Tesla Motors: How Elon Musk and Company Made Electric Cars Cool, and Sparked the Next Tech Revolution


Charles Morris - 2014
    The most trusted sources in the auto industry have called its Model S the most advanced, safest and best-performing car ever built - and it doesn’t use a drop of gasoline. Tesla has changed the way the public perceives electric vehicles, and inspired the major automakers to revive their own dormant efforts to sell EVs. However, even amidst the avalanche of media coverage that followed the triumph of the Model S, few have grasped the true significance of what is happening. Tesla has redefined the automobile, sparked a new wave of innovation comparable to the internet and mobile computing revolutions, and unleashed forces that will transform not just the auto industry, but every aspect of society. The Tesla story is one part of an ongoing tide of change driven by the use of information technology to eliminate “friction” such as geographic distance, middlemen and outdated regulations. Tesla is simply applying the new order to the auto industry, but the automobile is such a pervasive influence in our lives that redefining how it is designed, built, driven and sold will have sweeping effects in unexpected areas. Just as Tesla built the Model S as an electric vehicle “from the ground up,” it has taken an outsider’s approach to the way it markets its cars. Its direct sales model has drawn legal challenges from entrenched auto dealers, who fear that their outdated business model will be destroyed. Its systems approach to the software and electronics in its cars has highlighted how far behind the technological times the major automakers are. It’s easy to see why readers find Tesla irresistible. CEO Elon Musk is a superstar entrepreneur, a “nauseatingly pro-US” immigrant and the leader of two other cutting-edge companies. Tesla dares to challenge the establishment behemoths and, so far at least, has handily beaten them at their own game. In this history of the 21st century’s most exciting startup, Charles Morris begins with a brief history of EVs and a biography of Tesla’s driving force, Elon Musk. He then details the history of the company, told in the words of the Silicon Valley entrepreneurs who made it happen. There are many fascinating stories here: Martin Eberhard’s realization that there were many like himself, who loved fast cars but wanted to help the environment and bring about the post-oil age; the freewheeling first days, reminiscent of the early internet era; the incredible ingenuity of the team who built the Roadster; Tesla’s near-death experience and miraculous resurrection; the spiteful split between the company’s larger-than-life leaders; the gloves-off battles with hostile media such as Top Gear and the New York Times; and the media’s ironic about-face when the magnificent Model S won the industry’s highest honors, and naysayers became cheerleaders overnight. And the story is just beginning: Tesla has breathtakingly ambitious plans for the future.This book was updated May 1, 2015 to include the latest on the Gigafactory and the D package.

The Dawn of Human Culture


Richard G. Klein - 2002
    This compelling book introduces a bold new theory on this unsolved mystery. Author Richard Klein reexamines the archaeological evidence and brings in new discoveries in the study of the human brain. These studies detail the changes that enabled humans to think and behave in far more sophisticated ways than before, resulting in the incredibly rapid evolution of new skills. Richard Klein has been described as "the premier anthropologist in the country today" by Evolutionary Anthropology. Here, he and coauthor Blake Edgar shed new light on the full story of a truly fascinating period of evolution.Richard G. Klein, PhD (Palo Alto, CA), is a Professor of Anthropology at Stanford University. He is the author of the definitive academic book on the subject of the origins of human culture, The Human Career. Blake Edgar (San Francisco, CA) is the coauthor of the very successful From Lucy to Language, with Dr. Donald Johanson. He has written extensively for Discover, GEO, and numerous other magazines.

The Great Divide: History and Human Nature in the Old World and the New


Peter Watson - 2012
    By 15,000 BC, humans had migratedfrom northeastern Asia across the frozen Beringland bridge to the Americas. When the world warmed up and the last Ice Age came to an end,the Bering Strait refilled with water, dividing America from Eurasia. This division—with two great populations on Earth, each unaware of theater—continued until Christopher Columbus voyaged to the New World in the fifteenth century.The Great Divide compares the development of human kind in the Old World and the New between 15,000 BC and AD 1500. Watson identifies three major differences between the two worlds—climate, domesticable mammals, and hallucinogenic plants—that combined to produce very different trajectories of civilization in the two hemispheres. Combining the most up-to-date knowledge in archaeology, anthropology, geology, meteorology, cosmology, and mythology, this unprecedented, masterful study offers uniquely revealing insight into what it means to be human.

