Our brave new technologies offer incredible opportunities for work and play. But at what price?   Now renowned neuroscientist Susan Greenfield—known in the United Kingdom for challenging entrenched conventional views—brings together a range of scientific studies, news events, and cultural criticism to create an incisive snapshot of “the global now.” Disputing the assumption that our technologies are harmless tools, Greenfield explores whether incessant exposure to social media sites, search engines, and videogames is capable of rewiring our brains, and whether the minds of people born before and after the advent of the Internet differ.   Stressing the impact on Digital Natives—those who’ve never known a world without the Internet—Greenfield exposes how neuronal networking may be affected by unprecedented bombardments of audiovisual stimuli, how gaming can shape a chemical landscape in the brain similar to that in gambling addicts, how surfing the Net risks placing a premium on information rather than on deep knowledge and understanding, and how excessive use of social networking sites limits the maturation of empathy and identity.   But Mind Change also delves into the potential benefits of our digital lifestyle. Sifting through the cocktail of not only threat but opportunity these technologies afford, Greenfield explores how gaming enhances vision and motor control, how touch tablets aid students with developmental disabilities, and how political “clicktivism” foments positive change.   In a world where adults spend ten hours a day online, and where tablets are the common means by which children learn and play, Mind Change reveals as never before the complex physiological, social, and cultural ramifications of living in the digital age. A book that will be to the Internet what An Inconvenient Truth was to global warming, Mind Change is provocative, alarming, and a call to action to ensure a future in which technology fosters—not frustrates—deep thinking, creativity, and true fulfillment.

    With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as popular culture, psychology, ant biology, behavioral economics, artificial intelligence, military history, and politics to show how this simple idea offers important lessons for how we live our lives, select our leaders, run our companies, and think about our world.

    Offers 365 daily inspirational thoughts from The Road Less Traveled and The Different Drum that focus on the challenges of everyday life.

    Quine's areas of interest are panoramic, as this lively book amply demonstrates.Moving from A (alphabet) to Z (zero), Quiddities roams through more than eighty topics, each providing a full measure of piquant thought, wordplay, and wisdom, couched in easy and elegant prose--"Quine at his unbuttoned best," in Donald Davidson's words. Philosophy, language, and mathematics are the subjects most fully represented; tides of entries include belief, communication, free will, idiotisms, longitude and latitude, marks, prizes, Latin pronunciation, tolerance, trinity. Even the more technical entries are larded with homely lore, anecdote, and whimsical humor.Quiddities will be a treat for admirers of Quine and for others who like to think, who care about language, and who enjoy the free play of intellect on topics large and small. For this select audience, it is an ideal book for browsing.

    Her twenty- five-year career conducting experiments that involve rats has led her to a surprising conclusion: Through their adaptive strategies and good habits, these unassuming little animals can teach us some essential lessons about how we, as humans, can lead successful lives. From emotional resilience and a strong work ethic to effective parenting and staying healthy, the lab rat is an unlikely but powerful role model for us all. This is a surprising and engaging guided tour into the sophisticated mental, emotional, and behavioral worlds of these frequently maligned and often misunderstood little creatures.

    Beset from all sides by a never-ending barrage of media, how can we ensure that the most accurate information emerges and is heeded? In this book, Cass R. Sunstein develops a deeply optimisticunderstanding of the human potential to pool information, and to use that knowledge to improve our lives.In an age of information overload, it is easy to fall back on our own prejudices and insulate ourselves with comforting opinions that reaffirm our core beliefs. Crowds quickly become mobs. The justification for the Iraq war, the collapse of Enron, the explosion of the space shuttle Columbia--all ofthese resulted from decisions made by leaders and groups trapped in information cocoons, shielded from information at odds with their preconceptions. How can leaders and ordinary people challenge insular decision making and gain access to the sum of human knowledge?Stunning new ways to share and aggregate information, many Internet-based, are helping companies, schools, governments, and individuals not only to acquire, but also to create, ever-growing bodies of accurate knowledge. Through a ceaseless flurry of self-correcting exchanges, wikis, coveringeverything from politics and business plans to sports and science fiction subcultures, amass--and refine--information. Open-source software enables large numbers of people to participate in technological development. Prediction markets aggregate information in a way that allows companies, rangingfrom computer manufacturers to Hollywood studios, to make better decisions about product launches and office openings. Sunstein shows how people can assimilate aggregated information without succumbing to the dangers of the herd mentality--and when and why the new aggregation techniques are soastoundingly accurate.In a world where opinion and anecdote increasingly compete on equal footing with hard evidence, the on-line effort of many minds coming together might well provide the best path to infotopia.

    But by knowing what they are and how to spot them, we can avoid them and make better choices-whether dealing with a personal problem or a business negotiation; trying to save money or make money; working out what we do or don't want in life: and how best to get it.Simple, clear and always surprising, this indispensable book will change the way you think and transform your decision-making-work, at home, every day. It reveals, in 99 short chapters, the most common errors of judgment, and how to avoid them.

