Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process."James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal."--William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.

    Herrington was an American intelligence advisor assigned to root out the enemy in the Hau Nghia province. His two-year mission to capture or kill Communist agents operating there was made all the more difficult by local officials who were reluctant to cooperate, villagers who were too scared to talk, and VC who would not go down without a fight. Herrington developed an unexpected but intense identification with the villagers in his jurisdiction–and learned the hard way that experiencing war was profoundly different from philosophizing about it in a seminar room.

    A comprehensive look at the Boxer Rebellion of 1898-1900, a bloody uprising in north China against native Christians and foreign missionaries.

    Sledge's memoir of his experience fighting in the South Pacific during World War II so devastatingly powerful is its sheer honest simplicity and compassion.Now including a new introduction by Paul Fussell, With the Old Breed presents a stirring, personal account of the vitality and bravery of the Marines in the battles at Peleliu and Okinawa. Born in Mobile, Alabama in 1923 and raised on riding, hunting, fishing, and a respect for history and legendary heroes such as George Washington and Daniel Boone, Eugene Bondurant Sledge (later called "Sledgehammer" by his Marine Corps buddies) joined the Marines the year after the bombing of Pearl Harbor and from 1943 to 1946 endured the events recorded in this book. In those years, he passed, often painfully, from innocence to experience.Sledge enlisted out of patriotism, idealism, and youthful courage, but once he landed on the beach at Peleliu, it was purely a struggle for survival. Based on the notes he kept on slips of paper tucked secretly away in his New Testament, he simply and directly recalls those long months, mincing no words and sparing no pain. The reality of battle meant unbearable heat, deafening gunfire, unimaginable brutality and cruelty, the stench of death, and, above all, constant fear. Sledge still has nightmares about "the bloody, muddy month of May on Okinawa." But, as he also tellingly reveals, the bonds of friendship formed then will never be severed.Sledge's honesty and compassion for the other marines, even complete strangers, sets him apart as a memoirist of war. Read as sobering history or as high adventure, With the Old Breed is a moving chronicle of action and courage.

    The best of the best, these elite units have frequently been immortalised on the big screen, and in computer games, for their daring deeds. Whether it be fighting on the battlefield, storming forts and castles, rescuing hostages, high stakes reconnaissance missions or the dramatic assassination of enemy leaders, these are the men who are relied upon to undertake dangerous missions of the highest stakes. While celebrating the heroics of groups such as the SAS and Navy Seals, Sir Ranulph also reveals the true stories of infamous organisations such as The Assassins and Templar Knights. Uncovering their origins, and examining their weapons and tactics, Sir Ranulph showcases these units most famous missions, and reveals the men behind them. Showing incredible courage, often in the face of impossible odds, these units have also changed the course of history along the way. Sir Ranulph discusses the reasons behind their success and failures, with many notorious conflicts often being decided by these elite units facing off against each other, with the victor not only evolving warfare, but also consigning their opponent to history. While these units traditionally prefer to operate in the shadows, Sir Ranulph brings their remarkable histories to the fore, told with his trademark ability to weave a story which has seen him become one of Britain’s most beloved bestselling authors.

    The start consultant and champion of common sense has written the book that shows managers how to cope with complexities by focusing on essentials. Take a deep breath. You're about to breathe your first truly fresh air in years.

    should not allow its foreign policy to be paralyzed by fear of another Vietnam. Reissue. NYT.

    The war began in China, two years before Hitler invaded Poland, and China eventually became the fourth great ally, partner to the United States, the Soviet Union, and Great Britain. Yet its drama of invasion, resistance, slaughter, and political intrigue remains little known in the West.Rana Mitter focuses his gripping narrative on three towering leaders: Chiang Kai-shek, the politically gifted but tragically flawed head of China’s Nationalist government; Mao Zedong, the Communists’ fiery ideological stalwart, seen here at the beginning of his epochal career; and the lesser-known Wang Jingwei, who collaborated with the Japanese to form a puppet state in occupied China. Drawing on Chinese archives that have only been unsealed in the past ten years, he brings to vivid new life such characters as Chiang’s American chief of staff, the unforgettable “Vinegar Joe” Stilwell, and such horrific events as the Rape of Nanking and the bombing of China’s wartime capital, Chongqing. Throughout, Forgotten Ally shows how the Chinese people played an essential role in the wider war effort, at great political and personal sacrifice.Forgotten Ally rewrites the entire history of World War II. Yet it also offers surprising insights into contemporary China. No twentieth-century event was as crucial in shaping China’s worldview, and no one can understand China, and its relationship with America today, without this definitive work.

    In them Gandhi addresses the issues he felt most directly affected the spiritual lives of common people.