Survival of the Sickest: A Medical Maverick Discovers Why We Need Disease


Sharon Moalem - 2007
    Sharon Moalem turns our current understanding of illness on its head and challenges us to fundamentally change the way we think about our bodies, our health, and our relationship to just about every other living thing on earth, from plants and animals to insects and bacteria.Through a fresh and engaging examination of our evolutionary history, Dr. Moalem reveals how many of the conditions that are diseases today actually gave our ancestors a leg up in the survival sweepstakes. When the option is a long life with a disease or a short one without it, evolution opts for disease almost every time.Everything from the climate our ancestors lived in to the crops they planted and ate to their beverage of choice can be seen in our genetic inheritance. But Survival of the Sickest doesn't stop there. It goes on to demonstrate just how little modern medicine really understands about human health, and offers a new way of thinking that can help all of us live longer, healthier lives..

Birth: The Surprising History of How We Are Born


Tina Cassidy - 2006
    Women have been giving birth for millennia, so why is it that every culture—and every generation—seems to have its own ideas about the best way to get a baby born? Among the topics that Tina Cassidy looks at are: why birth can be so difficult (blame our ability to walk on two legs, for instance), where women deliver, how the perception of midwives has changed (they were once burned as witches), the lives of some famous obstetricians, and the many ways childbirth has been deadly (lots of blame to go around). Birth is full of quirky details, startling facts, and tales both humorous and disturbing—from men disguised as women to get into delivery rooms to a news flash about a woman giving herself a C-section. From Jessica Mitford’s seminal The American Way of Death to Mary Roach’s Stiff, we’ve witnessed how millions of readers are fascinated by what happens at the end of life. Here is the riveting true story of how it begins.

Scatter, Adapt, and Remember: How Humans Will Survive a Mass Extinction


Annalee Newitz - 2013
    And we know that another global disaster is eventually headed our way. Can we survive it? How?As a species, Homo sapiens is at a crossroads. Study of our planet’s turbulent past suggests that we are overdue for a catastrophic disaster, whether caused by nature or by human interference.It’s a frightening prospect, as each of the Earth’s past major disasters—from meteor strikes to bombardment by cosmic radiation—resulted in a mass extinction, where more than 75 percent of the planet’s species died out. But in Scatter, Adapt, and Remember, Annalee Newitz, science journalist and editor of the science Web site io9.com explains that although global disaster is all but inevitable, our chances of long-term species survival are better than ever. Life on Earth has come close to annihilation—humans have, more than once, narrowly avoided extinction just during the last million years—but every single time a few creatures survived, evolving to adapt to the harshest of conditions.      This brilliantly speculative work of popular science focuses on humanity’s long history of dodging the bullet, as well as on new threats that we may face in years to come. Most important, it explores how scientific breakthroughs today will help us avoid disasters tomorrow. From simulating tsunamis to studying central Turkey’s ancient underground cities; from cultivating cyanobacteria for “living cities” to designing space elevators to make space colonies cost-effective; from using math to stop pandemics to studying the remarkable survival strategies of gray whales, scientists and researchers the world over are discovering the keys to long-term resilience and learning how humans can choose life over death.     Newitz’s remarkable and fascinating journey through the science of mass extinctions is a powerful argument about human ingenuity and our ability to change. In a world populated by doomsday preppers and media commentators obsessively forecasting our demise, Scatter, Adapt, and Remember is a compelling voice of hope. It leads us away from apocalyptic thinking into a future where we live to build a better world—on this planet and perhaps on others. Readers of this book will be equipped scientifically, intellectually, and emotionally to face whatever the future holds.

