Fins: Harley Earl, the Rise of General Motors, and the Glory Days of Detroit


William Knoedelseder - 2018
    It began in the Michigan pine forest in the years after the Civil War, traveled across the Great Plains on the wooden wheels of a covered wagon, and eventually settled in a dirt road village named Hollywood, California, where young Harley took the skills he learned working in his father’s carriage shop and applied them to designing sleek, racy-looking automobile bodies for the fast crowd in the burgeoning silent movie business.As the 1920s roared with the sound of mass manufacturing, Harley returned to Michigan, where, at GM’s invitation, he introduced art into the rigid mechanics of auto-making. Over the next thirty years, he functioned as a kind of combination Steve Jobs and Tom Ford of his time, redefining the form and function of the country’s premier product. His impact was profound. When he retired as GM’s VP of Styling in 1958, Detroit reigned as the manufacturing capitol of the world and General Motors ranked as the most successful company in the history of business.Knoedelseder tells the story in ways both large and small, weaving the history of the company with the history of Detroit and the Earl family as Fins examines the effect of the automobile on America’s economy, culture, and national psyche.

Junk to Gold: From Salvage to the World's Largest Online Auto Auction


Willis Johnson - 2014
    Willis Johnson, the founder of Copart [CPRT], offers up a personal and inspirational account of this journey to the top including lessons he learned from love, war and building a global, multi-billion dollar business. Even at the pinnacle of success, Willis remained grounded in his family-first values. His stories will inspire and provoke the entrepreneur in everyone to start building their dream.

Chrysler's Turbine Car: The Rise and Fall of Detroit's Coolest Creation


Steve Lehto - 2010
    They built a fleet of turbine cars--automobiles with jet engines--and loaned them out to members of the public. The fleet logged over a million miles; the exercise was a raging success.            These turbine engines would run on any flammable liquid--tequila, heating oil, Chanel #5, diesel, alcohol, kerosene. If the cars had been mass produced, we might have cars today that do not require petroleum-derived fuels. The engine was also much simpler than the piston engine--it contained one-fifth the number of moving parts and required much less maintenance. The cars had no radiators or fan belts and never needed oil changes.             Yet Chrysler crushed and burned most of the cars two years later; the jet car's brief glory was over. Where did it all go wrong? Controversy still follows the program, and questions about how and why it was killed have never been satisfactorily answered.            Steve Lehto has interviewed all the surviving members of the turbine car program--from the metallurgist who created the exotic metals for the interior of the engine to the test driver who drove it at Chrysler’s proving grounds for days on end. Lehto takes these first-hand accounts and weaves them into a great story about the coolest car Detroit ever produced.

Plays With Cars


Doug DeMuro - 2013
    In “Plays With Cars,” the former Porsche manager covers some of his most ridiculous decisions, like buying an old Land Rover sight unseen, taking a Mercedes AMG station wagon to a rural Georgia dragstrip, and roadtripping across the United States in a Lotus Elise without air conditioning. He’s also reviewed his former cars, which range from a Mercedes G-wagen to a Nissan Cube. Most importantly, he wrote this entire description himself in the third person.

For the Record: 28:50 - A journey toward self-discovery and the Cannonball Run Record


Ed Bolian - 2017
    Ed Bolian’s memoir recounts his path from a conversation in high school with Cannonball Run founder, Brock Yates to setting the fastest time ever for driving from New York to Los Angeles. The journey explores goal setting, criminal psychology, and spirituality in the pursuit of finding your true purpose and using what makes you unique to achieve something extraordinary.

Sundays Will Never Be the Same: Racing, Tragedy, and Redemption--My Life in America's Fastest Sport


