He takes us into the secret world of "Survivor" Spoilers, where avid internet users pool their knowledge to unearth the show's secrets before they are revealed on the air. He introduces us to young "Harry Potter" fans who are writing their own Hogwarts tales while executives at Warner Brothers struggle for control of their franchise. He shows us how "The Matrix" has pushed transmedia storytelling to new levels, creating a fictional world where consumers track down bits of the story across multiple media channels.Jenkins argues that struggles over convergence will redefine the face of American popular culture. Industry leaders see opportunities to direct content across many channels to increase revenue and broaden markets. At the same time, consumers envision a liberated public sphere, free of network controls, in a decentralized media environment. Sometimes corporate and grassroots efforts reinforce each other, creating closer, more rewarding relations between media producers and consumers. Sometimes these two forces are at war.Jenkins provides a riveting introduction to the world where every story gets told and every brand gets sold across multiple media platforms. He explains the cultural shift that is occurring as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children.

    Heather Hedden one of today s leading writers, instructors, and consultants on indexing and taxonomy topics walks readers through the process, displaying her trademark ability to present highly technical information in straightforward, comprehensible English. Drawing on numerous real-world examples, Hedden explains how to create terms and relationships, select taxonomy management software, design taxonomies for human versus automated indexing, manage enterprise taxonomy projects, and adapt taxonomies to various user interfaces. The result is a practical and essential guide for information professionals who need to effectively create or manage taxonomies, controlled vocabularies, and thesauri.

    By providing a road map to research findings on reading, reader-response, audiences, genres, the value of popular culture, the social nature of reading, and the role of libraries in promoting literacy and reading, this guide offers a clear rationale for making pleasure reading a priority in the library and in schools.The authors assert that reading for pleasure is as vital as ever; and that it is, and should be, woven into the majority of activities librarians consider fundamental: reference, collection building, provision of leisure materials, readers' advisory services, storytelling programs, adult literacy programs, and the like. Reading Matters covers myths about reading, the boy problem, reading and identity, how readers select books, and reading as a social activity. An essential resource for library administrators and personnel, the book will help them convey a message about the importance of reading to grant-funding agencies and others. It contains powerful proof that can be used to justify the establishment, maintenance, and growth of fiction (and other pleasure reading) collections, and of readers' advisory services. It is also of interest to LIS faculty who wish to establish/maintain courses in readers' advisory, and can be used as supplemental reading in these classes. Finally, it is a great model and aide for additional research on this topic.

    This pioneering book is a vital resource for all those involved in publishing studies, library studies, book history and also those studying English literature, cultural studies, sociology and history.

    In The Lost Art of Reading, David L. Ulin asks a number of timely questions - why is literature important? What does it offer, especially now? Blending commentary with memoir, Ulin addresses the importance of the simple act of reading in an increasingly digital culture. Reading a book, flipping through hard pages, or shuffling them on screen - it doesn't matter. The key is the act of reading, and it's seriousness and depth. Ulin emphasizes the importance of reflection and pause allowed by stopping to read a book, and the accompanying focus required to let the mind run free in a world that is not one's own. Are we willing to risk our collective interest in contemplation, nuanced thinking, and empathy? Far from preaching to the choir, The Lost Art of Reading is a call to arms, or rather, to pages.

    Through wars, radio, TV, computer games and fluctuating literacy rates, the book has, somewhat bizarrely, remained the more robust and culturally relevant way to communicate ideas. Now, for the first time since the Middle Ages, all that is about to change.

    This book is by a talented librarian who wants to introduce people, especially people searching for the right career, to the profession. It answers such questions as: What do librarians do? What are the different types of libraries and professional jobs in libraries? What are librarians all about and what hot issues do they discuss in their professional lives? What do I do to become a librarian? What are some important things to know once I'm in a masters program in library science? This book is an essential introduction to the profession for someone who is at the point of choosing a career.

    With millions of copies sold, the Publication Manual of the American Psychological Association is the style manual of choice for writers, editors, students, educators, and professionals in psychology, sociology, business, economics, nursing, social work, and justice administration, and other disciplines in which effective communication with words and data is fundamental.In addition to providing clear guidance on grammar, the mechanics of writing, and APA style, the Publication Manual offers an authoritative and easy-to-use reference and citation system and comprehensive coverage of the treatment of numbers, metrication, statistical and mathematical data, tables, and figures for use in writing, reports, or presentations. The new edition has been revised and updated to include: The latest guidelines and examples for referencing electronic and online sources New and revised guidelines for submitting papers electronically Improved guidelines for avoiding plagiarism Simplified formatting guidelines for writers using up-to-date word-processing software All new guidelines for presenting case studies Improved guidelines for the construction of tables Updates on copyright and permissions issues for writers New reference examples for audiovisual media and patents An expanded and improved index for quick and easy access Writers, scholars, and professionals will also find: New guidelines on how to choose text, tables, or figures to present data Guidelines for writing cover letters for submitting articles for publication, plus a sample letter Expanded guidelines on the retention of raw data New advice on establishing written agreements for the use of shared data New information on the responsibilities of co-authors New and experienced readers alike will find the 5th Edition a complete resource for writing, presenting, or publishing with clarity and persuasiveness.Approximately 400 pages