    Caputo landed at Danang with the first ground combat unit deployed to Vietnam. Sixteen months later, having served on the line in one of modern history’s ugliest wars, he returned home—physically whole but emotionally wasted, his youthful idealism forever gone.A Rumor of War is far more than one soldier’s story. Upon its publication in 1977, it shattered America’s indifference to the fate of the men sent to fight in the jungles of Vietnam. In the years since then, it has become not only a basic text on the Vietnam War but also a renowned classic in the literature of wars throughout history and, as the author writes, of "the things men do in war and the things war does to them.""Heartbreaking, terrifying, and enraging. It belongs to the literature of men at war."--Los Angeles Times Book Review

    But three things have changed the path to success:Boomers are realizing that a lot of the things they were promised aren't going to materialize, and they have started second and third careers.Technology has given access to an unprecedented number of people who are building online empires and changing their lives in ways that would have been impossible years ago.The days of "success first, significance later," have ended.While none of the stages can be skipped, they can be shortened and accelerated. There are only two paths in life: average and awesome. The average path is easy because all you have to do is nothing. The awesome path is more challenging, because things like fear only bother you when you do work that matters. The good news is "Start" gives readers practical, actionable insights to be more awesome, more often.

    In 2014, the company's online transactions totaled $248 billion—more than those of Amazon and eBay combined. The first Chinese entrepreneur to appear on the cover of Forbes, Ma is the now the second-richest man in China, with a net worth that is estimated to be north of $29 billion.Despite Ma's massive influence in China and in the global tech world, his inspirational rags-to-riches story is relatively unknown to the general American public. Never Give Up: Jack Ma In His Own Words is a comprehensive guide to the inner workings of arguably the most prominent figure in the global tech world in the past 20 years—comprised entirely of Ma's own thought-provoking and candid quotes.When Ma decided to start his first Internet company in 1999, few Chinese people knew what the Internet was. Ma, a former English teacher, knew nothing about coding, and his $20,000 in startup funds were not made up of investments from venture capitalists but loans from his family. He channeled his startup experience into Alibaba, a group of websites that allows businesses and people to connect in order to buy and sell products (similar to eBay and Amazon) while also collecting advertising revenue (similar to Google). By some measures, Alibaba is now the largest e-commerce site in the world.In this book, more than 200 quotes on business values, innovation, entrepreneurship, competition, management, teamwork, life, and more provide an intimate and direct look into the mind of this modern business icon and philanthropist. Many of these quotes are translated directly from the Chinese press and interviews. For readers who do not read Chinese and have no other access to these materials, this book provides invaluable insight into the mind of one of the world's most successful business magnates.

    Glimpses of Unfamiliar Japan is a bewitching look into a world that few Westerners saw in the late nineteenth and early twentieth centuries—a world that still endures in many ways in spite of the changes that have taken place during the modernization of Japan.

    "In Search of the Warrior Spirit "confronts this thorny issue with Richard Strozzi-Heckler's trademark personal, sympathetic style. In a top-secret U.S. military experiment, the author was asked to teach Eastern awareness disciplines ranging from aikido to meditation to a group of twenty-five Green Berets. This account chronicles his experiences in the training program and his attempts to revive traditional warriorship in a technological society. "In Search of the Warrior Spirit "explores the nature of war, the meaning of masculinity, and the need for moral values in the military. The book includes Heckler's response to 9/11, his experiences with the Pentagon and U.S. soldiers in Afghanistan, and his poignant reflections on the movie "Black Hawk Down, "which depicts the deaths of two of his trainees. In this revised edition, the author talks movingly of his visits to Afghanistan with NATO and about the Trojan Warrior Project and Marine Warrior Project, relating the tragic events in a war zone and revelatory conversations with both ordinary soldiers and such leaders as the Supreme Allied Commander of Europe. "From the Trade Paperback edition."

    The people were not told the truth, and neither was the emperor. Japanese generals, admirals, and statesmen knew, but only a handful of leaders were willing to accept defeat. Most were bent on fighting the Allies until the last Japanese soldier died and the last city burned to the ground.   Exhaustively researched and vividly told, The Fall of Japan masterfully chronicles the dramatic events that brought an end to the Pacific War and forced a once-mighty military nation to surrender unconditionally.   From the ferocious fighting on Okinawa to the all-but-impossible mission to drop the 2nd atom bomb, and from Franklin D. Roosevelt’s White House to the Tokyo bunker where tearful Japanese leaders first told the emperor the truth, William Craig captures the pivotal events of the war with spellbinding authority. The Fall of Japan brings to life both celebrated and lesser-known historical figures, including Admiral Takijiro Onishi, the brash commander who drew up the Yamamoto plan for the attack on Pearl Harbor and inspired the death cult of kamikaze pilots., This astonishing account ranks alongside Cornelius Ryan’s The Longest Day and John Toland’s The Rising Sun as a masterpiece of World War II history.