While most B2B startups obsess over scalability and tracking, Drift takes a different approach. In This Won't Scale, you'll find insider lessons and plays from the Drift Marketing team that have helped the business grow at a hypergrowth rate. It contains 41 plays organized into easy-to-read and reference chapters. Keep it on your desk, thumb through it when you're looking for inspiration and come back to it over time. You’ll discover not only Drift's abnormal approach, but also hear never-before-told stories and learn how to implement Drift's marketing plays into your own marketing strategy.

    This book will show you how to organise your life, so you are able to get important work done. It will guide you on how to customise different layouts, so the Bullet Journal works for you! The tools you will learn are: Step-by-step process of filling in your journal Setting SMART goals Vision and goal-setting pages Future logs Calendars Collections and trackers Reflections of the day Maintaining a bullet journal doesn’t need to take a lot of your time. Start your new organised life. Click the BUY button NOW!

    Taking advantage of the absolute latest advances in wood pulp technology, Building Stories is a book with no deliberate beginning nor end, the scope, ambition, artistry and emotional prevarication beyond anything yet seen from this artist or in this medium, probably for good reason.

    In the Company of Women profiles over 100 of these influential and creative women from all ages, races, backgrounds, and industries. Chock-full of practical, inspirational advice for those looking to forge their own paths, these interviews detail the keys to success (for example, going with your gut; maintaining meaningful and lasting relationships), highlight the importance of everyday rituals (meditating; creating a daily to-do list), and dispense advice for the next generation of women entrepreneurs and makers (stay true to what you believe in; have patience). The book is rounded out with hundreds of lush, original photographs of the women in their work spaces.

    Take time to create. Take time to reflect, take time to let go. A book that’s unique in the way it mixes reading and doing, A Book That Takes Its Time is like a mindfulness retreat between two covers. Created in partnership with Flow, the groundbreaking international magazine that celebrates creativity, beautiful illustration, a love of paper, and life’s little pleasures, A Book That Takes Its Time mixes articles, inspiring quotes, and what the editors call “goodies”—bound-in cards, mini-journals, stickers, posters, blank papers for collaging, and more—giving it a distinctly handcrafted, collectible feeling. Read about the benefits of not multitasking, then turn to “The Joy of One Thing at a Time Notebook” tucked into the pages. After a short piece on the power of slowing down, fill in the designed notecards for a Beautiful Moments jar. Make a personal timeline. Learn the art of hand-lettering. Dig into your Beginner’s Mind. Embrace the art of quitting. Take the writing cure. And always smile. Move slowly and with intention through A Book That Takes Its Time, and discover that sweet place where life can be both thoughtful and playful.

    Human tastes in the arts, Dutton argues, are evolutionary traits, shaped by Darwinian selection. They are not, as the past century of art criticism and academic theory would have it, just "socially constructed."Our love of beauty is inborn, and many aesthetic tastes are shared across remote cultures—just one example is the widespread preference for landscapes with water and distant trees, like the savannas where we evolved. Using forceful logic and hard evidence, Dutton shows that we must premise art criticism on an understanding of evolution, not on abstract "theory." He restores the place of beauty, pleasure, and skill as artistic values.Sure to provoke discussion in scientific circles and uproar in the art world, The Art Instinct offers radical new insights into both the nature of art and the workings of the human mind.

    Increasingly, experts urge us to find balance and calm by looking inward--through mindfulness or meditation--and muting the outside world. But what if the natural vibrancy of our surroundings is actually our most renewable and easily accessible source of joy? In Joyful, designer Ingrid Fetell Lee explores how the seemingly mundane spaces and objects we interact with every day have surprising and powerful effects on our mood. Drawing on insights from neuroscience and psychology, she explains why one setting makes us feel anxious or competitive while another fosters acceptance and delight--and, most importantly, she reveals how we can harness the power of our surroundings to live fuller, healthier, and truly joyful lives.

