Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years the Steve Jobs era--the Golden Age of Apple.Ken Kocienda offers an inside look at Apple's creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation--inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy--and uses these as a lens through which to understand productive work culture.An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.

    Bill Bass, one of the world's leading forensic anthropologists, gained international attention when he built a forensic lab like no other: The Body Farm. Now, this master scientist unlocks the gates of his lab to reveal his most intriguing cases-and to revisit the Lindbergh kidnapping and murder, fifty years after the fact.

    Sufferers have been ridiculed and labelled perverts. Yet the compulsion to be free of a limb is no imaginary illness. The feelings the condition generates are extraordinarily powerful — so strong that sufferers often seek out the most radical of treatments, and a few unorthodox surgeons risk their reputations to assist.Now we may know why: the condition's deep neurological roots are being unearthed, with startling implications for sufferers, the medical profession and our own understanding of ourselves.In this disturbing story from new science and technology publisher MATTER, acclaimed writer Anil Ananthaswamy delves into the science and accompanies an underground group of sufferers who travel across the world to get the illicit surgery they crave. Join him on a journey that reveals what it's like to be at war with your own body.

    Dubbed the AK-47, it was selected as the Eastern Bloc's standard arm. Scoffed at in the Pentagon as crude and unimpressive, it was in fact a breakthrough--a compact automatic that could be mastered by almost anyone, last decades in the field, and would rarely jam. Manufactured by tens of millions in planned economies, it became first an instrument of repression and then the most lethal weapon of the Cold War. Soon it was in the hands of terrorists.In a searing examination of modern conflict and official folly, C. J. Chivers mixes meticulous historical research, investigative reporting, and battlefield reportage to illuminate the origins of the world's most abundant firearm and the consequences of its spread. The result, a tour de force of history and storytelling, sweeps through the miniaturization and distribution of automatic firepower, and puts an iconic object in fuller context than ever before. "The Gun "dismantles myths as it moves from the naive optimism of the Industrial Revolution through the treacherous milieu of the Soviet Union to the inside records of the Taliban. Chivers tells of the 19th-century inventor in Indianapolis who designs a Civil War killing machine, insisting that more-efficient slaughter will save lives. A German attache who observes British machine guns killing Islamic warriors along the Nile advises his government to amass the weapons that would later flatten British ranks in World War I. In communist Hungary, a locksmith acquires an AK-47 to help wrest his country from the Kremlin's yoke, beginning a journey to the gallows. The Pentagon suppresses the results of firing tests on severed human heads that might have prevented faulty rifles from being rushed to G.I.s in Vietnam. In Africa, a millennial madman arms abducted children and turns them on their neighbors, setting his country ablaze. Neither pro-gun nor anti-gun, "The Gun "builds to a terrifying sequence, in which a young man who confronts a trio of assassins is shattered by 23 bullets at close range. The man survives to ask questions that Chivers examines with rigor and flair.Throughout, "The Gun "animates unforgettable characters--inventors, salesmen, heroes, megalomaniacs, racists, dictators, gunrunners, terrorists, child soldiers, government careerists, and fools. Drawing from years of research, interviews, and from declassified records revealed for the first time, he presents a richly human account of an evolution in the very experience of war.

    Since its creation in 2010, Instagram’s fun and simple interface has captured our collective imagination, swiftly becoming a way of life. In No Filter: The Inside Story of Instagram, technology reporter Sarah Frier explains how Instagram’s founders married art and technology to overcome skeptics and to hook the public on visual storytelling. At first, Instagram initially attracted artisans, but then the platform exploded in popularity among the masses, creating an entire industry of digital influencers that’s now worth tens of billions of dollars. Eighteen months after Instagram’s launch and explosive growth, the founders—Kevin Systrom and Mike Krieger—made the gut-wrenching decision to sell the company to Facebook. For most companies, that would be the end of the story; but for Instagram, it was only the beginning. Instagram borrowed some lessons from Facebook and rejected others, until eventually its success stirred tension with Facebook’s CEO Mark Zuckerberg, just as Facebook became embroiled in a string of public crises. Frier unearths the details that led to the cofounders’ departure, bringing to light dramatic moments unknown to the public until now. At its heart, No Filter draws on unprecedented exclusive access—from the founders of Instagram, as well as employees, executives, and competitors; hedge fund billionaire Ray Dalio; Anna Wintour of Vogue; Kris Jenner of the Kardashian-Jenner empire; and a plethora of influencers, from fashionistas with millions of followers to owners of famous dogs worldwide—to show how Instagram has fundamentally changed the way we communicate, shop, eat, and travel. The book brings readers inside users’ strategies to craft their personal image and fame, explaining how the company’s product decisions have affected the structure of our society. From teenagers to the pope, No Filter tells the captivating story of how Instagram not only created a new industry but also changed our lives.

