A tried and tested course over 40 years with proven track record of success, it is ideal in terms of the topics covered and short time taken to learn. It is suitable for schools and colleges in the UK and other Western English speaking countries. This course is a comprehensive and popular course for the teaching of the Qur'anic and Traditional Arabic, originally devised and taught at the renowned Islamic University of Madinah, catering for the non-Arabic speaking students from all over the world. Over the years, this course has enabled students to become competent in their use of the Arabic language and to participate and benefit from scholarly pursuits such as Qur'anic exegesis, Hadeeth, Fiqh, Seerah, History, and classical and modern Arabic literature.Whilst there are now several courses available on the market for the teaching of the Arabic language, the unique features of this particular one are: 1. It is very concise, consisting of only three books, all of which are short but extensive in their coverage. 2. It combines modern Arabic vocabulary with Islamic terminology as used in the Qur'an and the Sunnah. 3. It covers all the essential Arabic grammatical rules in such a way that the student is spared the monotonous task of memorizing them 4. The author presents Arabic as a living and vibrant language and takes examples from Arabic in everyday use, as also from the Qur'an and the Sunnah, so that as the student learns the languages, he also acquires an understanding of hundreds of Qur'anic verses, ahaadeeth, Arabic parables and poetry. This allows the student to become directly involved in the study of the Qur'an and the Sunnah while also acquiring a sound understanding of the Arabic language.

    In this quirky new title designer and typographer Teresa Monachino rounds up and breaks down a variety of unruly words: words lacking in integrity, misleading words that do not mean what they say, words that mean more than they say, words with inconsistent pronunciation or spellings that are just plain cruel! Using striking and witty graphic design the author demands answers to such troublesome questions as, why is abbreviation such a long word, does monosyllabic really need five syllables and why is lisp so hard to say if you have one?

    It's near impossible for customers to cut through the "innovative solutions" and "passion for customer service," and find out who can actually give them what they need.For the business owner who's willing to do something different, though, it represents a major - and inexpensive - competitive advantage.May I Have Your Attention, Please? lays out 12 simple principles that allow business owners - even those with no writing experience - to attract and enchant their dream customers. With clear and concise explanations of what works and why, and examples of the best and worst text out there, you'll have all the tools you need to turn readers into buyers into raving fans. Give your writing skills an instant upgradeIn this short book, you'll learn: Simple techniques to turn your dull-as-dishwater business marketing into "can't resist" copy - even if you don't think of yourself as a "good writer." How to make price irrelevant and be the only choice for your ideal customer - by changing nothing except your copywriting. The business writing "rules" you should revel in breaking. Why copying your competitors is a dangerous waste of time... and what to do instead (without spending hours searching for ideas). The easily avoidable mistakes that are turning your customers off - even if they don't know it. A simple framework to help you blast through writer's block and know exactly what to say in any piece of writing. How to "read your customers' minds," and get them looking for reasons to buy from you. Who is this book for? Business owners looking to breathe more life into their website, content marketing or sales materials. Employees who want to gain a new skill and have more impact in their work. Anyone who has something great to offer - but is struggling to get the message across.

    A. Hudson's Sociolinguistics will be welcomed by students and teachers alike. To reflect changes in the field since publication of the first edition in 1980, the author has added new sections on politeness, accommodation, and prototypes; and he has expanded discussion of sex differences in language use, and the relationship between language and thought. Ample coverage of classic topics such as varieties of language, speech as social interaction, the quantitative study of speech, and linguistic and social inequality, remains.

    Each title includes a photocopiable 'Task File' of training and reflection activities to reinforce the theories and practical ideas presented.

    Kilpatrick, "good, better, and best." With the experience of a lifetime of writing, he tells us, he wants to make a few judgment calls. And Jack Kilpatrick, master of the art, is as good as his word. In the tradition of Theodore Bernstein, Edwin Newman, and William Safire, James J. Kilpatrick gives us a finely crafted, witty guide to writing well. Written for laymen and professionals alike, The Writer's Art highlights techniques and examples of good writing. A section of the book called "My Crotchets and Your Crotchets" comprises more than 200 personal judgment calls, often controversial, often funny, on word usage.

