individual whose contributions to the scientific, business and cultural realms are extensive."—BookpageBefore slim laptops that fit into briefcases, computers looked like strange, alien vending machines. But in "the most staggering burst of technical invention by a single person in high-tech history" (BusinessWeek​) Steve Wozniak invented the first true personal computer. Wozniak teamed up with Steve Jobs, and Apple Computer was born, igniting the computer revolution and transforming the world. Here, thirty years later, the mischievous genius with the low profile treats readers to a rollicking, no-holds-barred account of his life—for once, in the voice of the wizard himself.

    By following the teams that are inventing some of the world's best-loved toys, it spotlights the company's disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory. Brick by Brick reveals how LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. When the company's leaders implemented some of the business world's most widely espoused prescriptions for boosting innovation, they ironically pushed the iconic toymaker to the brink of bankruptcy. The company's near-collapse shows that what works in theory can fail spectacularly in the brutally competitive global economy. It took a new LEGO management team – faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers (ten-year old boys) – to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies.  Along the way, Brick by Brick reveals how LEGO:- Became truly customer-driven by co-creating with kids as well as its passionate adult fans- Looked beyond products and learned to leverage a full-spectrum approach to innovation- Opened its innovation process by using both the "wisdom of crowds" and the expertise of elite cliques- Discovered uncontested, "blue ocean" markets, even as it thrived in brutally competitive red oceans- Gave its world-class design teams enough space to create and direction to deliver built a culture where profitable innovation flourishes Sometimes radical yet always applicable, Brick by Brick abounds with real-world lessons for unleashing breakthrough innovation in your organization, just like LEGO. Whether you're a senior executive looking to make your company grow, an entrepreneur building a startup from scratch, or a fan who wants to instill some of that LEGO magic in your career, you'll learn how to build your own innovation advantage, brick by brick.

    Identified in the paper as "Yeoman," to protect his identity, the writer roamed eleven states and six thousand miles, jolting the nation with his dispatches about slavery and the extremism of its defenders.This extraordinary journey would also re-shape the nation's landscape, driving "Yeoman"--real name Frederick Law Olmsted--to embark on his career as America's first and foremost architect of urban parks and other public spaces.Over a century and half later, there are echoes of the pre-Civil War in the angry ferment and fracturing of our own time. Is America still one country? Tony Horwitz, like Olmsted a Yankee and roving scribe, sets forth to find out by retracing Yeoman's journey through the South. Following his route and whenever possible his mode of transport--rail, riverboats, in the saddle--Horwitz travels Appalachia, down the Ohio and Mississippi, through Kentucky, Tennessee, Louisiana, and across Texas to the Rio Grande. Venturing, as Olmsted did, far off the beaten paths, Horwitz discovers colorful traces of an old weird America, shocking vestiges of the Cotton Kingdom, and strange new mutations that have sprung from its roots.The result is a masterpiece in the tradition of Great Plains, Bad Land, and the author's own classic, Confederates in the Attic. Spying on the South is an intrepid, wise, and frequently hilarious expedition through an outsized landscape and its equally outsized state of mind. It is also a probing and poignant study of the young Olmsted, whose own life, and thinking about landscape and society, would be forever altered by his Southern odyssey.

    Thomas Jefferson: The Art of Power gives us Jefferson the politician and president, a great and complex human being forever engaged in the wars of his era. Philosophers think; politicians maneuver. Jefferson’s genius was that he was both and could do both, often simultaneously. Such is the art of power. Thomas Jefferson hated confrontation, and yet his understanding of power and of human nature enabled him to move men and to marshal ideas, to learn from his mistakes, and to prevail. Passionate about many things—women, his family, books, science, architecture, gardens, friends, Monticello, and Paris—Jefferson loved America most, and he strove over and over again, despite fierce opposition, to realize his vision: the creation, survival, and success of popular government in America. Jon Meacham lets us see Jefferson’s world as Jefferson himself saw it, and to appreciate how Jefferson found the means to endure and win in the face of rife partisan division, economic uncertainty, and external threat. Drawing on archives in the United States, England, and France, as well as unpublished Jefferson presidential papers, Meacham presents Jefferson as the most successful political leader of the early republic, and perhaps in all of American history. The father of the ideal of individual liberty, of the Louisiana Purchase, of the Lewis and Clark expedition, and of the settling of the West, Jefferson recognized that the genius of humanity—and the genius of the new nation—lay in the possibility of progress, of discovering the undiscovered and seeking the unknown. From the writing of the Declaration of Independence to elegant dinners in Paris and in the President’s House; from political maneuverings in the boardinghouses and legislative halls of Philadelphia and New York to the infant capital on the Potomac; from his complicated life at Monticello, his breathtaking house and plantation in Virginia, to the creation of the University of Virginia, Jefferson was central to the age. Here too is the personal Jefferson, a man of appetite, sensuality, and passion. The Jefferson story resonates today not least because he led his nation through ferocious partisanship and cultural warfare amid economic change and external threats, and also because he embodies an eternal drama, the struggle of the leadership of a nation to achieve greatness in a difficult and confounding world.