    Starting with this forgotten episode, 'Backroom Boys' tells the bittersweet story of how one country lost its industrial tradition and got back something else. Sad, inspiring, funny and ultimately triumphant, it follows the technologists whose work kept Concorde flying, created the computer game, conquered the mobile-phone business, saved the human genome for the human race - and who now are sending the Beagle 2 probe to burrow in the cinnamon sands of Mars. 'Backroom Boys' is a vivid love-letter to quiet men in pullovers, to those whose imaginings take shape not in words but in mild steel and carbon fibre and lines of code. Above all, it is a celebration of big dreams achieved with slender means.

     Nintendo has continually set the standard for video-game innovation in America, starting in 1981 with a plucky hero who jumped over barrels to save a girl from an ape. The saga of Mario, the portly plumber who became the most successful franchise in the history of gaming, has plot twists worthy of a video game. Jeff Ryan shares the story of how this quintessentially Japanese company found success in the American market. Lawsuits, Hollywood, die- hard fans, and face-offs with Sony and Microsoft are all part of the drama. Find out about: * Mario's eccentric yet brilliant creator, Shigeru Miyamoto, who was tapped for the job because was considered expendable. * Minoru Arakawa, the son-in-law of Nintendo's imperious president, who bumbled his way to success. * The unexpected approach that allowed Nintendo to reinvent itself as the gaming system for the non-gamer, especially now with the Wii. Even those who can't tell a Koopa from a Goomba will find this a fascinating story of striving, comeuppance, and redemption.

    Dick is unparalleled. His novel "Do Androids Dream of Electric Sheep?" became the classic science-fiction film "Blade Runner". His short story, "The Minority Report," was recently adapted for the screen by Stephen Spielberg and stars Tom Cruise. Dick's appeal and influence has reached the world over, creating the standard for the literary science fiction novel.In November 1982, six months before the author's death, journalist Gwen Lee recorded the first of several in-depth discussions with Philip K. Dick that continued over the course over the next three months. These extraordinary interviews are filled with the wit and aplomb characteristic of Dick's writing, helping make "What If Our World Is Their Heaven? The Final Conversations of Philip K. Dick" not only an engaging read, but a unique and compelling historical document of once (sic) of science fictions most innovative and visionary minds. It's a must read for anyone interested in the field of science fiction.

    Now, two science professors give us the tools to dismantle misinformation and think clearly in a world of fake news and bad data.It's increasingly difficult to know what's true. Misinformation, disinformation, and fake news abound. Our media environment has become hyperpartisan. Science is conducted by press release. Startup culture elevates bullshit to high art. We are fairly well equipped to spot the sort of old-school bullshit that is based in fancy rhetoric and weasel words, but most of us don't feel qualified to challenge the avalanche of new-school bullshit presented in the language of math, science, or statistics. In Calling Bullshit, Professors Carl Bergstrom and Jevin West give us a set of powerful tools to cut through the most intimidating data.You don't need a lot of technical expertise to call out problems with data. Are the numbers or results too good or too dramatic to be true? Is the claim comparing like with like? Is it confirming your personal bias? Drawing on a deep well of expertise in statistics and computational biology, Bergstrom and West exuberantly unpack examples of selection bias and muddled data visualization, distinguish between correlation and causation, and examine the susceptibility of science to modern bullshit.We have always needed people who call bullshit when necessary, whether within a circle of friends, a community of scholars, or the citizenry of a nation. Now that bullshit has evolved, we need to relearn the art of skepticism.

