Fields Cookies... What backward messages on records are really trying to tell you... Frank Sinatra's real age... Why you can't counterfeit a lottery ticket... Barbra Streisand's blue movie... The other Boy Scout rituals... Ingmar Bergman's soap commercials... The formula for Play-Doh... and more.

     Here's A Preview Of What Machiavelli Mindset Contains... An Introduction to Machiavelli Seeing the World through Machiavelli’s Eyes Getting Over The Guilt Moving Above And Beyond Conventional Thinking Machiavelli's Thoughts On Generosity Compassion Vs. Cruelty (Is It Better To Be Loved Or Feared?) What Machiavelli Says About Honesty How To Achieve Success The Machiavellian Way The Qualities Of A Great Leader How to Avoid Attracting Hatred and Other Lessons from the Prince And Much, Much More! Download Your Copy Now And Get Ahead Today!

    Publishing is one of the most complex and lucrative parts of the music business. Industry expert Randall Wixen covers everything from mechanical, performing and synch rights to sub-publishing, foreign rights, copyright basics, types of publishing deals, advice on representation and more. Get a view from the top, in plain English. This updated and revised edition has been prepared in light of the ever-changing landscape of music publishing, taking into account factors like illegal downloading and recent announcements from the Copyright Royalty Board. With an added "DIY" chapter, the author demonstrates why the playing field has changed for the traditional copyright adminstrators, and how musicians just starting out can protect their own work until they hit the big time.

    On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The company's easily recognizable red-and-white logo, youthful television advertisements, and upscale partnerships-with designers like Michael Graves, Mossimo, and Todd Oldham-have not only removed the stigma traditionally attached to discount store shopping, but actually made it hip to be frugal. In the process, the company has cemented its place as the favorite discount retailer of middle- and upper-income families across the country. In On Target, award-winning business journalist Laura Rowley examines the methods and the success of the company from its shrewd merchandising strategy to its clever marketing campaigns, ingenious branding effort, and extensive philanthropy . An excellent education in how to beat the competition even in a crowded and weak retail market, Target's story details the history and incredible success of a unique company and an enticing, unmistakable brand. Both insightful and entertaining, On Target offers important business lessons for executives and managers in need of a bull's-eye.Laura Rowley (Maplewood, NJ) is an award-winning television, radio, and print journalist specializing in business reporting. She is the personal finance and career columnist for Self magazine and has also been published in The New York Times, Parents, and Newsweek. As a reporter and producer for CNN in New York, she reported on air for Your Money and Business Unusual, and produced live programs for CNNfn. She has also appeared on Good Morning America, Oxygen Media, and CNBC.

    Priceless offers hope for the financially challenged, plus advice for not getting into trouble in the first place. Dave uses straight talk, down-to-earth humor, and quotes from his Rolodex so that anyone?student, professional, or grandma?can learn the wisdom of being weird.

    Joe sold his book only through direct response advertising...a book that sold over 3 million copies without ever being available in a bookstore! "The Lazy Man's Way to Riches" is Joe's philosophy on life, and how to live it richly, successfully, joyously and lazily. It is a wonderful step by step marketing guide that will work for any business - so clearly written it has been used as marketing text by companies, colleges, and universities worldwide. It is now a classic in both the Self-Help/Personal Development and the Direct Response Marketing fields. This Rare, Original 1973 Limited Edition direct from Joe Karbo's original Publishing Company is a classic that belongs in everyone's Success library!

    Rare book

    He has launched and grown his own highly successful businesses and mentored dozens of entrepreneurs, helping them build their own successful companies.Built, Not Born shows readers:How going against the grain can be a great strategy for finding business opportunities and why it pays to question conventional wisdom.Why the pregnant pause can be an effective weapon in negotiations and when interviewing potential employees.Why a prenuptial or even a postnuptial agreement is critical to any business owner.What potential buyers and funding sources look for, and the best way to present a business plan.And finally, the key growth and leadership strategies that have helped Paychex sustain its incredible level of growth and profitability.

    He believes “in the wonder and exuberance of someone who gets paid-by clients to do what he loves.” Howe places immense value on curiosity and passion to help designers develop a point of view, a strong voice. He explores the creative process and conceptualization, and delves into what to do when inspiration is lacking. If there’s a villain in these elegant, incisive, amusing, and inspiring essays, it’s ad agencies and marketing directors, but even villains serve a purpose and illustrate the strength of graphic design “as a system, as a way of thinking, as almost a life style.” Howe believes that advertising and design must merge, but merge with design in the leadership role. He says that designers should create for clients and not in the hope of winning awards. He believes designers should swear “a 10-year commitment to make everything we do for every client a gift.” If this sounds like the designer is the client’s factotum, not so. Howe also argues in favor of offering clients a single solution and being willing to defend a great design. Organized not only by topic, but also by how long it will take the average reader to complete each chapter, Designers Don’t Read is intended to function like a “daily devotional” for designers and busy professionals involved in branded communications at all levels. Begun as a series of weekly essays sent every Monday morning to top graphic designers, Designers Don’t Read quickly developed a passionate and widespread following. With the approximate time each chapter might take to read, Designers Don’t Read’s delight and provocation can be fit into the niches in the life of a time-challenged designer. Or it may be hard to resist reading the entire book in one sitting!

