Book picks similar to
The Big Book of Social Media: Case Studies, Stories, Perspectives by Robert Fine
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Way of the Horse: Equine Archetypes for Self-Discovery - A Book of Exploration and 40 Cards
Linda Kohanov - 2007
Useful as both a divination deck and as a book for straight reading, "Way of the Horse" offers profound insight into the powerful relationship between horses and humans. The book consists of 40 chapters,... Full description
No Filter: The Inside Story of Instagram
Sarah Frier - 2020
Since its creation in 2010, Instagram’s fun and simple interface has captured our collective imagination, swiftly becoming a way of life. In No Filter: The Inside Story of Instagram, technology reporter Sarah Frier explains how Instagram’s founders married art and technology to overcome skeptics and to hook the public on visual storytelling. At first, Instagram initially attracted artisans, but then the platform exploded in popularity among the masses, creating an entire industry of digital influencers that’s now worth tens of billions of dollars. Eighteen months after Instagram’s launch and explosive growth, the founders—Kevin Systrom and Mike Krieger—made the gut-wrenching decision to sell the company to Facebook. For most companies, that would be the end of the story; but for Instagram, it was only the beginning. Instagram borrowed some lessons from Facebook and rejected others, until eventually its success stirred tension with Facebook’s CEO Mark Zuckerberg, just as Facebook became embroiled in a string of public crises. Frier unearths the details that led to the cofounders’ departure, bringing to light dramatic moments unknown to the public until now. At its heart, No Filter draws on unprecedented exclusive access—from the founders of Instagram, as well as employees, executives, and competitors; hedge fund billionaire Ray Dalio; Anna Wintour of Vogue; Kris Jenner of the Kardashian-Jenner empire; and a plethora of influencers, from fashionistas with millions of followers to owners of famous dogs worldwide—to show how Instagram has fundamentally changed the way we communicate, shop, eat, and travel. The book brings readers inside users’ strategies to craft their personal image and fame, explaining how the company’s product decisions have affected the structure of our society. From teenagers to the pope, No Filter tells the captivating story of how Instagram not only created a new industry but also changed our lives.
The Art of War: Sun Tsu - The Key Book of the Way of the Warrior
Alfredo Tucci - 2001
Prodigy of Thunder (Chronicles of Anna Atticus Stone Book 1)
Sever Bronny - 2021
Boo Hoo: $135 Million, 18 Months. . . A Dot.Com Story from Concept to Catastrophe
Ernst Malmsten - 2001
The rise and fall of boo.com is an insider’s look at the 18 months of euphoria that ushered in the dot.com era.
Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked
Adam Alter - 2017
We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans. In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist. By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good—to improve how we communicate with each other, spend and save our money, and set boundaries between work and play—and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children.
Grow Rich While You Sleep
Ben Sweetland - 1962
Without changing the meaning of this timeless, golden truth, the author gives it to you more along the lines of modern psychology: A man is what his Creative Mind says he is.So prepare yourself for a wonderful journey. Whatever you want out of life, this book will show you the way to make it come to you. Be it money, influence, love, respect, or admiration -- be it any or all of these -- it will be yours in abounding measure.Before you finish this book, you are going to know once and for all: - How to recognize your real goals in life--no matter what anyone else tries to tell you - How to get acquainted with your real self--your true abilities, your vast fund of hidden talent. - How to fill yourself with such genuine, deep-down confidence, zest and goodwill that other people will be pleased to help you get what you want. - How to find and hold the full, glorious picture of your own success and build toward that picture with every word and deed.
The True Measure of a Man: How Perceptions of Success, Achievement, & Recognition Fail Men in Difficult Times
Richard E. Simmons III - 2010
Men from all walks of life are prone to competition and comparison. If you've ever asked yourself what people think of you as a man--whether you measure up in their eyes--welcome to the club! Men fall into this trap every day. In his new book, The True Measure of a Man, Richard Simmons presents new parameters, coupled with a surprising paradox, for assessing your worth as a man. The old measurements simply don't work when times get tough! The core message of The True Measure of a Man is that it's more important to build personal qualities that can weather the storms of life than outward achievements, which fall woefully short when they bottom drops out.
