There is no more proper instrument of analysis of our contemporary myths than this book—one of the most significant works in French theory, and one that has transformed the way readers and philosophers view the world around them.Our age is a triumph of codification. We own devices that bring the world to the command of our fingertips. We have access to boundless information and prodigious quantities of stuff. We decide to like or not, to believe or not, to buy or not. We pick and choose. We think we are free. Yet all around us, in pop culture, politics, mainstream media, and advertising, there are codes and symbols that govern our choices. They are the fabrications of consumer society. They express myths of success, well-being, and happiness. As Barthes sees it, these myths must be carefully deciphered, and debunked.What Barthes discerned in mass media, the fashion of plastic, and the politics of postcolonial France applies with equal force to today's social networks, the iPhone, and the images of 9/11. This new edition of Mythologies, complete and beautifully rendered by the Pulitzer Prize–winning poet, critic, and translator Richard Howard, is a consecration of Barthes's classic—a lesson in clairvoyance that is more relevant now than ever.

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    Designed specifically for native-English speakers approaching Japanese as a second language, this book presents 142 essential Japanese sentence patterns, first by giving equivalents in English, then following with Japanese translations. Each pattern is accompanied by a concise, easy-to-follow explanation and several Japanese example sentences that demonstrate its usage. In addition, practice sections for each pattern allow the student to test his or her understanding of the material presented.Japanese Sentence Patterns for Effective Communication is organized into twelve chapters according to communicative function, including such tasks as making simple, declarative statements about people and things in the world; making comparisons; talking about events in the past, present and future; expressing desire, conjecture and intention;stating causes or reasons; making requests; asking and giving permission; and using the passive and causative-passive voices. Extensive charts at the back of the book outline the rules for inflecting and conjugating adjectives and verbs-essential to fluent communication.

    One of the most distinguishing features of the show is the innovative way its writers play with language--fabricating new words, morphing existing ones, and throwing usage on its head. The result has been a strikingly resonant lexicon that reflects the power of both youth culture and television in the evolution of American slang. Using the show to illustrate how new slang is formed, transformed, and transmitted, Slayer Slang is one of those rare books that combines a serious explanation of a pop culture phenomenon with an engrossing read for Buffy fans, language mavens, and pop culture critics. Noted linguist Michael Adams offers a synopsis of the program's history, an essay on the nature and evolution of the show's language, and a detailed glossary of slayer slang, annotated with actual dialogue. Introduced by Jane Espenson, one of the show's most inventive writers (and herself a linguist), Slayer Slang offers a quintessential example of contemporary youth culture serving as a vehicle for slang.

      Inspired by Daniel Menaker’s tenure at the New Yorker, this collection of comical, revelatory errors foraged from the wilds of everyday English comes with commentary by the author, illustrations by Roz Chast, and a foreword from Billy Collins.   During his time at the renowned magazine, Menaker happened across a superb spelling mistake: “The zebras were grazing on the African svelte.” Fascinated by the idea of unintentionally meaningful spelling errors, he began to see that these gaffes—neither typos nor auto-corrects—are sometimes more interesting than their straight-laced counterparts. Through examples he has collected over the course of his decades-long career as an editor and writer, he brings us to a new understanding of language—how it’s used, what it means, and what fun it can be.   Illustrated by the inimitable Roz Chast, with a foreword by former poet laureate Billy Collins, The African Svelte offers thoughtful and intelligent exit Jesus. With both uniquely happy accidents and familiar fumbles like “for all intensive purposes” and “doggy-dog world,” readers delighted by language will find themselves turning the pages with baited breath to discover fresh howlers that have them laughing off their dairy airs.

    Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by", metaphors that can shape our perceptions and actions without our ever noticing them.In this updated edition of Lakoff and Johnson's influential book, the authors supply an afterword surveying how their theory of metaphor has developed within the cognitive sciences to become central to the contemporary understanding of how we think and how we express our thoughts in language.

