Social Media Marketing for Dummies


Shiv Singh - 2009
    Social media marketing is a cheaper and highly effective way to spread up-to-the-minute news; an easy, inexpensive way to enlarge your audience, customers, and business.Social Media Marketing For Dummies provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media. Learn which social media site best fits you and your business and how to:Use Twitter, blogs, Facebook, and other social media outlets to full advantage Create your own online spokesperson for your brand Identify social media sites that appeal to your target audience Tell which social platform works for which objectives Develop a unique, Google-able voice in social media Optimize your page to attract clicks and customers Set up a program to assess your success and measure your results Social Media Marketing helps you learn the art of social media marketing to build your business to its full potential. Includes contributions by Michael Becker, Jeannette Kocsis and Ryan Williams

Click: What Millions of People are Doing Online and Why It Matters


Bill Tancer - 2008
    As online directories replace the yellow pages, search engines replace traditional research, and news sites replace newsprint, we are in an age in which we've come to rely tremendously on the Internet--leaving behind a trail of information about ourselves as a culture and the direction in which we are headed. With surprising and practical insight, Tancer demonstrates how the Internet is changing the way we absorb information and how understanding that change can be used to our advantage in business and in life.Click analyzes the new generation of consumerism in a way no other book has before, showing how we use the Internet, and how those trends provide a wealth of market research nearly as vast as the Internet itself. Understanding how we change is integral to our success. After all, we are what we click.

SecureGen: The Complete 5-Books Private Security Series


Clara Kendrick - 2017
    Lots of suspense, mystery, and romance. No cliffhangers! THE STALKER Jane is a weather girl with big ambitions. With each appearance on television, she hopes to catch the attention of a national news channel. Instead, she attracts a different kind of attention. An obsessed fan is hellbent on invading her world as a faceless stalker. Worried that her life is in danger, she turns to an old friend who assigns her a bodyguard. A man filled with strength, humor and bravery. As her stalker slowly infests every aspect of her life, Jane’s attention is captured by her bodyguard as romance blossoms between them. But will this distraction prove deadly? THE ROOKIE Things are looking up as Lara passes trial after trial while trying to win a job with a company called SecureGen. Everything looks promising until she starts to fall for Jackson, the ruggedly handsome expert testing her. As they grow close, Lara discovers that something is very wrong at SecureGen, a conspiracy is growing within its ranks which could endanger her and everyone she cares about. Convinced that she can help, Lara soon involves herself in a series of dangerous situations, but has her training prepared her to fight such a conspiracy? And is the man she cares about involved? THE MANSION It should have been like any other assignment. Ensuring that a young boy called Max wasn’t overwhelmed by being assigned a bodyguard. But when Hazel first laid eyes on Bracewell House, a mansion in the middle of a large estate, she realized the assignment was anything but usual. After growing close to the young boy who lives there, Hazel comes into conflict with his father, a billionaire with a domineering personality. Hazel feels strangely drawn to him as they disagree about what’s best for Max. All the while, dangerous forces close in on Bracewell House, an isolated place under siege. THE HACKER Molly hates her job. All she wants to do is paint, but she promised her father that she’d give the 9 to 5 life one more go. Just as the boredom sets in, she meets Andrew. An IT expert hired to look into a security breach at the company she works for. As they fall for each other, Molly uncovers a devastating secret about Andrew – he’s spying on his friends. Suddenly caught up in a world of spies, hackers, and betrayal, Molly has to decide whether she truly can trust the man she loves. THE MISSING GIRL Rose lived a quiet life. She liked to read. She spent most of her time in her tiny apartment. That was until the gunmen turned up at her door trying to kill her. In the midst of the attack, she is saved by her ex-husband, Nathan McKenzie, a man she hasn’t seen in nearly ten years. Now on the run, Rose slowly unravels why her life is in danger, and whether she can ever grow to love and trust Nathan McKenzie ever again. The epic final chapter in the SecureGen romance series.