    His journal has become a classic of photographic literature. Weston was a towering figure in twentieth-century photography, whose restless quest for beauty and the mystical presence behind it resulted in a body of work unrivaled in the medium. John Szarkowski observes that "It was as though the things of everyday experience had been transformed... into organic sculptures, the forms of which were both the expression and the justification of the life within... He had freed his eyes of conventional expectation, and had taught them to see the statement of intent that resides in natural form."

    But although he lived in the German golden age of Goethe, Schiller and Mozart, he also believed that art was in terminal decline.To resolve this apparent paradox, as Michael Inwood explains in his incisive Introduction, we must understand the particular place of aesthetics in Hegel's vast intellectual edifice. Its central pillars consist of logic, philosophy of nature and philosophy of spirit. Art derives its value from offering a sensory vision of the God-like absolute, from its harmonious fusion of form and content, and from summing up the world-view of an age such as Homer's. While it scaled supreme heights in ancient Greece, Hegel doubted art's ability to encompass Christian belief or the reflective irony characteristic of modern societies. Many such challenging ideas are developed in this superb treatise; it counts among the most stimulating works of a master thinker.Table of ContentsIntroductory Lectures on Aesthetics Introduction A Note on the Translation and CommentaryINTRODUCTORY LECTURES ON AESTHETICSChapter I: The Range of Aesthetic Defined, and Some Objections against the Philosophy of Art Refuted[α Aesthetic confined to Beauty of Artβ Does Art merit Scientific Treatment?γ Is Scientific Treatment appropriate to Art?δ Answer to βε Answer to γ]Chapter II: Methods of Science Applicable to Beauty and Art[1. Empirical Method - Art-scholarship(a) Its Range(b) It generates Rules and Theories(c) The Rights of Genius2. Abstract Reflection3. The Philosophical Conception of Artistic Beauty, general notion of]Chapter III: The Conception of Artistic BeautyPart I - The Work of Art as Made and as Sensuous1. Work of Art as Product of Human Activity[(a) Conscious Production by Rule(b) Artistic Inspiration(c) Dignity of Production by Man(d) Man's Need to produce Works of Art]2. Work of Art as addressed to Man's Sense[(a) Object of Art - Pleasant Feeling?(b) Feeling of Beauty - Taste(c) Art-scholarship(d) Profounder Consequences of Sensuous Nature of Art(α) Relations of the Sensuous to the Mind(αα) Desire(ββ) Theory(γγ) Sensuous as Symbol of Spiritual(β) The Sensuous Element, how Present in the Artist(γ) The Content of Art Sensuous]Part II - The End of Art3. [The Interest or End of Art(a) Imitation of Nature?(α) Mere Repetition of Nature is -(αα) Superfluous(ββ) Imperfect(γγ) Amusing Merely as Sleight of Hand(β) What is Good to Imitate?(γ) Some Arts cannot be called Imitative(b) Humani nihil - ?(c) Mitigation of the Passions?(α) How Art mitigates the Passions(β) How Art purifies the Passions(αα) It must have a Worthy Content(ββ) But ought not to be Didactic(γγ) Nor explicitly addressed to a Moral Purpose(d) Art has its own Purpose as Revelation of Truth]Chapter IV: Historical Deducation of the True Idea of Art in Modern Philosophy1. Kant[(a) Pleasure in Beauty not Appetitive(b) Pleasure in Beauty Universal(c) The Beautiful in its Teleological Aspect(d) Delight in the Beautiful necessary though felt]2. Schiller, Winckelmann, Schelling3. The IronyChapter V: Division of the Subject[1. The Condition of Artistic Presentation is the Correspondence of Matter and Plastic Form2. Part I - The Ideal3. Part II - The Types of Art(α) Symbolic Art(β) Classical Art(γ) Romantic Art4. Part III - The Several Arts(α) Architecture(β) Sculpture(γ) Romantic Art, comprising(i) Painting(ii) Music(iii) Poetry5. Conclusion]Commentary