    Meticulously prepared, it is one of the most comprehensive, authoritative, up-to-date introductory resources on the market. The book’s extensive examples and exercises help students master the course material, and its lucid writing style makes complex concepts easy to understand.

    'Unfortunate English' contains humorous and accessible etymology for words with grisly backgrounds.

    Abundant examples and exercises allow students to focus on how to do historical linguistics. The book is distinctive for its integration of the standard topics with others now considered important to the field, including syntactic change, grammaticalization, sociolinguistic contributions to linguistic change, distant genetic relationships, areal linguistics, and linguistic prehistory. It also offers a defense of the family tree model, a response to recent claims on lexical diffusion/frequency, and a section on why languages diversify and spread. Examples are taken from a broad range of languages; those from the more familiar English, French, German, and Spanish make the topics more accessible, while those from non-Indo-European languages show the depth and range of the concepts they illustrate.

    A unique body of medieval literature, the Sagas rank with the world’s great literary treasures – as epic as Homer, as deep in tragedy as Sophocles, as engagingly human as Shakespeare. Set around the turn of the last millennium, these stories depict with an astonishingly modern realism the lives and deeds of the Norse men and women who first settled in Iceland and of their descendants, who ventured farther west to Greenland and, ultimately, North America. Sailing as far from the archetypal heroic adventure as the long ships did from home, the Sagas are written with psychological intensity, peopled by characters with depth, and explore perennial human issues like love, hate, fate and freedom.

    All necessary corrections have been made, and the book retains the form which has long made it the most complete and valuable work of its kind. In this descriptive grammar the author offers a treatment of Greek syntax which is exceptionally rich as well subtle and varied.

    Whether you’re enraged by Ikea’s Verdanagate, want to know what the Beach Boys have in common with easy Jet or why it’s okay to like Comic Sans, Just My Type will have the answer. Learn why using upper case got a New Zealand health worker sacked. Refer to Prince in the Tafkap years as a Dingbat (that works on many levels). Spot where movies get their time periods wrong and don’t be duped by fake posters on eBay. Simon Garfield meets the people behind the typefaces and along the way learns why some fonts – like men – are from Mars and some are from Venus. From type on the high street and album covers, to the print in our homes and offices, Garfield is the font of all types of knowledge.

    Written by a native English speaker who learned Spanish the hard way--by trying to talk to Spanish-speaking people--it offers English speakers with a basic knowledge of Spanish hundreds of tips for using the language more fluently and colloquially, with fewer obvious "gringo" errors.Writing with humor, common sense, and a minimum of jargon, Joseph Keenan covers everything from pronunciation, verb usage, and common grammatical mistakes to the subtleties of addressing other people, "trickster" words that look alike in both languages, inadvertent obscenities, and intentional swearing. He guides readers through the set phrases and idiomatic expressions that pepper the native speaker's conversation and provides a valuable introduction to the most widely used Spanish slang.With this book, both students in school and adult learners who never want to see another classroom can rapidly improve their speaking ability. Breaking Out of Beginner's Spanish will be an essential aid in passing the supreme language test-communicating fluently with native speakers.

    She presents here a collection of essays that explore life in various Eastern European countries since the fall of communism. As a citizen of Croatia (formerly part of Yugoslavia) living now in Vienna with her Swedish husband, she writes knowingly as a survivor of a communist regime, as one who realizes that pitfalls still lie ahead for nations emerging from the Soviet yoke. In Albania, she observes rage everywhere in people who seem to want to smash all vestiges of the Hoxha regime. In Romania, she comments on the execrable state in which public toilets are maintained: "[T]he standard of Romanian toilets reflects the nature of the communist system of which it is a legacy"; "the absence of any improvement is... a warning for the future of democracy" there. Drakulic's pungent and insightful ruminations not only describe life in her part of the world?she makes us feel it as well.--Publishers Weekly

    Many definitions of postmodernism focus on its nature as the aftermath of the modern industrial age when technology developed. This book extends that analysis to postmodernism by looking at the status of science, technology, and the arts, the significance of technocracy, and the way the flow of information is controlled in the Western world.