    Rockefeller, Jay Gould, and J. P. Morgan. They were the giants of the Gilded Age, a moment of riotous growth that established America as the richest, most inventive, and most productive country on the planet.Acclaimed author Charles R. Morris vividly brings the men and their times to life. The ruthlessly competitive Carnegie, the imperial Rockefeller, and the provocateur Gould were obsessed with progress, experiment, and speed. They were balanced by Morgan, the gentleman businessman, who fought, instead, for a global trust in American business. Through their antagonism and their verve, they built an industrial behemoth—and a country of middle-class consumers. The Tycoons tells the incredible story of how these four determined men wrenched the economy into the modern age, inventing a nation of full economic participation that could not have been imagined only a few decades earlier.

    The glory days of the Apollo space program. NASA send Commander Jim Lovell and two other astronauts on America's fifth mission to the moon.Only fifty-five hours into the flight, disaster strikes. A mysterious explosion rocks the ship. Its oxygen and power begin draining away. Lovell and his crew watch as the cockpit grows darker, the air grows thinner, and the instruments wink out one by one.In this tale of astonishing courage, brilliant improvisation and thrilling adventure, the reader is transported right into the capsule during one of the worst disasters in the history of space exploration.

    "A stunning memoir from the astronaut who spent a record-breaking year aboard the International Space Station – a candid account of his remarkable voyage, the journeys that preceded it, and his colorful formative years." Inside book cover comments.

    Johnny Cash's extraordinary career stretched from his days at Sun Records with Elvis Presley and Jerry Lee Lewis to the remarkable creative last hurrah, at age 69, that resulted in the brave, moving "Hurt" video.As music critic for the Los Angeles Times, Hilburn knew Cash throughout his life: he was the only music journalist at the legendary Folsom Prison concert in 1968, and he interviewed both Cash and his wife June Carter just months before their deaths. Drawing upon a trove of never-before-seen material from the singer's inner circle, Hilburn creates an utterly compelling, deeply human portrait of a towering figure in country music, a seminal influence in rock, and an icon of American popular culture. Hilburn's reporting shows the astonishing highs and deep lows that marked the journey of a man of great faith and humbling addiction who throughout his life strove to use his music to lift people's spirits.

    The plane slammed onto the runway and burst into a vast fireball. The rescuers didn't move at first: nobody could possibly survive that crash. And then people began emerging from the summer corn that lined the runways. Miraculously, 184 of 296 passengers lived.No one has ever attempted the complete reconstruction of a crash of this magnitude. Drawing on interviews with hundreds of survivors, crew, and airport and rescue personnel, Laurence Gonzales, a commercial pilot himself, captures, minute by minute, the harrowing journey of pilots flying a plane with no controls and flight attendants keeping their calm in the face of certain death. He plumbs the hearts and minds of passengers as they pray, bargain with God, plot their strategies for survival, and sacrifice themselves to save others.Ultimately he takes us, step by step, through the gripping scientific detective work in super-secret labs to dive into the heart of a flaw smaller than a grain of rice that shows what brought the aircraft down.An unforgettable drama of the triumph of heroism over tragedy and human ingenuity over technological breakdown, Flight 232 is a masterpiece in the tradition of the greatest aviation stories ever told.

