, sometimes world-transforming devices that were virtually without theoretical precedent. Tesla not only discovered the rotating magnetic field -- the basis of most alternating-current machinery -- but also introduced us to the fundamentals of robotics, computers, and missile science. Almost supernaturally gifted, unfailingly flamboyant and neurotic, Tesla was troubled by an array of compulsions and phobias and was fond of extravagant, visionary experimentations. He was also a popular man-about-town, admired by men as diverse as Mark Twain and George Westinghouse, and adored by scores of society beauties. From Tesla's childhood in Yugoslavia to his death in New York in the 1940s, Cheney paints a compelling human portrait and chronicles a lifetime of discoveries that radically altered -- and continue to alter -- the world in which we live. Tesla: Man Out of Time is an in-depth look at the seminal accomplishments of a scientific wizard and a thoughtful examination of the obsessions and eccentricities of the man behind the science.

    Nearly a half-century after Neil Armstrong walked on the moon, these Space Barons-most notably Elon Musk and Jeff Bezos, along with Richard Branson and Paul Allen-are using Silicon Valley-style innovation to dramatically lower the cost of space travel, and send humans even further than NASA has gone. These entrepreneurs have founded some of the biggest brands in the world-Amazon, Microsoft, Virgin, Tesla, PayPal-and upended industry after industry. Now they are pursuing the biggest disruption of all: space. Based on years of reporting and exclusive interviews with all four billionaires, this authoritative account is a dramatic tale of risk and high adventure, the birth of a new Space Age, fueled by some of the world's richest men as they struggle to end governments' monopoly on the cosmos. The Space Barons is also a story of rivalry-hard-charging startups warring with established contractors, and the personal clashes of the leaders of this new space movement, particularly Musk and Bezos, as they aim for the moon and Mars and beyond.

    It was also a land withered by drought and hunger, and a place where hope and opportunity were hard to find. But William had read about windmills in a book called Using Energy, and he dreamed of building one that would bring electricity and water to his village and change his life and the lives of those around him. His neighbors may have mocked him and called him misala—crazy—but William was determined to show them what a little grit and ingenuity could do.Enchanted by the workings of electricity as a boy, William had a goal to study science in Malawi's top boarding schools. But in 2002, his country was stricken with a famine that left his family's farm devastated and his parents destitute. Unable to pay the eighty-dollar-a-year tuition for his education, William was forced to drop out and help his family forage for food as thousands across the country starved and died.Yet William refused to let go of his dreams. With nothing more than a fistful of cornmeal in his stomach, a small pile of once-forgotten science textbooks, and an armory of curiosity and determination, he embarked on a daring plan to bring his family a set of luxuries that only two percent of Malawians could afford and what the West considers a necessity—electricity and running water. Using scrap metal, tractor parts, and bicycle halves, William forged a crude yet operable windmill, an unlikely contraption and small miracle that eventually powered four lights, complete with homemade switches and a circuit breaker made from nails and wire. A second machine turned a water pump that could battle the drought and famine that loomed with every season.Soon, news of William's magetsi a mphepo—his "electric wind"—spread beyond the borders of his home, and the boy who was once called crazy became an inspiration to those around the world.Here is the remarkable story about human inventiveness and its power to overcome crippling adversity. The Boy Who Harnessed the Wind will inspire anyone who doubts the power of one individual's ability to change his community and better the lives of those around him.

