Originally published in hardcover by Philomel and then brought out a few years later in a trade paperback, this book of essays has become well identified with me. And the phrase, "Touch magic, pass it on" shows up in the oddest places. After five years out of print, the book in an expanded and revised edition has been reissued by the folklore publisher, August House. The new section is called "Touchstones" and has six new essays: "Fabling to the Near Night," "Killing the Other," "Throwing Shadows," "Literature As a Social Disease," the eponymous "Touchstones," "An Experiential Act," and an updated and revised Preface. - Jane Yolen

    Thanks to Bruce Kasanoff’s engaging writing and sage advice, this is an enjoyable book that’s full of new ideas to put into action immediately." -- Adam Grant, Wharton professor and bestselling author of Give and Take Do you feel uncomfortable blowing your own horn? Do you struggle to get your fair share of attention? If either is true, this little gem of a book is for you. It provides you with quick and effective tips on the most appropriate ways to make a name for yourself in our hyper-connected world. The book is organized around the author's "Simplify Your Future" framework for managing your career and life: Be generous and expert, trustworthy and clear, open-minded and adaptable, persistent and present.

    . . . A masterpiece.” —Margaret Atwood“No one who is invested in any kind of art . . . can read The Gift and remain unchanged.” —David Foster WallaceBy now a modern classic, The Gift is a brilliantly orchestrated defense of the value of creativity and of its importance in a culture increasingly governed by money and overrun with commodities. This book is even more necessary today than when it first appeared.An illuminating and transformative book, and completely original in its view of the world, The Gift is cherished by artists, writers, musicians, and thinkers. It is in itself a gift to all who discover the classic wisdom found in its pages.

     Maybe you start, but can’t find the time to continue. Or you’re frustrated with the writing process. And when you seek advice, people tell you, “It’s all about discipline”, or they talk about what writing software to use. But that doesn’t help you actually write your book. So you never finish your book, the world never gets the benefit of your wisdom, and you never get the benefits of being an author. Isn’t there an easier way? Now there is. In The Book In A Box Method, Tucker Max and Zach Obront show you the exact steps you can follow to go from idea to finished manuscript, in an easy, quick way -- even if you’re not a writer. Using the same methods, processes, and templates that they use for their authors at their company, Tucker and Zach show you exactly how to: Crystallize your book idea Create your book outline Create all the content for your book Edit that content into a great manuscript With The Book In A Box Method, you’ll be able to write a better book - in less time - than you ever thought possible.

    

    The book became a national bestseller, won a slew of awards, and is soon to be a major motion picture. Get the first draft down quickly! The 90-Day Novel is a day-by-day guide through the process of getting the first draft of your novel onto the page. The 90-Day Novel has been used at the L.A. Writers' Lab over ten years and has helped hundreds of writers complete their work. Some of Watt's students have gone on to become bestselling authors and win major literary awards.The 90-Day Novel is structured into three parts. Part One describes the process of getting your story from imagination to the page and prepares you, through a few simple, powerful writing exercises to access the story within. Part Two is a series of 90 daily letters that will guide you through the hero's journey. Writers often tend to get stuck halfway through, mired somewhere in their "idea" of the story. The 90-Day Novel will show you how and why you got stuck, and how to get to the end of your first draft. Part Three is a compendium of stream-of-consciousness writing exercises designed to access the primal forces in your story, as well as the Structure Questions that will invite up images at key stages in your hero's journey. The 90-Day Novel teaches you how to distill your plot to its nature, and clarifies the mysterious process of assembling vague disparate images into a coherent narrative. Working in this way, story structure (which is often taught as a formula) becomes a springboard, setting you free to explore the far reaches of your imagination. "There are no rules," Watt tells us. "Stay out of your left brain, and let your unconscious do the heavy lifting." The 90-Day Novel clearly articulates the process of marrying the rigor of story structure to the wildness of the imagination, and in the process reminds us of something we so often forget . . . that writing is actually fun. For more information, go to www.lawriterslab.com."For years I have been fascinated by the industry legend of how Alan Watt wrote his masterful novel, Diamond Dogs, in 90 days. Now, at last, he shares his secrets. The 90-Day Novel is smart, insightful, thorough and wise. It's also one of the best books on novel-writing I have ever seen. I feel confident that anyone who takes this program seriously will have a solid manuscript to show for the effort."- David Liss (national bestselling author and Edgar winner of A Conspiracy of Paper)"Let Al Watt take your heart by its hand and get your 90-Day Novel onto the page. It will be the experience of a lifetime."- Viki King (author of How to Write a Movie in 21 Days: The Inner Movie Method)"The 90-Day Novel is the real deal. Alan Watt gets down to it by brilliantly articulating the fusion of the muse to the rigor of story structure. If you've been struggling with your story, or really want to get dangerous on the page, read this book. Follow it, and you will have a first draft in 90 days."- Eric Miles Williamson (Pen finalist for his novel East Bay Grease, and author of Say It Hot) "The 90-Day Novel provides the inspiration, focus, and structure that every novelist needs to finally put down on paper what has been alive inside him, perhaps for years, struggling to get out."- Allison Burnett (author of Christopher, finalist for Pen Center USA's Literary Award in Fiction)"The 90 daily letters are absolutely worth the price of admission. A friendly nudge, a gentle reminder of our commitment, a powerful blast of insight: all serve to boost our flagging morale, or comb out our confusion, or intercede with the bitter fight against our creative impulses."- Mary Shannon (Professor of Creative Writing, Cal State Northridge/90-Day NovelistAbout the AuthorBestselling author Alan Watt has received many awards for his writing, including France's 2004 Prix Printemps (best foreign novel). He founded LA Writers' Lab in 2002. He lectures on the creative process and teaches The 90-Day Novel workshops to writers throughout the world.

