And that evolution has huge implications for everything we see, buy and do online. Rejecting the zero-sum, vending-machine model of ecommerce practiced by other leading internet retailers, who view the Internet purely as a facilitator of speed and profit, Hiroshi Mikitani argues for an alternate model that benefits merchants, consumers, and communities alike by empowering players at every step in the process. He envisions retail "ecosystems," where small and mid-sized brick-and-mortar businesses around the world partner with online marketplaces to maximize their customer bases and service capabilities, and he shows why emphasizing collaboration over competition, customization over top-down control, and long-term growth over short-term revenue is by far the best use of the Internet's power, and will define the 3.0 era.Rakuten has already pioneered this new model, and Marketplace 3.0 offers colorful examples of its success in Japan and around the world. Mikitani reveals how the company enforces a global mindset (including the requirement that all its employees speak English, even in Tokyo); how it incorporates new acquisitions rather than seeking to completely remake or sell them for a quick profit; and how it competes with other retailers on speed and quality, without sacrificing the public good. Marketplace 3.0 is an exciting new vision for global commerce, from a company that's challenging all the accepted wisdom.

    Most of the time this math works quietly behind the scenes . . . until it doesn't. All sorts of seemingly innocuous mathematical mistakes can have significant consequences.Math is easy to ignore until a misplaced decimal point upends the stock market, a unit conversion error causes a plane to crash, or someone divides by zero and stalls a battleship in the middle of the ocean.Exploring and explaining a litany of glitches, near misses, and mathematical mishaps involving the internet, big data, elections, street signs, lotteries, the Roman Empire, and an Olympic team, Matt Parker uncovers the bizarre ways math trips us up, and what this reveals about its essential place in our world. Getting it wrong has never been more fun.

    This popular Blueprints book has been refined and updated while keeping the concise, organized style and clinical high-yield content of previous editions. Features include USMLE-style questions and answers with full explanations; Key Points in every section; and a color-enhanced design that increases the usefulness of figures and tables.This edition's completely revised art program includes many additional illustrations. Each chapter in this edition ends with evidence-based references (journals) for students to do additional reading/research.

    The book covers four major topics—cells, genetics, evolution/diversity, and ecology—followed by nine chapters on animal and plant physiology. Human applications and the most up-to-date information on important issues show readers how biology relates to their own lives. New Process of Science sections within the text draw readers into the material and provide real-world examples of how the scientific method is applied.Biology Today CELLS: Essential Chemistry for Biology, The Molecules of Life, A Tour of the Cell, The Working Cell, Cellular Respiration: Obtaining Energy from Food, Photosynthesis: Using Light to Make Food. GENETICS: Cellular Reproduction: Cells from Cells, Patterns of Inheritance, The Structure and Function of DNA, How Genes are Controlled, DNA Technology. EVOLUTION AND DIVERSITY: How Populations Evolve, How Biological Diversity Evolves, The Evolution of Microbial Life, Plants, Fungi, and the Move onto Land, The Evolution of Animals. ECOLOGY: The Ecology of Organisms and Populations, Communities and Ecosystems, Human Impact on the Environment. ANIMAL STRUCTURE AND FUNCTION: Unifying Concepts of Animal Structure and Function, Nutrition and Digestion, Circulation and Respiration , The Body's Defenses, Hormones, Reproduction and Development, Nervous, Sensory, and Motor Systems. PLANT STRUCTURE AND FUNCTION: The Life of a Flowering Plant, The Working Plant.For all readers interested in a biology text that focuses on the core concepts readers need to make scientifically informed decisions throughout their lives.

    From economic development, to healthcare, to education and public policy, we rely on numbers to allocate resources and make crucial decisions. But because so much data fails to take into account gender, because it treats men as the default and women as atypical, bias and discrimination are baked into our systems. And women pay tremendous costs for this bias, in time, money, and often with their lives.Celebrated feminist advocate Caroline Criado Perez investigates the shocking root cause of gender inequality and research in Invisible Women​, diving into women’s lives at home, the workplace, the public square, the doctor’s office, and more. Built on hundreds of studies in the US, the UK, and around the world, and written with energy, wit, and sparkling intelligence, this is a groundbreaking, unforgettable exposé that will change the way you look at the world.