Google Analytics: Understanding Visitor Behavior


Justin Cutroni - 2007
    This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years.Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practical book not only provides complete code samples for web developers, it also explains the concepts behind the code to marketers, managers, and others on your team.Discover exactly how the Google Analytics system worksLearn how to configure the system to measure data most relevant to your business goalsTrack online marketing activities, including cost-per-click ads, email, and internal campaignsTrack events -- rather than page views -- on sites with features such as maps, embedded video, and widgetsConfigure Google Analytics to track enterprise data, including multiple domainsUse advanced techniques such as custom variables and CRM integration

Advanced Software Testing, Volume 2: Guide to the Istqb Advanced Certification as an Advanced Test Manager


Rex Black - 2008
    Readers will learn how to define the overall testing goals and strategies for the systems being tested.This hands-on, exercise-rich book provides experience with planning, scheduling, and tracking these tasks. You'll be able to describe and organize the necessary activities as well as learn to select, acquire, and assign adequate resources for testing tasks. Learn how to form, organize, and lead testing teams Master the organizing of communication among the members of the testing teams, and between the testing teams and all the other stakeholders. Additionally, you'll learn how to justify decisions and provide adequate reporting information where applicable.Target Audience: Software Testers, Programmers, System Designers, IT Managers

Free: The Future of a Radical Price


Chris Anderson - 2009
    Reveals how to run an online business profitably in spite of the Internet's inherently free culture, disseminating the principles of a ''priceless economy'' in six categories that pertain to advertising, labor exchange, and advanced-version fees.

You Are Not a Gadget


Jaron Lanier - 2010
    Now, in his first book, written more than two decades after the web was created, Lanier offers this provocative and cautionary look at the way it is transforming our lives for better and for worse.The current design and function of the web have become so familiar that it is easy to forget that they grew out of programming decisions made decades ago. The web’s first designers made crucial choices (such as making one’s presence anonymous) that have had enormous—and often unintended—consequences. What’s more, these designs quickly became “locked in,” a permanent part of the web’s very structure. Lanier discusses the technical and cultural problems that can grow out of poorly considered digital design and warns that our financial markets and sites like Wikipedia, Facebook, and Twitter are elevating the “wisdom” of mobs and computer algorithms over the intelligence and judgment of individuals. Lanier also shows:How 1960s antigovernment paranoia influenced the design of the online world and enabled trolling and trivialization in online discourseHow file sharing is killing the artistic middle class;How a belief in a technological “rapture” motivates some of the most influential technologistsWhy a new humanistic technology is necessary. Controversial and fascinating, You Are Not a Gadget is a deeply felt defense of the individual from an author uniquely qualified to comment on the way technology interacts with our culture.

The Harrisons Boxed Set: Books 1-3: When I Fell For You


Alexa Bloom - 2017
    Over a 100 five-star reviews. Over 600 pages of heart-melting romance. Find out why legions of readers have fallen in love with award-winning author Alexa Bloom's stunning contemporary romance series! The Harrisons Prequel: Once In A Big Dream The Harrisons Book 1: Once In A Blue Kentucky Moon (NATIONAL READERS' CHOICE AWARD WINNER) The Harrisons Book 2: Once In A New York Minute ONCE IN A BIG DREAM After 5 long years inside, Joe Harrison is finally about to taste the freedom he's been dreaming about for so long, except that the outside world doesn't exactly look too kindly on ex-cons. Now, he's keeping his head down at Keeneland trying to stay out of trouble--except trouble finds him in the form of Rose Parmenter. Rose's perfectly ordered life is bubbling along very nicely. Except for the fact that she hates her mother's endless snobby society lunches, she'd rather be a photographer than an accountant and she doesn't love her successful businessman fiancé, Geoffrey. When her photography group heads to Keeneland one day, a chance encounter with gorgeous stablehand Joe, sends their lives skittering in a direction that neither one of them could have imagined. But even as they dream of what could be, the shadows of Joe's violent childhood are about to explode into their lives with savage fury. ONCE IN A BLUE KENTUCKY MOON Tatum O'Connor thought she'd found her happy ever after with the guy of her dreams—but now her life is more like a waking nightmare than the fairy tale ending she'd dreamed of. Fleeing for her life, she winds up at enchanting Lockwood Farm—the place she'd always dreamed of as a kid, only to find that dealing with Lockwood's good-looking but cocky owner Blake Harrison, is a whole lot more than she bargained for. When her presence is unexpectedly discovered, events take a swift and ugly turn. Blake Harrison's relentless hard work turned his late father’s legacy Lockwood Farm, in the heart of bluegrass Kentucky, into a thriving five-star racehorse training facility—until a freak run of bad luck pushed it to the verge of bankruptcy. But even as his cherished family farm plunges further into debt, Blake finds himself magnetically drawn to the enigmatic new stable-hand with the endless doe-eyes. After a passionate waterfall encounter, Tatum's tangled web of secrets starts to unravel and Blake is rocked by the discovery of a devastating secret that leaves him with an impossible choice: does he try and save the family farm he cherishes...or the woman he’s come to love? ONCE IN A NEW YORK MINUTE Laura Harrison is reeling from a failed marriage and a failed business - and the humiliation of her New York days still burns like it was yesterday. Drowning herself in work at the family's Kentucky thoroughbred farm has helped keep her demons at bay, but when her sister unexpectedly turns up from Manhattan, the mysterious letter she delivers forces Laura back to the city she swore she'd never return to. Back in New York, Laura's conniving ex-husband swipes the rug out from under her all over again and she decides to leave the treacherous NYC fashion scene once and for all. Only a chance encounter with old family friend—tall, handsome Marcus, has her thinking twice. She soon finds herself falling for her cute new roomie and his adorable young son, but when the fashion sharks start to circle again and Laura turns to the one guy she thought she could count on - can she survive the worst betrayal of them all? “Alexa Bloom draws you into her richly compelling world of characters so seductively, you'll be rooting for Tatum and Blake like you've