    IT WILL CHANGE WHAT IT MEANS TO BE HUMAN. IT HAS ALREADY BEGUN. What if you could remember everything? Gordon Bell and Jim Gemmell draw on their experience from their MyLifeBits project at Microsoft Research to explain the benefits to come from an earth-shaking and inevitable increase in electronic memories. In 1998 they began using Bell, a luminary in the computer world, as a test case, attempting to digitally record as much of his life as possible. Photos, letters, and memorabilia were scanned. Everything he did on his computer was captured. He wore an automatic camera, an arm-strap that logged his bio-metrics, and began recording telephone calls. This experiment, and the system they created to support it, put them at the center of a movement studying the creation and enjoyment of e-memories.Since then the three streams of technology feeding the Total Recall revolution—digital recording, digital storage, and digital search, have become gushing torrents. We are capturing so much of our lives now, be it on the date- and location-stamped photos we take with our smart phones or in the continuous records we have of our emails, instant messages, and tweets--not to mention the GPS tracking of our movements many cars and smart phones already do automatically. We are storing what we capture either out there in the “cloud” of services such as Facebook or on our very own increasingly massive and cheap hard drives. But the critical technology, and perhaps least understood, is our magical new ability to find the information we want in the mountain of data that is our past. And not just Google it, but data mine it so that, say, we can chart how much exercise we have been doing in the last four weeks in comparison with what we did four years ago. In health, education, work life, and our personal lives, the Total Recall revolution is going to change everything. As Bell and Gemmell show, it has already begun.Total Recall provides a glimpse of the near future. Imagine heart monitors woven into your clothes and tiny wearable audio and visual recorders automatically capturing what you see and hear. Imagine being able to summon up the e-memories of your great grandfather and his avatar giving you advice about whether or not to go to college, accept that job offer, or get married. The range of potential insights is truly awesome. But Bell and Gemmell also show how you can begin to take better advantage of this new technology right now. From how to navigate the serious question of privacy and serious problem of application compatibility to what kind of startups Bell is willing to invest in and which scanner he prefers, this is a book about a turning point in human knowledge as well as an immediate practical guide.Total Recall is a technological revolution that will accomplish nothing less than a transformation in the way humans think about the meaning of their lives.Watch a Video

    In reality this is not the case at all. We all have the tendency to overestimate our rationality to the point of denying reality. The many ways in which we do this are collectively called cognitive biases. Our brain may be the most complicated thinking machine but it is not without limitations. In our attempt to understand the world around us through our lens we simplify things and fall prey to cognitive biases. Sometimes these biases are caused by heuristics or mental shortcuts which help us reach quick judgments when we have little time. At other times our judgment is clouded by situational factors and inner motivations and emotions.However we are not completely helpless in this aspect. Knowing these biases exist can help us avoid them through conscious efforts. We need to be able to recognize these biases in our decision making. They are inevitable in most cases but they are not impossible to bypass.

    Baumeister, teams with New York Times science writer John Tierney to reveal the secrets of self-control and how to master it. In Willpower, the pioneering researcher Roy F. Baumeister collaborates with renowned New York Times science writer John Tierney to revolutionize our understanding of the most coveted human virtue: self-control.In what became one of the most cited papers in social science literature, Baumeister discovered that willpower actually operates like a muscle: it can be strengthened with practice and fatigued by overuse. Willpower is fueled by glucose, and it can be bolstered simply by replenishing the brain's store of fuel. That's why eating and sleeping- and especially failing to do either of those-have such dramatic effects on self-control (and why dieters have such a hard time resisting temptation).Baumeister's latest research shows that we typically spend four hours every day resisting temptation. No wonder people around the world rank a lack of self-control as their biggest weakness. Willpower looks to the lives of entrepreneurs, parents, entertainers, and artists-including David Blaine, Eric Clapton, and others-who have flourished by improving their self-control.The lessons from their stories and psychologists' experiments can help anyone. You learn not only how to build willpower but also how to conserve it for crucial moments by setting the right goals and using the best new techniques for monitoring your progress. Once you master these techniques and establish the right habits, willpower gets easier: you'll need less conscious mental energy to avoid temptation. That's neither magic nor empty self-help sloganeering, but rather a solid path to a better life.Combining the best of modern social science with practical wisdom, Baumeister and Tierney here share the definitive compendium of modern lessons in willpower. As our society has moved away from the virtues of thrift and self-denial, it often feels helpless because we face more temptations than ever. But we also have more knowledge and better tools for taking control of our lives. However we define happiness-a close- knit family, a satisfying career, financial security-we won't reach it without mastering self-control.

