Don't Sell Me, Tell Me: How to use storytelling to connect with the hearts and wallets of a hungry audience
Greg Koorhan - 2016
You can move them to tears, to laughter, and most important, you can move them to action!Packed with advice you can put to use right away, you’ll learn how to keep your audience eager and ready to hear from you.What pragmatic and actionable tactics will you learn?How to quickly communicate your unique value.The secret to connecting with the emotions of your desired audience.The foolproof method for standing apart from your competition.The most common marketing mistakes even smart business owners make and how to avoid them.The singular best way to create an authentic, consistent brand.Also the following insights:The 4 critical elements you must have in place to keep your audience engaged.Six different ways you can use stories in your business.A step-by-step guide for finding your most powerful brand voice.How to structure a story so that your audience feels compelled to listen.PLUS, examples to jumpstart the process!Here’s what this book ISN’T: this isn’t about picking new colors, redesigning your logo or developing your website. This is about building a consistent, unique and authentic brand that attracts your most profitable customers.How will your business improve?Follow a process only a few LEADERS in their markets have figured outGet KNOWN for your unique valueCreate content your audience LIKES and sharesBuild - or rebuild - TRUST in your brandGather a loyal group of fans eager to BUY from youImplement these techniques and watch your profits skyrocket.Learn how to tell a better story and connect with a loyal audience by scrolling up and clicking the BUY NOW button at the top of this page!
Magnetic Marketing: How To Attract A Flood Of New Customers That Pay, Stay, and Refer
Dan S. Kennedy - 2018
It is a “change movement” that has established itself in over 136 different niches, business categories, industries and professions, but is still also a “best kept secret”―its practitioners are in a “secret society.” It―and only it―offers real protection from commoditization, Amazon-ization, price and profit destruction. It is soundly based on well-proven strategies dating from the turn of the century to the present. No academic theories, no vague “ideas”, no fads. No BS! The makings of a system for your business’s sustainability and growth you can rely on. It is introduced to you in this important and timely book. You have made a wise decision obtaining it. Bolt the door, put away the device and dig in! magneticmarketing.com
Be Bad First: Get Good at Things Fast to Stay Ready for the Future
Erika Andersen - 2016
News that once took months, even years, to spread now reaches across the globe in seconds. Advances in medicine and science are pushing boundaries with gene therapy and stem cell transplants. And decisions about where and how to work and live are nearly endless.As new knowledge—and the possibilities that arise from that knowledge—propels us forward, leadership readiness expert and renowned author Erika Andersen suggests that success in today’s world requires the ability to acquire new knowledge and skills quickly and continuously—in spite of our mixed feelings about being a novice.In her newest book, Be Bad First, Erika explores how we can become masters of mastery; proficient in the kind of high-payoff learning that’s needed today. With assessments and exercises at the close of every chapter, she encourages readers to embrace being bad on the way to being great—to be novices over and over again as we seek to learn and acquire the new skills that will allow us to thrive in this fast-changing world.
The Courageous Guardian of Her Heart
Aurora Hanson - 2018
However, deep inside, she is suppressing a yearning for adventure and excitement. Unbeknownst to her, her life is about to change, when a long-lost uncle, left her with a dubious fortune in the West. There is only one condition; in order to inherit the ranch, she must move and live there for six months. Alone... When Caroline accepts the challenge, she could never imagine what life in the ranch will compel her to deal with...Jack Charley is a man's man. Trying to get over a painful past, he has been working on a ranch in Bonita Canyon for the past few years. When he finds his way to Caroline's door, he is enchanted by her and he sets a new life mission; to keep her safe. Being a lone-wolf himself, he avoids giving much explanation to her and makes a proposal that could help them both. Will he find a way to conquer his own demons and give himself a second chance to love? Will he eventually give in to the chemistry that has been built between them all this time? Tangled up in a situation she would never expect, Caroline must make life-critical decisions. Will she find love in the eyes of her unsolicited guard? Or will the hurdles that came along with her inheritance tear them apart before they had even begun to live?"The Courageous Guardian of Her Heart" is a historical western romance novel of approximately 80,000 words. No cheating, no cliffhangers, and a guaranteed happily ever after. If you are in for plot twists and unexpected love being revealed, grab your copy now!