    

    It’s divided into four sections:1. Reading to Them:Choosing and sharing board books and picture books with babies and very young children.2. Reading with Them:Launching the new reader with easy readers and chapter books.3. Reading on Their Own:Exploring what children read—and how they read—by genre and gender.4. Leaving Them Alone:Respecting the reading privacy of the young adult.Roger Sutton knows how and why children read. He must, as the editor in chief of THE HORN BOOK, which since 1924 has been America’s best source for reviews of books for young readers. But for many parents, selecting books for their children can make them feel lost. Now, in this essential resource, Roger Sutton and Martha V. Parravano, executive editor at the magazine, offer thoughtful essays that consider how books are read to (and then by) young people. They invite such leading authors and artists as Maurice Sendak, Katherine Paterson, Margaret Mahy, and Jon Scieszka, as well as a selection of top critics, to add their voices about the genres they know best. The result is an indispensable readers’ companion to everything from wordless board books to the most complex and daring young adult novels.

    In this third edition of The Oxford Guide to Library Research, Thomas Mann maps out an array not just of important databases and print sources, but of several specific search techniques that can be applied profitably in any area of research. From academic resources to government documents to manuscripts in archives to business Web sites, Mann shows readers how best to exploit controlled subject headings, explains why browsing library shelves is still important in an online age, demonstrates how citation searching and related record searching produce results far beyond keyword inquiries, and offers practical tips on making personal contacts with knowledgeable people. Against the trendy but mistaken assumption that "everything" can be found on the Internet, Mann shows the lasting value of physical libraries and the unexpected power of traditional search mechanisms, while also providing the best overview of the new capabilities of computer indexing. Throughout the book Mann enlivens his advice with real-world examples derived from his experience of having helped thousands of researchers, with interests in all subjects areas, over a quarter century. Along the way he provides striking demonstrations and powerful arguments against those theorists who have mistakenly announced the demise of print. Essential reading for students, scholars, professional researchers, and laypersons, The Oxford Guide to Library Research offers a rich, inclusive overview of the information field, one that can save researchers countless hours of frustration in the search for the best sources on their topics.

    "The only really acceptable modern textbook on physical bibliography". -- The Library

    The story of information begins in a time profoundly unlike our own, when every thought and utterance vanishes as soon as it is born. From the invention of scripts and alphabets to the long-misunderstood talking drums of Africa, Gleick tells the story of information technologies that changed the very nature of human consciousness. He provides portraits of the key figures contributing to the inexorable development of our modern understanding of information: Charles Babbage, the idiosyncratic inventor of the first great mechanical computer; Ada Byron, the brilliant and doomed daughter of the poet, who became the first true programmer; pivotal figures like Samuel Morse and Alan Turing; and Claude Shannon, the creator of information theory itself. And then the information age arrives. Citizens of this world become experts willy-nilly: aficionados of bits and bytes. And we sometimes feel we are drowning, swept by a deluge of signs and signals, news and images, blogs and tweets. The Information is the story of how we got here and where we are heading.

    Help is given for the selection and sharing of books in each genre. Each chapter has brief insets of author comments, collaborative activities, featured books, special topics and activities, selected awards and celebrations, historical connections, recommended resources, issues for discussion, and assignment suggestions.The author, a former President of the U.S. Board on Books for Young People, has written an affordable text especially for school and children's librarians and faculty teaching both undergraduate and graduate students who are studying to be school and children's librarians. While similar texts on this subject are designed for teachers, this is an activities-oriented survey of children's literature written especially for students seeking licensure and degrees leading to careers working with children in schools and public libraries. All the pieces are there, the explanations of the genres, introductions to authors and illustrations, and the use of specific titles with their audiences, and the literature is carefully linked to active practice in libraries. Chapters are enriched by brief insets of authors' comments, collaborative activities, selected awards and celebrations, historical connections, recommended resources, issues for discussion, and assignment suggestions.The framework for this text adds a layer of practical application in every chapter for the librarian who shares books with children, plans book-based programs, and collaborates with teachers and families in sharing books and developing literature-based instruction. What does a librarian need to know about how to select and share books in each genre? What are the usual promotion and collaboration activities associated with each genre? This book answers those questions while maintaining its focus on literature for children. Embedded in a genre approach to literature, it has a unique focus on the librarian or future librarian.

    As new teachers build their classroom library, the brevity of this affordable new edition ensures readers have the resources to purchase and time to read actual children’s literature. The goal of this text, then, is to provide a practical overview of children's books, offering a framework and background information while keeping the spotlight on the books themselves.