But how does virality actually work? In The Rules of Contagion, epidemiologist Adam Kucharski explores topics including gun violence, online manipulation, and, of course, outbreaks of disease to show how much we get wrong about contagion, and how astonishing the real science is.Why did the president retweet a Mussolini quote as his own? Why do financial bubbles take off so quickly? And why are disinformation campaigns so effective? By uncovering the crucial factors driving outbreaks, we can see how things really spread -- and what we can do about it.Whether you are an author seeking an audience, a defender of truth, or simply someone interested in human social behavior, The Rules of Contagion is an essential guide to modern life.

    This Very Short Introduction looks at the importance accorded to the Bibleby different communities and cultures and attempts to explain why it has generated such a rich variety of uses and interpretations. It explores how the Bible was written, the development of the canon, the role of Biblical criticism, the appropriation of the Bible in high and popular culture, and itsuse for political ends.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundredsof key topics, from philosophy to Freud, quantum theory to Islam.

    They haunt us, we cherish them, and in our lives we collect more of them with each new experience. Without memory, you would not be able to maintain a relationship, drive your car, talk to your children, read a poem, watch television, or do much ofanything at all. Memory: A Very Short Introduction explores the fascinating intricacies of human memory. Is it one thing or many? Why does it seem to work well sometimes and not others? What happens when it goes wrong? Can it be improved or manipulated through techniques such as mnemonic rhymes orbrain implants? How does memory change as we age? And what about so-called recovered memories--can they be relied upon as a record of what actually happened in our personal past? This book brings together our most recent knowledge to address (in a scientifically rigorous but highly accessible way)these and many other important questions about how memory works, and why we can't live without it.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundredsof key topics, from philosophy to Freud, quantum theory to Islam.

    This staggering amount of information—unprecedented in history—can tell us a great deal about who we are—the fears, desires, and behaviors that drive us, and the conscious and unconscious decisions we make. From the profound to the mundane, we can gain astonishing knowledge about the human psyche that less than twenty years ago, seemed unfathomable.Everybody Lies offers fascinating, surprising, and sometimes laugh-out-loud insights into everything from economics to ethics to sports to race to sex, gender and more, all drawn from the world of big data. What percentage of white voters didn’t vote for Barack Obama because he’s black? Does where you go to school effect how successful you are in life? Do parents secretly favor boy children over girls? Do violent films affect the crime rate? Can you beat the stock market? How regularly do we lie about our sex lives and who’s more self-conscious about sex, men or women?Investigating these questions and a host of others, Seth Stephens-Davidowitz offers revelations that can help us understand ourselves and our lives better. Drawing on studies and experiments on how we really live and think, he demonstrates in fascinating and often funny ways the extent to which all the world is indeed a lab. With conclusions ranging from strange-but-true to thought-provoking to disturbing, he explores the power of this digital truth serum and its deeper potential—revealing biases deeply embedded within us, information we can use to change our culture, and the questions we’re afraid to ask that might be essential to our health—both emotional and physical. All of us are touched by big data everyday, and its influence is multiplying. Everybody Lies challenges us to think differently about how we see it and the world.

    Emerging in England in the 1650s as a radical sect challenging the status quo, the Quakers are now best known for their anti-slavery activities, their principled stance against war, and their pioneering work in penal reform. Famous Quakers include Thomas Paine, Walt Whitman, Lucretia Mott, Herbert Hoover, James Dean, Judi Dench, and A.S. Byatt. And while the group still maintains a distinctive worship method to achieve a direct encounterwith God, which has been at the heart of the movement since its beginning, Quakers today are highly diverse: some practice a protestant evangelicalism, others are no longer Christian. In this generously illustrated book, Pink Dandelion, the leading expert on Quaker Studies, draws on the latestscholarship to chart the history of the sect and its present-day diversity around the world, exploring its unique approach to worship, belief, theology and language, and ecumenism. It concludes by placing the Quakers in the wider religious picture and predicting its future.About the Series: Oxford's Very Short Introductions offers concise and original introductions to a wide range of subjects--from Islam to Sociology, Politics to Classics, and Literary Theory to History. Not simply a textbook of definitions, each volume provides trenchant and provocative--yet alwaysbalanced and complete--discussions of the central issues in a given topic. Every Very Short Introduction gives a readable evolution of the subject in question, demonstrating how it has developed and influenced society. Whatever the area of study, whatever the topic that fascinates the reader, theseries has a handy and affordable guide that will likely prove indispensable.