    and remarkable powers of concentration, Bobby memorized hundreds of chess books in several languages, and he was only 13 when he became the youngest chess master in U.S. history.   But his strange behavior started early.  In 1972, at the historic Cold War showdown in Reykjavik, Iceland, where he faced Soviet champion Boris Spassky, Fischer made headlines with hundreds of petty demands that nearly ended the competition.  It was merely a prelude to what was to come. Arriving back in the United States to a hero’s welcome, Bobby was mobbed wherever he went—a figure as exotic and improbable as any American pop culture had yet produced.  No player of a mere “board game” had ever ascended to such heights.  Commercial sponsorship offers poured in, ultimately topping $10 million—but Bobby demurred.  Instead, he began tithing his limited money to an apocalyptic religion and devouring anti-Semitic literature.   After years of poverty and a stint living on Los Angeles’ Skid Row, Bobby remerged in 1992 to play Spassky in a multi-million dollar rematch—but the experience only deepened a paranoia that had formed years earlier when he came to believe that the Soviets wanted him dead for taking away “their” title.  When the dust settled, Bobby was a wanted man—transformed into an international fugitive because of his decision to play in Montenegro despite U.S. sanctions.  Fearing for his life, traveling with bodyguards, and wearing a long leather coat to ward off knife attacks, Bobby lived the life of a celebrity fugitive – one drawn increasingly to the bizarre.  Mafiosi, Nazis, odd attempts to breed an heir who could perpetuate his chess-genius DNA—all are woven into his late-life tapestry.  And yet, as Brady shows, the most notable irony of Bobby Fischer’s strange descent – which had reached full plummet by 2005 when he turned down yet another multi-million dollar payday—is that despite his incomprehensible behavior, there were many who remained fiercely loyal to him.  Why that was so is at least partly the subject of this book—one that at last answers the question: “Who was Bobby Fischer?”

    But this book is different from all the others.Becoming Steve Jobs takes on and breaks down the existing myth and stereotypes about Steve Jobs. The conventional, one-dimensional view of Jobs is that he was half-genius, half-jerk from youth, an irascible and selfish leader who slighted friends and family alike. Becoming Steve Jobs answers the central question about the life and career of the Apple cofounder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people?Drawing on incredible and sometimes exclusive access, Schlender and Tetzeli tell a different story of a real human being who wrestled with his failings and learned to maximize his strengths over time. Their rich, compelling narrative is filled with stories never told before from the people who knew Jobs best, and who decided to open up to the authors, including his family, former inner circle executives, and top people at Apple, Pixar and Disney, most notably Tim Cook, Jony Ive, Eddy Cue, Ed Catmull, John Lasseter, Robert Iger and many others. In addition, Brent knew Jobs personally for 25 years and draws upon his many interviews with him, on and off the record, in writing the book. He and Rick humanize the man and explain, rather than simply describe, his behavior. Along the way, the book provides rich context about the technology revolution we all have lived through, and the ways in which Jobs changed our world.Schlender and Tetzeli make clear that Jobs's astounding success at Apple was far more complicated than simply picking the right products: he became more patient, he learned to trust his inner circle, and discovered the importance of growing the company incrementally rather than only shooting for dazzling game-changing products.A rich and revealing account that will change the way we view Jobs, Becoming Steve Jobs shows us how one of the most colorful and compelling figures of our times was able to combine his unchanging, relentless passion with a more mature management style to create one of the most valuable and beloved companies on the planet.

