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Starving to Successful | The Fine Artist's Guide to Getting Into Galleries and Selling More Art


J. Jason Horejs - 2009
    Written by J. Jason Horejs, owner of Xanadu Gallery in Scottsdale, AZ, Starving to Successful will give you pragmatic advice and concrete, actionable steps you can begin implementing immediately to become more successful in marketing your work to galleries.Gain insight into what a gallery owner is thinking as he or she reviews your portfolio. Understand why the most common approaches artists make to galleries are largely ineffective. Learn what most artists fail to do in preparing their work for sale.Starving to Successful will change the way you look at the artist/gallery relationship, and will set your art career on a new path.About the AuthorArt flows through Xanadu Gallery owner J. Jason Horejs veins. Second generation in the art business, (Horejs father is a nationally recognized oil painter John Horejs) Horejs life has always been filled with art. Though not interested in pursuing a life as an artist, Horejs fell in love with the business side of art at an early age. At age 12, the future gallery owner was employed by his father building custom canvas stretchers.In 1991, at the age of 17, Horejs began working for Legacy Gallery in Scottsdale, AZ, where he learned the gallery business from the ground up. Horejs handled logistics, shipping and installation, eventually working into a sales position at the western art gallery. Horejs worked in the gallery s Scottsdale and Jackson Hole, WY, locations.In 2001, Jason and his wife, Carrie, opened Xanadu Gallery in Scottsdale. In spite of opening on September 11th into a completely changed art world, Horejs built the gallery into a successful venture, showing dozens of artists and selling to collectors from around the world, including major municipal and private collections.In 2008, Horejs developed a series of art marketing workshops designed to help artists better understand the gallery business and better prepare themselves to approach galleries. This series of workshops has helped hundreds of artists get organized to show and sell their work through galleries."I discovered," says Horejs, "there was very little information out there for the aspiring professional artist regarding the business side of art, especially in terms of the crucial relationship between the artists and the fine art gallery. Even artists who have graduated with master s degrees leave school having never heard a word about how to approach galleries."Horejs observes that artists approaching his gallery are making many of the same mistakes, not because their work isn t gallery-ready, but simply because they don t have a clear idea of how to proceed. Horejs designed his workshops working closely with his parents and other artists who have learned the ropes of working with galleries by trial and error. The clear-headed advice the gallery owner gives is designed to give the artists concrete steps they can take to prepare their work, research galleries and approach galleries for representation.

The Paintings That Revolutionized Art


Claudia Stauble - 2013
    What makes the Book of Kells such an extraordinary example of the illuminated manuscript? Why is Durer's self-portrait so iconic? How did Turner's Rain, Steam, Speed turn the art world on its head? What's so great about Jasper Johns's Flag? And who was Whistler's mother, anyway? Art history is filled with paintings that shocked, intrigued, enraged, and mystified their audiences--paintings that exemplified the period in which they were created and forever changed the way we think. Here, 100 examples of these icons of art are presented in beautiful, high-quality reproductions. Each spread features comparative illustrations and details as well as an engaging text that explains why that particular painting belongs in the pantheon of world-changing art.

Andy Goldsworthy


Andy Goldsworthy - 1990
    The many-pointed star formed from large icicles balances on a rock in a quiet Dumfriesshire valley, a delicate bamboo screen stands on a Japanese beach, a great serpentine ridge of earth extends along a disused railway cutting on Tyneside, four massive snow rings mark the position of the North Pole.

Gustav Klimt: Art Nouveau Visionary


Eva di Stefano - 2008
    One of the masters of modern European painting, he helped found the popular Viennese Secession, or Art Nouveau, movement. This lushly illustrated volume explores his fascinating artistic career, covering Vienna at the time of Klimt’s creative peak. With more than 300 beautifully reproduced pictures, paintings, and photographs, it presents Klimt’s entire artistic production: posters for exhibitions, erotic drawings, and pictorial masterpieces such as The Kiss, Death and Life, and Tree of Life, along with countless portraits such as the famous Adele Bloch-Bauer I.

Painting the Impressionist Landscape: Lessons in Interpreting Light and Color


Lois Griffel - 1994
    Together they provide a complete painting programme.

Van Gogh's Women: His Love Affairs And Journey Into Madness


Derek Fell - 2004
    In none of them would he find the wife to seal the emotional bond that he so perfectly imagined and ardently desired. He described it, too, in his correspondence, not only in the remarkable, justly famous letters exchanged with his brother Theo, but also in heartfelt missives to his aggrieved mother, his loyal sister Wil, and his devoted sister-in-law Johanna. Focusing especially on van Gogh’s letters to these three steadfast women he called his sisters, award-winning author Derek Fell examines Vincent’s interior life and poignantly documents his emotional decline. Indeed, the blows that Vincent’s psyche suffered—like his rejection by Kee and a dramatic showdown with her father in which the devastated Vincent held his hand in a lantern’s flame—continually undermined his self-worth. In a sensitive reading and astute interpretation of van Gogh’s own written words, Fell illuminates the passions that at once commanded Vincent’s genius and tormented his heart. Many illustrations are included in this revealing life of the artist, as seen through the lens of his loves and losses.

The Art Forger's Handbook


Eric Hebborn - 1997
    Packed with wonderfully entertaining and often outrageous speculations about the nature of art, truth, and value, the world-renowned art forger--who died mysteriously before this book was published--details secrets of his techniques.