    Intended for developers who are already familiar with the Apex language, and experienced Java and C# developers who are moving to Apex, this book starts where the Force.com documentation leaves off. Instead of trying to cover all of the features of the platform, Advanced Apex programming focuses entirely on the Apex language and core design patterns. You’ll learn how to truly think in Apex – to embrace limits and bulk patterns. You’ll see how to develop architectures for efficient and reliable trigger handling, and for asynchronous operations. You’ll discover that best practices differ radically depending on whether you are building software for a specific organization or for a managed package. And you’ll find approaches for incorporating testing and diagnostic code that can dramatically improve the reliability and deployment of Apex software, and reduce your lifecycle and support costs. Based on his experience both as a consultant and as architect of a major AppExchange package, Dan Appleman focuses on the real-world problems and issues that are faced by Apex developers every day, along with the obscure problems and surprises that can sneak up on you if you are unprepared.

    YouTube and Facebook dominate the web. In Reality Hunger: A Manifesto, his landmark new book, David Shields (author of the New York Times best seller The Thing About Life Is That One Day You’ll Be Dead) argues that our culture is obsessed with “reality” precisely because we experience hardly any.Most artistic movements are attempts to figure out a way to smuggle more of what the artist thinks is reality into the work of art. So, too, every artistic movement or moment needs a credo, from Horace’s Ars Poetica to Lars von Trier’s “Vow of Chastity.” Shields has written the ars poetica for a burgeoning group of interrelated but unconnected artists in a variety of forms and media who, living in an unbearably manufactured and artificial world, are striving to stay open to the possibility of randomness, accident, serendipity, spontaneity; actively courting reader/listener/viewer participation, artistic risk, emotional urgency; breaking larger and larger chunks of “reality” into their work; and, above all, seeking to erase any distinction between fiction and nonfiction.The questions Reality Hunger explores—the bending of form and genre, the lure and blur of the real—play out constantly all around us. Think of the now endless controversy surrounding the provenance and authenticity of the “real”: A Million Little Pieces, the Obama “Hope” poster, the sequel to The Catcher in the Rye, Robert Capa’s “The Falling Soldier” photograph, the boy who wasn’t in the balloon. Reality Hunger is a rigorous and radical attempt to reframe how we think about “truthiness,” literary license, quotation, appropriation.Drawing on myriad sources, Shields takes an audacious stance on issues that are being fought over now and will be fought over far into the future. People will either love or hate this book. Its converts will see it as a rallying cry; its detractors will view it as an occasion for defending the status quo. It is certain to be one of the most controversial and talked-about books of the year.