    Written for aspiring authors, previously published authors, and independent publishers, it explains the ever-shifting publishing landscape and helps indie authors understand that they're up against the status quo, and how to work within the system but also how to subvert the system in order to succeed. Publishing expert and independent publisher Brooke Warner is fearless in her critique of an industry that's lost its mandate, and in so doing has opened the door wide for indie publishers to thrive. While she does not shy away from calling out the bias against indie authors, she also asserts that it's never been a more exciting time to be in book publishing--and her passion and enthusiasm are contagious. "If you're going to green-light your work, you have to wow," Warner writes. But to surpass expectations, you also need to be a student of publishing and to be able to hold your own with book buyers, event coordinators, librarians, wholesalers, distributors, and reviewers. Green-Light Your Book seeks to equip authors and publishers with the language, knowledge, and skill sets they need to play big.

    Russian has separate terms for dark and light blue. Does this mean that Russians perceive these colors differently from Japanese people? Does language control and limit the way we think, such that each language gives its speakers a different "worldview"?This short, opinionated book addresses the Sapir-Whorf hypothesis, which argues that the language we speak shapes the way we perceive the world. Linguist John McWhorter argues that while this idea is mesmerizing, it is plainly wrong. Cultural differences are quite real. However, the way languages' grammar world, and the random ways that their vocabularies happen to describe the world—whether time is expresses with vertical expressions instead of horizontal ones, whether a language happens to have a word for stick out or wipe—do not correspond to its speakers' experience of living. The fact that a language has only one word for eat, drink and smoke—as many do— doesn't mean its speakers don't process the differences between food and beverages as vividly as other people, and those who use the same word for blue and green perceive those two colors just as vividly as others do. McWhorter shows not only how the idea of language as a lens fails but also why we want so badly to believe it: we're eager to celebrate diversity by acknowledging the intelligence of peoples who may not think like we do. Though well-intentioned, our belief in this idea poses an obstacle to a better understanding of human nature and even trivializes the people we seek to celebrate. The reality—that all humans think alike—provides another, better way for us to acknowledge the intelligence of all peoples.

    It discusses the structure and content of the human word-store or mental lexicon with particular reference to the spoken language of native English speakers.

    The Third Edition of this indispensable guide builds on the success of the previous editions, offering fully updated and expanded advice in an even more accessible format. Good Essay Writing provides answers to the key questions which face students when preparing essays: What do tutors look for when marking essays? What kind of skills will be needed at different course levels? How can inadvertent plagiarism be avoided? What are the protocols for referencing? Good Essay Writing shows students how to approach different types of essay questions, provides detailed guidelines on the various ways of supporting and sustaining key arguments, addresses common worries, and provides extensive use of worked examples including complete essays which are fully analysed and discussed. All of the key points are encapsulated in easy to digest summaries.

