Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: • How to get new customers, clients, or patients and how make more profit from existing ones. • Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses. • How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. • A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. • How to annihilate competitors and make yourself the only logical choice. • How to get amazing results on a small budget using the secrets of direct response marketing. • How to charge high prices for your products and services and have customers actually thank you for it.

    In this honest, frank analysis, Paul and Brendan Moynihan revisit the events that led to Paul's disastrous decision and examine the psychological factors behind bad financial practices in several economic sectors.This book—winner of a 2014 Axiom Business Book award gold medal—begins with the unbroken string of successes that helped Paul achieve a jet-setting lifestyle and land a key spot with the Chicago Mercantile Exchange. It then describes the circumstances leading up to Paul's $1.6 million loss and the essential lessons he learned from it—primarily that, although there are as many ways to make money in the markets as there are people participating in them, all losses come from the same few sources.Investors lose money in the markets either because of errors in their analysis or because of psychological barriers preventing the application of analysis. While all analytical methods have some validity and make allowances for instances in which they do not work, psychological factors can keep an investor in a losing position, causing him to abandon one method for another in order to rationalize the decisions already made. Paul and Moynihan's cautionary tale includes strategies for avoiding loss tied to a simple framework for understanding, accepting, and dodging the dangers of investing, trading, and speculating.

    

    . .Annette Edwards was a vivacious 19-year-old on her way to watch the Fourth of July fireworks. Eighteen-year-old Pam Moore was a former beauty pageant contestant, hitching a ride on a busy street. Linda Slavik was a young mother enjoying a night out with a friend. Annette Selix was just eleven, an innocent child on her way home from the market. Each of them was attacked without warning, brutally assaulted, and left for dead by a bitter, disfigured man in the grip of a violent frenzy: the so-called "Hilltop Rapist." But serial predator Darrell Rich didn't stop at just four victims. He couldn't stop. . ."Scott tells a true story with compassion and taste." --Reviewing the Evidence Praise for Robert Scott and Shattered Innocence "Compelling and shocking. . .a ground-breaking book." --Robert K. Tanenbaum "Fascinating and fresh. . .a fast-paced, informative read." --Sue Russell

    Yet even children recognize that tearing one into small pieces is an act of inconceivable stupidity. What makes a $20 bill actually worth twenty dollars? In the third volume of his best-selling Naked series, Charles Wheelan uses this seemingly simple question to open the door to the surprisingly colorful world of money and banking.The search for an answer triggers countless other questions along the way: Why does paper money (“fiat currency” if you want to be fancy) even exist? And why do some nations, like Zimbabwe in the 1990s, print so much of it that it becomes more valuable as toilet paper than as currency? How do central banks use the power of money creation to stop financial crises? Why does most of Europe share a common currency, and why has that arrangement caused so much trouble? And will payment apps, bitcoin, or other new technologies render all of this moot?In Naked Money, Wheelan tackles all of the above and more, showing us how our banking and monetary systems should work in ideal situations and revealing the havoc and suffering caused in real situations by inflation, deflation, illiquidity, and other monetary effects. Throughout, Wheelan’s uniquely bright-eyed, whimsical style brings levity and clarity to a subject often devoid of both. With illuminating stories from Argentina, Zimbabwe, North Korea, America, China, and elsewhere around the globe, Wheelan demystifies the curious world behind the paper in our wallets and the digits in our bank accounts.

    

    Based on real events, Ben and Sara discover that when all else fails, healing can come in the most unexpected ways. Chilling and heart wrenching, His Name Was Ben is a triumph over the devastating circumstances and fear experienced when faced with a terminal illness. In this narrative, the power of love conquers shadows and transforms the very nature and meaning of what it is to be fully alive. From the award winning, best-selling author of, The Persecution of Mildred Dunlap, comes a story filled with soul and passion that will leave the reader thinking about it for days after the last page is closed.“Paulette Mahurin compassionately renders an insightful tale about love and life in the moment, when a moment is all there is. Both ordinary and extraordinary, Sara and Ben kept me up at night rooting for them, as did Mahurin of course, a writer of exceptional heart, for her tender and wise depiction of love against all odds. A rare pleasure, His Name Was Ben is not to be missed.”—Lee Fullbright, author of The Angry Woman Suite “Against the biggest of obstacles a couple can face, the positive message is that it is never too late to start living.” –Christoph Fischer author of Sebastian.

    Meanwhile, many families of freshmen attending selective private colleges will spend triple—over $300,000. With the same passion, smarts, and humor that infuse his personal finance column, Ron Lieber offers a much-needed roadmap to help families navigate this difficult and often confusing journey. Lieber begins by explaining who pays what and why and how the financial aid system got so complicated. He also pulls the curtain back on merit aid, an entirely new form of discounting that most colleges now use to compete with peers.While price is essential, value is paramount. So what is worth paying extra for, and how do you know when it exists in abundance at any particular school? Is a small college better than a big one? Who actually does the teaching? Given that every college claims to have reinvented its career center, who should we actually believe? He asks the tough questions of college presidents and financial aid gatekeepers that parents don’t know (or are afraid) to ask and summarizes the research about what matters and what doesn’t.Finally, Lieber calmly walks families through the process of setting financial goals, explaining the system to their children and figuring out the right ways to save, borrow, and bargain for a better deal. The Price You Pay for College gives parents the clarity they need to make informed choices and helps restore the joy and wonder the college experience is supposed to represent.