    Nicknamed Coke, a company that churns out a revenue of USD 24 billion a year had a rather humble beginning. When local pharmacist John Pemberton brewed a mix of fruit syrup, extracts from cola nut, cocoa leaf and several other ingredients to create a tonic, little did he know he was creating a brand which would later become synonymous with having a good time – frothing with fun and frolic. The Story of Coca-Cola is the chronicler of a journey that started in 1886 at the back of a shop in Atlanta, Georgia, to become the global leader in the beverage industry; through their shares of wars, scandals, ups and downs. It is the story of a survivor, a world leader.JAICO’S CREATIVE COMPANIES SERIES explores how today’s great companies operate and inspires young readers to become the entrepreneurs and businessmen of tomorrow.

    The field's leading authorities present accessible recommendations for best practices that can be tailored to fit specific classroom circumstances and student populations. Provided are strategies for helping all students succeed—including struggling readers and English language learners—and for teaching each of the major components of literacy. The book also addresses ways to organize instruction and innovative uses of technology. Chapters include concrete examples, Engagement Activities, and resources for further learning. New to This Edition*Incorporates the latest research findings and instructional practices.*Chapters on motivation, content-area teaching, new literacies, and family literacy.*Addresses timely topics such as response to intervention, the new common core standards, English language learning, and policy issues.

    In his highly personal and compelling style, DeMarinis shares advice, classic examples and exercises in this definitive book on the short story.

    Rather than believing they have to start with a big idea or plan a whole project out in advance, trying to foresee the final outcome, they make a series of little bets about what might be a good direction, learning from lots of little failures and from small but highly significant wins that allow them to happen upon unexpected avenues and arrive at extraordinary outcomes.           Based on deep and extensive research, including more than 200 interviews with leading innovators, Sims discovered that productive, creative thinkers and doers—from Ludwig van Beethoven to Thomas Edison and Amazon’s Jeff Bezos—practice a key set of simple but ingenious experimental methods—such as failing quickly to learn fast, tapping into the genius of play, and engaging in highly immersed observation—that free their minds, opening them up to making unexpected connections and perceiving invaluable insights. These methods also unshackle them from the constraints of overly analytical thinking and linear problem solving that our education places so much emphasis on, as well as from the fear of failure, all of which thwart so many of us in trying to be more innovative.               Reporting on a fascinating range of research, from the psychology of creative blocks to the influential Silicon Valley–based field of design thinking, Sims offers engaging and wonderfully illuminating accounts of breakthrough innovators at work, including how Hewlett-Packard stumbled onto the breakaway success of the first hand-held calculator; the remarkable storyboarding process at Pixar films that has been the key to their unbroken streak of box office successes; the playful discovery process by which Frank Gehry arrived at his critically acclaimed design for Disney Hall; the aha revelation that led Amazon to pursue its wildly successful affiliates program; and the U.S. Army’s ingenious approach to counterinsurgency operations that led to the dramatic turnaround in Iraq.               Fast paced and as entertaining as it is illuminating, Little Bets offers a whole new way of thinking about how to break away from the narrow strictures of the methods of analyzing and problem solving we were all taught in school and unleash our untapped creative powers.

    The problem is, every one she knows tells her it can't be done. Instead she slogs to work every day, ignoring her dream. One day, at her favorite coffee shop, she meets Daniel. He'll soon teach her how to become the author she's always dreamed of being.This parable is fictional, but seven out of nine chapters include practical exercises for readers. If you're looking to become a writer or just struggling to find a better way, this short novel is for you.If you're ready, here's the first step. Start by reading the following statement: My Name is (state your name), and I am a Writer.More in this series:My Name is (state your name), and I am an Indie Author-->> amzn.com/B00FNR8V4C

    Jeff Brooks takes you on a step-by-step tour of the unique strategies, writing style, and design techniques of irresistible fundraising messages. This book is designed help the reader to start writing, designing, and thinking like a seasoned fundraising pro.

    There musicians, painters, writers and executives learn how to harness inspirative energy. Now the author of The Path of Least Resistance differentiates between creativity and actually creating the object of one's inspiration.