Fiske differentiates between mass culture - the cultural products put out by an industrialized, capitalist society, and popular culture - the ways in which people use, abuse, and subvert these products to create their own meanings and message. Companion volume to Reading the Popular, this book presents a radically different theory of what it means for culture to be popular: that is, literally, of the people.

    Through the introduction of MTV and the alternative rock revolution, it's been many things. Rude. Brilliant. Soulful. Snotty. Angry. Delirious. In the past two decades, genres have spawned like mad, from goth, indie rock, and gangsta rap to emo and the garage rock revival. This twentieth-anniversary tribute celebrates the passion and fury of the music, with original essays, quotes, and photographs by contributors who are as hopelessly obsessed with it as you are. SPIN: 20 Years of Alternative Music features: Alan Light on Beastie Boys, Ann Powers on U2, Charles Aaron on R.E.M., Dave Eggers on The Smiths + Morrissey, Marc Spitz on Goth, Simon Reynolds on Depeche Mode + Synth-pop, Dave Itzkoff on ’80s Teen Movies, Chuck Klosterman on Weezer, Will Hermes on Radiohead, Neil Strauss on Nine Inch Nails + Industrial, Sacha Jenkins on Public Enemy, Andy Greenwald on Emo, RJ Smith on Gangsta Rap, Jon Dolan on The White Stripes, Chris Norris on Nirvana, Doug Brod on Oasis + Britpop, Jim DeRogatis on Smashing Pumpkins, Laura Sinagra on Courtney Love, Ta-Nehisi Coates on Tupac

    Each chapter applies a different theory to case examples and - to provide continuity - to a fictitious client' constructed from many past clients of the authors.

    The calls to ban it were more or less instant.Re:cyclists is the tale of what happened next, of how we have spent two centuries wheeling our way about town and country on bikes--or on two-wheeled things that vaguely resembled what we now call bikes. Michael Hutchinson picks his way through those 200 years, discovering how cycling became a kinky vaudeville act for Parisians, how it became an American business empire, and how it went on to find a unique home in the British Isles. He considers the penny-farthing riders exploring the abandoned and lonely coaching roads during the railway era, and the Victorian high-society cyclists of the 1890s bicycle craze--a time when no aristocratic house party was without bicycles and when the Prince of Wales used to give himself an illicit thrill on a weekday afternoon by watching the women's riding-school in the Royal Albert Hall.Re:cyclists looks at how cycling became the sport, the pastime and the social life of millions of ordinary people, how it grew and how it suffered through the 1960s and '70s, and how at the dawn of the twenty-first century it rose again, much changed but still ultimately just someone careering along on two wheels.

    In this first-ever chronicling of that revolutionary tour from the inside, author Ivor Davis serves up the stories behind the stories as only an insider can.In the rowdy and riotous recollections of THE BEATLES AND ME ON TOUR, Ivor Davis, then a reporter for the London Daily Express, shares his unrestricted access to the Liverpool lads as a member of the Beatles entourage. From inside the band’s hotel suites to the concert arenas to the private jets, the madness and magic plays out through Davis’ personal accounts of hanging with the Beatles for thirty-four jam-packed days.Go behind the scenes for all-night Monopoly games with John Lennon, witness the Beatles’ legendary living-room jam with Elvis, and be there the night Bob Dylan introduces the band to pot. Roll up for this definitive account of the legendary band at a critical moment in the history of rock ’n’ roll.

    Stake uses and annotates an actual case study to answer such questions as: How is the case selected? How do you select the case which will maximize what can be learned? How can what is learned from one case be applied to another? How can what is learned from a case be interpreted? In addition, the book covers: the differences between quantitative and qualitative approaches; data-gathering including document review; coding, sorting and pattern analysis; the roles of the researcher; triangulation; and reporting.

    Enter Understand Rap, a very funny pop-cultural reference book based on the website of the same name, which precisely explains the confusing lyrics and terms used in rap songs using language that even the most un-hip person can understand. The juxtaposition of a dry, academic tone with hip-hop terminology results in a book that’s as entertaining as it is informative.

    A golden Fender Stratocaster hidden away in an attic for 30 years. A sunburst Gibson Les Paul worth $100,000. Jimi Hendrix’s Strat burned by the guitarist during a concert—and then mysteriously lost for decades. The mint Fender Broadcaster forgotten under a bed in a neighbor’s house. The 1960s Rickenbacker bought for $50 at a garage sale! These days, classic vintage guitars can bring Ferrari and Porsche prices. Baby boomers who wish they’d been rock ’n’ roll stars have shot the market into the stratosphere for classic models. As with automobiles, finding that classic guitar stashed away beneath a bed, in a closet, hidden away in an attic, or in the dusty corner of a guitar shop is the Holy Grail.

    Soon Gen Xers will be the only cohort of Americans who remember life as it was lived before the arrival of the Internet. They are, as Hennessey dubs them, “the last adult generation,” the sole remaining link to a time when childhood was still a bit dangerous but produced adults who were naturally resilient. More than a decade into the social media revolution, the American public is waking up to the idea that the tech sector’s intentions might not be as pure as advertised. The mountains of money being made off our browsing habits and purchase histories are used to fund ever-more extravagant and utopian projects that, by their very natures, will corrode the foundations of free society, leaving us all helpless and digitally enslaved to an elite crew of ultra-sophisticated tech geniuses. But it’s not too late to turn the tide. There’s still time for Gen X to write its own future. A spirited defense of free speech, eye contact, and the virtues of patience, Zero Hour for Gen X is a cultural history of the last 35 years, an analysis of the current social and historical moment, and a generational call to arms.