    The Anti-Textbook argues that this is a myth - one which is not only dangerously misleading but also bland and boring. It challenges the mainstream textbooks' assumptions, arguments, models and evidence. It puts the controversy and excitement back into economics to reveal a fascinating and a vibrant field of study - one which is more an 'art of persuasion' than it is a science. The Anti-Textbook's chapters parallel the major topics in the typical text. They begin with a boiled-down account of them before presenting an analysis and critique. Drawing on the work of leading economists, the Anti-Textbook lays bare the blind spots in the texts and their sins of omission and commission. It shows where hidden value judgements are made and when contrary evidence is ignored. It shows the claims made without any evidence and the alternative theories that aren't mentioned. It shows the importance of power, social context, and legal framework.The Economics Anti-Textbook is the students' guide to decoding the textbooks and shows how real economics is much more interesting than they let on.

    GRANGER PHELPSI've spent my life hiding the fact my family came from nothing. All that's important is success and the vast wealth that comes with it. I don't trust anyone, especially not with my heart.But when I almost die in an accident, I realize things need to change. My mentor took a chance on me. I want to do that for others, so I set up a Bid on a Boss fundraiser to match young entrepreneurs with captains of industry. When the curvy hottie who's been hounding me for an interview shows up, I can't take my eyes off her. When she places the winning bid, well….I hope she’s ready for me, because she’s about to get more than she bargained for. AMELIA CURTISI’m too busy trying to save the world, I have no time for men. My dream is to set up a charity for foster kids, but without financial backing, my plan’s going nowhere. Granger Phelps can help me. I’ve seen him mentoring boys at the boxing gym. He’s got all the money in the world, but won’t give me the time of day. When I find out he’s a prize in a fundraiser, I sell my car and gamble everything on a chance to win a Boss. It isn’t a gamble if I have nothing to lose, but with the way Granger looks at me, I might be in danger of losing my heart. #TheBoss is a multi-author standalone short romance series with guaranteed HEAs, no cliffhangers, and no cheating.

    Debt sucks. Period. And that includes student loan debt. No matter what you believed—or were told—when you took out your loans, you need to get serious about getting rid of your debt fast, because it’s costing you more than you know. That’s why bestselling author Anthony ONeal wrote this motivating 64-page Quick Read—to show you why you need to dump your debt fast and how to do it.If you have student loan debt and have never heard of Ramsey Solutions or the 7 Baby Steps, this 64-page Quick Read is for you. Anthony will walk you step-by-step through Baby Steps 1 and 2 to show you how to dump your debt forever. You’ll learn:The ugly truth about how debt hurts youThe importance of an emergency fund and how to budget (Baby Step 1)The power of the debt snowball (Baby Step 2)Exactly what to do to pay off your student loans fasterHow to control your money so it doesn’t control youYou’ll also hear stories from real people about how they paid off their debt fastYou don’t need relief from your debt, you need to get mad at it. Because the truth is, when you get mad enough, you can pay off your loans faster than you ever thought possible—and take control of your money, and your life, for good! Don’t let anything stand in the way of your future. This plan has helped millions get out of debt and you’re next. You can do this!(Ramsey Press)

    When she found herself with a shopping budget of just £10 a week to feed herself and her young son, she addressed the situation with immense resourcefulness, creativity and by embracing her local supermarket's 'basics' range. She created recipe after recipe of delicious, simple and upbeat meals that were outrageously cheap. Learn with Jack Monroe's A Girl Called Jack how to save money on your weekly shop whilst being less wasteful and creating inexpensive, tasty food.Recipes include Vegetable Masala Curry for 30p a portion, Pasta alla Genovese for 19p a portion, Fig, Rosemary and Lemon Bread for 26p and a Jam Sponge reminiscent of school days for 23p a portion.

    So we’ve created a guide that will show you (or a friend or relative who’s just getting started): * How much you need to start investing. * The key steps for building long-term wealth. * Proven ways to find great companies to buy. Understanding these life-changing concepts will get any investor on the path to financial freedom. Built upon our 13 Steps to Investing Foolishly, The Motley Fool Guide to Investing for Beginners includes our top investors’ biggest mistakes, insights into different styles of investing, and much more. Plus, you get 3 great stock picks that we think could make a strong foundation to any portfolio.

    

    In our recovering economy, this is the plan you need to make big money without taking big risks.Drawing on his unparalleled knowledge of the stock market and on the mistakes and successes he's made on the way to his own fortune, Cramer explains—in plain English—why you can get rich in a prudent, methodical way, as long as you start now. In his own inimitable style, Cramer lays it on the line, no waffling, no on-the-one-hand-or-the-other hedging, just the straight stuff you need to accumulate wealth. This is a book of wisdom as well as specifics. Cramer names names, highlights individual and sector plays, and identifies the best long-term investing themes—and shows you how to develop the disciplines you need to exploit them. The personal finance book of the year, Get Rich Carefully is the invaluable guide to turning your savings into  real, lasting wealth in a practical, and yes—because this is, after all, a book by Jim Cramer—highly readable and entertaining way.