    You'll learn all the latest about raising a cat of your dreams, introducing a new kitten to the rest of your family, and enjoy the award winning cute kitten pictures. Nationally known pet authority Amy Shojai's award-winning book contains the latest cat behavior information and kitten care research, including updated cat vaccinations guidelines, animal behavior advice, cat language tips and more. This veritable "Kitten 101" is packed with all the must-know facts about cats and kitten facts including: Choosing a kitten Best kittens for adoption Kitten breeds and buying kittens How to train a kitten Understand kitten behavior Fixing and preventing common kitten problems Toilet training cats and litter training kittens How to stop kitten biting and cat hissing Understand cat communication, cat body language and cat purrs Cat breed guide with care considerations and kitty personality types Introducing a kitten to a cat and/or a dog Kittens food considerations Grooming a cat or kitten Kitten vaccinations Kitten parasites and cat worms Kitten spay and neuter Kitten first aid Cat legends, myths, and fun facts Plus a myriad of UPDATED kitten and cat supply resources: the best kitten Websites, cat associations and feline clubs, animal welfare organizations and feline foundations, recommended cat books and kitten magazines, online kitten and cat products sources Amy Shojai is a certified animal behavior consultant, a founder of the international Cat Writers' Association, and appears as an expert on Animal Planet's CATS 101 and DOGS 101. She is the author of 30+ award winning pet care books, and also writes the critically acclaimed SEPTEMBER DAY pet-centric thrillers.

    We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans. In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist. By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good—to improve how we communicate with each other, spend and save our money, and set boundaries between work and play—and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children.

    On the way, he goes down the halls of the Elysée Palace with Nicolas Sarkozy, up in a helicopter above Barbra Streisand's house on the California coast, and into the world of the original Mad Men.Through fascinating characters and brilliantly told stories, Wallman introduces the innovators whose lifestyles provide clues to how we will all be living tomorrow, and he makes some of the world's most counterintuitive, radical, and worldchanging ideas feel inspiring – and possible for us all.

    Architectural marvels, including the M.C. Escher-like stepwells in India. Mind-boggling events, like the Baby Jumping Festival in Spain, where men dressed as devils literally vault over rows of squirming infants. Not to mention the Great Stalacpipe Organ in Virginia, Turkmenistan’s 45-year hole of fire called the Door of Hell, coffins hanging off a side of a cliff in the Philippines, eccentric bone museums in Italy, or a weather-forecasting invention that was powered by leeches, still on display in Devon, England.Atlas Obscura revels in the weird, the unexpected, the overlooked, the hidden, and the mysterious. Every page expands our sense of how strange and marvelous the world really is. And with its compelling descriptions, hundreds of photographs, surprising charts, maps for every region of the world, it is a book you can open anywhere.

    Distinguished by the foremost voices and publications—among them Pulitzer Prize-winner Amy Harmon, Nobel Prize–winner Al Gore, and award-winning and bestselling author Oliver Sacks—this anthology is a comprehensive overview of our most advanced and most relevant scientific inquiries.

    Off-grid locations can range from private islands to yurts and tree-houses; the people living there might be back-packers, right wing survivalists, international business travellers or hippies; they may move around in buses or yachts, houseboats or 4-wheel drives. All are outside or in between the criss-crossing lines of power, water and phone that delineate the civilized world. Some are trying to save the planet, some live that way because it is all they can afford, some just want the freedom.This book is about that physical sense of off-grid. But it is also about taking the off-grid attitude into your local park or your own back garden. It is part travellogue as Nick Rosen, his wife and baby take off in a camper van to visit off-gridders representing every aspect of living off-grid, both part-time or permanent. And it is also a guide to avoiding the pitfalls and finding the best solutions - and the most appealing gadgetry - for going off-grid yourself.

    Students of the Second Coming won't find anything sensational, highly speculative, or particularly new or groundbreaking in this book. Though not exhaustive, the guide walks through many of the major events surrounding the Second Coming of Christ, mainly through the Standard Works of the Church of Jesus Christ of Latter-day Saints—the Bible, the Book of Mormon, the Doctrine and Covenants, and the Pearl of Great Price—but also through some archaeological, historical, and statistical sources. (It's a compilation of posts from the blog "Put on the Armor of Light," written between September 2014 and November 2015.)

    The waters rose, submerging New York City. But the residents adapted and it remained the bustling, vibrant metropolis it had always been. Though changed forever.Every street became a canal. Every skyscraper an island.Through the eyes of the varied inhabitants of one building, Kim Stanley Robinson shows us how one of our great cities will change with the rising tides.And how we too will change.

    A Vintage Original.Hope Jahren is an award-winning geobiologist, a brilliant writer, and one of the seven billion people with whom we share this earth. The Story of More is her impassioned open letter to humanity as we stand at the crossroads of survival and extinction. Jahren celebrates the long history of our enterprising spirit--which has tamed wild crops, cured diseases, and sent us to the moon--but also shows how that spirit has created excesses that are quickly warming our planet to dangerous levels. In short, highly readable chapters, she takes us through the science behind the key inventions--from electric power to large-scale farming and automobiles--that, even as they help us, release untenable amounts of carbon dioxide. She explains the current and projected consequences of greenhouse gases--from superstorms to rising sea levels--and the science-based tools that could help us fight back. At once an explainer on the mechanisms of warming and a capsule history of human development, The Story of More illuminates the link between our consumption habits and our endangered earth, showing us how we can use less and share more. It is the essential pocket primer on climate change that will leave an indelible impact on everyone who reads it.