The Real-Life MBA
Jack Welch;Suzy Welch - 2016
Over the same time frame Jack has advised more than seventy-five companies through private equity and dozens more in a senior advisory role at IAC. Now Jack and Suzy Welch draw on their experiences to address the biggest problems facing modern management and offer pragmatic solutions to overcome them.Going beyond theories concepts and ideologies they tackle the real stuff of work today. When you get down to it they argue winning in business is all about mastering the gritty inescapable make-or-break real-life dilemmas that define the new economy the old economy and everything in between.Work is a grind. We just got whacked. My boss is driving me nuts. I m stuck in career purgatory. My team has lost its mojo. IT is holding us hostage. Our strategy is outdated the day we launch it. We don t know what our Chinese partners are talking about. We re just not growing. These are some of the day-to-day issues the Welches take on. Coupled with Jack s years of iconic leadership and Suzy s insights as former editor of the Harvard Business Review their new database of knowledge infuses The Real Life MBA with fresh relevant stories and equally powerful solutions that every manager at any level can
Becoming Your Best: The 12 Principles of Highly Successful Leaders
Steve Shallenberger - 2014
The book's 12 principles can help any leader develop a culture of excellence and include Be True to Character; Use Your Imagination; Tap the Power of Knowledge; Never Give Up; Seek Peace & Balance; and Lead with a Vision.Steven Shallenberger has more than 40 years of experience as a successful entrepreneur, CEO, executive, corporate trainer, and community leader. He is also the founder of Synergy Companies, an energy management and environmental solutions company with more than 400 employees.
Managing By The Numbers: A Commonsense Guide To Understanding And Using Your Company's Financials
Chuck Kremer - 2000
In Managing by the Numbers, business education and accounting experts Chuck Kremer and Ron Rizzuto team up with open-book management authority John Case to demystify the numbers. They present a practical, common-sense approach to reading financial statements and to managing the three bottom lines of business financial performance: net profit, operating cash flow, and return on assets. The book features numerous exercises and examples (with associated templates available on the Web), a powerful new management tool known as “The Financial Scoreboard,” and an extensive glossary. Managing by the Numbers is an essential resource for entrepreneurs, business owners, managers, and anyone eager to improve their mastery of the financial side of running a business.
Lifestyle Blogging Basics: A How-To for Investing in Yourself, Working With Brands, and Cultivating a Community Around Your Blog
Laura Demetrious - 2017
The book begins with Laura covering the essential groundwork of discovering your niché, defining your content categories, choosing a blog name, selecting a platform, and creating a healthy and attainable blogging routine. Then, she takes a deep dive into describing the the most effective ways to invest in yourself and your blog by explaining the importance of quality design, high resolution photos, email marketing services, and more. You’ll also learn how to partner and collaborate with brands by building an online media kit, how to promote your blog on social media, and how to create a thriving community around your blog that will stand the test of time.
The Art of Client Service: The Classic Guide, Updated for Today's Marketers and Advertisers
Robert Solomon - 2016
Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients. It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.
The Yes Factor: Get What You Want. Say What You Mean.
Tonya Reiman - 2010
One word is the key to the job, a guarantee of a second date, and so much more. And that word is YES. Communication expert Tonya Reiman is a master at reading people-and she shares her powerful secrets in "The Yes Factor." All day, every day, we sell ourselves; our clothing, our speech, and even our movements create a set of subtle clues that influence how others judge us. Now Reiman shows readers how to gain control of that process through step-by-step instructions that will completely overhaul their verbal and nonverbal communication techniques. Comprehensive and easy to use, "The Yes Factor" stands head and shoulders above the competition in an abidingly popular category.
Walking with Shadows
Luke Romyn - 2016
I highly recommend it." -- Vigilant Reader Book Reviews From USA Today and Amazon #1 bestselling author, Luke Romyn, comes a compelling tale of survival and companionship. A plane crashes in the midst of the Amazon rainforest, leaving only two survivors: Jonas Drake, a wealthy award-winning author, and a terrified young boy named Jeremy. Jonas must find the strength to lead Jeremy through an army hunting them for ransom, predatory beasts, and all manner of perils not found in the concrete jungle he usually calls home. To keep Jeremy calm, Jonas shares extraordinary stories involving magical characters, tales from his early days as an author. Unfortunately, neither of them know what to do when these creations start to come alive in the jungle surrounding them. Filled with profound characters, this stunning adventure journeys into the heart of a man turned cold by a world he barely recognizes, who slowly thaws while learning to care for someone other than himself.
