The book deals with the structure of the Indian consumers, the reason behind why the Indian market is 'like that only' and what it takes to stay in the market. Thousands of International brands have come to the Indian market in a hope to find a billion-plus market. However, they have been faced by consumers who bargain for anything and everything. This market goes against the conventional perceptions of an emerging market. This leaves the seller with various questions about the Indian market. The answers to these questions can be found in this book. The book sheds light on the twelve key facets of the Indian consumer. It clearly explains the total earning of the Indians, and everything else about their consumption - choice, quantity, rate, and things that dictate their choices. Written with a powerful language, it presents sure-shot strategies to approach the Indian markets and the Indian consumers. This book helps the reader understand the market in a better way.Rama Bijapurkar is a famous and one of the most respected leaders of market strategy and Indian consumer behavior. She completed her MBA from IIM Ahmedabad and works as an Indian management and market research consultant. Her motto is to bring 'market focus to business strategy'. With the same goal, she works with leading Indian and global companies to provide guidance for developing their business market-strategies. Her other famous books include, Customer in the Boardroom: Crafting Customer-Based Business Strategy, and Winning in the Indian Market: Understanding the Transformation of Consumer India.

    Novel set against the contemporary political situation in India.

    270-380 BCE) was classical India's greatest thinker and teacher. Through his unparalleled ability to devise result-oriented military, political, and administrative strategy, he overthrew one king, crowned another and paved the way for the establishment of India's first great empire. His seminal work, the Arthashashtra, arguably the world's first comprehensive treatise on statecraft and governance, was written approximately two thousand years before Machiavelli's The Prince.What would Chanakya do if confronted with the various crises that beset contemporary India? Using this question as the starting point for his new book, celebrated writer and thinker Pavan K. Varma has drawn up a practical and detailed plan, modelled on the Arthashashtra, to bring about reform and change in five key areas that require urgent attention governance, democracy, corruption, security, and the building of an inclusive society. Whether it is laying the foundation for an independent and effective Lokpal, or decriminalizing politics and successfully weeding out the corrupt, the solutions he proposes are substantive, well within the constitutional framework, and can make all the difference between intent and action.Chanakya's New Manifesto is both a call to action as well as a deeply insightful account of the challenges facing the country today. It is a book that should be attentively read by everybody with a stake in India's future.

    Non fiction piece on Sardar Sarovar (Narmada) Project published in 1999.

    After India gained independence in the year 1947, she decided to adopt a political system that was democratic in nature and involved the existence of several political parties and many political rights. The end of the colonial era saw the disappearance of the continual famines that were striking India. Instead of stagnation, India began to witness growth in her economy, making her eventually rank at number two in the list of fastest growing economies in the world. Even now, though India's economy has dipped slightly, it still has one of the highest growths in the world. An Uncertain Glory: India and its Contradictions is a book that has the opinions of two of India's leading economists, Jean Dreze and Amartya Sen, who highlight the major problems that the country faces at present. These two experts stress on the need to have sound knowledge concerning the deprivations of humans in India.

    But for Kastur, the child bride who married the boy next door, Mohandas was a sexually-driven, self-righteous, and overbearing husband.Mohandas Karamchand Gandhi was sworn to poverty, celibacy and the cause for India’s freedom; Kastur spent sixty-two years of her life, juggling the roles of a devoted wife, a satyagrahi and sacrificing mother, who was eclipsed because of a man who almost became God for India’s multitude. Gandhi was an intolerant father to Harilal, his wayward son, driven to debauchery; Kasturba paid the price for her son’s unending misery.Kastur is long dead, but she lives on in the pages of her diary…. Renowned author Neelima Dalmia Adhar lays it bare to tell the world what it meant to be Kasturba Gandhi, wife of Mohandas Karamchand Gandhi –- in a gripping tale of unconditional love, passion, sex, ecstasy and the ultimate liberation that every woman seeks.

    Maxwell has written a masterpiece on an event of great historical importance. He has shattered many myths and proved that there are no black and whites but only greys in the world of politics. "

    It remains the definitive text on the nation. This new edition has been thoroughly revised, containing new research, and an up-to-date preface, index and dateline. The authors examine the major political, economic, social and cultural forces which have shaped the history of the Indian subcontinent in this survey. This classic text is an authoritative detailed account which emphasises and analyses the stuctural pattern of Indian history.

