The son of a milkman and a Macy's dressing room checker, Ray Kelly grew up on New York City's Upper West Side, a middle-class neighborhood where Irish and Puerto Rican kids played stickball and tussled in the streets. He entered the police academy and served as a marine in Vietnam, living and fighting by the values that would carry him through a half century of leadership-justice, decisiveness, integrity, courage, and loyalty. Kelly soared through the NYPD ranks in decades marked by poverty, drugs, civil unrest, and a murder rate that, at its peak, spiked to over two thousand per year. Kelly came to be known as a tough leader, a fixer who could go into a troubled precinct and clean it up. That reputation catapulted him into his first stint as commissioner, under Mayor David Dinkins, where Kelly oversaw the police response to the 1993 World Trade Center bombing and spearheaded programs that would help usher in the city's historic drop in crime. Eight years later, in the chaotic wake of the 9/11 attacks, newly elected mayor Michael Bloomberg tapped Kelly to be NYC's top cop once again. After a decade working with Interpol, serving as undersecretary of the Treasury for enforcement, overseeing U.S. Customs, and commanding an international police force in Haiti, Kelly understood that New York's security was synonymous with our national security. Believing that the city could not afford to rely solely on "the feds," he succeeded in transforming the NYPD from a traditional police department into a resource-rich counterterrorism-and-intelligence force. In this vital memoir, Kelly reveals the inside stories of his life in the hot seat of "the capital of the world"-from the terror plots that nearly brought a city to its knees to his dealings with politicians, including Presidents Bill Clinton, George W. Bush, and Barack Obama as well as Mayors Rudolph Giuliani, Bloomberg, and Bill DeBlasio. He addresses criticisms and controversies like the so-called stop-question-and-frisk program and the rebuilding of the World Trade Center and offers his insights into the challenges that have recently consumed our nation's police forces, even as the need for vigilance remains as acute as ever.

    If you blinked, you might have missed them, because Gatorade has swiftly and decisively fended off every would-be rival. Although a few other brands hold slim market shares, the fact is that Gatorade single-handedly created the sports drink industry 40 years ago and has absolutely ruled it ever since.But Gatorade is more than just a triumph of branding. First, it's a trusted product that has been scientifically proven to do what it claims to do.Second, Gatorade is an enthralling story, brought to life in bright color and sharp detail in First in Thirst. Author Darren Rovell, a skilled, objective, and passionate journalist, chronicles every astonishing milestone of the company's history.With unprecedented access to the inventors, the marketers, the analysts and observers, and key company figures past and present, Rovell recounts the sweat-drenched University of Florida football practices, the first (unpalatable) prototypes, and the commercial and financial interest that quickly took hold following the drink's first on-field successes. Then came the advertising, sponsorships, product placements (many of them fortuitous), and finally the two milestones that cemented Gatorade's iconic status once and for all -- the ubiquitous Gatorade bath and the Michael Jordan ""Be Like Mike"" endorsement deal.With refreshing candor, First in Thirst also offers an inside look at the negotiations, battles, lawsuits, mergers and acquisitions, product strategies, lucky breaks, and even the missteps (there have not been many) that have attended Gatorade's reign as the 800-pound gorilla of the sports-drink scene. Rovell places the reader inside labs and brainstorming sessions, at board meetings and ad shoots, on the sidelines and in the dugouts, even in the winner's circle at NASCAR events -- where Gatorade manages maximum exposure even at tracks whose official sponsors include chief rival POWERade.The book identifies the nine Gatorade Rules, business principles that have helped Gatorade become one of the most dominant brands ever. By adhering to these principles, businesses in other industries may achieve greater brand recognition and market share.Long before America knew what ""deep-down body thirst"" was, a team of university scientists had already invented something to quench it. First in Thirst is the story of the product and the company, and of America's fascination with the one and only Gatorade.

    If you’re an entrepreneur or if you’ve only dreamed about starting your own business, this quick important read is for you.The author, Alicia Morga, is a venture-backed Silicon Valley entrepreneur. She’s been featured in Inc. Magazine, the Financial Times, and Fast Company named her one of the Most Influential Women in Technology. She believes that entrepreneurship is not just about starting a business. It’s about leading a life. For further information see www.AliciaMorga.com.