Darrell Waltrip - 2012
    died.THREE-TIME NASCAR CHAMPION DARRELL WALTRIP knew that big changes were in the wind on the morning of February 18, 2001. For the first time in his long and storied career, Darrell would be watching the race from the broadcast booth high above the track, explaining its complexities to a television audience of millions. His younger brother Michael Waltrip would be among the starting drivers. Michael, who had competed in 462 NASCAR races without a win, would be piloting one of two cars owned by legendary driver Dale Earnhardt. Earnhardt would be racing too, as would Dale Earnhardt Jr., the 2000 runner-up for Rookie of the Year.     Sundays Will Never Be the Same opens with a heart-stopping account of that dramatic race. By the time the sun set on that day, Michael Waltrip would have captured his first checkered flag in NASCAR’s biggest race, Dale Earnhardt Jr. would have placed second, and Dale Earnhardt, the sport’s brightest star, would have passed into eternity.     The sudden death of Dale Earnhardt on the final lap of the 2001 Daytona 500 was a traumatic loss for the entire NASCAR family, and few were affected more deeply than Darrell Waltrip. During the course of their tumultuous thirty-year association, Dale and Darrell had been friends, then “frenemies,” and finally friends again. Darrell regales the reader with his earliest memories of the fiercely competitive kid from Kannapolis, and he describes the highs and lows of their relationship through the twin arcs of their overlapping careers.     Along the way, Waltrip provides a fascinating history of racing in Daytona and offers glimpses of some of the sport’s most colorful characters, including Bill France, Junior Johnson, Cale Yarborough, Bobby Allison, and Richard Petty. He weaves the story of his own unlikely journey from the small-town ovals and rural roads of Kentucky (where his talents were largely devoted to running from the cops) to the grandest tracks and richest purses in motor racing. With his customary candor, Darrell gives us an insider’s view of some of NASCAR’s greatest battles and most memorable moments. This is an epic that only a storyteller with Waltrip’s access and experience could write.     Sundays Will Never Be the Same reaches its crescendo with a heart-wrenching insider account of that pivotal weekend in Daytona, including a poignant pre-race interview in which Dale rhapsodized about his family and his plans for the future. After the wreck, Waltrip takes us along on his frantic ride to the trauma center and into the waiting room, where Dale’s family and friends struggle to accept the unthinkable. Darrell recounts the weeks that followed: the shock and disbelief, the outpouring of grief from around the world, and the top-to-bottom safety changes NASCAR eventually made in what would become the most enduring tribute to Dale Earnhardt and his legacy.***     With touching nostalgia and his trademark wit, NASCAR Hall-of-Famer Darrell Waltrip recalls scenes from his remarkable life, vividly recounting memorable moments with some of the giants of the sport—such as this first encounter with the young man who would become his “frenemy,” NASCAR’s legendary superstar, Dale Earnhardt:     One evening a bleary-eyed mustachioed young man wearing a dirty T-shirt and Hush Puppies wandered into the shop carrying a half-empty fifth of Jack Daniel’s. He regarded me silently for several minutes, taking an occasional pull from the bottle. Finally Robert introduced us.    “This here’s Dale,” Robert said, in his Virginia twang. “He’s married to my daughter Brenda. You may have heard of his dad, Ralph. Dale’s a driver and a mechanic.”     I walked over to Dale and stuck out my hand. “Darrell Waltrip,” I said. “Nice to meet you.” Dale drained the bottle and tossed it into a nearby barrel, where it landed with a clatter, then he wiped his mouth with the back of his arm.     “This your car?” he said.

The Decline and Fall of IBM: End of an American Icon?


Robert Cringely - 2014
    Big Blue, as the company is known, tends to rely for its success on magical thinking but that magic ran out a long time ago. The company got in trouble back in the 1990s and had to hire for the first time an outside CEO, Lou Gerstner, to save the day. Gerstner pushed IBM into services with spectacular results but this hurt the company, too. As services have became commoditized IBM could only compete by offshoring the work and quality suffered. The other negative impact of Gerstner was his compensation which was for the first time in IBM history very high. Only the Watson family had become rich running IBM with later CEOs like John Opel and John Akers living comfortable lives with lots of perks, but they never got BIG RICH. That changed with Gerstner. Sam Palmisano an IBM lifer followed Gerstner as CEO and followed, too, the Gerstner playbook. Palmisano retired three years ago with a retirement package worth $241 million, replaced by IBM's first woman CEO, Ginni Rometty, who certainly expects a comparable golden parachute. In order to achieve these numbers, though, IBM has essentially sacrificed both its customers and employees. In order to have ever growing earnings per share the company has cut labor to the bone, off-shored everything it can, dropped quality, deliberately underbid contracts to win them then not performed. IBM's acquisition policy is one of buying companies to get their sales then cutting costs to the bone and under-delivering. This and share buybacks have kept earnings growing until this house of cards recently began to fall. Ginni Rometty, who will end up taking the fall for Palmisano's flawed strategy, has stated a very specific earnings goal for 2015 that she will destroy the company to achieve if she must. This book how IBM fell from grace, where it is headed, and what specifically can be done to save the company before it is too late.

An American Saga: Juan Trippe and His Pan Am Empire


Robert Daley - 1980
    Teeming with adventure, international intrigue, and financial manipulations, the book reveals how a sky-struck young man of immense ambition and vision took a single-engined seaplane carrying mail 90 miles from Key West to Havana and expanded the operation into the vast world-wide airline that at one time considered itself the "chosen instrunment" of the State Department abroard - and was so condidered by official Washington.

Grinding It Out: The Making of McDonald's


Ray Kroc - 1977
    His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded not merely businesses but entire new industries.But even more interesting than Ray Kroc the business legend is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 when he met the McDonald brothers and opened his first franchise.Now meet Ray Kroc, the man behind the business legend, in his own words. Irrepressible enthusiast, perceptive people-watcher, and born storyteller, he will fascinate and inspire you. You'll never forget Ray Kroc.