Temples, Tombs & Hieroglyphs: A Popular History of Ancient Egypt


Barbara Mertz - 1964
    In Temples, Tombs, and Hieroglyphs, Dr. Mertz explores the breathtaking reality behind her fiction by casting a dazzling light on a remarkable civilization that, even after thousands of years, still stirs the human imagination and inspires awe with its marvelous mysteries and amazing accomplishments.A fascinating chronicle of an extraordinary epoch—from the first Stone Age settlements through the reign of Cleopatra and the Roman invasions—Temples, Tombs, and Hieroglyphs brings ancient Egypt to life as never before. Lavishly illustrated with pictures, maps, photographs, and charts, it offers tantalizing glimpses into Egyptian society and everyday life; amazing stories of the pharaohs and the rise and fall of great dynasties; religion and culture; folklore and fairy tales; stories of the explorers, scientists, and unmitigated scoundrels who sought to unravel or exploit the ageless mysteries; and breathtaking insights into the magnificent architectural wonders that rose up from the desert sands.Revised and updated to include the results of the most recent historical research and archaeological finds, Dr. Mertz's book is unhampered by stuffy prose and dry academic formality. Instead, it is a vibrant, colorful, and fun excursion for anyone who's ever fantasized about exploring the Valley of the Kings, viewing up close the treasures of the temple of Queen Hatshepsut, or sailing down the Nile on Cleopatra's royal barge.

The Human Swarm: How Our Societies Arise, Thrive, and Fall


Mark W. Moffett - 2019
    Moffett draws on findings in psychology, sociology and anthropology to explain the social adaptations that bind societies. He explores how the tension between identity and anonymity defines how societies develop, function, and fail.

The Moral Animal: Why We Are the Way We Are - The New Science of Evolutionary Psychology


Robert Wright - 1994
    Wright unveils the genetic strategies behind everything from our sexual preferences to our office politics--as well as their implications for our moral codes and public policies. Illustrations.

So You Think You're Human: A Brief History of Humankind


Felipe Fernández-Armesto - 2004
    Shows how our concept of humankind has changed over time and argues our current understanding of what it means to be human has been shaken by new discoveries from science and philosophy.

Blueprint: How DNA makes us who we are


Robert Plomin - 2018
    Our intellectual capacity, our introversion or extraversion, our vulnerability to mental illness, even whether we are a morning person - all of these aspects of our personality are profoundly shaped by our inherited DNA differences.In Blueprint, Robert Plomin, a pioneer in the field of behavioural genetics, draws on a lifetime's worth of research to make the case that DNA is the most important factor shaping who we are. Our families, schools and the environment around us are important, but they are not as influential as our genes. This is why, he argues, teachers and parents should accept children for who they are, rather than trying to mould them in certain directions. Even the environments we choose and the signal events that impact our lives, from divorce to addiction, are influenced by our genetic predispositions. Now, thanks to the DNA revolution, it is becoming possible to predict who we will become, at birth, from our DNA alone. As Plomin shows us, these developments have sweeping implications for how we think about parenting, education, and social mobility.A game-changing book by a leader in the field, Blueprint shows how the DNA present in the single cell with which we all begin our lives can impact our behaviour as adults.

Out of Eden


Stephen Oppenheimer - 2003
    It was thought that humans populated the world through a series of migratory waves from their African homeland. This book reveals the revolutionary theory about our origins.

How Humans Evolved


Robert Boyd - 1997
    The well-structured pedagogical framework of the text, with its emphasis on overarching ideas, makes the material accessible to introductory students.

Prehistory: The Making Of The Human Mind


Colin Renfrew - 2007
    This title looks at the gradual discovery only 150 years ago of a remote human past going back tens of thousands of years and the subsequent dramatic growth of the study of prehistory.

Timefulness: How Thinking Like a Geologist Can Help Save the World


Marcia Bjornerud - 2018
    The passage of nine days, which is how long a drop of water typically stays in Earth's atmosphere, is something we can easily grasp. But spans of hundreds of years--the time a molecule of carbon dioxide resides in the atmosphere--approach the limits of our comprehension. Our everyday lives are shaped by processes that vastly predate us, and our habits will in turn have consequences that will outlast us by generations. Timefulness reveals how knowing the rhythms of Earth's deep past and conceiving of time as a geologist does can give us the perspective we need for a more sustainable future.Marcia Bjornerud shows how geologists chart the planet's past, explaining how we can determine the pace of solid Earth processes such as mountain building and erosion and comparing them with the more unstable rhythms of the oceans and atmosphere. These overlapping rates of change in the Earth system--some fast, some slow--demand a poly-temporal worldview, one that Bjornerud calls "timefulness." She explains why timefulness is vital in the Anthropocene, this human epoch of accelerating planetary change, and proposes sensible solutions for building a more time-literate society.This compelling book presents a new way of thinking about our place in time, enabling us to make decisions on multigenerational timescales. The lifespan of Earth may seem unfathomable compared to the brevity of human existence, but this view of time denies our deep roots in Earth's history--and the magnitude of our effects on the planet.