"Highly recommended" Sun Herald"The most exciting, interesting and useful book on the teaching of writing" Australian English TeacherThe ultimate "get off your bum and do it" book, Everything I Know About Writing will motivate anyone to write. It's a lively, funny guide to writing, as readable as a novel, but packed front to back with ideas and insights.This new edition has one other great feature: 600 extraordinary topics, guaranteed to have you or your students writing before you know it.Everything I Know About Writing is the most painless way into writing - ever.

    "They aren't laws. They're an array of choices, things to try, once you've put a name to the particular problem you're facing now."That's what this book is about: identifying those choices (whose viewpoint? stop and explain now, or wait? how can this lead to that?), then learning what narrative problems they are apt to create and how to choose an effective strategy for solving them. The result? Strong, solid stories and novels that move.Inside you'll discover how to:test a story idea (using four simple questions) to see if it worksconvince your reader that not only is something happening, but that something's going to happen and it all matters intenselyhandle viewpoint shifts, flashbacks, and other radical jumps in your storyline weave plots with subplotsget ready for and write your Big Scenesbalance scene and summary narration to produce good pacinghandle the extremes of melodrama by "faking out" your readers--making them watch your right hand while your left hand is doing something sneakyform subtle patterns with mirror characters and echoing incidentschoose the best type of ending--linear or circular, happy or downbeat, or (with caution!) a trick endingWhether your fiction is short or long, subtle or direct, you'll learn to build strong plots that drive compelling, unforgettable stories your readers will love.

    Addressed to copyeditors in book publishing and corporate communications, this thoughtful handbook explains what copyeditors do, what they look for when they edit a manuscript, and how they develop the editorial judgment needed to make sound decisions.This revised edition reflects the most recent editions of The Chicago Manual of Style (15th ed.), the Publication Manual of the American Psychological Association (5th ed.), and Merriam-Webster's Collegiate Dictionary (11th ed.).

    But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little-known but proven wisdom.Whether you are in advertising, marketing, management, or sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

     It's a painless way to improve your French vocabulary and your confidence at reading and listening.(including Free MP3). No dictionary necessary-Each story is broken down with French and English Glossary. See example below; “Même si Laura est trop mauvaise cuisinière, et qu’elle est habituée à se nourrir uniquement de surgelés. Elle ne souhaite pas rater l’occasion de revoir toute sa famille. Elle réfléchit beaucoup mais ne trouve pas de solution. • est habitué = get used • se nourrir = feed • uniquement = only • surgelés = frozen food • rater l’occasion = miss the opportunity • réfléchit = think “ Never forget the vocabulary again: Vocabulary recap at the end of the book and each chapter. Practice your writing: Try to make your own summary. Compare it with an example for each chapter; Variety of situations: 7 stories about Travelling, Cooking, Shopping, Love, School, Relationship, Movie... Diverse Grammar structure and vocab: A good mix of dialogue and description. Improve your reading comprehension for newspaper articles, but also French spoken in the street. Practice your pronunciation and your listening with the free MP3!

    And The Lively Art of Writing is the perfect guide to the mastery of this essential skill. It will answer all of your questions, provide you with the best techniques, and offer important information about:- Choosing a subject- Working with words- The sound of sentences- The power of paragraphs- Essentials of style- Essays, theses, and term papers- And much, much more...

    This book includes the following features:- Selective vocabulary found on recent SATs and PSATs used in context. No more memorizing the definitions of long lists of seemingly random words in a vacuum.- Relevant, vivid, and memorable examples from pop culture, historic events, literature, and contemporary issues.- Six easy-to-tackle chapters- A Fast Review for each chapter, with quick definitions- A Final Review with sentence completion questions just like real SATs and PSATs, including complete solution explanationsBuilding on the success of previous editions, the authors of "Direct Hits Core Vocabulary of the SAT" consulted secondary school teachers, tutors, parents, and students from around the world to ensure that these words and illustrations are on target to prepare you for success on the SAT. You will find that the process is effective, worthwhile, and even fun!

    [The book] will teach you to communicate with clarity and precision. As you learn the logic behind the rules of grammar, you'll find it easy to obey them. You'll become the master of: perfect progressives; gender concealers; word substitutes; working words and helping words; joiners and gluers; phrases and clauses; points of punctuation; avoiding common mistakes; how to put all your words together in the clearest, most powerful way.Originally published as A Grammar Book for You and I (Oops! Me).

