But when people think about economics, they tend to place importance on the bigger picture - macroeconomics - including issues such as unemployment, inflation, and the competitiveness of nations.In this Very Short Introduction, Avinash Dixit argues that the microeconomy has a large impact on the economic world, arguably as much as the issues of macroeconomics.Dixit steers a clear path through the huge number of issues related to microeconomics, explaining what happens when things go well, as well as showing how they fail, why that happens, and what can be done about it. Using real-life examples from around the world, using a minimum of mathematics and including simple graphs, he provides insights into economics from psychology and sociology to explain economic behavior and rational choice.About the Series: Oxford's Very Short Introductions series offers concise and original introductions to a wide range of subjects--from Islam to Sociology, Politics to Classics, Literary Theory to History, and Archaeology to the Bible. Not simply a textbook of definitions, each volume in this series provides trenchant and provocative--yet always balanced and complete--discussions of the central issues in a given discipline or field. Every Very Short Introduction gives a readable evolution of the subject in question, demonstrating how the subject has developed and how it has influenced society. Eventually, the series will encompass every major academic discipline, offering all students an accessible and abundant reference library. Whatever the area of study that one deems important or appealing, whatever the topic that fascinates the general reader, the Very Short Introductions series has a handy and affordable guide that will likely prove indispensable.

     Dan sheds light on the many misconceptions about what Kabbalah is and isn't--including its connections to magic, astronomy, alchemy, and numerology--and he illuminates the relationship between Kaballah and Christianity on the one hand and New Age religion on the other. The book provides fascinating historical background, ranging from the mystical groups that flourished in ancient Judaism in the East, and the medieval schools of Kabbalah in Northern Spain and Southern France, to the widening growth of Kabbalah through the school of Isaac Luria of Safed in the sixteenth century, to the most potent and influential modern Jewish religious movement, Hasidism, and its use of kabbalistic language in its preaching. The book examines the key ancient texts of this tradition, including the Sefer Yezira or "Book of Creation," The Book of Bahir, and the Zohar. Dan explains Midrash, the classical Jewish exegesis of scriptures, which assumes an infinity of meanings for every biblical verse, and he concludes with a brief survey of scholarship in the field and a list of books for further reading. Embraced by celebrities and integrated in many contemporary spiritual phenomena, Kabbalah has reaped a wealth of attention in the press. But many critics argue that the form of Kabbalah practiced in Hollywood is more New Age pabulum than authentic tradition. Can there be a positive role for the Kabbalah in the contemporary quest for spirituality? In Kabbalah, Joseph Dan debunks the myths surrounding modern Kabbalistic practice, offering an engaging and dependable account of this traditional Jewish religious phenomenon and its impact outside of Judaism.

    The authors introduce the general reader to some of the most important basic findings, concepts, and procedures of evolutionary biology, as it has developed since the first publications of Darwin and Wallace on the subject, over 140 years ago. They show how evolution provides a unifying set of principles for the whole of biology and sheds light on the relation of human beings to the universe and each other.

    As of 2004 an estimated 40 million people were living with the disease, and about 20 million had died. Despite rapid scientific advances there is still no cure and the drugs are expensive and toxic. In the developing world, especially in parts of Africa, life expectancy has plummeted to below 35 years, causing a serious decline in economic growth, a sharp increase in orphans, and the imminent collapse of health care systems. The news is not all bleak though. There have been unprecedented breakthroughs in understanding diseases and developing drugs. Because the disease is so closely linked to sexual activity and drug use, the need to understand and change behavior has caused us to reassess what it means to be human and how we should operate in the globalizing world. This Very Short Introduction tackles the science, the international and local politics, the fascinating demographics, and the devastating consequences of the disease, and suggests how we must respond.About the Series: Oxford's Very Short Introductions offers concise and original introductions to a wide range of subjects--from Islam to Sociology, Politics to Classics, and Literary Theory to History. Not simply a textbook of definitions, each volume provides trenchant and provocative--yet always balanced and complete--discussions of the central issues in a given topic. Every Very Short Introduction gives a readable evolution of the subject in question, demonstrating how it has developed and influenced society. Whatever the area of study, whatever the topic that fascinates the reader, the series has a handy and affordable guide that will likely prove indispensable.