What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story
Michael Bosworth - 2011
Until now, this has been considered an innate talent. What Great Salespeople Do challenges some of the most widely accepted paradigms in selling in order to prove that influencing change in buyers is a skill that anyone can learn.The creator of Solution Selling and CustomerCentric Selling, Michael Bosworth, along with veteran sales executive Ben Zoldan, synthesize discoveries in neuroscience, psychology, sociology, anthropology, and other disciplines, combining it all into a field-tested framework-helping you break down barriers, build trust, forge meaningful relationships, and win more customers.
LinkedIn Riches: How to Leverage the World's Largest Professional Network to Enhance Your Brand, Generate Leads and Increase Revenue!
John Nemo - 2014
I did it all by myself, and I did it all inside a tiny niche. This isn't some get-rich-quick scheme or "push a button and make money" type approach. Rather, it's about understanding how to enhance your personal brand, how to leverage LinkedIn's built-in advantages and how to apply the specific type of selling psychology that generates nonstop leads and customers when done correctly. The simple formula I’ll teach you works in any niche, takes just a few minutes a day to apply and drives targeted, ready-to-buy prospects to your virtual front door. It doesn’t matter what your experience level is when it comes to LinkedIn – literally anyone can do this! Find out RIGHT NOW just how easy it is! Inside This Book You’ll Discover: - How to ensure your LinkedIn profile ranks #1 in your niche or industry - How to instantly locate your ideal prospects on LinkedIn no matter what industry you’re in - How to engage your ideal prospects on LinkedIn by creating instant likability and trust - How to create content on LinkedIn that establishes your credibility and attracts your ideal prospects - How to turn LinkedIn Groups into your own personal ATM Machine - How to move new LinkedIn connections from prospects to paying customers as quickly as possible ABOUT THE AUTHOR JOHN NEMO is a former Associated Press Reporter, Award-Winning PR Director and Social Media Consultant who generated more than $135,000 in revenue for his business in just 90 days using LinkedIn. He is the creator of www.LinkedInRiches.com, an online training course that helps brands, businesses and individuals leverage LinkedIn to generate more sales leads, add new clients and increase revenue. In addition to public speaking, live trainings and presentations, Nemo also offers 1-on-1 coaching and consulting services to clients worldwide in a variety of business development, marketing and lead generation areas. The author of five previous books, John Nemo has written for nearly 150 different national and regional publications over the past 20 years, including Sports Illustrated online, The Philadelphia Inquirer, The Chicago Sun-Times and The Arizona Republic. He lives near St. Paul, Minnesota with his wife, Sara, their three sons and Rosie the dog.
The Mindful Entrepreneur: How to rapidly grow your business while staying sane, focused and fulfilled
Joel Gerschman - 2017
Fusing proven, cutting-edge business strategy with powerful mindfulness practices, you’ll learn an immediately practical, holistic approach to achieving business success and personal fulfilment. You’ll also gain access to a range of tools, templates and resources designed to help you: • generate rapid, profitable growth; • create a business that can run without you; and • stay sane, focused and fulfilled. If your business is not giving you the wealth, freedom and fulfilment that you desire, if you feel like a slave to your business rather than master of it, The Mindful Entrepreneur is for you. "The Mindful Entrepreneur will force you to revisit your "Why." Why do you run a business? And how does that fit into your life? Managing a company without a clear measure of purpose and balance is suicide. This book not only teaches us how to survive, but how to access our full potential through a mindful approach. Every business owner should read it.” Jesse Tevelow, Best Selling author of The Connection Algorithm
An East End Girl
Elizabeth Lord - 1998
And when she meets the debonair Langley Makepeace, her dream seems within reach. But the price of belonging in Langley's brittle, sophisticated world could be much higher than Cissy ever imagined. Torn between Langley and her gentle childhood sweetheart, Eddie Bennet, she is forced to gamble on her future chance of happiness, a decision that will change her life forever...From the author of A Girl in Wartime and A Soldier’s Girl