     Limited Time Offer: Buy CompTIA(R) A+ 220-801 and 220-802 Exam Cram and receive a 10% off discount code for the CompTIA A+ 220-801 and 220-802 exams. To receive your 10% off discount code:Register your product at pearsonITcertification.com/registerFollow the instructionsGo to your Account page and click on "Access Bonus Content" CompTIA(R) A+ 220-801 and 220-802 Exam Cram, Sixth Edition is the perfect study guide to help you pass CompTIA's A+ 220-801 and 220-802 exams. It provides coverage and practice questions for every exam topic, including substantial new coverage of Windows 7, new PC hardware, tablets, smartphones, and professional-level networking and security. The book presents you with an organized test preparation routine through the use of proven series elements and techniques. Exam topic lists make referencing easy. Exam Alerts, Sidebars, and Notes interspersed throughout the text keep you focused on what you need to know. Cram Quizzes help you assess your knowledge, and the Cram Sheet tear card is the perfect last minute review. Covers the critical information you'll need to know to score higher on your CompTIA A+ 220-801 and 220-802 exams!Deploy and administer desktops and notebooks running Windows 7, Vista, or XPUnderstand, install, and troubleshoot motherboards, processors, and memoryTest and troubleshoot power-related problemsUse all forms of storage, including new Blu-ray and Solid State (SSD) devicesWork effectively with mobile devices, including tablets and smartphonesInstall, configure, and troubleshoot both visible and internal laptop componentsConfigure Windows components and applications, use Windows administrative tools, and optimize Windows systemsRepair damaged Windows environments and boot errorsWork with audio and video subsystems, I/O devices, and the newest peripheralsInstall and manage both local and network printersConfigure IPv4 and understand TCP/IP protocols and IPv6 changesInstall and configure SOHO wired/wireless networks and troubleshoot connectivityImplement secure authentication, prevent malware attacks, and protect data Companion CDThe companion CD contains a digital edition of the Cram Sheet and the powerful Pearson IT Certification Practice Test engine, complete with hundreds of exam-realistic questions and two complete practice exams. The assessment engine offers you a wealth of customization options and reporting features, laying out a complete assessment of your knowledge to help you focus your study where it is needed most. Pearson IT Certifcation Practice Test Minimum System RequirementsWindows XP (SP3), WIndows Vista (SP2), or Windows 7Microsoft .NET Framework 4.0 ClientPentium-class 1 GHz processor (or equivalent)512 MB RAM650 MB disk space plus 50 MB for each downloaded practice exam David L. Prowse is an author, computer network specialist, and technical trainer. Over the past several years he has authored several titles for Pearson Education, including the well-received CompTIA A+ Exam Cram and CompTIA Security+ Cert Guide. As a consultant, he installs and secures the latest in computer and networking technology. He runs the website www.davidlprowse.com, where he gladly answers questions from students and readers.

    Written by a native English speaker who learned Spanish the hard way--by trying to talk to Spanish-speaking people--it offers English speakers with a basic knowledge of Spanish hundreds of tips for using the language more fluently and colloquially, with fewer obvious "gringo" errors.Writing with humor, common sense, and a minimum of jargon, Joseph Keenan covers everything from pronunciation, verb usage, and common grammatical mistakes to the subtleties of addressing other people, "trickster" words that look alike in both languages, inadvertent obscenities, and intentional swearing. He guides readers through the set phrases and idiomatic expressions that pepper the native speaker's conversation and provides a valuable introduction to the most widely used Spanish slang.With this book, both students in school and adult learners who never want to see another classroom can rapidly improve their speaking ability. Breaking Out of Beginner's Spanish will be an essential aid in passing the supreme language test-communicating fluently with native speakers.

    This book gives you a map.Oh, what tricky terrain you're traveling! You must reckon with: Character, Conflict, Point of View, Dialogue, Editors, Editors, and Editors, who--by returning stories they see as problem-plagued--can burst your hopes of publication.Where are the problems? Editors rarely take the time to map them out, so Jack Bickham has. In this book, he spotlights the 38 most common fiction writing land mines--writing mistakes that can turn even dynamite story ideas into slush pile rejects. And he guides you in overcoming them.In to-the-point style, he shows you how to:conquer procrastination--and put ink on paper regularlydump wimpy characters--and build characters ready to actlook for trouble--and create conflicts for your characterscut coincidence--and put better-than-life logic into fictionescape the fog--and find and stick to your story's directionfree feelings--and fire your fiction with passion and emotionIn short, Bickham helps you take a giant step toward publication.Read this book. Strengthen your writing. And start setting off explosions where they belong: on the sales charts.

    Abundantly illustrated and containing a wide variety of exercises, Genki is sure to bring vigor to your classroom! Though primarily meant for use in college-level classes, it is also a good guide for independent learners and is a nice resource book for teachers of Japanese. Genki's authors teach at Kansai Gaidai University, which hosts the largest number of North American students spending their junior year in Japan.

    You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.

    But how do fonts affect what we read and influence the choices we make?This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They’re hidden in plain sight, they trigger memories, associations and multisensory experiences in your imagination.* Fonts can alter the meanings of words right before your very eyes.* See what personalities fonts have, and what they reveal about YOUR personality.* Explore how you respond to fonts emotionally and can make fonts work for your message.* Be amazed that a font has the power to alter the taste of your food.This book is for anyone who is interested in giving words impact, who loves words and how they influence us.

    Normally, the learner must memorize numerous compounds as unrelated units. A unique feature of this dictionary that overcomes this difficulty is the core meaning, a concise keyword that defines the dominant sense of each character, followed by detailed character meanings and numerous compounds that clearly show how thousands of building blocks are combined to form countless compound words.Another unique feature is the System of Kanji Indexing by Patterns (SKIP), an indexing system that enables the user to locate characters as quickly and as accurately as in alphabetical dictionaries.Modern linguistic theory has been effectively integrated with sophisticated information technology to produce the most useful kanji learner's dictionary ever compiled. For the first time, learners have at their fingertips a wealth of information that is linguistically accurate, easy to use, and carefully adapted to their practical needs.FEATURESo 2,230 entry characters, including all the kanji in the Joyo and Jinmei Kanji listso 41,000 senses for 31,300 words and word elements show how each character contributes to the meanings of compounds o 1,200 homophones with core meanings explain differences between closely related characters o 386 variant forms used in prewar literature and in names o 1,945 stroke order diagrams show you how to write each kanji stroke by stroke o 7,200 character readings, including name readings o Over 2,000 cross-references and five appendixes give instant access to a mass of useful reference data