If you blinked, you might have missed them, because Gatorade has swiftly and decisively fended off every would-be rival. Although a few other brands hold slim market shares, the fact is that Gatorade single-handedly created the sports drink industry 40 years ago and has absolutely ruled it ever since.But Gatorade is more than just a triumph of branding. First, it's a trusted product that has been scientifically proven to do what it claims to do.Second, Gatorade is an enthralling story, brought to life in bright color and sharp detail in First in Thirst. Author Darren Rovell, a skilled, objective, and passionate journalist, chronicles every astonishing milestone of the company's history.With unprecedented access to the inventors, the marketers, the analysts and observers, and key company figures past and present, Rovell recounts the sweat-drenched University of Florida football practices, the first (unpalatable) prototypes, and the commercial and financial interest that quickly took hold following the drink's first on-field successes. Then came the advertising, sponsorships, product placements (many of them fortuitous), and finally the two milestones that cemented Gatorade's iconic status once and for all -- the ubiquitous Gatorade bath and the Michael Jordan ""Be Like Mike"" endorsement deal.With refreshing candor, First in Thirst also offers an inside look at the negotiations, battles, lawsuits, mergers and acquisitions, product strategies, lucky breaks, and even the missteps (there have not been many) that have attended Gatorade's reign as the 800-pound gorilla of the sports-drink scene. Rovell places the reader inside labs and brainstorming sessions, at board meetings and ad shoots, on the sidelines and in the dugouts, even in the winner's circle at NASCAR events -- where Gatorade manages maximum exposure even at tracks whose official sponsors include chief rival POWERade.The book identifies the nine Gatorade Rules, business principles that have helped Gatorade become one of the most dominant brands ever. By adhering to these principles, businesses in other industries may achieve greater brand recognition and market share.Long before America knew what ""deep-down body thirst"" was, a team of university scientists had already invented something to quench it. First in Thirst is the story of the product and the company, and of America's fascination with the one and only Gatorade.

    The nature of football continually changes, which means its analysis must also keep pace. This book is for students, thinkers, and theorists of the game.'Ted Hopkins - Carlton premiership player, author, and co-founder of Champion Data. Australian Rules football has been described as the most data-rich sport on Earth. Every time and everywhere an AFL side takes to the field, it is shadowed by an army of statisticians and number crunchers. The information they gather has become the sport's new language and currency. ABC journalist James Coventry, author of the acclaimed Time and Space, has joined forces with a group of razor-sharp analysts to decipher the data, and to use it to question some of football's long-held truisms. Do umpires really favour the home side? Has goal kicking accuracy deteriorated? Is Geelong the true master of the draft? Are blonds unfairly favoured in Brownlow medal voting? And are Victorians the most passionate fans? Through a blend of entertaining storytelling and expert analysis, this book will answer more questions about footy than you ever thought to ask. Praise for Time and Space:'Brilliant, masterful' - The Guardian'Arguably one of the most important books yet written on Australian Rules football.' - Inside History'Should find its way into the hands of every coach.' - AFL Record

    This edition incorporates current research methodology—including molecular and genetic clinical research—and offers an updated syllabus for conducting a clinical research workshop.Emphasis is on common sense as the main ingredient of good science. The book explains how to choose well-focused research questions and details the steps through all the elements of study design, data collection, quality assurance, and basic grant-writing. All chapters have been thoroughly revised, updated, and made more user-friendly.

    Clarke rejects any label as prophet; as per Profiles' subtitle, he deals with "limits of the possible." In July 20, 2019, he views a day in the life of the 21st century. The oversize, illustrated book forecasts how people are born, live, and die. We ride orbiting space stations, watch 60-year-old, 8-foot athletes, see that people have been replaced with computers and robots, view most aspects of life—schools, transportation, medicine, work, movies. These are astonishing but realistic perceptions by a master of the craft who as always writes with skill, wit, clarity, and remarkable intelligence.

    Stars and other night sky objects can be seen with the naked eye, or seen in greater numbers and in more detail with binoculars or a telescope.Stargazing For Dummies offers you the chance to explore the night sky, providing a detailed guide to the main constellations and also offering advice on viewing other night sky objects such as planets and nebulae. It's a great introduction to a fun new hobby, and even provides a fun way to get the kids outside while doing something educational!Gives you an introduction to looking at the sky with binoculars or a telescope Offers advice on photographing the night sky Without needing to get your head around mind-bending theories, you can take part in some practical physics If you're looking for easy-to-follow guidance on getting to know the night sky, Stargazing For Dummies has you covered.

    Concisely and with a rare clarity, he demystifies how we are uncovering the inner workings of the universe and heading towards the next scientific revolution.Why are atoms so small? How did the Higgs boson save the universe? And is there a Theory of Everything? The Particle Zoo answers these and many other profound questions, and explains the big ideas of Quantum Physics, String Theory, The Big Bang and Dark Matter... and, ultimately, what we know about the true, fundamental nature of reality.

    However, it is one of the basic principles of quantum theory, the most widely accepted explanation of the subatomic world - and one of the fascinating subjects dealt with in Equations of Eternity.

    

    Its tale is one riddled with jealousy, rivalry, missed opportunities and moments of genius. Piers Bizony tells the story of the young misfit New Zealander, Ernest Rutherford, who showed that the atom consisted mainly of empty space, a discovery that turned 200 years of classical physics on its head, and the brilliant Dane, Niels Bohr, who made the next great leap into the incredible world of quantum theory. Yet he and a handful of other Young Turks in this revolutionary new science weren't prepared for the shocks that Nature had up her sleeve. At the dawn of the Atomic Age, a dangerous new force was unleashed with terrifying speed...