    Indeed, without religion, our lives are left without meaning and are likely to degenerate into moral chaos. In this Very Short Introduction, philosopher Stephen Law explains why these claims are false and why humanism--though a rejection of religion--nevertheless provides both a moral basis and a meaning for our lives. Indeed, Law shows that humanism is a quite positive alternative to religion. The humanist is not simply one who denies the truth of religious belief, but one who believes we can enjoy meaningful, purposeful, and good lives without religion. And far from embracing moral nihilism, humanists are often deeply committed people, to be found at the forefront of many important ethical campaigns. Law goes on to show how the term humanism is used in a variety of ways. Marx described himself as a humanist but the Pope has also expressed support for what he calls humanism. Law argues for humanism as it is most commonly understood--as a positive, moral form of atheism.

    A fun and fascinating look at great scientific paradoxes.   Throughout history, scientists have come up with theories and ideas that just don't seem to make sense.  These we call paradoxes.  The paradoxes Al-Khalili offers are drawn chiefly from physics and astronomy and represent those that have stumped some of the finest minds.  For example, how can a cat be both dead and alive at the same time?  Why will Achilles never beat a tortoise in a race, no matter how fast he runs?  And how can a person be ten years older than his twin?   With elegant explanations that bring the reader inside the mind of those who've developed them, Al-Khalili helps us to see that, in fact, paradoxes can be solved if seen from the right angle.  Just as surely as Al-Khalili narrates the enduring fascination of these classic paradoxes, he reveals their underlying logic.  In doing so, he brings to life a select group of the most exciting concepts in human knowledge.  Paradox is mind-expanding fun.

    Following a brief account of the historical relationship between structuralism and poststructuralism, this Very Short Introduction traces the key arguments that have ledpoststructuralists to challenge traditional theories of language and culture. While the author discusses such well-known figures as Barthes, Foucault, Derrida, and Lacan, she also draws pertinent examples from literature, art, film, and popular culture, unfolding the poststructuralist account ofwhat it means to be a human being.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundredsof key topics, from philosophy to Freud, quantum theory to Islam

    In Dataclysm, Christian Rudder uses it to show us who we truly are.   For centuries, we’ve relied on polling or small-scale lab experiments to study human behavior. Today, a new approach is possible. As we live more of our lives online, researchers can finally observe us directly, in vast numbers, and without filters. Data scientists have become the new demographers.   In this daring and original book, Rudder explains how Facebook "likes" can predict, with surprising accuracy, a person’s sexual orientation and even intelligence; how attractive women receive exponentially more interview requests; and why you must have haters to be hot. He charts the rise and fall of America’s most reviled word through Google Search and examines the new dynamics of collaborative rage on Twitter. He shows how people express themselves, both privately and publicly. What is the least Asian thing you can say? Do people bathe more in Vermont or New Jersey? What do black women think about Simon & Garfunkel? (Hint: they don’t think about Simon & Garfunkel.) Rudder also traces human migration over time, showing how groups of people move from certain small towns to the same big cities across the globe. And he grapples with the challenge of maintaining privacy in a world where these explorations are possible.   Visually arresting and full of wit and insight, Dataclysm is a new way of seeing ourselves—a brilliant alchemy, in which math is made human and numbers become the narrative of our time.

    Theory and practice in the design of data graphics, 250 illustrations of the best (and a few of the worst) statistical graphics, with detailed analysis of how to display data for precise, effective, quick analysis. Design of the high-resolution displays, small multiples. Editing and improving graphics. The data-ink ratio. Time-series, relational graphics, data maps, multivariate designs. Detection of graphical deception: design variation vs. data variation. Sources of deception. Aesthetics and data graphical displays. This is the second edition of The Visual Display of Quantitative Information. Recently published, this new edition provides excellent color reproductions of the many graphics of William Playfair, adds color to other images, and includes all the changes and corrections accumulated during 17 printings of the first edition.

    After meeting with Americans on extensive travels in the United States, and intense study of documents and authorities, he authored the landmark Democracy in America, publishing its two volumes in 1835 and 1840. Ever since, this book has been the best source for every serious attempt to understand America and democracy itself. Yet Tocqueville himself remains a mystery behind the elegance of his style. Now one of our leading authorities on Tocqueville explains him in this splendid new entry in Oxford's acclaimed Very Short Introduction series. Harvey Mansfield addresses his subject as a thinker, clearly and incisively exploring Tocqueville's writings--not only his masterpiece, but also his secret Recollections, intended for posterity alone, and his unfinished work on his native France, The Old Regime and the Revolution. Tocqueville was a liberal, Mansfield writes, but not of the usual sort. The many elements of his life found expression in his thought: his aristocratic ancestry, his ventures in politics, his voyages abroad, his hopes and fears for America, and his disappointment with France. All his writings show a passion for political liberty and insistence on human greatness. Perhaps most important, he saw liberty not in theories, but in the practice of self-government in America. Ever an opponent of abstraction, he offered an analysis that forces us to consider what we actually do in our politics--suggesting that theory itself may be an enemy of freedom. And that, Mansfield writes, makes him a vitally important thinker for today. Translator of an authoritative edition of Democracy in America, Harvey Mansfield here offers the fruit of decades of research and reflection in a clear, insightful, and marvelously compact introduction.