The Four-Dimensional Human: Ways of Being in the Digital World


Laurence Scott - 2015
    We are increasingly coaxed from the third-dimensional containment of our pre-digital selves into a wonderful and eerie fourth dimension, a world of ceaseless communication, instant information and global connection.Our portals to this new world have been wedged open, and the silhouette of a figure is slowly taking shape. But what does it feel like to be four-dimensional? How do digital technologies influence the rhythms of our thoughts, the style and tilt of our consciousness? What new sensitivities and sensibilities are emerging with our exposure to the delights, sorrows and anxieties of a networked world? And how do we live in public, with these recoded private lives?Tackling ideas of time, space, isolation, silence and threat – how our modern-day anxieties manifest online – and moving from Hamlet to the ghosts of social media, from Seinfeld to the fall of Gaddafi, from Twitter art to Oedipus, The Four-Dimensional Human is a highly original and pioneering portrait of life in a digital landscape.

The 2nd Cycle of the Darc Murders Collection (the acclaimed series from #1 Police Procedural and Hard Boiled authors Carolyn McCray and Ben Hopkin)


Carolyn McCray - 2014
    It will also include FREE the full length novel 2nd Kill and the short story Denial when they upload in late 2014. A $19.00 value for $3.99!!! **Warning, this collection includes GRAPHIC crime scenes and taut thrills. Please do not buy this collection unless you have a strong stomach and don't scare easily! Praise for the Darc Murders Collection... "I really really like this series.....not my usual reading, as I normally read paranormal romance/HEA stories... work is a refreshing break for me of my usual reading material. Definitely not for the faint of heart---gory and violence is graphically described, possibly giving you not-so-nice dreams. This is a great deal for all the books included." L.Ludwig Amazon Reviewer "This series of books really captivated me. I have always loved murder mysteries and would definitely recommend the Darc Collection to all... delivers 5 Stars in each of these books... has become one of my all time favorite authors, because no matter what book I read by her I am never disappointed!!!" Guinevere Amazon Reviewer Overview: The collection includes... Devolved - the prequel/crossover short story to the Harbinger Series and 3rd Body 3rd Body - Just try not to lose your head Detached*exclusive to the collection - the bridge short story between 3rd Body and 2nd Kill 2nd Kill*exclusive to the collection - the full-length sequel to 3rd Body (will upload late 2014) Denial *exclusive to the collection- the bridge short story between 2nd Kill and 1st Body More Praise for the Darc Murders Collections... "WOW, just WOW! I don't think I've ever come across such a gruesome series of crime scenes! Further knowing each of the scenes were booby trapped, had me cringing and then to read the full spectre of the carnage, left me in equal parts awe and queasiness of the macabre imaginings of the writers! They pulled out the big guns! There was gore galore! Luckily, I like that in a thriller, it makes the suspense that much higher and the take down of the bad guy that much more satisfying. What I didn't expect was to be so enchanted by the characters. I loved the eclectic mix, from the brilliant but emotionally challenged Detective with Aspergers to his laid back empathetic partner plus the razor sharp mind of the child psychologist consultant and the adorable and brave sole survivor, little Janey. All these nuances and traits give a rich tapestry to the book and endear you to the clever writing of... Ben." Kizzle79 Amazon Reviewer "I definitely recommend the Darc Murders Collection. The character development is phenomenal, story development is superb-- I thoroughly enjoyed reading both 9th Circle and 7th Sin; the story telling entwined with the characteristics of Darc's aspergers is incredibly entertaining. Not for the faint of heart, lots of gore and suspense, great mysteryseries." Tetch Amazon Reviewer If you are a fan of characters such as Alex Cross and Hannibal or movies like 7 and Saw, The Darc Murders Collection is sure to shock and satisfy. **If you were looking for Hopkin's latest crime thriller collection, search under The Nursery Rhyme Murders Collection. **If you were looking for The #1 Police Procedural/Hard Boiled mystery series that includes the blockbuster, Plain Jane search under The Harbinger Collection

