Give a Little: How Your Small Donations Can Transform Our World


Wendy Smith - 2009
    The March of Dimes destroyed polio. Five bucks can beat malaria. Give a Little: How Your Small Donations Can Transform Our World not only contains remarkable, inspiring stories of how small donations are making an extraordinary difference in the lives of millions both here in the United States and around the world, but also lays out where and how to start giving . . . today. Together, ordinary Americans have far more transformational power than any government or big foundation. In 2007, giving by American individuals amounted to $229 billion-that is, 82 times the amount the Gates Foundation gave that same year. Simple, inexpensive things--a water filter, a bike, an irrigation pump, a bed net, a goat--cause a ripple effect that lifts a whole family, a town, and, astonishingly, even a nation out of poverty. Inspired by Smith's twenty years in the nonprofit sector, Give a Little shows how easily we can dip into our pockets and, with just a few dollars, change the world.

Contemporary Linguistics: An Introduction


William D. O'Grady - 1987
    Meticulously prepared, it is one of the most comprehensive, authoritative, up-to-date introductory resources on the market. The book’s extensive examples and exercises help students master the course material, and its lucid writing style makes complex concepts easy to understand.

The Lexicon: A Cornucopia of Wonderful Words for the Inquisitive Word Lover


William F. Buckley Jr. - 1998
    Introduction by Jesse Sheidlower; illustrations by Arnold Roth.

Cambridge International AS Level and A Level Physics Coursebook with CD-ROM (Cambridge International Examinations)


David Sang - 2010
    Cambridge International AS and A Level Physics covers all the material required for the Cambridge syllabus. The accompanying Student's CD-ROM includes many more questions linked to each chapter, including multiple choice, how to tackle the examinations, and animations, a glossary and summaries. A Teacher's Resource CD-ROM is also available and includes answers to all questions in the Coursebook, together with worksheets describing practical work linked to each chapter in the book.

Seeing Voices


Oliver Sacks - 1989
    Seeing Voices is, as Studs Terkel has written, "an exquisite, as well as revelatory, work."

Wordsmithy: Hot Tips for the Writing Life


Douglas Wilson - 2011
    Through a series of out-of-the-ordinary lessons, each with its own takeaway points and recommended readings, Douglas Wilson provides indispensable guidance, showing how to develop the writer s craft and the kind of life from which good writing comes.

The Practice of Public Relations


Fraser P. Seitel - 1980
    Unlike other PR texts that steer clear of the cases, the ethical challenges, the how to counsel, and the public relations conundrums that force students to think, this book prepares students to deal with a full range of situations and arrive at effective, ethical solutions that distinguish the practice.

Communication as Culture: Essays on Media and Society


James W. Carey - 1988
    Carey's lively thought, lucid style, and profound scholarship propel the reader through a wide and varied intellectual landscape, particularly as these issues have affected Modern American thought. As entertaining as it is enlightening, Communication as Culture is certain to become a classic in its field.

A Framework for Understanding Poverty


Ruby K. Payne - 1995
    The reality of being poor brings out a survival mentality, and turns attention away from opportunities taken for granted by everyone else. If you work with people from poverty, some understanding of how different their world is from yours will be invaluable. Whether you're an educator--or a social, health, or legal services professional--this breakthrough book gives you practical, real-world support and guidance to improve your effectiveness in working with people from all socioeconomic backgrounds. Since 1995 A Framework for Understanding Poverty has guided hundreds of thousands of educators and other professionals through the pitfalls and barriers faced by all classes, especially the poor. Carefully researched and packed with charts, tables, and questionnaires, Framework not only documents the facts of poverty, it provides practical yet compassionate strategies for addressing its impact on people's lives.

Breaking News: The Remaking of Journalism and Why It Matters Now


Alan Rusbridger - 2018
    Once-powerful newspapers have lost their clout or been purchased by owners with particular agendas. Algorithms select which stories we see. The Internet allows consequential revelations, closely guarded secrets, and dangerous misinformation to spread at the speed of a click.In Breaking News, Alan Rusbridger demonstrates how these decisive shifts have occurred, and what they mean for the future of democracy. In the twenty years he spent editing The Guardian, Rusbridger managed the transformation of the progressive British daily into the most visited serious English-language newspaper site in the world. He oversaw an extraordinary run of world-shaking scoops, including the exposure of phone hacking by London tabloids, the Wikileaks release of U.S.diplomatic cables, and later the revelation of Edward Snowden's National Security Agency files. At the same time, Rusbridger helped The Guardian become a pioneer in Internet journalism, stressing free access and robust interactions with readers. Here, Rusbridger vividly observes the media's transformation from close range while also offering a vital assessment of the risks and rewards of practicing journalism in a high-impact, high-stress time.