The Parameters of Our Cage (DISCOURSE Book 1)


Alec Soth - 2020
    

The Oil Painting Course You've Always Wanted: Guided Lessons for Beginners and Experienced Artists


Kathleen Staiger - 2006
    Or maybe you weren’t afraid—maybe you just didn’t know what to ask or where to start. In The Oil Painting Course You’ve Always Wanted, author Kathleen Staiger presents crystal clear, step-by-step lessons that build to reinforce learning. Brush control, creating the illusion of three dimensions, foolproof color mixing, still-life painting, landscapes, and portraits—every topic is covered in clear text, diagrams, illustrations, exercises, and demonstrations. Staiger has taught oil painting for more than thirty-five years; many of her students are now exhibiting and selling their paintings. Everyone from beginning hobby painters, to art students, to BFA graduates has questions about oil painting. Here at last are the answers!

Takashi Murakami


Takashi Murakami - 2007
    Drawing from street culture, high art, and traditional Japanese painting, Murakami takes the contemporary art trend of mixing high and low to an unprecedented level (critics call him the new Warhol), producing original paintings and sculptures as well as mass-produced consumer objects such as toys, books, and most famously, a line of handbags for Louis Vuitton. A committed supporter and spokesperson for Japanese artists and a powerful commentator on postwar culture and society, Murakami has organized influential exhibitions of Japanese art as well as a biannual art fair in Tokyo. Murakami has positioned himself as a new type of artist for the twenty-first century: a hybrid of creator, entrepreneur, and cultural ambassador.In conjunction with the first major retrospective of his work, Murakami traces Murakami’s global impact socially, culturally, and art historically. Essays focus on Murakami’s early works, which were based on a social critique of Japan’s rampant consumerism; the development of his characters; his work with anime, fantasy; otaku culture; and his engagement with global pop culture. Representing output from original works of art to mass-produced multiples, the catalogue also considers the implications of Murakami’s working methods within the tradition of the Western avant-garde.

Salvador Dali - 2 vols.


Robert Descharnes - 1984
    Painter, sculptor, writer, and filmmaker, Salvador Dali (1904-1989) was one of the century's greatest exhibitionists and eccentrics - and was rewarded with fierce controversy wherever he went. He was one of the first to apply the insights of Sigmund Freud and psychoanalysis to the art of painting, approaching the subconscious with extraordinary sensitivity and imagination. This lively monograph presents the infamous Surrealist in full color and in his own words. His provocative imagery is all here, from the soft watches to the notorious burning giraffe. A friend of the artist for over thirty years, privy to the reality behind Dali's public image, author Robert Descharnes is uniquely qualified to analyze Dali - both the man and the myth.

Unstill Life: A Daughter's Memoir of Art and Love in the Age of Abstraction


Gabrielle Selz - 2014
    What followed was a whirlwind childhood spent among art and artists in the heyday of Abstract Expressionism. Gabrielle grew up in a home full of the most celebrated artists of the day: Rothko, de Kooning, Tinguely, Giacometti, and Christo, among others.Poignant and candid, Unstill Life is a daughter’s memoir of the art world and a larger-than-life father known to the world as Mr. Modern Art. Selz offers a unique window into the glamour and destruction of the times: the gallery openings, wild parties and affairs that defined one of the most celebrated periods in American art history. Like the art he loved, Selz’s father was vibrant and freewheeling, but his enthusiasm for both women and art took its toll on family life. When her father left MoMA and his family to direct his own museum in California, marrying four more times, Selz’s mother, the writer Thalia Selz, moved with her children into the utopian artist community Westbeth. Her parents continued a tumultuous affair that would last forty years.Weaving her family narrative into the larger story of twentieth-century art and culture, Selz paints an unforgettable portrait of a charismatic man, the generation of modern artists he championed and the daughter whose life he shaped.

Master Pieces: The Curator's Game


Thomas Hoving - 2005
    Early in his career, Hoving was introduced to the "curator's game." Each week, he and his contemporaries met to examine details of larger museum masterpieces. Whoever correctly identified the detail in context won free coffee: the losers paid. In an imaginative adaptation of this exercise, Hoving introduces us to the challenge and the fun of identifying art, and to the rewards of familiarity with the great works. A section of paintings accompanied by brief essays introduces a range of artists, themes, techniques, and styles, while progressively demanding "clues" are provided to help identify visual details in context. No experience is necessary to play this game. Readers at all levels will discover the fun of identifying and remembering great art.

Going South


Ella Yelich-O'Connor (Lorde) - 2021
    It documents her experience visiting the continent of Antarctica in January 2019 with photos taken by New Zealand photographer Harriet Were. Lorde expressed an interest in exploring the region of Antarctica since she was old enough to read. In January 2019, she visited Scott Base and McMurdo Station, Antarctica, travelling as an Antarctic Ambassador. During her visit, she observed microscopic species in environmental laboratories and spoke with scientists. Lorde described the book as "sort of a perfect precursor" to her upcoming third studio album. It will feature over 100 pages of images taken by New Zealand photographer Harriet Were and writings from Lorde. All proceeds will be used to fund a postgraduate scholarship created by Antarctica New Zealand, a government agency.

Paul Klee: Painting Music


Hajo Düchting - 1997
    A talented violinist as well as a painter, Klee drew much of the inspiration for his abstract art from musical rhythms and structure. Like a composer, he developed and harmonized pictorial themes, weaving a complex series of signs and symbols into his painting. Art historian Hajo Duchting focuses his study primarily on Klee's decade-long tenure at the Bauhaus, where the artist's theories and practice first merged, and where he was to develop his Color Spectrum, Square and Polyphone painting series. Illustrated throughout with full-color reproductions of Klee's paintings and etchings, as well as entries from his diaries, this unique study sheds light on an important aspect of Klee's work while providing insights into his development as an abstract artist.