     When the marines -- or "jarheads," as they call themselves -- were sent in 1990 to Saudi Arabia to fight the Iraqis, Swofford was there, with a hundred-pound pack on his shoulders and a sniper's rifle in his hands. It was one misery upon another. He lived in sand for six months, his girlfriend back home betrayed him for a scrawny hotel clerk, he was punished by boredom and fear, he considered suicide, he pulled a gun on one of his fellow marines, and he was shot at by both Iraqis and Americans. At the end of the war, Swofford hiked for miles through a landscape of incinerated Iraqi soldiers and later was nearly killed in a booby-trapped Iraqi bunker. Swofford weaves this experience of war with vivid accounts of boot camp (which included physical abuse by his drill instructor), reflections on the mythos of the marines, and remembrances of battles with lovers and family. As engagement with the Iraqis draws closer, he is forced to consider what it is to be an American, a soldier, a son of a soldier, and a man. Unlike the real-time print and television coverage of the Gulf War, which was highly scripted by the Pentagon, Swofford's account subverts the conventional wisdom that U.S. military interventions are now merely surgical insertions of superior forces that result in few American casualties. Jarhead insists we remember the Americans who are in fact wounded or killed, the fields of smoking enemy corpses left behind, and the continuing difficulty that American soldiers have reentering civilian life. A harrowing yet inspiring portrait of a tormented consciousness struggling for inner peace, Jarhead will elbow for room on that short shelf of American war classics that includes Philip Caputo's A Rumor of War and Tim O'Brien's The Things They Carried, and be admired not only for the raw beauty of its prose but also for the depth of its pained heart.

    Sledge's memoir of his experience fighting in the South Pacific during World War II so devastatingly powerful is its sheer honest simplicity and compassion.Now including a new introduction by Paul Fussell, With the Old Breed presents a stirring, personal account of the vitality and bravery of the Marines in the battles at Peleliu and Okinawa. Born in Mobile, Alabama in 1923 and raised on riding, hunting, fishing, and a respect for history and legendary heroes such as George Washington and Daniel Boone, Eugene Bondurant Sledge (later called "Sledgehammer" by his Marine Corps buddies) joined the Marines the year after the bombing of Pearl Harbor and from 1943 to 1946 endured the events recorded in this book. In those years, he passed, often painfully, from innocence to experience.Sledge enlisted out of patriotism, idealism, and youthful courage, but once he landed on the beach at Peleliu, it was purely a struggle for survival. Based on the notes he kept on slips of paper tucked secretly away in his New Testament, he simply and directly recalls those long months, mincing no words and sparing no pain. The reality of battle meant unbearable heat, deafening gunfire, unimaginable brutality and cruelty, the stench of death, and, above all, constant fear. Sledge still has nightmares about "the bloody, muddy month of May on Okinawa." But, as he also tellingly reveals, the bonds of friendship formed then will never be severed.Sledge's honesty and compassion for the other marines, even complete strangers, sets him apart as a memoirist of war. Read as sobering history or as high adventure, With the Old Breed is a moving chronicle of action and courage.

    But this is his bestselling real story… Humble Pie tells the full story of how he became the world’s most famous and infamous chef: his difficult childhood, his brother’s heroin addiction and his failed first career as a footballer: all of these things have made him the celebrated culinary talent and media powerhouse that he is today. Gordon talks frankly about:• his tough childhood: his father’s alcoholism and violence and the effects on his relationships with his mother and siblings,• his first career as a footballer: how the whole family moved to Scotland when he was signed by Glasgow Rangers at the age of fifteen, and how he coped when his career was over due to injury just three years later,• his brother’s heroin addiction.• Gordon’s early career: learning his trade in Paris and London; how his career developed from there: his time in Paris under Albert Roux and his seven Michelin-starred restaurants.• Kitchen life: Gordon spills the beans about life behind the kitchen door, and how a restaurant kitchen is run in Anthony Bourdain-style.• How he copes with the impact of fame on himself and his family: his television career, the rapacious tabloids, and his own drive for success.

    In the skilled hands of A. Scott Berg, this is at once Lindbergh the hero--and Lindbergh the man.Awarded the 1999 Pulitzer Prize for Biography.From one of America's most acclaimed biographers comes the definitive account of the life of one of the nation's most legendary, controversial, and enigmatic figures: aviator Charles A. Lindbergh.

    The legendary star of the classic sitcom I Love Lucy was at the pinnacle of her success when she sat down to record the story of her life. No comedienne had made America laugh so hard, no television actress had made the leap from radio and B movies to become one of the world's best-loved performers. This is her story--in her own words.The story of the ingenue from Jamestown, New York, determined to go to Broadway, destined to make a big splash, bound to marry her Valentino, Desi Arnaz. In her own inimitable style, she tells of their life together--both storybook and turbulent; intimate memories of their children and friends; wonderful backstage anecdotes; the empire they founded; the dissolution of their marriage. And, with a heartfelt happy ending, her enduring marriage to Gary Morton.Here is the lost manuscript that her fans and loved ones will treasure. Here is the laughter. Here is the life. Here's Lucy...