    Set amid the civil rights movement, the never-before-told true story of NASA’s African-American female mathematicians who played a crucial role in America’s space program. Before Neil Armstrong walked on the moon, a group of professionals worked as ‘Human Computers’, calculating the flight paths that would enable these historic achievements. Among these were a coterie of bright, talented African-American women. Segregated from their white counterparts, these ‘coloured computers’ used pencil and paper to write the equations that would launch rockets and astronauts, into space. Moving from World War II through NASA’s golden age, touching on the civil rights era, the Space Race, the Cold War and the women’s rights movement, ‘Hidden Figures’ interweaves a rich history of mankind’s greatest adventure with the intimate stories of five courageous women whose work forever changed the world.

    It will take us all back to our roots in the counterculture, and will remind us of the true nature of the innovation process, before we tried to tame it with slogans and buzzwords." -- Po Bronson, #1 New York Times bestselling author of The Nudist on the Late Shift and NurtureshockA candid, colorful, and comprehensive oral history that reveals the secrets of Silicon Valley -- from the origins of Apple and Atari to the present day clashes of Google and Facebook, and all the start-ups and disruptions that happened along the way.Rarely has one economy asserted itself as swiftly--and as aggressively--as the entity we now know as Silicon Valley. Built with a seemingly permanent culture of reinvention, Silicon Valley does not fight change; it embraces it, and now powers the American economy and global innovation. So how did this omnipotent and ever-morphing place come to be? It was not by planning. It was, like many an empire before it, part luck, part timing, and part ambition. And part pure, unbridled genius...Drawing on over two hundred in-depth interviews, VALLEY OF GENIUS takes readers from the dawn of the personal computer and the internet, through the heyday of the web, up to the very moment when our current technological reality was invented. It interweaves accounts of invention and betrayal, overnight success and underground exploits, to tell the story of Silicon Valley like it has never been told before. Read it to discover the stories that Valley insiders tell each other: the tall tales that are all, improbably, true.

    He then jets forward to the nineteenth century, where systems we can easily recognize as modern bureaucracies come into being. In some areas of life—like with the modern postal systems of Germany and France—these bureaucracies have brought tremendous efficiencies to modern life. But Graeber argues that there is a much darker side to modern bureaucracy that is rarely ever discussed. Indeed, in our own “utopia of rules,” freedom and technological innovation are often the casualties of systems that we only faintly understand.Provocative and timely, the book is a powerful look and history of bureaucracy over the ages and its power in shaping the world of ideas.

    In late 2017, scientists at a Hawaiian observatory glimpsed an object soaring through our inner solar system, moving so quickly that it could only have come from another star. Avi Loeb, Harvard’s top astronomer, showed it was not an asteroid; it was moving too fast along a strange orbit, and left no trail of gas or debris in its wake. There was only one conceivable explanation: the object was a piece of advanced technology created by a distant alien civilization.   In Extraterrestrial, Loeb takes readers inside the thrilling story of the first interstellar visitor to be spotted in our solar system. He outlines his controversial theory and its profound implications: for science, for religion, and for the future of our species and our planet. A mind-bending journey through the furthest reaches of science, space-time, and the human imagination, Extraterrestrial challenges readers to aim for the stars—and to think critically about what’s out there, no matter how strange it seems.

    For centuries, the power of zero savored of the demonic; once harnessed, it became the most important tool in mathematics. Zero follows this number from its birth as an Eastern philosophical concept to its struggle for acceptance in Europe and its apotheosis as the mystery of the black hole. Today, zero lies at the heart of one of the biggest scientific controversies of all time, the quest for the theory of everything. Elegant, witty, and enlightening, Zero is a compelling look at the strangest number in the universe and one of the greatest paradoxes of human thought.

    Who are these people, what motivates them, and why should you care?Consider these facts: Everything around us is turning into computers. Your typewriter is gone, replaced by a computer. Your phone has turned into a computer. So has your camera. Soon your TV will. Your car was not only designed on computers, but has more processing power in it than a room-sized mainframe did in 1970. Letters, encyclopedias, newspapers, and even your local store are being replaced by the Internet.Hackers & Painters: Big Ideas from the Computer Age, by Paul Graham, explains this world and the motivations of the people who occupy it. In clear, thoughtful prose that draws on illuminating historical examples, Graham takes readers on an unflinching exploration into what he calls “an intellectual Wild West.”The ideas discussed in this book will have a powerful and lasting impact on how we think, how we work, how we develop technology, and how we live. Topics include the importance of beauty in software design, how to make wealth, heresy and free speech, the programming language renaissance, the open-source movement, digital design, internet startups, and more.