    At the same time, Steve Jobs was being forced out of his beloved Apple and starting over with a new company, NeXT Computer. His goal was to build a supercomputer with the power to transform education. Menuez had found his story: he proposed to photograph Jobs and his extraordinary team as they built this new computer, from conception to product launch. In an amazing act of trust, Jobs granted Menuez unlimited access to the company, and, for the next three years, Menuez was able to get on film the spirit and substance of innovation through the day-to-day actions of the world’s top technology guru. From there, the project expanded to include the most trailblazing companies in Silicon Valley, all of which granted Menuez the same complete access that Jobs had. Menuez photographed behind the scenes with John Warnock at Adobe, John Sculley at Apple, Bill Gates at Microsoft, John Doerr at Kleiner Perkins, Bill Joy at Sun Microsystems, Gordon Moore and Andy Grove at Intel, Marc Andreessen at Netscape, and more than seventy other leading companies and innovators. It would be fifteen years before Menuez stopped taking pictures, just as the dotcom bubble burst. An extraordinary era was coming to its close. With his singular behind-the-scenes access to these notoriously insular companies, Menuez was present for moments of heartbreaking failure and unexpected success, moments that made history, and moments that revealed the everyday lives of the individuals who made it happen. This period of rapid, radical change would affect almost every aspect of our culture and our lives in ways both large and small and would also create more jobs and wealth than any other time in human history. And Doug Menuez was there, a witness to a revolution. In more than a hundred photographs and accompanying commentary, Fearless Genius captures the human face of innovation and shows what it takes to transform powerful ideas into reality.

    In 1905 an unknown 26-year-old clerk at the Swiss Patent Office, who had supposedly failed math in school, burst on to the scientific scene and swept away the hidebound theories of the day. The clerk, Albert Einstein, introduced a new and unexpected understanding of the universe and launched the two great revolutions of twentieth-century physics, relativity and quantum mechanics. The obscure origin and wide-ranging brilliance of the work recalled Isaac Newton’s “annus mirabilis” (miracle year) of 1666, when as a 23-year-old seeking safety at his family manor from an outbreak of the plague, he invented calculus and laid the foundations for his theory of gravity. Like Newton, Einstein quickly became a scientific icon--the image of genius and, according to Time magazine, the Person of the Century.The actual story is much more interesting. Einstein himself once remarked that “science as something coming into being ... is just as subjectively, psychologically conditioned as are all other human endeavors.” In this profile, the historian of science L. Randles Lagerstrom takes you behind the myth and into the very human life of the young Einstein. From family rifts and girlfriend troubles to financial hardships and jobless anxieties, Einstein’s early years were typical of many young persons. And yet in the midst of it all, he also saw his way through to profound scientific insights. Drawing upon correspondence from Einstein, his family, and his friends, Lagerstrom brings to life the young Einstein and enables the reader to come away with a fuller and more appreciative understanding of Einstein the person and the origins of his revolutionary ideas.About the cover image: While walking to work six days a week as a patent clerk in Bern, Switzerland, Einstein would pass by the famous "Zytglogge" tower and its astronomical clocks. The daily juxtaposition was fitting, as the relative nature of time and clock synchronization would be one of his revolutionary discoveries in the miracle year of 1905.

    Make that pretty huge. No, wait--it's GIGANTIC! Presenting Uncle John's Gigantic Bathroom Reader, featuring two of our best-selling and hard-to-find titles: Uncle John's Absolutely Absorbing Bathroom Reader and Uncle John's Giant 10th Anniversary Bathroom Reader, now bound together in this omnibus hardcover edition for your reading pleasure. Tipping the scales at more than 700 pages, this massive missive is guaranteed to boost your IQ! Packed with fun facts, tantalizing tidbits, and intriguing information, this is no book for the faint of heart. This gigantic volume has it all: entertainment, humor, forgotten history, science, origins of everyday things, strange lawsuits, and a great big pile of pop culture. So don't go to your throne alone -- take Uncle John with you!

