In The Obvious Interface, Robert Hoekman, author of Designing the Obvious, presents over 30 stories that illustrate how to put good design principles to work on real-world web application interfaces to make them obvious and compelling. From the first impression to the last, Hoekman takes a think out loud approach to interface design to show us how to look critically at design decisions to ensure that human beings, the kind that make mistakes and do things we don't expect, can walk away from our software feeling productive, respected, and smart.

    Levin explains how the dangers he warned against in the “timely yet timeless” (David Limbaugh, author of Jesus Is Risen) bestseller Liberty and Tyranny have come to pass. In 2009, Mark R. Levin galvanized conservatives with his unforgettable manifesto Liberty and Tyranny, by providing a philosophical, historical, and practical framework for halting the liberal assault on Constitution-based values. That book was about standing at the precipice of progressivism’s threat to our freedom and now, over a decade later, we’re fully over that precipice and paying the price. In American Marxism, Levin explains how the core elements of Marxist ideology are now pervasive in American society and culture—from our schools, the press, and corporations, to Hollywood, the Democratic Party, and the Biden presidency—and how it is often cloaked in deceptive labels like “progressivism,” “democratic socialism,” “social activism,” and more. With his characteristic trenchant analysis, Levin digs into the psychology and tactics of these movements, the widespread brainwashing of students, the anti-American purposes of Critical Race Theory and the Green New Deal, and the escalation of repression and censorship to silence opposing voices and enforce conformity. Levin exposes many of the institutions, intellectuals, scholars, and activists who are leading this revolution, and provides us with some answers and ideas on how to confront them. As Levin writes: “The counter-revolution to the American Revolution is in full force. And it can no longer be dismissed or ignored for it is devouring our society and culture, swirling around our everyday lives, and ubiquitous in our politics, schools, media, and entertainment.” And, like before, Levin seeks to rally the American people to defend their liberty.

    Which pill do you choose? Yellow pill - grants the ability to read minds Green pill - you can shapeshift into any animal at will Blue pill - free movement throughout the cosmos, and safety from its dangers Orange pill - master any skill a human is capable of performing Red pill - BRUTE STRENGTH! Pink pill - make people love you as if flipping a switch Grey pill - control any technology with your mind Black pill - the ability to see up to one month into the future Eight people each take one of these pills and together they shape the destiny of the universe.

    Almost all of them. Many never make a profit. Like chocolate teapots, they look nice but flop as soon as you pour hot customers into them. Others are successful at first, and then get crushed by competitors.This book is about how to buck the trend—to make websites that customers love and that are outrageously profitable. The unique methodology is based on the authors’ award-winning work growing many of the world’s biggest web companies—plus hundreds of smaller, market-leading companies in over eighty different industries. In this book, you’ll get What successful web businesses do differently (and others get wrong) How to easily identify your website’s biggest opportunities A treasure trove of proven solutions for growing businesses Discover how to grow your profits—by making winning websites that people love. Right now, the Kindle version is priced at a special rate. Just scroll up, click buy, and we'll see you on the inside!

      Find out what really goes on in the world of hospitality with this hilarious book full of funny and absurd stories, anecdotes told in dialogue, factoids, and hoax pop quizzes by two veteran concierges who paid their way while working at a combined 50 hotels in and around Times Square. They are very pleased to help you learn the following: ·         The Truth About Bed Bugs ·         The Mythology of “Loyalty Programs” ·         The 411 on Hotel Residents ·         And so much more   Filled with photographs and infographics, How May We Hate You? is both romp and commentary on the hospitality industry and life behind the nametag.

    Set out in A-Z style and written in a realistic, conversational, and insightful way, the book provides advice on the fundamental topics and issues that face designers in their daily lives. It looks at everything from kerning to presenting, from budgeting to dealing with rejection, from annual reports to interface design. Adrian Shaughnessy, author of the best-selling How to be a Graphic Designer Without Losing Your Soul, is himself a successful designer, and brings a wealth of experience to this very useful and entertaining book.

    Set before the web series begins, these stories follow lonely violinist Cyd Sherman trying to navigate a frustrating personal life as she stumbles on an online MMO called -The Game-. As she gathers friends in-game, she gains confidence to confront all the problems in her real life. With, ahem, varying results. The Guild is a pioneer among web series, referred to by Rolling Stone as -[one of] the net's best serial shows.- Heartwarming and hilarious, this is a comic origin story that brings an award-winning world to life in a unique way that will delight geeks of all ages. Especially gamers.