Claimed by the Shifters: Paranormal Romance Collection
Lola Gabriel - 2021
Single-Minded: My Life in Business
Claude Littner - 2016
His abrupt style and zero-tolerance policy on nonsense have become the highlights of every series. But what is he like in real business?Single-Minded reveals the story of Claude's varied career and the turbulent years that shaped him. From being told at school that he would never amount to anything to his current status as a boardroom heavyweight both on-screen and off it, success has never come easy. Claude's complex, fascinating work has taken him into many different industries and countries, encompassing retail start-ups; knife-edge company rescue missions; the bruising rough-and-tumble of Premier League football; facing down French trade unions; taking on Texan oil barons in multi-million-dollar deals; and, in the private sphere, conquering life-threatening illness.Told with characteristic candour and disarming modesty, Single-Minded is an unflinching account of a remarkable career in the spotlight.
Designing And Managing The Supply Chain
David Simchi-Levi - 1999
Each chapter utilizes case studies and numerous examples. Mathematical and technical sections can be skipped without loss of continuity. Most textbooks do not include models and decision support systems robust enough for industry, but that is not true of this new edition.The accompanying CD-ROM also features the return of two simulations, the Computerized Beer Game and the Risk Pool Game and a computerized tool. These simulations help users develop and execute supply chain contracts while also illustrating many of the concepts discussed in the text.
Business Mastery: A Guide for Creating a Fulfilling, Thriving Business and Keeping It Successful
Cherie M. Sohnen-Moe - 1989
Fully updated and revised, the manual covers the major aspects of building and maintaining a successful practice. It introduces practical yet innovative methods to increase profits, develop a strong customer base, and enhance communications with clients. Topics include marketing, client retention, professionalism, referrals, business planning, insurance billing, ethics, and time-management, designing promotional material, networking and more. The book includes numerous charts and checklists, as well as reproducible business forms. Information on other helpful resources is provided along with contact information for major health care professional associations, business organizations and independent living resources.
The Age of the Platform: How Amazon, Apple, Facebook, and Google Have Redefined Business
Phil Simon - 2011
In the tradition of The Long Tail, The Age of the Platform demonstrates how the world of business today is vastly different from that of even 10 years ago.
An Ugly Truth: Inside Facebook's Battle for Domination
Sheera Frenkel - 2021
Once one of Silicon Valley’s greatest success stories, Facebook has been under constant fire for the past five years, roiled by controversies and crises. It turns out that while the tech giant was connecting the world, they were also mishandling users’ data, spreading fake news, and amplifying dangerous, polarizing hate speech. The company, many said, had simply lost its way. But the truth is far more complex. Leadership decisions enabled, and then attempted to deflect attention from, the crises. Time after time, Facebook’s engineers were instructed to create tools that encouraged people to spend as much time on the platform as possible, even as those same tools boosted inflammatory rhetoric, conspiracy theories, and partisan filter bubbles. And while consumers and lawmakers focused their outrage on privacy breaches and misinformation, Facebook solidified its role as the world’s most voracious data-mining machine, posting record profits, and shoring up its dominance via aggressive lobbying efforts. Drawing on their unrivaled sources, Sheera Frenkel and Cecilia Kang take readers inside the complex court politics, alliances and rivalries within the company to shine a light on the fatal cracks in the architecture of the tech behemoth. Their explosive, exclusive reporting led them to a shocking conclusion: The missteps of the last five years were not an anomaly but an inevitability—this is how Facebook was built to perform. In a period of great upheaval, growth has remained the one constant under the leadership of Mark Zuckerberg and Sheryl Sandberg. Both have been held up as archetypes of uniquely 21st century executives—he the tech “boy genius” turned billionaire, she the ultimate woman in business, an inspiration to millions through her books and speeches. But sealed off in tight circles of advisers and hobbled by their own ambition and hubris, each has stood by as their technology is coopted by hate-mongers, criminals and corrupt political regimes across the globe, with devastating consequences. In An Ugly Truth, they are at last held accountable.