    Louis Post-Dispatch In his magisterial bestseller FDR, Jean Edward Smith gave us a fresh, modern look at one of the most indelible figures in American history. Now this peerless biographer returns with a new life of Dwight D. Eisenhower that is as full, rich, and revealing as anything ever written about America’s thirty-fourth president. As America searches for new heroes to lead it out of its present-day predicaments, Jean Edward Smith’s achievement lies in reintroducing us to a hero from the past whose virtues have become clouded in the mists of history. Here is Eisenhower the young dreamer, charting a course from Abilene, Kansas, to West Point, to Paris under Pershing, and beyond. Drawing on a wealth of untapped primary sources, Smith provides new insight into Ike’s maddening apprenticeship under Douglas MacArthur in Washington and the Philippines. Then the whole panorama of World War II unfolds, with Eisenhower’s superlative generalship forging the Allied path to victory through multiple reversals of fortune in North Africa and Italy, culminating in the triumphant invasion of Normandy. Smith also gives us an intriguing examination of Ike’s finances, details his wartime affair with Kay Summersby, and reveals the inside story of the 1952 Republican convention that catapulted him to the White House.Smith’s chronicle of Eisenhower’s presidential years is as compelling as it is comprehensive. Derided by his detractors as a somnambulant caretaker, Eisenhower emerges in Smith’s perceptive retelling as both a canny politician and a skillful, decisive leader. Smith convincingly portrays an Eisenhower who engineered an end to America’s three-year no-win war in Korea, resisted calls for preventative wars against the Soviet Union and China, and boldly deployed the Seventh Fleet to protect Formosa from invasion. This Eisenhower, Smith shows us, stared down Khrushchev over Berlin and forced the withdrawal of British, French, and Israeli forces from the Suez Canal. He managed not only to keep the peace—after Ike made peace in Korea, not one American soldier was killed in action during his tenure—but also to enhance America’s prestige in the Middle East and throughout the world.Domestically, Eisenhower reduced defense spending, balanced the budget, constructed the interstate highway system, and provided social security coverage for millions who were self-employed. Ike believed that traditional American values encompassed change and progress.Unmatched in insight, Eisenhower in War and Peace at last gives us an Eisenhower for our time—and for the ages.Praise for Eisenhower in War and Peace   “[A] fine new biography . . . [Eisenhower’s] White House years need a more thorough exploration than many previous biographers have given them. Smith, whose long, distinguished career includes superb one-volume biographies of Grant and Franklin Roosevelt, provides just that.”—The Washington Post   “Highly readable . . . [Smith] shows us that [Eisenhower’s] ascent to the highest levels of the military establishment had much more to do with his easy mastery of politics than with any great strategic or tactical achievements.”—The Wall Street Journal   “Always engrossing . . . Smith portrays a genuinely admirable Eisenhower: smart, congenial, unpretentious, and no ideologue. Despite competing biographies from Ambrose, Perret, and D’Este, this is the best.”—Publishers Weekly (starred review)

    In this compelling memoir, his first wife, Jane Hawking, relates the inside story of their extraordinary marriage. As Stephen's academic renown soared, his body was collapsing under the assaults of a motor neuron disease. Jane's candid account of trying to balance his 24-hour care with the needs of their growing family reveals the inner strength of the author, while the self-evident character and achievements of her husband make for an incredible tale presented with unflinching honesty. Jane's candor is no less apparent when the marriage finally ends in a high-profile meltdown, with Stephen leaving Jane for one of his nurses and Jane marrying an old family friend. In this exceptionally open, moving, and often funny memoir, Jane Hawking confronts not only the acutely complicated and painful dilemmas of her first marriage, but also the relationship's fault lines exposed by the pervasive effects of fame and wealth. The result is a book about optimism, love, and change that will resonate with readers everywhere.