This Is Shakespeare


Emma Smith - 2019
    A writer who surpassed his contemporaries in vision, originality, and literary mastery. A man who wrote like an angel, putting it all so much better than anyone else.Is this Shakespeare? Well, sort of.But it doesn't tell us the whole truth. So much of what we say about Shakespeare is either not true, or just not relevant. Now, Emma Smith - an intellectually, theatrically, and ethically exciting writer - takes us into a world of politicking and copycatting, as we watch Shakespeare emulating the blockbusters of Christopher Marlowe and Thomas Kyd, the Spielberg and Tarantino of their day; flirting with and skirting round the cutthroat issues of succession politics, religious upheaval, and technological change. Smith writes in strikingly modern ways about individual agency, privacy, politics, celebrity, and sex, and the Shakespeare she reveals in this book poses awkward questions rather than offering bland answers, always implicating us in working out what it might mean.

The Influencing Machine: Brooke Gladstone On The Media


Brooke Gladstone - 2011
    This brilliant radio personality now bursts onto the page as an illustrated character in vivid comics drawn by acclaimed artist Josh Neufeld. The cartoon of Brooke conducts the reader through two millennia of history-from the newspapers in Caesar's Rome to the penny press of the American Revolution and the manipulations of contemporary journalism. Gladstone's manifesto debunks the notion that "The Media" is an external force, outside of our control, since we've begun directly constructing, filtering, and responding to what we watch and read. With fascinating digressions, sobering anecdotes, and brave analytical wit, The Influencing Machine equips us to be smart, savvy, informed consumers and shapers of the media. It shows that we have met the media and it is us. So now what?

Effective Business Communications


Herta A. Murphy - 1980
    These "seven Cs" guide student-readers to choose the content and style that best fits the purpose and recipient of any given message. Pedagogically rich, most chapters in this paperback text include checklists, mini-cases and problems, "Communication Probe" boxes which summarize related research, and sidenotes that isolate significant points that should not be missed. Two new chapters are devoted to ethics and technology respectively.

Language in Thought and Action


S.I. Hayakawa - 1939
    Senator S. I. Hayakawa discusses the role of language in human life, the many functions of language, and how language—sometimes without our knowing—shapes our thinking in this engaging and highly respected book. Provocative and erudite, it examines the relationship between language and racial and religious prejudice; the nature and dangers of advertising from a linguistic point of view; and, in an additional chapter called “The Empty Eye,” the content, form, and hidden message of television, from situation comedies to news coverage to political advertising.

You Say More Than You Think: Use the New Body Language to Get What You Want!, The 7-Day Plan


Janine Driver - 2010
    Unfortunately, most of what you’ve heard from other body language experts is wrong, and, as a result, your actions may be hurting, not helping, you.  With sass and a keen eye, media favorite Janine Driver teaches you the skills she used every day to stay alive during her fifteen years as a body-language expert at the ATF. Janine’s 7-day plan and her 7-second solutions teach you dozens of body language fixes to turn any interpersonal situation to your advantage. She reveals methods here that other experts refuse to share with the public, and she debunks major myths other experts swear are fact: Giving more eye contact is key when you’re trying to impress someone. Not necessarily true. It’s actually more important where you point your belly button. This small body shift communicates true interest more powerfully than constant eye contact.The “steeple” hand gesture will give you the upper hand during negotiations and business meetings. Wrong. Driver has seen this overbearing gesture backfire more often than not. Instead, she suggests two new steeples that give you power without making you seem overly aggressive: the Basketball Steeple and the A-OK Two-Fingered Steeple. Happy people command power and attention by smiling just before they meet new people. Studies have shown that people who do this are viewed as Beta Leaders. Alpha leaders smile once they shake your hand and hear your name.  At a time when every advantage counts—and first impressions matter more than ever—this is the book to help you really get your message across.