    As the open source implementation of Google's BigTable architecture, HBase scales to billions of rows and millions of columns, while ensuring that write and read performance remain constant. Many IT executives are asking pointed questions about HBase. This book provides meaningful answers, whether you’re evaluating this non-relational database or planning to put it into practice right away. Discover how tight integration with Hadoop makes scalability with HBase easier Distribute large datasets across an inexpensive cluster of commodity servers Access HBase with native Java clients, or with gateway servers providing REST, Avro, or Thrift APIs Get details on HBase’s architecture, including the storage format, write-ahead log, background processes, and more Integrate HBase with Hadoop's MapReduce framework for massively parallelized data processing jobs Learn how to tune clusters, design schemas, copy tables, import bulk data, decommission nodes, and many other tasks

    This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years.Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practical book not only provides complete code samples for web developers, it also explains the concepts behind the code to marketers, managers, and others on your team.Discover exactly how the Google Analytics system worksLearn how to configure the system to measure data most relevant to your business goalsTrack online marketing activities, including cost-per-click ads, email, and internal campaignsTrack events -- rather than page views -- on sites with features such as maps, embedded video, and widgetsConfigure Google Analytics to track enterprise data, including multiple domainsUse advanced techniques such as custom variables and CRM integration

    But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here.Understand the essentials - your market, your proposition, and your delivery.Create a site that is seen by the right people, provides a compelling experience, and generates the desired action.Learn how to use testing to improve your site's conversion rate.Discover the holistic nature of web site optimization and why multiplicity matters.Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action. Combine creativity with analysis for the best possible results. Ben Hunt is Principal Consultant for Scratchmedia Ltd. He operates webdesignfromscratch.com, which provides tutorials and advice to over 120,000 web developers each month. Ben has been designing, coding, and producing web sites for clients worldwide for more than 15 years, and is considered a leader in the web usability industry.Forewords by Ken McCarthy, founder of the System Seminar, and Drayton Bird, Drayton Bird Associates.

    The quick reference section organizes all the core functions of PHP alphabetically so you can find what you need easily; the slim size means you can keep it handy beside your keyboard for those times when you want to look up a function quickly without closing what you're doing.This valuable little book provides an authoritative overview of PHP packed into a pocket-sized guide that's easy to take anywhere. It is also the ideal companion for O'Reilly's comprehensive book on PHP, Programming PHP.The PHP Pocket Reference an indispensable (and inexpensive) tool for any serious PHP coder.

    Even companies committed to jabbing-patiently engaging with customers to build the relationships so crucial to successful social media campaigns-still yearn to land the powerful, bruising swing that will knock out their opponent or their customer's resistance in one tooth-spritzing, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and ROI. Except when they don't.In the same passionate, street-wise style readers have come to expect, Gary Vaynerchuk is on a mission to improve marketers' right hooks by changing the way they fight to make their customers happy, and ultimately to compete. Thanks to the massive change and proliferation in social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices-content tailor-made for Facebook, YouTube, Instagram, Pinterest, Twitter, and Tumblr. A mash-up of the best elements of Crush It! and The Thank You Economy with a 2013 spin, here is a blueprint to social media marketing strategies that really works.

    “When did you last Google yourself?”Wealthy businessman, Will Frost, gets woken in the middle of the night by an anonymous caller, asking him exactly this.When Will goes online, he finds a website has been set up in his name, showing photographs of the inside of his home, along with photographs of six houses he’s never seen before.In the first of these strange houses, a gruesome murder has already taken place.Will is then told that his own family is in mortal danger.The only way he can keep them safe is to visit each of the houses on the website in person – before the police discover what has happened there.Seven houses.Seven gruesome homicides.Seven chances to save his daughter’s life…

    No academic analysis or bystander’s account can capture it. Now Doug Edwards, Employee Number 59, offers the first inside view of Google, giving readers a chance to fully experience the bizarre mix of camaraderie and competition at this phenomenal company. Edwards, Google’s first director of marketing and brand management, describes it as it happened. We see the first, pioneering steps of Larry Page and Sergey Brin, the company’s young, idiosyncratic partners; the evolution of the company’s famously nonhierarchical structure (where every employee finds a problem to tackle or a feature to create and works independently); the development of brand identity; the races to develop and implement each new feature; and the many ideas that never came to pass. Above all, Edwards—a former journalist who knows how to write—captures the “Google Experience,” the rollercoaster ride of being part of a company creating itself in a whole new universe. I’m Feeling Lucky captures for the first time the unique, self-invented, yet profoundly important culture of the world’s most transformative corporation.

    Social media marketing is a cheaper and highly effective way to spread up-to-the-minute news; an easy, inexpensive way to enlarge your audience, customers, and business.Social Media Marketing For Dummies provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media. Learn which social media site best fits you and your business and how to:Use Twitter, blogs, Facebook, and other social media outlets to full advantage Create your own online spokesperson for your brand Identify social media sites that appeal to your target audience Tell which social platform works for which objectives Develop a unique, Google-able voice in social media Optimize your page to attract clicks and customers Set up a program to assess your success and measure your results Social Media Marketing helps you learn the art of social media marketing to build your business to its full potential. Includes contributions by Michael Becker, Jeannette Kocsis and Ryan Williams