    But, Alex Bellos says, "math can be inspiring and brilliantly creative. Mathematical thought is one of the great achievements of the human race, and arguably the foundation of all human progress. The world of mathematics is a remarkable place."Bellos has traveled all around the globe and has plunged into history to uncover fascinating stories of mathematical achievement, from the breakthroughs of Euclid, the greatest mathematician of all time, to the creations of the Zen master of origami, one of the hottest areas of mathematical work today. Taking us into the wilds of the Amazon, he tells the story of a tribe there who can count only to five and reports on the latest findings about the math instinct--including the revelation that ants can actually count how many steps they've taken. Journeying to the Bay of Bengal, he interviews a Hindu sage about the brilliant mathematical insights of the Buddha, while in Japan he visits the godfather of Sudoku and introduces the brainteasing delights of mathematical games.Exploring the mysteries of randomness, he explains why it is impossible for our iPods to truly randomly select songs. In probing the many intrigues of that most beloved of numbers, pi, he visits with two brothers so obsessed with the elusive number that they built a supercomputer in their Manhattan apartment to study it. Throughout, the journey is enhanced with a wealth of intriguing illustrations, such as of the clever puzzles known as tangrams and the crochet creation of an American math professor who suddenly realized one day that she could knit a representation of higher dimensional space that no one had been able to visualize. Whether writing about how algebra solved Swedish traffic problems, visiting the Mental Calculation World Cup to disclose the secrets of lightning calculation, or exploring the links between pineapples and beautiful teeth, Bellos is a wonderfully engaging guide who never fails to delight even as he edifies. "Here's Looking at Euclid "is a rare gem that brings the beauty of math to life.

    This is the only introduction to Romanticism that incorporates not only the English but the Continental movements, and notonly literature but music, art, religion, and philosophy. Balancing lively details with intriguing topics, it sheds light on such subjects as the Sensibility movement, which preceded Romanticism; the rising prestige of the poet as inspired prophet; the suffering and neglect of the poet; therather different figure of the poetess; Romanticism as a religious trend; Romantic philosophy and science; and Romantic responses to the French Revolution, the Orient, gypsies, and the condition of women. Ferber offers a definition and several general propositions about this very diverse movement, as well as a discussion of the word Romantic and where it came from. Finally, some two hundred authors or artists are cited or quoted, many at length, including Blake, Wordsworth, Coleridge, Byron, Shelley, Keats, Emerson, Hugo, Goethe, Pushkin, Beethoven, Berlioz, Chopin, and Delacroix.

    Aquinas was a controversial figure in his time who was often engaged in fierce theological debates. He was the foremost classical proponent of naturaltheology, and the father of the Thomistic school of philosophy and theology. This Very Short Introduction will look at Aquinas in a historical context, and explore the Church and culture into which Aquinas was born. It will consider Aquinas as philosopher and theologian, and will look at therelationship between philosophy and religion in the thirteenth century. Fergus Kerr, in this engaging and informative introduction, makes the Summa Theologiae, Aquinas's greatest single work, accessible to new readers. He also sheds valuable light on the importance of Thomas Aquinas in modern times, showing why Aquinas matters now, illustrating the significant role that the writings of Aquinas play in contemporary debate.

    In How Not to Be Wrong, Jordan Ellenberg shows us how terribly limiting this view is: Math isn’t confined to abstract incidents that never occur in real life, but rather touches everything we do—the whole world is shot through with it.Math allows us to see the hidden structures underneath the messy and chaotic surface of our world. It’s a science of not being wrong, hammered out by centuries of hard work and argument. Armed with the tools of mathematics, we can see through to the true meaning of information we take for granted: How early should you get to the airport? What does “public opinion” really represent? Why do tall parents have shorter children? Who really won Florida in 2000? And how likely are you, really, to develop cancer?How Not to Be Wrong presents the surprising revelations behind all of these questions and many more, using the mathematician’s method of analyzing life and exposing the hard-won insights of the academic community to the layman—minus the jargon. Ellenberg chases mathematical threads through a vast range of time and space, from the everyday to the cosmic, encountering, among other things, baseball, Reaganomics, daring lottery schemes, Voltaire, the replicability crisis in psychology, Italian Renaissance painting, artificial languages, the development of non-Euclidean geometry, the coming obesity apocalypse, Antonin Scalia’s views on crime and punishment, the psychology of slime molds, what Facebook can and can’t figure out about you, and the existence of God.Ellenberg pulls from history as well as from the latest theoretical developments to provide those not trained in math with the knowledge they need. Math, as Ellenberg says, is “an atomic-powered prosthesis that you attach to your common sense, vastly multiplying its reach and strength.” With the tools of mathematics in hand, you can understand the world in a deeper, more meaningful way. How Not to Be Wrong will show you how.