Book picks similar to
Creativity As an Exact Science by Genrich Altshuller
creativity
science
non-fiction
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Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
Jake Knapp - 2016
And now there’s a sure-fire way to solve their problems and test solutions: the sprint.While working at Google, designer Jake Knapp created a unique problem-solving method that he coined a “design sprint”—a five-day process to help companies answer crucial questions. His ‘sprints’ were used on everything from Google Search to Chrome to Google X. When he moved to Google Ventures, he joined Braden Kowitz and John Zeratsky, both designers and partners there who worked on products like YouTube and Gmail. Together Knapp, Zeratsky, and Kowitz have run over 100 sprints with their portfolio companies. They’ve seen firsthand how sprints can overcome challenges in all kinds of companies: healthcare, fitness, finance, retailers, and more.A practical guide to answering business questions, Sprint is a book for groups of any size, from small startups to Fortune 100s, from teachers to non-profits. It’s for anyone with a big opportunity, problem, or idea who needs to get answers today.
Super Learning: Advanced Strategies for Quicker Comprehension, Greater Retention, and Systematic Expertise
Peter Hollins - 2021
Visual Intelligence: Sharpen Your Perception, Change Your Life
Amy E. Herman - 2015
How could looking at Monet’s water lily paintings help save your company millions? How can checking out people’s footwear foil a terrorist attack? How can your choice of adjective win an argument, calm your kid, or catch a thief? In her celebrated seminar, the Art of Perception, art historian Amy Herman has trained experts from many fields how to perceive and communicate better. By showing people how to look closely at images, she helps them hone their “visual intelligence,” a set of skills we all possess but few of us know how to use properly. She has spent more than a decade teaching doctors to observe patients instead of their charts, helping police officers separate facts from opinions when investigating a crime, and training professionals from the FBI, the State Department, Fortune 500 companies, and the military to recognize the most pertinent and useful information. Her lessons highlight far more than the physical objects you may be missing; they teach you how to recognize the talents, opportunities, and dangers that surround you every day. Whether you want to be more effective on the job, more empathetic toward your loved ones, or more alert to the trove of possibilities and threats all around us, this book will show you how to see what matters most to you more clearly than ever before.
Beautiful Failures
Lucy Clark - 2016
Every day of her high school life was a struggle. She woke up in the morning and the thought of going to school was like an enormous mountain to climb. 'Nothing will ever be as easy as your school years,' well-meaning adults told her, but I knew for my daughter, and for many kids who have struggled as square pegs trying to make themselves round, this was dead wrong. When Lucy Clark's daughter graduated from school a 'failure', she started asking questions about the way we measure success. Why is there so much pressure on kids today? Where does it come from? Most importantly, as we seem to be in the grip of an epidemic of anxiety, how can we reduce that pressure? Beautiful Failures explores, through personal experience and journalistic investigation, a broken education system that fails too many kids and puts terrible pressure on all kids, including those who 'succeed'. It challenges accepted wisdoms about schooling, calls on parents to examine their own expectations, and questions the purpose of education, and indeed the purpose of childhood.
Mastering the World of Psychology
Samuel E. Wood - 2001
The best-selling Mastering the World of Psychology speaks to students in a direct and accessible manner. The author's voice and writing style, combined with a strong pedagogical framework, support students of diverse backgrounds and educational needs. The book relates essential key concepts in a way that is meaningful to students' lives and careers. No introductory psychology textbook does more to help students get better grades than Mastering the World of Psychology.
The Left Brain Speaks, the Right Brain Laughs: A Look at the Neuroscience of Innovation Creativity in Art, Science Life
Ransom Stephens - 2016
Using understandable metaphors and easy to follow language, Stephens gives readers of any scientific level an introduction to neuroscience and shows them how things like creativity, skill, and even perception of self can grow and change by utilizing the body's most important muscle. Fans of Bill Nye and Neil deGrasse Tyson will love Stephens' down to earth attitude and those interested in science will appreciate his thoughtful explanations of scientific terms. The Left Brain Speaks, but the Right Brain Laughs is the perfect gift for anyone who wants to know what's going on inside their head and how they can use that knowledge to make themselves the best humans they can be.