    It is the natural way in which we interpret, predict, and participate in social behavior and communication. We ascribe mental states to people: states such as thoughts, desires, knowledge, and intentions.Building on many years of research, Baron-Cohen concludes that children with autism, suffer from "mindblindness" as a result of a selective impairment in mindreading. For these children, the world is essentially devoid of mental things.Baron-Cohen develops a theory that draws on data from comparative psychology, from developmental, and from neuropsychology. He argues that specific neurocognitive mechanisms have evolved that allow us to mindread, to make sense of actions, to interpret gazes as meaningful, and to decode "the language of the eyes."A Bradford Book

    Beveridge explores the development of the intuitive side in scientists. The author's object is to show how the minds of humans can best be harnessed to the processes of scientific discovery. This book therefore centers on the "human factor"; the individual scientist. The book reveals the basic principles and mental techniques that are common to most types of investigation. Professor Beveridge discusses great discoveries and quotes the experiences of numerous scientists. "The virtue of Mr. Beveridge's book is that it is not dogmatic. A free and universal mind looks at scientific investigation as a creative art. . . ." The New York Times

    . . . The main lines of argument—that the emotions are ways we constitute our lives with meaning; that they are in some important sense things we do rather than things that merely happen to us; that emotions have their own sort of rationality and logic and are subject to evaluation and criticism as such; that emotions are, in some important sense, evaluative judgments—remain an important, credible contemporary view. . . . Solomon is clear, clever, and deep (also often funny).” —Owen Flanagan, Duke University

    Method and Processes of Approach to a New Concept of Life -For a while he trampled with impunity on laws human and divine but, as he was obsessed with the delusion that two and two makes five, he fell, at last a victim to the relentless rules of humble Arithmetic. -Remember, O stranger, Arithmetic is the first of the sciences and the mother of safety.- --Brandeis It is the aim of this little book to point the way to a new science and art-the science and art of Human Engineering. By Human Engineering I mean the science and art of directing the energies and capacities of human beings to the advancement of human weal. It need not be argued in these times that the establishment of such a science-the science of human welfare-is an undertaking of immeasurable importance. No one can fail to see that its importance is supreme. It is evident that, if such a science is to be established it must be founded on ascertained facts-it must accord with what is characteristic of Man-it must be based upon a just conception of what Man is-upon a right understanding of Man's place in the scheme of Nature. No one need be told how indispensable it is to have true ideas-just concepts-correct notions-of the things with which we humans have to deal; everyone knows for example, that to mistake solids for surfaces or lines would wreck the science and art of geometry; anyone knows that to confuse fractions with whole numbers would wreck the science and art of arithmetic; everyone knows that to mistake vice for virtue would destroy the foundation of ethics; everyone knows that to mistake a desert mirage for a lake of fresh water does but lure the fainting traveler to dire disappointment or death. Now, it is perfectly clear that of all the things with which human beings have to deal, the most important by far is Man himself-humankind-men, women and children. It follows that for us human beings nothing else can be quite so important as a clear, true, just, scientific concept of Man-a right understanding of what we as human beings really are. For it requires no great wisdom, it needs only a little reflection, to see that, if we humans radically misconceive the nature of man-if we regard man as being something which he is not, whether it be something higher than man or lower-we thereby commit an error so fundamental and far reaching as to produce every manner of confusion and disaster in individual life, in community life and in the life of the race. The question we have, therefore, to consider first of all is fundamentally: What is Man? What is a man? What is a human being? What is the defining or characteristic mark of humanity?

    He solidified his standing as the nation's foremost political forecaster with his near perfect prediction of the 2012 election. Silver is the founder and editor in chief of FiveThirtyEight.com. Drawing on his own groundbreaking work, Silver examines the world of prediction, investigating how we can distinguish a true signal from a universe of noisy data. Most predictions fail, often at great cost to society, because most of us have a poor understanding of probability and uncertainty. Both experts and laypeople mistake more confident predictions for more accurate ones. But overconfidence is often the reason for failure. If our appreciation of uncertainty improves, our predictions can get better too. This is the "prediction paradox": The more humility we have about our ability to make predictions, the more successful we can be in planning for the future.In keeping with his own aim to seek truth from data, Silver visits the most successful forecasters in a range of areas, from hurricanes to baseball, from the poker table to the stock market, from Capitol Hill to the NBA. He explains and evaluates how these forecasters think and what bonds they share. What lies behind their success? Are they good-or just lucky? What patterns have they unraveled? And are their forecasts really right? He explores unanticipated commonalities and exposes unexpected juxtapositions. And sometimes, it is not so much how good a prediction is in an absolute sense that matters but how good it is relative to the competition. In other cases, prediction is still a very rudimentary-and dangerous-science.Silver observes that the most accurate forecasters tend to have a superior command of probability, and they tend to be both humble and hardworking. They distinguish the predictable from the unpredictable, and they notice a thousand little details that lead them closer to the truth. Because of their appreciation of probability, they can distinguish the signal from the noise.