Zimmer brings the same story-telling skills he displayed in The Tangled Bank, his 2009 non-majors textbook that the Quarterly Review of Biology called "spectacularly successful." Emlen, an award-winning evolutionary biologist at the University of Montana, has infused Evolution: Making Sense of Life with the technical rigor and conceptual depth that today's biology majors require. Students will learn the fundamental concepts of evolutionary theory, such as natural selection, genetic drift, phylogeny, and coevolution. Evolution: Making Sense of Life also drives home the relevance of evolution for disciplines ranging from conservation biology to medicine. With riveting stories about evolutionary biologists at work everywhere from the Arctic to tropical rain forests to hospital wards, the book is a reading adventure designed to grab the imagination of the students, showing them exactly why it is that evolution makes such brilliant sense of life.

    Unlike other PR texts that steer clear of the cases, the ethical challenges, the how to counsel, and the public relations conundrums that force students to think, this book prepares students to deal with a full range of situations and arrive at effective, ethical solutions that distinguish the practice.

    As long as we exist, it exists. That's how the argument goes.But longtime Scientific American writer John Horgan disagrees. Applying the scientific method to war leads Horgan to a radical conclusion: biologically speaking, we are just as likely to be peaceful as violent. War is not preordained, and furthermore, it should be thought of as a solvable, scientific problem—like curing cancer. But war and cancer differ in at least one crucial way: whereas cancer is a stubborn aspect of nature, war is our creation. It’s our choice whether to unmake it or not.In this compact, methodical treatise, Horgan examines dozens of examples and counterexamples—discussing chimpanzees and bonobos, warring and peaceful indigenous people, the World War I and Vietnam, Margaret Mead and General Sherman—as he finds his way to war’s complicated origins. Horgan argues for a far-reaching paradigm shift with profound implications for policy students, ethicists, military men and women, teachers, philosophers, or really, any engaged citizen.

    But that’s because you don’t know the tools inside this book. People give us more information than they realize. Learn to decipher all of it to further your goals. Think Like a Psychologist is about working backwards from the person in front of you. You will learn to draw conclusions about people’s emotions, behavior, past experiences, and overall personality and temperament based on small yet important pieces of information. From this analysis, you will gain enormous insight into the people around you, new and old. You may not be able to read people’s minds, but armed with knowledge about behavioral tendencies, developmental psychology, motivation and personality theories, and nature versus nurture, you will always possess deeper comprehension that others may not even have about themselves. And of course, there is an element of lie detection. Understanding others is an opening to understanding yourself and self-awareness. Patrick King is an internationally bestselling author and social skills coach. He has sold over a million books. His writing draws of a variety of sources, from research, academic experience, coaching, and real life experience. Analyze people for better social interactions, less conflict, more likability, and the ability to open people up. • Learn the most widespread personality evaluation methods. • Unlock the power of analyzing simple answers to simple questions. • How motivation theories drive our behaviors. • Read people’s emotions and social cues. • Scientific body language and facial expressions. Understand people inside and out; quickly upgrade your emotional and social intelligence. Gain intuition about everyone around by scrolling up and clicking the BUY NOW button. This is the second book in the “The Psychology of Social Dynamics” series as listed below: 1. The Science of Likability: 60 Evidence-Based Methods to Radiate Charisma, Make a Powerful Impression, Win Friends, and Trigger Attraction [2019 Edition] 2. Think Like a Psychologist: How to Analyze Emotions, Read Body Language and Behavior, Understand Motivations, and Decipher Intentions 3. The Science of Social Intelligence: 33 Studies to Win Friends, Be Magnetic, Make An Impression, and Use People’s Subconscious Triggers 4. The Science of Engineering Attraction & Love: Flirt, Date, and Mate Using Human Psychology 5. Introvert Survival Tactics: How to Make Friends, Be More Social, and Be Comfortable In Any Situation (When You’re People’d Out and Just Want to Go Home And Watch TV Alone) 6. Control Your Emotions: Gain Balance, Resilience, and Calm; Find Freedom from Stress, Anxiety, and Negativity

    This brief introduction shows how psycholinguistic research can act as a window to the workings of the human mind and the study of consciousness.

    This title is suitable for students preparing for careers in medicine, dentistry, nursing, and allied health, as well as research, teaching, and industry.

     Here's A Preview Of What Machiavelli Mindset Contains... An Introduction to Machiavelli Seeing the World through Machiavelli’s Eyes Getting Over The Guilt Moving Above And Beyond Conventional Thinking Machiavelli's Thoughts On Generosity Compassion Vs. Cruelty (Is It Better To Be Loved Or Feared?) What Machiavelli Says About Honesty How To Achieve Success The Machiavellian Way The Qualities Of A Great Leader How to Avoid Attracting Hatred and Other Lessons from the Prince And Much, Much More! Download Your Copy Now And Get Ahead Today!

    You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Socialnomics charts this shift from the forefront.Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition.Explores how the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm Socialnomics is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.

    Raymond Serway, Robert Beichner, and contributing author John W. Jewett present a strong problem-solving approach that is further enhanced through increased realism in worked examples. Problem-solving strategies and hints allow students to develop a systematic approach to completing homework problems. The outstanding ancillary package includes full multimedia support, online homework, and a content-rich Web site that provides extensive support for instructors and students. The CAPA (Computer-assisted Personalized Approach), WebAssign, and University of Texas homework delivery systems give instructors flexibility in assigning online homework.

    Primates and cetaceans, at first they appear very different. Yet both are large brained, intelligent mammals who exhibit complex communication and social patterns. This book studies these animals side by side and comes up with some perhaps surprising results, which teach us about another large brained mammal, man.

    In 2007 bird-watching is one of the most popular pastimes, not just in America, but throughout the world, and the range of interest runs from the specialist to the beginner.In The Wisdom of Birds, Birkhead takes the reader on a journey that not only tells us about the extraordinary lives of birds - from conception and egg, through territory and song, to migration and fully fledged breeder - but also shows how, over centuries, we have overcome superstition and untested 'truths' to know what we know, and how recent some of that knowledge is.Conceived for a general audience, and illustrated throughout with more than 100 exquisitely beautiful illustrations, many of them rarely, if ever, seen before, The Wisdom of Birds is a book full of stories, knowledge and unexpected revelations.

    Part One presents the general principles of pathophysiology and discusses the influence of the environment and the role of genetics in the development of disease. Part Two, organized by body system, examines normal anatomy and physiology, alterations of function in adults, and alterations of function in children.

    

    Written first and foremost as a guide for parents, but what is also certain to become requiredreading for interested professionals, the book covers what we have learnt to date about the brain, genetics, and interventions for autism spectrum disorders. The book also provides an overview of diagnosis of these conditions, their biological and physiological causes, and the various treatments andeducational techniques available. In the book Professor Baron-Cohen also presents a new unified psychological theory of the autistic spectrum.

    This book provides the first complete identification guides to the birds of this teeming tropical paradise. It gives descriptions of 820 regional species, illustrated in 88 specially commissioned color plates accompanied by notes detailing distinctive features and habitats. Entries cover nomenclature, plumage, markings, voice, global range, distribution and regional status, habits, and diet. The main text gives practical information on where to find many exotic species, citing major birdwatching locations. Introductory chapters discuss habitats, climate, land-use, and conservation concerns. Professional ornithologists and amateur bird watchers alike will find this the indispensable bird guide for eastern Malaysia and western Indonesia for many years to come. It is also an unrivalled source of information for casual travellers and ecotourists.