    In this Very Short Introduction, engineer David Muir Wood turns a spotlight on a field that we often take for granted. He sheds light on the nature and importance of civil engineering in the history of civilization and urbanization, outlines its many accomplishments in the modern era, and points to the hurdles that civil engineering will face in the future. Beginning with the task of creating a settlement on a deserted island, Muir Wood sets out the problems that civil engineers face every day, highlighting the social and environmental challenges as well as the grasp of science and technology needed to craft buildings, bridges, tunnels, houses, and areas of recreation. The author also profiles the lives of some of the major civil engineers, such as Isambard Kingdom Brunel, the acclaimed builder of steamships, railways, and tunnels, and Sir Joseph Bazalgette, whose sewer system in central London was instrumental in relieving the city from cholera epidemics. Finally, Muir Wood considers the growing difficulty of managing our water and energy supplies, and he looks at the engineering profession's increased sensitivity to building and the environment.

    It tackles many questions, such as: What accounts for the perpetuation of ethnic and religious conflict in Ireland? Why has armedviolence proven so hard to control? Who are the major figures and issues in the conflict? Can we expect more Northern Irelands in the future?

    Despite this, and perhaps in part because of its prevalence in the media, it is often denigrated as trivial and superficial, as a sign of vanity and narcissism. Written by a highly regarded authority on twentieth-century fashion, this Very Short Introduction offer a wide-ranging and revealing look at fashion that discusses everything from production and design, to couture and retailing, to the wider role of fashion in society. This lively book illuminates the structure of the fashion industry and the range of professionals involved in its creation, and it provides cogent insight into its historical, social and cultural contexts. It also sheds light on how fashion has developed, while raising questions about its ethical and controversial aspects, such as the use of fur, exploitative trading, and poor working conditions for laborers.

    Bill Gates. George W. Bush. Osama bin Laden. Leaders and leadership are perennial topics of debate. What is leadership? How does one become a leader? Do we actually need leaders? In this Very Short Introduction, Keith Grint offers provocative answers to these questions, prompting readers to rethink their assumptions about what leadership is. Indeed, Grint argues that leadership is a very elusive quality, and that there are few definitive answers to be found, which explains why most books on leadership produce so much heat and so little light. But there are important questions to ask, questions which shed light on why leadership so resists definition. Grint looks at the way leadership has evolved from its earliest manifestations in ancient societies, highlights the early ideas about leadership found in Plato, Sun Tzu, Machiavelli and others, considers how social, economic, and political forces can undermine particular modes of leadership, and discusses the practice of management, its history, future, and influence on all aspects of society.

    Robots have taken their first steps into homes and hospitals, and have seen spectacular success in planetary exploration. Yet despite these successes, robots have failed to live up to the predictions of the 1950s and 60s, when it was widely thought--by scientists as well as the public--that we would have, by now, intelligent robots as butlers, companions, or co-workers. This Very Short Introduction explains how it is that robotics can be both a success story and a disappointment, and how robots can be both ordinary and remarkable. Alan Winfield introduces the subject by looking at the parts that together make a robot. Not surprisingly, these parts each have a biological equivalent: a robot's camera is like an animal's eyes, a robot's microcomputer is equivalent to an animal's brain, and so on. By introducing robots in this way this book builds a conceptual, non-technical picture of what a robot is, how it works, and how "intelligent" it is.