A History of the Internet and the Digital Future


Johnny Ryan - 2010
    Johnny Ryan explains how the Internet has revolutionized political campaigns; how the development of the World Wide Web enfranchised a new online population of assertive, niche consumers; and how the dot-com bust taught smarter firms to capitalize on the power of digital artisans. From the government-controlled systems of the Cold War to today’s move towards cloud computing, user-driven content, and the new global commons, this book reveals the trends that are shaping the businesses, politics, and media of the digital future. “The WikiLeaks saga may have drawn us into new, and scary, galaxies of cyberspace, but this survey of the online story so far offers a handy catch-up that will prove a boon to geeks and dabblers alike.”—Independent “Contains an unexpected, but most welcome surprise: stories. These stories are what makes this such a wonderful read. . . . The stories and historical references add color and life to the text and help show important cultural connections between today’s digital age and earlier times.”—PopMatters

The Google Story: Inside the Hottest Business, Media and Technology Success of Our Time


David A. Vise - 2005
    The Google Story takes you deep inside the company's wild ride from an idea that struggled for funding in 1998 to a firm that rakes in billions in profits, making Brin and Page the wealthiest young men in America. Based on scrupulous research and extraordinary access to Google, this fast-moving narrative reveals how an unorthodox management style and culture of innovation enabled a search engine to shake up Madison Avenue and Wall Street, scoop up YouTube, and battle Microsoft at every turn. Not afraid of controversy, Google is expanding in Communist China and quietly working on a searchable genetic database, initiatives that test the founders' guiding mantra: DON'T BE EVIL.

To Win Her Heart


Brenda Novak - 2004
    If she doesn’t get her parents back together and get her mom out of her hair, she’ll go crazy. So April schemes to take them on a getaway to Mexico, hoping the vacation will lead to romance. And it does—but not in the way she expected. Because her parents have a plan of their own in mind, and it involves April and heartthrob race-car driver “Gunner” Stevens…Originally published in 2004 under the title What a Girl Wants, in the anthology Mother, Please!

Cloud Computing: Concepts, Technology & Architecture


Thomas Erl - 2013
    To successfully build upon, integrate with, or even create a cloud environment requires an understanding of its common inner mechanics, architectural layers, and models, as well as an understanding of the business and economic factors that result from the adoption and real-world use of cloud-based services.In Cloud Computing: Concepts, Technology & Architecture, Thomas Erl, one of the world's top-selling IT authors, teams up with cloud computing experts and researchers to break down proven and mature cloud computing technologies and practices into a series of well-defined concepts, models, technology mechanisms, and technology architectures, all from an industry-centric and vendor-neutral point of view. In doing so, the book establishes concrete, academic coverage with a focus on structure, clarity, and well-defined building blocks for mainstream cloud computing platforms and solutions.Subsequent to technology-centric coverage, the book proceeds to establish business-centric models and metrics that allow for the financial assessment of cloud-based IT resources and their comparison to those hosted on traditional IT enterprise premises. Also provided are templates and formulas for calculating SLA-related quality-of-service values and numerous explorations of the SaaS, PaaS, and IaaS delivery models.With more than 260 figures, 29 architectural models, and 20 mechanisms, this indispensable guide provides a comprehensive education of cloud computing essentials that will never leave your side.