Principles not only revolutionized value, price, and marginal utility theories, but it was also used as the primary textbook by several generations of Austrian students and scholars, including Ludwig von Mises and F. A. von Hayek. No economist's library is complete without a copy of this classic work. New printing in 1994!

    Burger pairs "theory, applications, and assessment" chapters with chapters that describe the research programs aligned with every major theoretical approach. Biographical sketches of theorists and accounts of the stories behind influential research programs help you gain an understanding of how classic and contemporary findings relate to each other, and reinforce the idea that theory and research perpetuate one another. In-text self-assessments and a Study Guide (available separately) allow you to stop, consider what you're reading, and interact with the material.

    It introduces marketing from the perspective of real people making real marketing decisions at leading companies "every day. "Learners will come to understand that marketing is about "creating value"-for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.

    The strengths and weaknesses of each research method are examined to help students choose an appropriate methodology, and the wider philosophical issues and ethical controversies that affect business research are discussed to help students make informed research decisions.The book examines in depth the distinction between quantitative and qualitative research techniques and how and when they should be used, and marries theoretical issues with topical case examples from a number of work-related fields (such as management, strategy, and marketing). It has also been comprehensively updated to reflect the growing use of the internet as a source of data and medium for conducting research, and places new emphasis on the student experience of research by relating the activities of real student researchers back to the research process.New to this Edition - Brand new chapter on reviewing the literature that introduces the steps involved in undertaking a critical review to help students get the most out of their reading and build a strong platform for further research. - Themed boxes that focus on examples of real, published research, key concepts, and practical tips and skills to help students grasp core principles sooner and apply their learning to new research situations. - Expanded online research guide that takes students step-by-step through their research project and provides essential research advice, checklists, templates, and case exercises to help students become more engaged and organized researchers.