Make It Stick: The Science of Successful Learning
Peter C. Brown - 2014
Good teaching, we believe, should be creatively tailored to the different learning styles of students and should use strategies that make learning easier. Make It Stick turns fashionable ideas like these on their head. Drawing on recent discoveries in cognitive psychology and other disciplines, the authors offer concrete techniques for becoming more productive learners.Memory plays a central role in our ability to carry out complex cognitive tasks, such as applying knowledge to problems never before encountered and drawing inferences from facts already known. New insights into how memory is encoded, consolidated, and later retrieved have led to a better understanding of how we learn. Grappling with the impediments that make learning challenging leads both to more complex mastery and better retention of what was learned.Many common study habits and practice routines turn out to be counterproductive. Underlining and highlighting, rereading, cramming, and single-minded repetition of new skills create the illusion of mastery, but gains fade quickly. More complex and durable learning come from self-testing, introducing certain difficulties in practice, waiting to re-study new material until a little forgetting has set in, and interleaving the practice of one skill or topic with another. Speaking most urgently to students, teachers, trainers, and athletes, Make It Stick will appeal to all those interested in the challenge of lifelong learning and self-improvement.
DO NOTHING!
Damian Mark Smyth - 2012
It is the misunderstanding of the ‘function’ of individual thought systems that causes the problems, pain and suffering in the world. This ‘reactive’ thinking interferes with the flow of creative intelligence. When busy thinking subsides, new thought is available, and with it, innovation and resilience. The ‘trick,’ is simply to see how the ‘trick is done’. That’s it, no more. No processes, just an understanding. I point towards this understanding of the ‘human operating system’, which turns cause and effect, completely inside-out.What if you were able to live a perfect, happy life, effortlessly... right now!? What if you discovered the secret that has been talked about by mystics throughout the ages, that was not only incredibly simple but was also accessible to you without doing a thing? What if every area of your life could be improved with one realisation, one thought, one simple understanding? Damian Mark Smyth is a teacher of this understanding and he takes you through the most common misunderstandings and misconceptions to help you realise that humanity has, for the most part, been looking in the wrong direction when it comes to happiness. The ‘outside-in’ world of fame and money is not the way to be fulfilled - just look at the amount of rich and famous people in rehab and therapy. His approach is more in tune with who you really are. From relationships to money, the business environment, parenting to sport and even addiction, Damian will show you where the secret lies and how you too can access it.Here is what readers are saying about ‘DO NOTHING!’: I can’t believe how powerful this book is! “I’m impressed with this book. Read DO NOTHING! The wonders of the internal universe await.” Jack Pransky Ph.D (Author of ‘Somebody Should Have Told Us!’)This book is amazing!This is not the kind of book that teaches you, it is a book that TOUCHES you...I am now a big step closer to loving life.DO NOTHING! goes straight to your heart, it is a piece of music as much as a written text.It is very, very CONTAGIOUS!!! There is a happiness virus somewhere in the text! You open the book & have no choice but to get infected by itDO NOTHING’S chapter on money is one of the more useful things I’ve read in my life.Without this book, my life would be very different right now (and not in a good way!).DO NOTHING! is the missing link! Ever had trouble with stress, depression, anxiety, doubt or fear? This book will revolutionise the way you live.I just wish I’d read it earlier!! This is what the author, Damian Mark Smyth says himself about the Principles outlined within the pages of ‘DO NOTHING!’: “There are three formless facts that create our reality from moment to moment. Like gravity, they exist whether we believe them or not. With them, not only do we create our world through our thoughts, but we also create our world ‘of thought’. Merely by having an understanding of how they work allows us freedom from worry, stress and fear and opens us up to the infinite potential of the universe through creativity, compassion and love. And the way to access this inner source of wisdom is to DO NOTHING! Because we already have it. As the saying goes: “You are already enlightened, you just don’t know it yet...”
The Molecule of More: How a Single Chemical in Your Brain Drives Love, Sex, and Creativity—and Will Determine the Fate of the Human Race
Daniel Z. Lieberman - 2018
In pursuit of these things, it is undeterred by emotion, fear, or morality. Dopamine is the source of our every urge, that little bit of biology that makes an ambitious business professional sacrifice everything in pursuit of success, or that drives a satisfied spouse to risk it all for the thrill of someone new. Simply put, it is why we seek and succeed; it is why we discover and prosper. Yet, at the same time, it’s why we gamble and squander. From dopamine’s point of view, it’s not the having that matters. It’s getting something—anything—that’s new. From this understanding—the difference between possessing something versus anticipating it—we can understand in a revolutionary new way why we behave as we do in love, business, addiction, politics, religion – and we can even predict those behaviors in ourselves and others. In The Molecule of More: How a Single Chemical in Your Brain Drives Love, Sex, and Creativity—and will Determine the Fate of the Human Race, George Washington University professor and psychiatrist Daniel Z. Lieberman, MD, and Georgetown University lecturer Michael E. Long present a potentially life-changing proposal: Much of human life has an unconsidered component that explains an array of behaviors previously thought to be unrelated, including why winners cheat, why geniuses often suffer with mental illness, why nearly all diets fail, and why the brains of liberals and conservatives really are different.