    He shows how Leonardo's genius was based on skills we can improve in ourselves, such as passionate curiosity, careful observation, and an imagination so playful that it flirted with fantasy. He produced the two most famous paintings in history, The Last Supper and the Mona Lisa. But in his own mind, he was just as much a man of science and technology. With a passion that sometimes became obsessive, he pursued innovative studies of anatomy, fossils, birds, the heart, flying machines, botany, geology, and weaponry. His ability to stand at the crossroads of the humanities and the sciences, made iconic by his drawing of Vitruvian Man, made him history's most creative genius

    God has wired creativity into our DNA, and he expects that every man, woman, and child will be creative for His glory. In this book you will learn how to overcome the fear of being creative, how to get moving on any creative project, and how to finally finish your creative work. The book is short, practical, and to the point. It is full of Biblical wisdom and practical application. It will help you to stop making excuses and to start making stuff.Here's what others are saying about it:This piece on creativity is a gem. Conversational, practical, and biblical. As Christians we have the Creator as our Father, and so we should be the ones with the most creativity. Sadly today Christianity is reduced to corny songs and cheesy t-shirts. However, in this short e-book I was greatly encouraged deep in my soul to step out in faith and be creative knowing my Father already loves me and approves of me in Jesus. Stephen winsomely shows how we aren't just supposed to be creative, but its actually what we were created for! - Jefferson Bethke, poet, author of “Why I Love Jesus, But Hate Religion”Create, by my friend Stephen Altrogge, will inspire you to do just that. It's biblical, gospel-driven, practical, insightful, funny, and only 43 pages. Whether you think you're an artist or not, Stephen will inspire you to do what you do better for God's glory. - Bob Kauflin, author of Worship Matters, director of worship for Sovereign Grace MinistriesStephen Altrogge is a creative guy, and this is a short, easily digestible, Biblical book that will encourage you to be creative and won't cut into your time to be creative. It's also full of practical scriptural wisdom on taking criticism and the value of working hard.- Ted Kluck, award-winning author of several books, including Facing Tyson: Fifteen Fighters, Fifteen Stories and Dallas and the SpitfireOut of nothing God created matter, out of the unformed matter he formed the world, and when he was done he stepped back and enjoyed his work. It was Augustine who suggested musicians do the same thing when they embrace the unformed silence and order bits of time into tones and notes. As Stephen so skillfully shows us in his short book, the same principles for musicians and composers equally apply to bankers and bakers, painters and poets, homemakers and handymen. In the ordering of our small portion of the world we image the Creator. I was made to create. You were made to create. And if you’re not sure what that means for you, or if you’re just not convinced it’s true, read this short book to be persuaded and inspired and (maybe most importantly) disciplined for a life of making stuff.- Tony Reinke, creator of the book Lit! A Christian Guide to Reading BooksThis book is short enough for you to read in an hour, although you may want to take it a few pages at a time, marinating in its wisdom. You'll not only learn how Stephen finds the time to create art in multiple formats, but you'll learn from other skilled creatives as well. In Create, you'll learn how to get started and overcome your fears, how to accept and learn from criticism, how to form habits that will strengthen your creativity, and how to persevere. This will be one of those books that I turn to again and again, when I feel like I've gotten stuck on a sandbar.- Bobby Gilles, songwriter, author, Sojourn Church Director of Communications

    You'll learn the principles of good product behavior and gain an understanding of Cooper's Goal-Directed Design method, which involves everything from conducting user research to defining your product using personas and scenarios. Ultimately, you'll acquire the knowledge to design the best possible digital products and services.

    Nobody except his former physician's assistant who hasassumed his identity.Serenity was to be a fresh start and the fulfillment of a vowmade years ago. Being a doctor there is supposed to be a quiet, non-descript job. But it is in this touristy, seaside town wheredrugs flow, insurance is defrauded and people are dying.As the mystery around these suspicious activities and deathsunfolds, so does the new doctor's false identity. If the pretendercan survive the allegations and keep the unconditional love he'sdiscovered, he just may find the serenity he was seeking.

    From working with and managing multiple layers to using layers to enhance and retouch photos, this Photoshop guru covers it all.