    

    Passed in June 1951 in the face of tremendous opposition within and outside Parliament, the subject of some of independent India's fiercest parliamentary debates, the First Amendment drastically curbed freedom of speech; enabled caste-based reservation by restricting freedom against discrimination; circumscribed the right to property and validated abolition of the zamindari system; and fashioned a special schedule of unconstitutional laws immune to judicial challenge.Enacted months before India's inaugural election, the amendment represents the most profound changes that the Constitution has ever seen. Faced with an expansively liberal Constitution that stood in the way of nearly every major socio-economic plan in the Congress party's manifesto, a judiciary vigorously upholding civil liberties, and a press fiercely resisting his attempt to control public discourse, Prime Minister Jawaharlal Nehru reasserted executive supremacy, creating the constitutional architecture for repression and coercion.What extraordinary set of events led the prime minister—who had championed the Constitution when it was passed in 1950 after three years of deliberation—to radically amend it after a mere sixteen days of debate in 1951?Drawing on parliamentary debates, press reports, judicial pronouncements, official correspondence and existing scholarship, Sixteen Stormy Days challenges conventional wisdom on iconic figures such as Jawaharlal Nehru, B.R. Ambedkar, Rajendra Prasad, Sardar Patel and Shyama Prasad Mookerji, and lays bare the vast gulf between the liberal promise of India's Constitution and the authoritarian impulses of her first government.

    A quarter of a billion strong and growing, the community has produced three Nobel laureates, world-class scientists, legendary political leaders and revolutionaries, iconic movie stars and directors and an unending stream of writers, philosophers, painters, poets and musicians of the first rank. But, bald facts aside, just who are the Bengalis? What is the community all about, stereotypically and beyond stereotype? In order to find the answers to these and related questions, the author (a Bengali born and steeped in his own culture but objective enough to give us a balanced reckoning of his fellows) delves deep into the culture, literature, history and social mores of the Bengalis. He writes with acuity about the many strengths of the community but does not flinch from showing us its weaknesses and tormented history. He points out that Bengalis are among the most civilized and intellectually refined people on earth but have also been responsible for genocide and racism of the worst kind. Their cuisine is justly celebrated but few remember the cause and effect of millions of Bengalis dying of famine. Renowned for their liberal attitudes, they are also capable of virulent religious fundamentalism. Argumentative and meditative, pompous and grounded, hypocritical and wise, flippant and deep... Bengalis are all this and much, much more. With erudition, wit and empathy, this book manages to capture their very essence. Unarguably, it is the definitive portrait of one of the world’s most vibrant and distinctive communities.

    J Adbul Kalam’s speeches in his post presidency years. Drawn from Dr Kalam’s addresses to parliaments, universities, schools and other institutions in India and abroad, they include his ideas on science, nation building, poverty, compassion and self-confidence.Dr Kalam draws on the lives of stalwarts such as Marie Curie, Dr Vikram Sarabhai to encourage and inspire his young readers. Through these speeches, he shares many valuable lessons in humility, resilience, and determination and leads children to think, grow and evolve.A project very close to his heart, Dr Kalam’s last book for children is a road map for every child to pursue their dreams, to be the best they can be, leading to the realisation of a better India.

    For millennia it has been worshipped as a god; for centuries used as a tool of imperial expansion; today it is the cement of Pakistans fractious union. Five thousand years ago, a string of sophisticated cities grew and traded on its banks. In the ruins of these elaborate metropolises, Sanskrit-speaking nomads explored the river, extolling its virtues in Indias most ancient text, the Rig-Veda. During the past two thousand years a series of invaders Alexander the Great, Afghan Sultans, the British Raj made conquering the Indus valley their quixotic mission. For the people of the river, meanwhile, the Indus valley became a nodal point on the Silk Road, a centre of Sufi pilgrimage and the birthplace of Sikhism. Empires of the Indus follows the river upstream and back in time, taking the reader on a voyage through two thousand miles of geography and more than five millennia of history redolent with contemporary importance.

    A metropolis, reclaimed from ocean and iniquity, it effortlessly manufactured the dreams that captivated a nation and drew fortune seekers to it by the million. Once a princesss dowry, these seven conjoined islands were settled over time by the most diverse collection of people the Indian subcontinent has ever known, they proceeded to create a mishmash culture that perfectly reflected their heterogeneity and gave the city its unique verve. No longer. For some time now, Bombays charms have been wearing thin, other cities have become more alluring and disastrous new trends such as its re-islanding into luxury ghettos, could spell its final descent into chaos and terminal decay. In this arresting new biography, award winning writer and journalist, Naresh Fernandes, writes with a mixture of passion, exasperation, poignancy, empathy and great elegance about his beloved Bombay giving us a very deep understanding and appreciation of one of the worlds most iconic cities.

    They are about love, its complications, pains and joys.