     He ordered a superhuman effort to make Britain a nuclear power. Although Britain had been a junior partner in the Manhattan Project which had produced the American bombs, no British scientist had more than partial knowledge of the complex physics involved. The war over, the Americans cut off all help. At a time of daunting economic difficulty and amid the growing tension of the Cold War, the project hurriedly took shape behind a cloak of almost paranoid secrecy and in an atmosphere of constant stringency and shortage. Brian Cathcart’s book ranges over politics, diplomacy, espionage and science, but above all it tells the story of the brilliant young scientist William Penney, his team and their struggle. The men who worked behind the security fences at Aldermaston have been allowed to speak. The tales include fearsome risks, vast resourcefulness, bureaucratic obstruction, naval intransigence and a measure of black humour. The veil is also lifted on the extraordinary contribution of Klaus Fuchs, the Soviet spy. Finally the high drama of the test itself, conducted off the coast of Australia after a naval operation which came close to total fiasco, is recounted in gripping detail. Test of Greatness draws on what at the time the book was published were newly declassified documents. Cathcart also speaks uses primary sources, such as the words of the participants, illustrating and illuminating in vivid, human terms a secret but crucial chapter of post-war British history. Praise for Brian Cathcart: ‘The story of the British bomb mixes science, politics, espionage, Essex and morality. A nation is changed for ever when it decides to become a nuclear power. Brian Cathcart takes this complicated array of factors and makes them rise out of the page and walk to a very wide audience.’ – Sir Peter Hennessy, military historian Brian Cathcart was Assistant Editor of the Independent on Sunday when he wrote Test of Greatness. Since then he has taken up a position at Kingston University London and founded Hacked Off in the aftermath of the tabloid phone-hacking scandal. He has just published his eighth book, The News from Waterloo. His previous works include accounts of the murders of Jill Dando and Stephen Lawrence.

    Google Hacking teaches people how to get the most out of this revolutionary search engine. Not only will this book teach readers how Google works, but it will also empower them with the necessary skills to make their everyday searches easier, more efficient, and more productive. Google Hacking also demonstrates how Google can be used for negative means. It's immense searching power, means that everyone, including cyber criminals, can feasibly access confidential data, such as company presentations, budgets, blueprints, even credit card numbers, with just the click of a mouse. Using numerous examples, case studies, and screenshots, this book explains the art of ethical Google Hacking -- it not only teaches readers how Google works, but it provides them with the knowledge they need to protect their data and systems from getting Google Hacked. This is the only book you need to maximize (and protect yourself) from Google searches!

    You’ll find it fun to read too - written in simple, everyday language.And, if you’re like most people, you’ll find that learning “why” the law of attraction works will pour rocket fuel into your belief in it. And attaining such a level of belief will allow you to unleash the law of attraction more powerfully than you’ve done previously. Why Quantum Physicists Create More Abundance removes your barriers of doubt and resistance concerning the law of attraction. It can be a very powerful tool for you, helping you soar past previous frustrations and manifesting a life much more closely aligned with your dreams and desires.

    It's extremely selfish to think we are the only existing intelligent life. Science and religion are on the verge of discovering the truth. Super ancient societies and their archaeological evidence uncovered to this day is a vault of stored information waiting to be unlocked. All we need to do is find the key. Help us uncover the truth by learning about Ancient Earth Mysteries.

     99.99% of the world’s mysteries are yet to be discovered and/or solved. Why not… It’s time for you to rediscover science? One of the most compelling draws of the sciences for many people is the potential of discovering something that was not known before. Whether someone’s doing it for fame, for fortune, or just for the fun of it, discovering something new, leaving your own personal mark for the rest of humanity’s time in the universe, is a tempting prospect for many. How would you feel about naming a star, and for others to know that you named it? That star would be visible in the sky for the rest of your lifetime, and more than likely for your great-great-great-grandchildren’s lifetimes. Your discovery would be immortalized above for the life of the star. Inside this book you will discover: -String theory and how it came about -Black holes and quantum gravity -If Schrödinger’s Cat is really a cat? -Disagreements between Einstein and Bohr -The double slit experiment Attention! Quantum Physics is NOT for everyone! This book is not for people: -Who doesn’t want to impress their girl with science -Who are not curious about the universe -Who isn’t inspired to name their own science theory If you are ready to learn about quantum physics, Scroll Up And Click On The “BUY NOW” Button Now!

    Jobs in the geosciences are expected to increase over the next decade, which will increase geology-related jobs well above average projection for all occupations in the coming years."Geology For Dummies" is the most accessible book on the market for anyone who needs to get a handle on the subject, whether you?re looking to supplement classroom learning or are simply interested in earth sciences. Presented in a straightforward, trusted format, it features a thorough introduction to the study of the earth, its materials, and its processes.Tracks to a typical college-level introductory geology courseAn 8-page color insert includes photos of rocks, minerals, and geologic marvelsCovers geological processes; rock records and geologic times; matter, minerals, and rock; and more"Geology For Dummies" is an excellent classroom supplement for all students who enroll in introductory geology courses, from geology majors to those who choose earth science courses as electives.