It should be carefully sewn into the fabric of the story to create tension-filled moments that will keep readers turning pages. In Writing with Emotion, Tension, & Conflict, you'll learn how to layer emotional moments and deep connections to create a tapestry filled with conflict, pathos, and genuine feeling.- Create emotional depth, conflict, and tension in your novel by carefully crafting your plot, characters, setting, word choice, and more. - Learn what makes readers "tick"--and what will elicit the strongest emotional responses. - Write believable, emotional scenes and dialogue--and trim away the sappiness.When writing a novel, your ultimate goal is to make readers smile, weep, rage, and laugh right along with your characters. Writing with Emotion, Tension, & Conflict will show you how to evoke a multitude of feelings in your readers--and keep them coming back for more.

    Whether you have a company mission to share, an audience to entertain or a product to sell, we're more likely to engage and connect if you deliver a well-crafted story with an emotional core. Bobette Buster is a story consultant working with major studios such as Disney and Pixar, an adjunct professor and a lecturer in top film programs all over the world. In this, her first book, she shares her 10 key principles of storytelling -- as used by some of the world’s best storytellers -- and helps you apply them to your own. Find out: How to source, structure and shape your story; Ways to discover its essence; Why forming an emotional bond with your audience can take a story from good to great. So, whats your story?

    Some novelists write with the goal of becoming a best seller, hoping for wealth and fame. Some just want to write novels that earn them a steady income so they can feed their families and pay their bills. Some write to express their creativity and don’t care if anyone ever reads their books. Then there are the other writers. They want to write an unforgettable novel—the kind of book that gets called a classic, that endures the ravages of time, that stays long in readers’ hearts and changes their lives. These writers want to know the secret of how to reach the heart of their readers. If you are one of those writers, Writing the Heart of Your Story is the book you’ve been waiting for. Inside, you’ll learn: what the most important key elements are that must be in the very first scene of your novel—and some in the first paragraph. how to tap into the heart of your story, characters, setting, plot, and themes by employing specific writing exercises. ways to brainstorm ideas for plot, themes, motifs, setting, and rich characters through asking a series of questions that will take you deeper below the surface of your story. what the most important question is that must be asked in the opening scene in order to write an unforgettable novel. what three things each character must be asked for them to become truly believable and compelling. the secrets to structuring powerful scenes by focusing on the “high moment.” Don’t just write a good novel. Write a great one—by mining the heart of your story! Here's what the best writing instructors and bloggers have to say about this essential writing craft book: “A fresh and motivating take on conventional wisdom, but with unconventional heart. This is highly accessible teaching that transcends ‘how to’ and goes deep into ‘why to’ in a way that will force you to choose between reading it again and jumping on your own project. Bravo.” —Larry Brooks, best-selling author of Story Engineering and Story Physics “As authors, our job is to make people feel, and to do this we need to connect with our own deepest selves in the hope that we can meet the reader where they are. This book will teach you how to delve into your own heart in order to impact those who read your words.” —Joanna Penn, author of From Idea to Book “A veritable compendium of sound writing advice and technique. Written in a style that is both accessible and fun, Lakin's book will be a welcome companion on your writing journey.” —James Scott Bell, best-selling author of Conflict and Suspense and Plot and Structure “I read dozens of writing craft books every year. All too many of them are ho-hum, been-there-done-that. This one is absotively posolutely not. Lakin offers a refreshingly structured—and yet freeing—approach to not just creating a solidly entertaining story but to crafting a tale of emotional resonance and resilience.

    But there are common threads that link all stories--from "Beowulf" and "Hamlet" to "Gone With the Wind" and "The Godfather" to the story you're drafting right now in your head. These threads form the foundation that supports story--a foundation Nancy Lamb shows you how to access and master.Whether you're writing a novel, a memoir, or a screenplay, "The Art and Craft of Storytelling" offers time-tested ways to translate a concrete idea into a polished work. In this book, you will find strategies for:- Creating a successful a beginning, middle, and end while moving smoothly from one stage to the next- Crafting memorable characters, choosing the best point of view for your story, and constructing authentic, compelling dialogue- Integrating and navigating the more subtle elements of story, such as voice, tone, premise, and theme- Understanding genres and subgenres and how they apply to your story- Structuring plots that transform a ho-hum story into a page-turning read"The Art and Craft of Storytelling" gives you all the tools you need to contribute your own story to our great tradition, to open new worlds to your readers, and to introduce new ways of thinking. This is the power and purpose of story. And by your writing, this is the tradition you honor.

    If you or someone you know is discontented, distressed, or downright disturbed, maybe the Great White North is right for you, eh. But how much do you really know about Canada? Can you do a job that Canada needs (do you play hockey, drill for oil, or make poutine?)? Can you identify the best Canadian province for your lifestyle (lots of tundra or just some tundra?)? Can you master the proper pronunciation of "sorry"? What strange wizardry is the Canadian government? Is maple syrup acceptable substitution for currency? At long last, How to Move to Canada can help make your vague threat into a cold Canadian reality. This book is also full of activities such as: Color the flag of your new homeland Match the strange Canuck dialect with their local definitions And more! PLEASE NOTE: This is a humor book. It won't really help you emigrate. Rather, it's a subversive mix of real information on the Great White North plus a hilarious look at all the reasons why you won't like it there any better — and why they probably won't have you anyway.

