A good idea can inspire one commercial. But a good insight can fuel a thousand ideas, a thousand commercials. An insight gives you an entirely new way of thinking about your business. Consider just a few of the breakthrough insights that Dusenberry's agency, BBDO, has offered their clients over the years: That General Electric's unifying tagline should be ?We bring good things to life.? That Pepsi should be targeting the ?Pepsi Generation.? That Ronald Reagan's 1984 reelection theme should be ?Morning in America.? That Visa should compare itself with American Express, not MasterCard. Talk about moving the needle!Dusenberry argues that these brainstorms don?t come out of thin air, even at a world class organization like BBDO. They are actually the result of a rigorous and disciplined process of insight generation, one that any manager in any type of business can adopt. Dusenberry explains this process?Research, Analysis, Insight, Strategy, and Execution (RAISE)?in plain English. And he offers examples of some of the greatest business insights of our time, from the birth of Federal Express to the positioning of HBO."Moving the Needle" will help businesspeople get to the heart of their toughest problems.

    Xenophon's portrait is the only one other than Plato's to survive, and while it offers a very personal interpretation of Socratic thought, it also reveals much about the man and his philosophical views. In 'Socrates' Defence' Xenophon defends his mentor against charges of arrogance made at his trial, while the 'Memoirs of Socrates' also starts with an impassioned plea for the rehabilitation of a wronged reputation. Along with 'The Estate-Manager', a practical economic treatise, and 'The Dinner-Party', a sparkling exploration of love, Xenophon's dialogues offer fascinating insights into the Socratic world and into the intellectual atmosphere and daily life of ancient Greece.

    The book provides insights into some of the most cold-blooded, murderous acts of all time, as well as providing a study of 'the Mob'.

    Saint Francis of Assisi is quite possibly the most popular of all Christian saints. Perhaps it is his adoration for all living things or his unrelenting generosity that has made so many people open their hearts to him. Perhaps it is the deep conviction and piety expressed not only by the saint himself, but in his name, in the Franciscan orders throughout the centuries.Whatever the reason, in a world that is quickly developing in a direction diametrically opposite to the saint's own simple asceticism, Saint Francis of Assisi still stirs strong emotions and compassion. How close he found God, in the very nature around him, is inspiring.All books in The Life and Prayers series come complete with a Touch-or-Click Table of Contents, divided by each section. Enjoy.

    In A Point in Time, his lyrical yet startling new book, he offers meditations on an even deeper conversion, one which touches on the very essence of every human life.Part memoir and part philosophical reflection, A Point in Time focuses on man’s inevitable search for meaning—and how for those without religious belief, that search often leads to a faith in historical progress, one that is bound to disappoint. Horowitz agrees with Marcus Aurelius, whose stoic philosophy provides a focal point for the book, “He who has seen present things has seen all, both everything that has taken place from all eternity and everything that will be for time without end.…”Horowitz remembers his father, a political radical who put his faith in just such a redemptive future. He examines this hope through the other great figure who organizes these reflections, the Russian novelist Fyodor Dostoevsky, whose writings foreshadowed the great tragedies of the social revolutions to come. Horowitz draws on eternal themes: the need we have to make sense out of the lives we have been given, our desire to repair the injustices we encounter, and the consequences of our mortality.Interweaving episodes of his own life with the writings of the philosopher and the novelist, Horowitz explores how we provide meaning to an apparently senseless existence and the dire consequences that follow from seeking to redeem it by attempting to make a perfect world out of the imperfect one in which we find ourselves.Praise forA POINT IN TIME“David Horowitz is so powerful a polemicist that it is often forgotten how beautifully he writes. For the same reason, the deeply considered philosophical perspective and the wide-ranging erudition underlying his political passions are just as often overlooked. But it is precisely these qualities that come to the fore and shine through so brilliantly in the linked meditations that make up A Point in Time. With Marcus Aurelius, Ecclesiastes, and Dostoevsky as its guides, this little book boldly ventures into an exploration of first things and last that is as moving as it is profound.”—NORMAN PODHORETZ, author of Why Are Jews Liberals?“A beautiful book, both sad and uplifting. Moving in turns from the intimate to the universal, Horowitz not only explores but also embodies the dignity of the tragic worldview. A Point in Time is a poignant and elegiac reflection on life from a man who bears the burden of unknowing with courage and grace.”—ANDREW KLAVAN, author of True Crime and Empire of Lies“Emulating Marcus Aurelius, David Horowitz has produced a meditation on facing death that is poignant and wise. Whether invoking the Stoics or reflecting on his own father, he helps us think through that most basic of all questions: what is it that can give meaning to our existence?”—WALTER ISAACSON, author of Einstein“I have admired David Horowitz for decades. He has taught me many important lessons. But never have I been so moved by his writing as I am by this brief and profound book.”—DENNIS PRAGER, author of Why the Jews?

    Yet although no other individual has attracted so much speculation across the centuries, Alexander himself remains an enigma. Curtius' History offers a great deal of information unobtainable from other sources of the time. A compelling narrative of a turbulent era, the work recounts events on a heroic scale, detailing court intrigue, stirring speeches and brutal battles--among them, those of Macedonia's great war with Persia, which was to culminate in Alexander's final triumph over King Darius and the defeat of an ancient and mighty empire. It also provides by far the most plausible and haunting portrait of Alexander we possess: a brilliantly realized image of a man ruined by constant good fortune in his youth.For more than seventy years, Penguin has been the leading publisher of classic literature in the English-speaking world. With more than 1,700 titles, Penguin Classics represents a global bookshelf of the best works throughout history and across genres and disciplines. Readers trust the series to provide authoritative texts enhanced by introductions and notes by distinguished scholars and contemporary authors, as well as up-to-date translations by award-winning translators.