    Packed with advanced electronic-surveillance equipment and classified intelligence documents, the USS Pueblo was poorly armed and lacked backup by air or sea. Its crew, led by a charismatic, hard-drinking ex-submarine officer named Pete Bucher, was made up mostly of untested sailors in their teens and twenties.On a frigid January morning while eavesdropping near the port of Wonsan, the Pueblo was challenged by a North Korean gunboat. When Bucher tried to escape, his ship was quickly surrounded by more patrol boats, shelled and machine-gunned, and forced to surrender. One American was killed and ten wounded, and Bucher and his young crew were taken prisoner by one of the world’s most aggressive and erratic totalitarian regimes.Less than forty-eight hours before the Pueblo’s capture, North Korean commandos had nearly succeeded in assassinating South Korea’s president in downtown Seoul. Together, the two explosive incidents pushed Cold War tensions toward a flashpoint as both North and South Korea girded for war—with fifty thousand American soldiers caught between them. President Lyndon Johnson rushed U.S. combat ships and aircraft to reinforce South Korea, while secretly trying to negotiate a peaceful solution to the crisis.Act of War tells the riveting saga of Bucher and his men as they struggled to survive merciless torture and horrendous living conditions in North Korean prisons. Based on extensive interviews and numerous government documents released through the Freedom of Information Act, this book also reveals new details of Johnson’s high-risk gambit to prevent war from erupting on the Korean peninsula while his negotiators desperately tried to save the sailors from possible execution. A dramatic tale of human endurance against the backdrop of an international diplomatic poker game, Act of War offers lessons on the perils of covert intelligence operations as America finds itself confronting a host of twenty-first-century enemies.

    The brave souls that leaped into these dangerous contraptions and pushed them to unexplored extremes became new American heroes: the race car driver and the flying ace.No individual did more to create and intensify these raw new roles than the tall, gangly Eddie Rickenbacker, who defied death over and over with such courage and pluck that a generation of Americans came to know his face better than the president’s. The son of poor, German-speaking Swiss immigrants in Columbus, Ohio, Rickenbacker overcame the specter of his father’s violent death, a debilitating handicap, and, later, accusations of being a German spy, to become the American military ace of aces in World War I and a Medal of Honor recipient. He and his high-spirited, all-too-short-lived pilot comrades, created a new kind of aviation warfare, as they pushed their machines to the edge of destruction—and often over it—without parachutes, radios, or radar. Enduring Courage is the electrifying story of the beginning of America’s love affair with speed—and how one man above all the rest showed a nation the way forward. No simple daredevil, he was an innovator on the racetrack, a skilled aerial dualist and squadron commander, and founder of Eastern Air Lines. Decades after his heroics against the Red Baron’s Flying Circus, he again showed a war-weary nation what it took to survive against nearly insurmountable odds when he and seven others endured a harrowing three-week ordeal adrift without food or water in the Pacific during World War II. For the first time, Enduring Courage peels back the layers of hero to reveal the man himself. With impeccable research and a gripping narrative, John F. Ross tells the unforgettable story of a man who pushed the limits of speed, endurance and courage and emerged as an American legend.

    A spectacular feat of individual daring and collective technological accomplishment, Charles Lindbergh's flight from New York to Paris ushered in the modern age of commercial aviation.In The Flight of the Century, Thomas Kessner takes a fresh look at one of America's greatest moments, explaining how what was essentially a publicity stunt became a turning point in history. Kessner vividly recreates the flight itself and the euphoric reaction to it on both sides of the Atlantic, and argues that Lindbergh's amazing feat occurred just when the world--still struggling with the disillusionment of WWI--desperately needed a hero to restore a sense of optimism and innocence. Kessner also shows how new forms of mass media made Lindbergh into the most famous international celebrity of his time, casting him in the role of a humble yet dashing American hero of rural origins and traditional values. Much has been made of Lindbergh's personal integrity and his refusal to cash in on his fame, but Kessner reveals that Lindbergh was closely allied with, and managed by, a group of powerful businessmen--Harry Guggenheim, Dwight Morrow, and Henry Breckenridge chief among them--who sought to exploit aviation for mass transport and massive profits. Their efforts paid off as commercial air traffic soared from 6,000 passengers in 1926 to 173,000 passengers in 1929. Kessner's book is the first to fully explore Lindbergh's central role in promoting the airline industry--the rise of which has influenced everything from where we live to how we wage war and do business.

    You’ll never crack open a six again without thinking of this book.”—John Sayles, Director of Eight Men Out and author of A Moment in the SunThe creators of Budweiser and Michelob beers, the Anheuser-Busch company is one of the wealthiest, most colorful and enduring family dynasties in the history of American commerce. In Bitter Brew, critically acclaimed journalist William Knoedelseder tells the riveting, often scandalous saga of the rise and fall of the dysfunctional Busch family—an epic tale of prosperity, profligacy, hubris, and the dark consequences of success that spans three centuries, from the open salvos of the Civil War to the present day.