    Jain uncovers the key elements of Buffett's approach that every investor should be aware of.With Buffett Beyond Value, you'll learn that, contrary to popular belief, Warren Buffett is not a pure value investor, but a unique thinker who combines the principles of both value and growth investing strategies. You'll also discover why understanding CEOs is more important than studying financial metrics; and why you need an appropriate psychological temperament to be a successful investor.Reveals Buffett's multifaceted investment principles Discusses how Buffett thinks differently from others about portfolio diversification, market efficiency, and corporate governance Highlights how you can build a diverse and profitable investment portfolio With this book as your guide, you'll learn how to successfully invest like Warren Buffett.

    Take away the pedigreed and the prodigies—you know the people who are going to succeed no matter what—and the brown-nosers and right-time-right-place lottery winners and who do you have left? The people who succeeded on purpose. Study these folks carefully and you’ll find common themes around their path to the top. This book exposes the career strategies of the ultra-successful and analyzes them in detail. You’ll learn about personal strategies for identifying high-payoff activities and gain insight into being more effective as an individual contributor, manager and leader. You will learn how to identify and interact with the right set of career mentors and role models. Being successful doesn’t have to be an accident. Read this book and learn how to succeed on purpose.

    Yet many companies and organizations encourage their leaders to coach teams without ever teaching them how and without creating a culture that supports coaching.Nathan Jamail—a leading consultant, professional speaker, and the president of his own group of businesses—trains coaches at several Fortune 500 companies and learned that it takes not only different skills to achieve success, but a truly effective coach needs an organizational culture that creates and multiplies the success of every motivated team member. The Leadership Playbook shows leaders the skills necessary to be an effective coach and to build effective teams by:Fostering employees’ belief in the culture of a companyResolving issues proactively rather than reactively and creating an involvement that constantly pushes employees to be their bestFocusing on the more humane principles of leadership—gratitude, positivity, and recognition—that keep morale highHolding teams and individuals accountableConstantly recruiting talent ("building the bench") rather than filling positions only when they are emptyCombining research, interviews, and inspiring stories with the lessons that have earned Jamail the respect of the world’s foremost corporations including CISCO, FedEx, Sprint, the U.S. Army, and State Farm; The Leadership Playbook will dominate the category for years to come.

    

    At once a memoir, meditation on the artistic process, and advice on craft, Still Writing is an intimate and eloquent companion to living a creative life.Through a blend of deeply personal stories about what formed her as a writer, tales from other authors, and a searching look at her own creative process, Shapiro offers her gift to writers everywhere: an elegant guide of hard-won wisdom and advice for staying the course. "The writer's life requires courage, patience, empathy, openness. It requires the ability to be alone with oneself. Gentle with oneself. To be disciplined, and at the same time, take risks." Writers--and anyone with an artistic temperament--will find inspiration and comfort in these pages. Offering lessons learned over twenty years of teaching and writing, Shapiro brings her own revealing insights to weave an indispensable almanac for modern writers.Like Anne Lamott's Bird by Bird, Virginia Woolf's A Writer's Diary, and Stephen King's On Writing, Dani Shapiro's Still Writing is a lodestar for aspiring scribes and an eloquent memoir of the writing life.

    These tales gain their power through plots that connect with the audience on both an emotional and intellectual level.Inside, Ronald B. Tobias details these 20 time-tested plots. Each is discussed and analyzed, illustrating how a successful plot integrates all the elements of a story. Tobias then shows you how to use these plots effectively in your own work.Tobias then goes to the next level, showing you how to choose and develop plot in fiction. He shows you how to craft plot for any subject matter, so that you develop your work evenly and effectively. As a result, your fiction will be more cohesive and convincing, making your story unforgettable for readers everywhere.

    Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.

    Diana Ridley describes how to carry out a literature review in a systematic, methodical way, providing useful strategies for efficient reading, conducting searches, organizing information, and writing the review itself.

    People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread - for designing messages, advertisements, and information that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

    It is an easy-to-use handbook of scientifically proven, field-tested methods to improve skills—your skills, your kids’ skills, your organization’s skills—in sports, music, art, math, and business. The product of five years of reporting from the world’s greatest talent hotbeds and interviews with successful master coaches, it distills the daunting complexity of skill development into 52 clear, concise directives. Whether you’re age 10 or 100, whether you’re on the sports field or the stage, in the classroom or the corner office, this is an essential guide for anyone who ever asked, “How do I get better?”“The Little Book of Talent should be given to every graduate at commencement, every new parent in a delivery room, every executive on the first day of work. It is a guidebook—beautiful in its simplicity and backed by hard science—for nurturing excellence.”—Charles Duhigg, bestselling author of The Power of Habit   “It’s so juvenile to throw around hyperbolic terms such as ‘life-changing,’ but there’s no other way to describe The Little Book of Talent. I was avidly trying new things within the first half hour of reading it and haven’t stopped since. Brilliant. And yes: life-changing.”—Tom Peters, co-author of In Search of Excellence