    Remarkable for his range of thought and his mastery of treatment, Archimedes addressed such topics as the famous problems of the ratio of the areas of a cylinder and an inscribed sphere; the measurement of a circle; the properties of conoids, spheroids, and spirals; and the quadrature of the parabola. This edition offers an informative introduction with many valuable insights into the ancient mathematician's life and thought as well as the views of his contemporaries. Modern mathematicians, physicists, science historians, and logicians will find this volume a source of timeless fascination.

    In this illuminating, in-depth Q & A, “America’s storyteller” lets readers in on his philosophical approach to understanding our nation’s past, as well as a little family secret for overcoming your fears.Tom Roston is a veteran journalist who began his career at The Nation and Vanity Fair magazines, before working at Premiere magazine as a senior editor. He writes a regular blog about nonfiction filmmaking on PBS.org and he is a frequent contributor to The New York Times. He lives with his wife and their two daughters in New York City. Cover design by Adil Dara.

    

    Through these writings, Paine proved the pen is mightier than the sword.

    Including sections on Greek and Roman Gods, Minor Deities, Heroes and the practices of the time, it also includes a large number of illustrations. This version has been specially formatted for today's e-readers, and is a fantastic addition to any eBook collection. Whether you are a student of ancient history, or just want to know more about Zeus, Saturn, Icarus and the

     Born on a Dakota Sioux reservation he was taught the ways of the Native Americans from as soon as he could walk. At the tender age of fourteen, having had little formal education, he was supporting himself and learning from some of the last cowboys and frontiersmen of the Old West. These lessons would pay dividend in his later life, first as a tracker for the United States Army in the Apache Wars and later as a scout for the British Army in the Matebele Wars in Southern Africa. Frederick Burnham Russell was a remarkable figure who revolutionized the art of scouting in both the British and United States armies. Indeed his influence would lead his friend, Robert Baden-Powell, to begin the international Scouting Movement. In Scouting on Two Continents Burnham records the details of his brilliant life in fascinating detail and provides insight into the life of an unique adventurer in the late nineteenth and early twentieth centuries. “Burnham in real life is more interesting than any of my heroes of romance.” Rider Haggard “Burnham is a most delightful companion ... amusing, interesting, and most instructive. Having seen service against the Red Indians he brings quite a new experience to bear on the Scouting work here. And while he talks away there’s not a thing escapes his quick roving eye, whether it is on the horizon or at his feet.” Robert Baden-Powell Frederick Burnham Russell has been described as the “Father of Scouting.” He fought in the Pleasant Valley War, Apache Wars, the First and Second Matabele Wars as well as the Second Boer War. His book Scouting on Two Continents was first published in 1926. He passed away in 1947.

    He continued to make great music while slowly returning to his Catholic roots. His hard-won wisdom filters through his stories whether he's recalling how he went shopping with John Lennon and ended up on the cover of Sgt. Peppers Lonely Hearts Club Band or what it was like to travel in the Jim Crow South with Sam Cooke.Praise for Dion... "To this day nobody, nobody can rock like Dion."—Lou Reed "He always had the name that said it all...Dion."—Bruce Springsteen "If you want to hear a great singer, listen to Dion. His genius has never deserted him."—Bob DylanThe audio edition of this book can be downloaded via Audible.

    Author's biography and A Young Girl's Diary in the trial version. Features Navigate from Table of Contents or search for words or phrases Make bookmarks, notes, highlights Searchable and interlinked. Access the e-book anytime, anywhere - at home, on the train, in the subway. Automatic synchronization between the handheld and the desktop PC. You could read half of the book on the handheld, then finish reading on the desktop. Table of Contents Dream Psychology Translated by M. D. EderThe Interpretation of Dreams (3rd edition) Translated by A. A. BrillThree Contributions to the Theory of Sex Translated by A. A. BrillA Young Girl's Diary Translated by Eden and Cedar Paul Appendix:Sigmund Freud BiographySetup and NavigationAbout

    He is the founder of Infosys, a global software consulting company which he started with six other professionals and a seed capital of Rs. 10,000 in 1981. Not only did NRNM lead it to become a top ranking Information Technology company in the world, he also showed that it is possible to do business ethically and achieve success without bending any laws or making compromises.This book takes you through the fascinating journey of a seventeen year old who had to sacrifice his entry into the prestigious Indian Institute of Technology because his father did not have money to pay his fees, and who ultimately came up in life to head a global Information Technology company. NRN Murthy had no money, no family backing, but just a quiet gritty determination, and faith in what he believed was the future of business. The one constant factor throughout his life journey has been the adherence to the values he imbibed from his family, which he has personally and professionally lived by-hard work, fairness, decency, honesty, transparency, striving for excellence and belief in meritocracy. It is on the bedrock of these values that Infosys continues to stand firm and prosper despite the fact that NRN stepped down as CEO in 2002.Iconic leader, living legend, one of the greatest entrepreneurs of all time-NRN is all this and more. A man who set new standards of business growth and corporate governance. Written by Ritu Singh, the author of President Pratibha Patil, this book will surely inspire all the readers.