Fully updated and revised, the manual covers the major aspects of building and maintaining a successful practice. It introduces practical yet innovative methods to increase profits, develop a strong customer base, and enhance communications with clients. Topics include marketing, client retention, professionalism, referrals, business planning, insurance billing, ethics, and time-management, designing promotional material, networking and more. The book includes numerous charts and checklists, as well as reproducible business forms. Information on other helpful resources is provided along with contact information for major health care professional associations, business organizations and independent living resources.

    

    Imagine what Dr. Spock might have written if he were a healer from Bali...or an Aboriginal grandmother from the Australian desert...or a diviner from a rural village in West Africa. As the seven child care manuals in this book reveal, experts worldwide offer intriguingly different advice to new parents. A World of Babies brings alive infant care practices around the world in the form of baby and child care manuals written by members of seven real societies. The information, while presented in an imaginative fictive format, is based on extensive research by anthropologists, psychologists, and historians. Encountering fascinating facts about how people in other societies view and raise their babies, readers may be led to see the beliefs and practices of their own society from a new perspective. The creative format of this book brings alive a rich fund of ethnographic knowledge, vividly illustrating a simple but powerful truth: there exist many models of babyhood, each shaped by deeply held values and widely varying cultural contexts. After reading this book, you will never again view child-rearing as a matter of common sense. Judy DeLoache is Professor of Psychology at the Beckman Institute for Advanced Science and Technology at the University of Illinois at Urbana-Champaign. Alma Gottlieb is Professor of Anthropology at the University of Illinois at Urbana-Champaign.

    It gives clear descriptions of linear systems and uses mathematics not only to prove axiomatic theory, but also to enhance physical and intuitive understanding.

    The book is organized around problems rather than topics, creating a natural and integrated discussion of such traditional concerns as kinship, caste, gender roles, and religion within the context of meaningful questions, including How can people begin to understand beliefs and behaviors that are different from their own. How do societies give meaning to and justify collective violence? Why are some societies more industrially advanced that others? What can anthropology tell us about attempts to link intelligence and class?

    A bestseller through six editions, Writing Fiction by novelists Janet Burroway and Elizabeth Stuckey-French explores the elements of fiction, providing practical writing techniques and concrete examples. Written in a tone that is personal and non-prescriptive, the text encourages students to develop proficiency through each step of the writing process, offering an abundance of exercises designed to spur writing and creativity. The text also integrates diverse, contemporary short stories in every chapter in the belief that the reading of inspiring fiction goes hand-in-hand with the writing of fresh and exciting stories.

    Blending theory with practice, the book helps pre-service and in-service teachers develop the knowledge, skills, attitudes, and beliefs they'll need to construct learning environments that make it possible for all students to reach their potential.

    The poems are haunting, the evocation of emotional life vivid. But her analysis also reveals how deeply implicated poetry and sentiment are in the play of power and the maintenance of a system of social hierarchy. What begins as a puzzle about a single poetic genre becomes a reflection on the politics of sentiment and the relationship between ideology and human experience.

    It is democratic, everchanging and ingenious in its assimilation of other cultures. English runs through the heart of the world of finance, medicine and the Internet, and it is understood by around two thousand million people across the world. It seems set to go on. Yet it was nearly wiped out in its early years.Embracing elements of Latin, French, Spanish, Italian, Portuguese, Arabic, Hindi and Gullah, this 1500-year story covers a huge range of countries and people. The Adventure of English is not only an enthralling story of power, religion and trade, but also the story of people, and how their day-to-day lives shaped and continue to change the extraordinary language that is English.

    

    Written for Americans, but equally amusing to anyone visiting the shores of the Great Southern Land, this book examines the relationship between Australia and the U.S., including how Australians view their American cousins. The author has plenty of experience of working and dealing with Americans. He is married to an American nurse and has lived his life within the massive cultural influence that America has shared with Australia since the Second World War. The author’s stories are brimming with empathy and jokes for his American audience. The book is written from the opinion of an Aussie Bloke and the easy-to-digest chapters are just long enough to leave the reader smiling and well informed.Topics include Blokes and Sheilas, Bloody Foster’s, Dangerous Creatures, Talking to Dogs, The GAFA, Speaking Strail-yun and Working for the Queen. Confused? You won’t be after reading this book!

    Janell Carroll clearly conveys foundational biological and health issues, extensively cites both current and classic research, and addresses all material in a fresh and fun way; her book helps teach students what they need, and want, to know about sexuality. Her focus takes into account the social, religious, ethnic, racial, and cultural contexts of today's students. Dr. Carroll has used feedback from the first edition to add even further value to this popular title-streamlining student pedagogy and providing dynamic learning opportunities through Active Summaries at the end of chapters, a new online student tutorial, new video components, and content for Classroom Response Systems. This continues to be the text most representative of today's students, incorporating new sexual position art, a new pronunciation guide, and (for instructors) a new cross-cultural Slang Guide.

    This book includes one of the sanest and most convincing arguments that I have read for experimentation in the writing of ethnography, which is supported by the text itself as an exemplar of a modest, theoretically unpretentious experiment that works very well indeed." George E. Marcus, Rice University"While a few Californians may be aware of the Tongan immigrant population in their midst, most Americans are unaware that the United States is a major terminus for the people of Tonga, an island nation in the South Pacific. Small examines Tongan migration to the United States in a 'transnational' perspective, stressing that many of the new migrant populations seem successfully to manage dual lives, in both the old country and the new. To that end, she describes life in contemporary Tongan communities and in U.S. settings." Library JournalThis book documents the momentous social phenomena of mass migration from agricultural ex-colonies and ex-protectorates to the industrial world. Cathy A. Small provides the poignant perspective of one extended family and one village in the Kingdom of Tonga, an independent island nation in the South Pacific which has lost one third of its population to migration since the mid-1960s. Moving between Tonga and California, Small chronicles the experiences of a family from the village of 'Olunga. Some members stayed and some migrated to California, in successive waves in the 1960s-1990s. Through their lives, she presents a striking picture of Tongan culture in the United States. Returning to 'Olunga with family members and their American-born children, Small shows what happened to village life and to kin relationships thirty years after migration began.

    At less than half the price of a standard textbook, it offers an affordable alternative.  A built-in Study Guide, written by the author, offers a practical suite of learning aids that foster review and self-assessment without the expense of a separate guide.

    Readers will develop an understanding of the multiple research methods and strategies used in education and related fields, the ability to read and critically evaluate published research, and the ability to write a proposal, construct a questionnaire, and conduct an empirical research study on their own.