    This book gives a succinct explanation of his metaphysical system, concentrating on the original aspects of his thought, which inspired many artists and thinkers including Nietzsche, Wagner, Freud, and Wittgenstein. Schopenhauer's central notion is that of the will--a blind, irrational force that he uses to interpret both the human mind and the whole of nature. Seeing human behavior as that of a natural organism governed by the will to life, Schopenhauer developed radical insights concerning the unconscious and sexuality which influenced both psychologists and philosophers

    This Very Short Introduction offers an indispensable starting point for anyone who needs to quickly know the themes and controversies that have shaped modern China. Prize-winning author and scholar Rana Mitter examines the modern history, politics, economy, and thriving cultural scene of contemporary China, and its relations with the wider world. This lively guide covers a range of social issues from the decline of footbinding and the position of women in society, to the influence of television and film, and the role of the overseas Chinese diaspora. It covers many prominent figures as well, such as the Communist leaders, the last emperors, and prominent writers and artists throughout China's history.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundreds of key topics, from philosophy to Freud, quantum theory to Islam

    It is also one of the most controversial. It clashes, or is widely thought to clash, with many conventional moral views, and with human rights when they are seen as inviolable. Would it, for example, be right to torture a suspected terrorist in order to prevent an attack that could kill and injure a large number of innocent people? In this Very Short Introduction Peter Singer and Katarzyna de Lazari-Radek provide an authoritative account of the nature of utilitarianism, from its nineteenth-century origins, to its justification and its varieties. Considering how utilitarians can respond to objections that are often regarded as devastating, they explore the utilitarian answer to the question of whether torture can ever be justified. They also discuss what it is that utilitarians should seek to maximize, paying special attention to the classical utilitarian view that only pleasure or happiness is of intrinsic value.Singer and de Lazari-Radek conclude by analyzing the continuing importance of utilitarianism in the world, indicating how it is a force for new thinking on contemporary moral challenges like global poverty, the treatment of animals, climate change, reducing the risk of human extinction, end-of-life decisions for terminally-ill patients, and the shift towards assessing the success of government policies in terms of their impact on happiness.

    Featuring many striking photos, this Very Short Introduction offers a fascinating portrait of the unique world of each planet as well as an illuminating discussion of moons, asteroids, and Trans-Neptunian objects. Leading planetary scientist David A. Rothery, who has chaired the European Space Agency's Mercury surface and composition working group since 2007, gives a stimulating overview of the origin, nature, and evolution of our Solar System, including the controversial issues of what qualifies as a planet, and what conditions are required for a planetary body to support life. He explains how the surfaces of planets and moons have been sculpted by geology, weather, and impacts by meteors and asteroids. Rothery shows how our knowledge has advanced over the centuries, and how it has expanded at a dramatic rate in recent years, going far beyond our Solar System to explore planets orbiting distant stars.

    But he did not intend the metaphysics to stand apart from his scientific work, which included important investigations into physics, mathematics, and optics. In this book, Sorell shows that Descarates was, above all, an advocate and practitioner of the new mathematical approach to physics, and that he developed his philosophies to support his discoveries in the sciences.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundreds of key topics, from philosophy to Freud, quantum theory to Islam.

    Indeed, this relatively small group of twenty-seven works, written during the height of the Roman Empire, not only helped create and sustain a vast world religion, but also have been integral to the larger cultural dynamics of the West, above and beyond particular religious expressions. Looking at the New Testament through the lens of literary study, Kyle Keefer offers an engrossing exploration of this revered religious text as a work of literature, but also keeps in focus its theological ramifications. Unique among books that examine the Bible as literature, this brilliantly compact introduction offers an intriguing double-edged look at this universal text—a religiously informed literary analysis. The book first explores the major sections of the New Testament—the gospels, Paul's letters, and Revelation—as individual literary documents. Keefer shows how, in such familiar stories as the parable of the Good Samaritan, a literary analysis can uncover an unexpected complexity to what seems a simple, straightforward tale. At the conclusion of the book, Keefer steps back and asks questions about the New Testament as a whole. He reveals that whether read as a single document or as a collection of works, the New Testament presents readers with a wide variety of forms and viewpoints, and a literary exploration helps bring this richness to light. A fascinating investigation of the New Testament as a classic literary work, this Very Short Introduction uses a literary framework—plot, character, narrative arc, genre—to illuminate the language, structure, and the crafting of this venerable text.