    The book also features an exclusive foreword by rock legend Glenn Hughes (Black Sabbath, Deep Purple).

    In Jimmy Buffett: A Good Life All the Way, acclaimed music critic Ryan White has crafted the first definitive account of Buffett’s rise from singing songs for beer to his emergence as a tropical icon and CEO behind the Margaritaville industrial complex, a vast network of merchandise, chain restaurants, resorts, and lifestyle products all inspired by his sunny but disillusioned hit “Margaritaville.” Filled with interviews from friends, musicians, Coral Reefer Band members past and present, and business partners who were there, this book is a top-down joyride with plenty of side trips and meanderings from Mobile and Pascagoula to New Orleans, Key West, down into the islands aboard the Euphoria and the Euphoria II, and into the studios and onto the stages where the foundation of Buffett’s reputation was laid. Buffett wasn’t always the pied piper of beaches, bars, and laid-back living. Born on the Gulf Coast, the son of a son of a sailing ship captain, Buffett scuffed around New Orleans in the late sixties, flunked out of Nashville (and a marriage) in 1971, and found refuge among the artists, dopers, shrimpers, and genuine characters who’d collected at the end of the road in Key West. And it was there, in those waning outlaw days at the last American exit, where Buffett, like Hemingway before him, found his voice and eventually brought to life the song that would launch Parrot Head nation. And just where is Margaritaville? It’s wherever it’s five o’clock; it’s wherever there’s a breeze and salt in the air; and it’s wherever Buffett sets his bare feet, smiles, and sings his songs.

    It also includes interviews with successful virtual assistants, interviews with clients who utilize a virtual assistant, resources at the end of most chapters, a 30-day reading guide and action plan, and access to The Bootstrap VA Facebook Group where readers can bounce ideas off of each other, ask Lisa questions, and get the support needed no matter where they are in the process of becoming and working as a virtual assistant.If you want to get started as a virtual assistant, and you're a go-getter looking to bootstrap your way to success, this is an eBook you can't afford to miss.ABOUT THE AUTHORLisa Morosky is the author of "The Bootstrap VA: The Go-Getter's Guide to Becoming a Virtual Assistant, Getting and Keeping Clients, and More!" and is a premier virtual assistant in the blogging, Internet marketing, social media, and online business realms. As the founder of VAforBloggers.com, Lisa worked with dozens of clients from 2009-2011, received mentions by and recommendations from top experts, spoke at the BlogWorld conference in Las Vegas, and built a business from the ground up. In 2011, Lisa made the decision to cut back, reposition her services and her client base, and spend more time on personal projects. She moved her services to her new, centralized home at The Home Life {and Me}, lowered her rates (to pass on her new savings to her clients), and changed her title to "blog helper". In 2012, Lisa launched her virtual assistant coaching services.In addition to being a virtual assistant and a virtual assistant coach, Lisa is a Christ follower, a proud wife to her amazing husband, a homemaker, a real foodie, and a lover of all things simple and natural. You can find her blogging about creating a simple, natural, faith-inspired home life at http://www.thehomelifeand.me.

    It’s about the greatest pirate in history, the most powerful executive in the music business, a revolutionary invention and an illegal website four times the size of the iTunes Music Store. Journalist Stephen Witt traces the secret history of digital music piracy, from the German audio engineers who invented the mp3, to a North Carolina compact-disc manufacturing plant where factory worker Dell Glover leaked nearly two thousand albums over the course of a decade, to the high-rises of midtown Manhattan where music executive Doug Morris cornered the global market on rap, and, finally, into the darkest recesses of the Internet.Through these interwoven narratives, Witt has written a thrilling book that depicts the moment in history when ordinary life became forever entwined with the world online — when, suddenly, all the music ever recorded was available for free. In the page-turning tradition of writers like Michael Lewis and Lawrence Wright, Witt’s deeply-reported first book introduces the unforgettable characters—inventors, executives, factory workers, and smugglers—who revolutionized an entire artform, and reveals for the first time the secret underworld of media pirates that transformed our digital lives.An irresistible never-before-told story of greed, cunning, genius, and deceit, How Music Got Free isn’t just a story of the music industry—it’s a must-read history of the Internet itself.

    This text helps develop in readers the skills, knowledge and strategies needed to read and interpret research reports and to evaluate the quality of such reports.

    His more than twenty-five years as a player and coach have informed his popular Hockey Night in Canada commentary segment, "Coach's Corner." And now he's got more stories to share.In Don Cherry's Hockey Stories, Part 2, Grapes tells us about the 2010 Stanley Cup, relays the lessons he's learned both on and off the ice, and takes us inside hockey's mythical players' "code." You'll encounter familiar names from the game and find out who this idol looks up to. You'll travel back in time to Cherry's days playing in the minor leagues. You'll share his experiences of being named Coach of the Year in the NHL and in the AHL. And you'll hear from his kids about what it was like growing up with a dad like Don..Don Cherry tells it like it is, for better or for worse. You won't be disappointed.P.S. Don wants you to know it's a book the whole family can enjoy.