Keep Sharp: Build a Better Brain at Any Age
Sanjay Gupta - 2020
Throughout our life, we look for ways to keep our mind sharp and effortlessly productive. Now, globetrotting neurosurgeon Dr. Sanjay Gupta offers insights from top scientists all over the world, whose cutting-edge research can help you heighten and protect brain function and maintain cognitive health at any age. Keep Sharp debunks common myths about aging and cognitive decline, explores whether there’s a “best” diet or exercise regimen for the brain, and explains whether it’s healthier to play video games that test memory and processing speed, or to engage in more social interaction. Discover what we can learn from “super-brained” people who are in their eighties and nineties with no signs of slowing down—and whether there are truly any benefits to drugs, supplements, and vitamins. Dr. Gupta also addresses brain disease, particularly Alzheimer’s, answers all your questions about the signs and symptoms, and shows how to ward against it and stay healthy while caring for a partner in cognitive decline. He likewise provides you with a personalized twelve-week program featuring practical strategies to strengthen your brain every day. Keep Sharp is the only owner’s manual you’ll need to keep your brain young and healthy regardless of your age!
Ignorance: How it drives science
Stuart Firestein - 2012
And it is ignorance--not knowledge--that is the true engine of science.Most of us have a false impression of science as a surefire, deliberate, step-by-step method for finding things out and getting things done. In fact, says Firestein, more often than not, science is like looking for a black cat in a dark room, and there may not be a cat in the room. The processis more hit-or-miss than you might imagine, with much stumbling and groping after phantoms. But it is exactly this not knowing, this puzzling over thorny questions or inexplicable data, that gets researchers into the lab early and keeps them there late, the thing that propels them, the verydriving force of science. Firestein shows how scientists use ignorance to program their work, to identify what should be done, what the next steps are, and where they should concentrate their energies. And he includes a catalog of how scientists use ignorance, consciously or unconsciously--aremarkable range of approaches that includes looking for connections to other research, revisiting apparently settled questions, using small questions to get at big ones, and tackling a problem simply out of curiosity. The book concludes with four case histories--in cognitive psychology, theoreticalphysics, astronomy, and neuroscience--that provide a feel for the nuts and bolts of ignorance, the day-to-day battle that goes on in scientific laboratories and in scientific minds with questions that range from the quotidian to the profound.Turning the conventional idea about science on its head, Ignorance opens a new window on the true nature of research. It is a must-read for anyone curious about science.
This Naked Mind: Control Alcohol, Find Freedom, Discover Happiness & Change Your Life
Annie Grace - 2015
They fear drinking less will be boring, involving deprivation, difficulty and significant lifestyle changes. This Naked Mind offers a new solution. Packed with surprising insight into the reasons we drink, it will open your eyes to the startling role of alcohol in our culture. Annie Grace brilliantly weaves psychological, neurological, cultural, social and industry factors with her extraordinarily candid journey resulting in a must read for anyone who drinks. This book, without scare tactics, pain or rules, gives you freedom from alcohol. By addressing causes rather than symptoms it is a permanent solution rather than lifetime struggle. It removes the psychological dependence allowing you to easily drink less (or stop drinking). Annie’s clarity, humor and unique ability to blend original research with riveting storytelling ensures you will thoroughly enjoy the process. In a world defined by ‘never enough’ Annie takes us on an intellectual journey through the world of alcohol and specifically the connection between alcohol and pleasure. She dispels the cultural myth that alcohol is a vital part of life and demonstrates how regaining control over alcohol is not only essential to personal happiness and fulfillment but also to ending the heartache experienced by millions as a result of secondhand drinking. Finally, with perfect clarity, this book opens the door to the life you have been waiting for. Read this book. You’ll be glad you did.
Allen Carr's Easy Way to Enjoy Flying
Allen Carr - 2000
This title intends to remove the root of the fear, not just the symptoms and is packed with tips to help you on your next flight.
The Creative Curve: How to Develop the Right Idea at the Right Time
Allen Gannett - 2018
We have been spoon-fed the notion that creativity is the province of genius -- of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don’t. But Allen shows that simply isn’t true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign. As the world’s most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what Gannett calls “the creative curve” – the point of optimal tension between the novel and the familiar – everyone can better engineer mainstream success. In a thoroughly entertaining book that describes the stories and insights of everyone from the Broadway team behind Dear Evan Hansen, to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin star chefs, Gannett reveals the four laws of creative success and identifies the common patterns behind their achievement.
Murach's PHP and MySQL
Joel Murach - 2010
Teaches developers how to build database-driven web applications using two of today's most popular open-source software tools, PHP and MySQL.