    In an era of the military space race, Erich von Däniken boldly proclaimed that Earth had been visited by more advanced beings early in our history. But prescientific man had no concept of space ships, so he called their vehicles “chariots,” and those driving the chariots became “gods.” Over the next five decades, von Däniken’s more than 40 books built an ever-stronger case for Earth being visited by extraterrestrial visitors. And Chariots became an international best seller, with 30 million copies sold in more than two dozen languages. Also during that time, the case for ET visitations millennia ago was being reexamined by contemporary UFO researchers, who found evidence of modern visitations. And von Däniken expanded his perspective to encompass the present. Now, he presents his long-awaited sequel to Chariots of the Gods, proclaiming that the gods never left us with all-new material to show that ancient aliens are still with us. The Gods Never Left Us contends that recent advancements in biotechnology, astrophysics, engineering, and artificial intelligence not only give us a fresh perspective on his ancient astronaut theory but actually validates it. We are—as a race—embarking on the exact same trajectory of our own interplanetary colonization, just as von Däniken suggested Earth itself was colonized. ETs are definitely at work today. And that affects all of us. Why do they do what they do? What could an extraterrestrial species possibly gain from observing us in the same way we look at ants? What have these strangers wanted for the past thousands of years? Can’t they leave us alone? And what makes it so difficult for us to acknowledge the existence of these extraterrestrials? That is what this book deals with. "Erich's newest book is a fascination journey from the ancient past into the present with a plethora of scientific evidence and documented research. As always, he ads his own "to the point" take on it all. Readers may also like that his newest work moves in a slightly different direction from his past books. A thoroughly enlightening and enjoyable Read." —Bruce Cunningham, Director, Ancient Mysteries International LLC & Publisher of Advanced Archaeology Review magazine

    Golf enthusiast Mike Keiser had the dream of building this British-style "links" course on a stretch of Oregon's rugged coast, and Dream Golf is the first all-inclusive account of how he turned his passion into a reality. Now, in this updated and expanded edition, golf writer Stephen Goodwin revisits Bandon Dunes and introduces readers to Keiser's latest effort there, a new course named Old Macdonald that will present golfers with a more rugged, untamed version of the game. This "new" approach to the sport is, in fact, a return to the game's origins, with a very deep bow to Charles Blair Macdonald (1856 –1939), the father of American golf course architecture and one of the founders of the U.S. Golf Association. This highly anticipated fourth course, designed by renowned golf course architect Tom Doak along with Jim Urbina — as detailed in Dream Golf — will further enhance Bandon Dunes' reputation as a place where golf really does seem to capture the ancient magic of the game.

    Sock Monkey And The Other Toys Marvel At The Prismatic Spectrum On The Parlour Floor, Coming From The Glass Door Knob. Winter Turns To Spring, And The Apple Tree Sprouts New Leaves, Casting A Warm Green Shadow On The Door. The Door Knob Seems To Be Broken, Ending The Light Show, Until Mr Crow Plans To End The Door Knob With Scientific Techniques.

    But Susan's promising career may be over before it begins as she struggles to maintain her ethics while working for a medical group with questionable practices. When she's targeted by a crooked congressman with false claims, Susan finds herself facing charges of manslaughter. Threatened by menacing opponents who would silence her forever, Susan must expose greedy criminals and clear her name before she loses her life.A chilling novel with frightening twists and turns, Fatal Oath is a thriller with a strong, smart female protagonist and a pulse-pounding, edge-of-your-seat narrative involving a medical conspiracy that reaches to the highest levels of power.

    

    Erin recounts her path of achievement starting as a promising young student and athlete and, ultimately, how she allowed her career and its demands to become the center of her life. She sacrificed all other priorities and relationships along the way, throwing work-life balance to the wind. The story reveals the subtleties of the everyday decisions that led collectively to a work-centric existence over a twenty-year career. Set against the backdrop of the dramatic circumstances at Lehman Brothers in 2008, Erin discloses her own struggle as events spiraled out of control. Ultimately, her resignation from her executive role prior to the Lehman bankruptcy resulted in a devastating personal crisis as her career crumbled revealing no foundation beneath it. We learn of the journey back to change her life with a semblance of present day peace and happiness. Full Circle provides a unique inside and emotional perspective of the sacrifices Erin made to achieve extreme career success and the self-awareness required to return to being the fundamentally grounded person she was as a child.