Elizabeth Taylor: A Life from Beginning to End


Hourly History - 2020
    By the time she was a young teenager, she was already making news and attracting attention. Taylor would go onto star in movies such as A Place in the Sun, Butterfield 8, Who's Afraid of Virginia Woolf?, and Cleopatra, where she played opposite Richard Burton. Her affair with Burton caused a worldwide scandal, and the movie almost ruined Twentieth Century Fox. Taylor and Burton were married and divorced twice, with the world watching their every scandalous move.In her fifties, when Taylor was no longer in demand for leading lady roles, she developed her own brand of perfumes and jewelry. These were so successful that she made more money from her brands than from her movies. She also became the voice for AIDS when everyone else in Hollywood ignored the subject. Her grandchildren have now taken over the Elizabeth Taylor AIDS Foundation and continue her work long after her death. Elizabeth Taylor, the “most beautiful woman in the world,” will continue to affect people for years to come.Discover a plethora of topics such as∙Born Beautiful∙Becoming Mrs. Hilton∙Cleopatra and Eddie Fisher∙On the Campaign Trail∙The Elizabeth Taylor AIDS Foundation∙Late Life and Death∙And much more!So if you want a concise and informative book on Elizabeth Taylor, simply scroll up and click the "Buy now" button for instant access!

Li Ka Shing: Hong Kong's Elusive Billionaire


Anthony B. Chan - 1997
    The book follows his life from his poor family's flight from the Japanese to Hong Kong in 1940, to his famous takeover of the British hong Hutchison Whampoa in 1979, and expansion of his business empire to become one of the ten richest people in the world. Mr Li entered business as a teenager, selling plastic goods, until at twenty-two, he started his own plastics company, Cheung Kong, specializing in plastic flowers. He entered the real estate market in the 1960s, and, by 1979, only the colonial government owned more real estate in Hong Kong than Mr Li. He eventually built a conglomerate encompassing Canada, Britain, parts of the US, and South America, extending into media, hotels, shipping, oil, and grocery stores.

The AIG Story


Maurice R. Greenberg - 2013
    They regale readers with riveting vignettes of how AIG grew from a modest group of insurance enterprises in 1970 to the largest insurance company in world history. They help us understand AIG's distinctive entrepreneurial culture and how its outstanding employees worldwide helped pave the road to globalization.Corrects numerous common misconceptions about AIG that arose due to its role at the center of the financial crisis of 2008. A unique account of AIG by one of the iconic business leaders of the twentieth century who developed close relationships with many of the most important world leaders of the period and helped to open markets everywhere Offers new critical perspective on battles with N. Y. Attorney General Eliot Spitzer and the 2008 U.S. government seizure of AIG amid the financial crisis Shares considerable information not previously made public The AIG Story captures an impressive saga in business history--one of innovation, vision and leadership at a company that was nearly--destroyed with a few strokes of governmental pens. The AIG Story carries important lessons and implications for the U.S., especially its role in international affairs, its approach to business, its legal system and its handling of financial crises.

Crosley: Two Brothers and a Business Empire That Transformed the Nation


Rusty McClure - 2006
    Born in the late 1800s into a humble world of dirt roads and telegraphs, Powel and Lewis Crosley were opposites in many ways but shared drive, talent, and an unerring knack for knowing what Americans wanted. Their pioneering inventions — from the first mass-produced economy car to the push-button radio — and breakthroughs in broadcasting and advertising made them both wealthy and famous, as did their ownership of the Cincinnati Reds. But as their fortunes grew, so did Powel’s massive ego, which demanded he own eight mansions and seven yachts at the height of the Great Depression. Rich with detailed reminiscences from surviving family members, Crosley is both a powerful saga of a heady time in American history and an intimate tale of two brilliant brothers navigating triumph and tragedy.

Lucrezia Borgia


Emma Lucas - 2014
    She inherited her mother's stunning looks - she was known for her slender figure, gray-blue eyes, and blonde hair.When her father became pope, he sought to consolidate his power and arranged a marriage between fourteen-year-old Lucrezia and the first of her three husbands, twenty-eight-year-old Giovanni Sforza. Shortly after the marriage, Alexander, concluded he no longer needed an alliance with the Sforza family. He ordered Giovanni's assassination, but when the young bridegroom escaped, ended Lucrezia's marriage by ordering an annulment.Following the lengthy annulment process - during which Lucrezia was accused of having an affair and a child with Alexander's chamberlain Pedro Calderon, whose body was later found floating in Rome's Tiber River, “where he fell against his will” - Lucrezia was married to Alfonso of Aragon in 1498. Alexander appointed a pregnant Lucrezia governor of the Umbrian town of Spoleto in 1499. Alfonso, wary of shifting political alliances, fled Rome for a brief time, but returned in 1500, where he was murdered. Alfonso left Lucrezia with a son, Rodrigo.After Alfonso's conveniently timed murder, Alexander arranged a third marriage for Lucrezia, to Alfonso I d'Este, a powerful duke. The two had several children, and Lucrezia came into her own as a Renaissance woman, overcoming her scandalous reputation - despite several affairs - and maintaining her position and power as the Borgia family's influence and fortunes fell following Alexander's death.Lucrezia Borgia was a woman of and ahead of her time. Here is her little-told story.

Capital: The Story of Long-Term Investment Excellence


Charles D. Ellis - 2004
    The Capital Group is one of the world's largest investment management organizations, but little is known about it because the company has shunned any type of publicity. This compelling book, for the first time, takes you inside one of the most elite and private investment firms out there?the Capital Group Companies?a value investment firm par excellence. It digs deeps to reveal the corporate culture and long-term investment strategies that have made Capital the one organization where most investment professionals would like to work and would most recommend as long-term investment managers for their family and friends.