    Are you also struggling with the same problems as other people who learn languages? Do you recognize any of these? Many of us have families, a full-time job, and problems finding enough time to study. It’s difficult to ensure that we study regularly and make progress in the new language. We try to force ourselves to study regularly, so we register for language courses and pay for access to Internet apps, but this artificial motivation becomes quickly a flash in the pan. When we try to study we don’t know how to do it efficiently. What techniques should we use? How can we remember the vocabulary? How do we deal with the grammar? We try different solutions, but none brings the desired results. Why is it that some people are able to master more than ten languages? How do the polyglots find the time? What do they do to learn any language in a matter of months? As a teenager, Konrad Jerzak vel Dobosz wanted to become a polyglot, but like most of us he needed to deal with the same challenges: lack of time, lack of an efficient method of learning, difficulties memorizing the vocabulary, lack of motivation and the fear of making mistakes. He decided to analyze the methods of well-known polyglots, including Heinrich Schliemann, Emil Krebs and Giuseppe Mezzofanti. He took a close look at the approaches proposed by modern language learning experts Richard Simcott, Luca Lampariello, Moses McCormick and Benny Lewis. This book, The Secrets of Polyglots is the result of his analysis of the methods developed by the greatest polyglots. You can find here the description of the techniques used by the biggest experts, and also a step-by-step method, which Konrad Jerzak vel Dobosz used himself to learn more than ten languages. The Secrets of Polyglots was written especially for people who: - Need to learn a foreign language, but don’t have much time to study - Have registered for language courses, but aren’t happy with the results - Learn by themselves, but want more efficient techniques - Want to learn several languages simultaneously, but don’t know how to - Desire to be able to master any foreign language in a couple of months The first part is a description of 17 extremely efficient techniques and concepts that will improve your language learning process. The second part explains, step-by-step, the learning system used by the author, including a practical example of how to apply all the “secrets” described in the first part. Testimonials: “I need to say that I skip all kind of self-help guide type of books. But ‘The Secrets of Polyglots’ grabbed immediately my attention and, after reading just a couple of pages, I knew that I needed to buy this book. And it was worth it, because it opened my eyes to many different aspects of language learning that I had ignored previously. The great advantage of this book is lack of catchy slogans promising us language fluency just after a month of study. Instead, the author delivers reliable and very useful knowledge on how to gradually learn vocabulary and grammar, and also how to find motivation and develop our linguistic skills. I myself used the advice from Konrad’s book, and I can proudly say that after 1.5 years of studying Portuguese, I began communicating fluently in this language.

    It contains descriptions of numerous vocabulary learning strategies which are justified and supported by reference to experimental research, case studies, and teaching experience. It also describes what vocabulary learners need to know to be effective language users. Learning Vocabulary in Another Language shows that by taking a systematic approach to vocabulary learning, teachers can make the best use of class time and help learners get the best return for their learning effort. It will quickly establish itself as the point of reference for future vocabulary work.

    In the original edition, Steiner provided readers with the first systematic investigation since the eighteenth century of the phenomenologyand processes of translation both inside and between languages. Taking issue with the principal emphasis of modern linguistics, he finds the root of the Babel problem in our deep instinct for privacy and territory, noting that every people has in its language a unique body of shared secrecy. Withthis provocative thesis he analyzes every aspect of translation from fundamental conditions of interpretation to the most intricate of linguistic constructions. For the long-awaited second edition, Steiner entirely revised the text, added new and expanded notes, and wrote a new preface setting the work in the present context of hermeneutics, poetics, and translation studies. This new edition brings the bibliography up to the present with substantiallyupdated references, including much Russian and Eastern European material. Like the towering figures of Derrida, Lacan, and Foucault, Steiner's work is central to current literary thought. After Babel, Third Edition is essential reading for anyone hoping to understand the debates raging in theacademy today.

    Here's an exhilarating, easy way to learn a word...and never forget it! With games, puzzles, exercises, and whole battery of challenging tests.

    It describes how the laws and discoveries of information theory now support controversial revisions to Darwinian evolution, begin to unravel the mysteries of language, memory and dreams, and stimulate provocative ideas in psychology, philosophy, art, music, computers and even the structure of society. Perhaps its most fascinating and unexpected surprise is the suggestion the order and complexity may be as natural as disorder and disorganization. Contrary to the entropy principle, which implies that order is the exception and confusion the rule, information theory asserts that order and sense can indeed prevail against disorder and nonsense. From the simplest forms of organic life to the words used to express our most complex ideas, from our genes to our dreams, from microcomputers to telecommunications, virtually everything around us follows simple rules of information. Life and the material world, like language, remain "grammatical." Grammatical man inhabits a grammatical universe.