    The result: the granddaddy of all American political scandals, Teapot Dome.In The Teapot Dome Scandal, acclaimed author Laton McCartney tells the amazing, complex, and at times ribald story of how Big Oil handpicked Warren G. Harding, an obscure Ohio senator, to serve as our twenty-third president. Harding and his so-called “oil cabinet†made it possible for the oilmen to secure vast oil reserves that had been set aside for use by the U.S. Navy. In exchange, the oilmen paid off senior government officials, bribed newspaper publishers, and covered the GOP campaign debt.When news of the scandal finally emerged, the consequences were disastrous for the nation and for the principles in the plot to bilk the taxpayers: Harding’s administration was hamstrung; Americans’ confidence in their government plummeted; Secretary of the Interior Albert Fall was indicted, convicted, and incarcerated; and others implicated in the affair suffered similarly dire fates. Stonewalling by members of Harding’s circle kept a lid on the story–witnesses developed “faulty†memories or fled the country, and important documents went missing–but contemporary records newly made available to McCartney reveal a shocking, revelatory picture of just how far-reaching the affair was, how high the stakes, and how powerful the conspirators. In giving us a gimlet-eyed but endlessly entertaining portrait of the men and women who made a tempest of Teapot Dome, Laton McCartney again displays his gift for faithfully rendering history with the narrative touch of an accomplished novelist.

       “An affectionate biography of an almost legendary Air Force hero.” — Kirkus Reviews.

    You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.

    Finished just before his untimely death in November 2006, legendary University of Michigan football coach Bo Schembechler provides lessons on leadership, motivation, responsibility, and values.

    Over the next 102 minutes, each would become part of a drama for the ages, one witnessed only by the people who lived it-until now. Of the millions of words written about this wrenching day, most were told from the outside looking in. "New York Times" reporters Jim Dwyer and Kevin Flynn have taken the opposite-and far more revealing-approach. Reported from the perspectives of those inside the towers, "102 Minutes" captures the little-known stories of ordinary people who took extraordinary steps to save themselves and others. Beyond this stirring panorama stands investigative reporting of the first rank. An astounding number of people actually survived the plane impacts but were unable to escape, and the authors raise hard questions about building safety and tragic flaws in New York's emergency preparedness. Dwyer and Flynn rely on hundreds of interviews with rescuers, thousands of pages of oral histories, and countless phone, e-mail, and emergency radio transcripts. They cross a bridge of voices to go inside the infernos, seeing cataclysm and heroism, one person at a time, to tell the affecting, authoritative saga of the men and women-the nearly 12,000 who escaped and the 2,749 who perished-as they made 102 minutes count as never before. "102 Minutes" is a 2005 National Book Award Finalist for Nonfiction.

    legend who helped create the modern American Mafia—one body at a time—featuring shocking eyewitness accounts . . . Umberto “Albert” Anastasia was born in Italy at the turn of the century. Five decades later, he would be gunned down in a barber shop in New York City. What happened in the years in between-- and why every crime family had reason to want him dead-- is one of the most brutal and fascinating stories in the history of American organized crime. This in-depth account of the man who became one of the most powerful and homicidal crime bosses of the twentieth century from Mafia insider Frank Dimatteo is the first full-length book to chronicle Anastasia’s bloody rise from fresh-off-the-boat immigrant to founder of the notorious killer’s club Murder, Inc.—featuring never-before-told accounts from those who feared him most . . . They called him “The One Man Army.” “Mad Hatter.” “Lord High Executioner.” Albert Anastasia came to America mean and became a prolific killer. His merciless assassination of Mafia godfather Vincent Mangano is recounted here in chilling first-hand detail. He set the record: the first man in the history of American justice to be charged with four separate murders—and walk free after each one. But in the end, he was the last obstacle in rival Mafia hoodlum Vito Genovese’s dream of becoming the boss of bosses—and paid the ultimate price . . .

    His journey provides an unprecedented entry into the corridors of power, and a remarkable lesson in what makes an effective leader.Mr. Comey served as Director of the FBI from 2013 to 2017, appointed to the post by President Barack Obama. He previously served as U.S. attorney for the Southern District of New York, and the U.S. deputy attorney general in the administration of President George W. Bush. From prosecuting the Mafia and Martha Stewart to helping change the Bush administration's policies on torture and electronic surveillance, overseeing the Hillary Clinton e-mail investigation as well as ties between the Trump campaign and Russia, Comey has been involved in some of the most consequential cases and policies of recent history.

    You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.

    Authored by two pediatric nurses, this straightforward guide to feeding, bedtime routines, and medical issues includes an instructional DVD with step-by-step demonstrations of how to care for a newborn to a 6-month-old child.