Step by step procedures with more than 3,000 illustrations . . .

    Through explanation and example, you will learn about natural processes, consisting of everyday patterns and shapes that are often taken for granted, but that can be used effectively in visual messaging. Explore the principles all human beings intuitively use to understand the world and learn to incorporate nature's patterns and shapes into your work for more meaningful design.By recognizing and appreciating a broad range of relationships, you can create more aesthetic and effective design, building communications that encompass the universal experience of being part of nature, and that are relevant to a worldwide audience. Teaches how to understand and integrate the essential processes of nature's patterns and shapes in design Includes key concepts, learning objectives, definitions, and exercises to help you put what you learn into practice Features a foreword by Debbie Millman and reviews and discussions of practice and process by some of the world's leading designers, including Milton Glaser, Stefan Sagmeister, and Ellen Lupton Includes profiles of street artist Banksy, creative director and author Kenya Hara, and typographical designer Erik Spiekermann

    They explore each metric, considering best methods for collecting, analyzing, and presenting the data. They provide step-by-step guidance for measuring the usability of any type of product using any type of technology.This book is recommended for usability professionals, developers, programmers, information architects, interaction designers, market researchers, and students in an HCI or HFE program.

    The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a “story first” approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.

    That will paint itself. Do the obvious thing before you do the superhuman thing. It may have been accidental, but you knew enough to let this alone. The good painter is always making use of accidents. Never try to repeat a success. Swing a bigger brush — you don’t know what fun you are missing. For 31 years, Charles Hawthorne spoke in this manner to students of his famous Cape Cod School of Art. The essence of that instruction has been collected from students’ notes and captured in this book, retaining the personal feeling and the sense of on-the-spot inspiration of the original classroom. Even though Hawthorne is addressing himself to specific problems in specific paintings, his comments are so revealing that they will be found applicable a hundred times to your own work.The book is divided into sections on the outdoor model, still life, landscape, the indoor model, and watercolor. Each section begins with a concise essay and continues with comments on basic elements: general character, color, form, seeing, posture, etc. It is in the matter of color that students will especially feel themselves in the presence of a master guide and critic. Hawthorne’s ability to see color and, more important, to make the student see color, is a lesson that will aid student painters and anyone else interested in any phase of art.Although it does not pretend to be a comprehensive or closely ordered course, this book does have much to offer. It also represents the artistic insight of one of the finest painter-teachers of the twentieth century."An excellent introduction for laymen and students alike." — Time"To read these notes and comments … is in itself an education. One cannot help but gain great help." — School Arts

    His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world.Now, for the first time, Godin has collected the most provocative short pieces from his pioneering blog--ranked #70 by Feedster (out of millions published) in worldwide readership. This book also includes his most popular columns from Fast Company magazine, and several of the short e-books he has written in the last few years.A sample:- Bon Jovi And The Pirates- Christmas Card Spam- Clinging To Your Job Title?- How Much Would You Pay to Be on Oprah's Show?- The Persistence of Really Bad Ideas- The Seduction of "Good Enough"- What Happens When It's All on Tape?- Would You Buy Life Insurance at a Rock Concert?Small is the New Big is a huge bowl of inspiration that you can gobble in one sitting or dip into at any time. As Godin writes in his introduction: "I guarantee that you'll find some ideas that don't work for you. But I'm certain that you're smart enough to see the stuff you've always wanted to do, buried deep inside one of these riffs. And I'm betting that once inspired, you'll actually make something happen."

    This is a practical, hands-on guide for anyone trying to design systems that reflect the way customers want to do their work. The authors developed Contextual Design, the method discussed here, through their work with teams struggling to design products and internal systems. In this book, you'll find the underlying principles of the method and how to apply them to different problems, constraints, and organizational situations.Contextual Design enables you to+ gather detailed data about how people work and use systems + develop a coherent picture of a whole customer population + generate systems designs from a knowledge of customer work+ diagram a set of existing systems, showing their relationships, inconsistencies, redundancies, and omissions

    A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights.After years of research, Christensen has come to one critical conclusion: our long held maxim—that understanding the customer is the crux of innovation—is wrong. Customers don’t buy products or services; they "hire" them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The "Jobs to Be Done" approach can be seen in some of the world’s most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes—it’s about predicting new ones.Christensen contends that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they’ll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts.This book carefully lays down Christensen’s provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world—and, most importantly, how not to squander the insights it provides.

    At over 400 pages and packed with 1,000 full-color photos and illustrations, The Printmaking Bible is the definitive resource to the ins-and-outs of every variety of serious printmaking technique practiced today.In-depth instructions are accompanied by profiles that show how working artists create their prints. Historical information, troubleshooting tips, and an extensive resource section provide more invaluable tools. Perfect for students, artists, print aficionados, and collectors, this is truly the ultimate volume for anyone involved in this creative and influential art form.

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    You'll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user's experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft.Key FeaturesA dive-in-anywhere book that offers practical advice and topical examples. 
Thought triggers, exercises and scenarios to test your knowledge of UX research. 　 
Workshop ideas to build a development team's UX maturity. 
War stories from seasoned researchers to show you how UX research methods can be tailored to your own organization.

    A source of inspiration; a method of organization; a peek inside the chaos and creativity of our own minds. An ideabook can be any one of these, or all of them, or something else entirely: a collection of memories, a way to store recipes or patterns, a genealogical journal, a planner for a wedding or renovation or garden ... The sky is the limit! With Arne and Carlos's wit, style, and trademark handcrafting genius to guide you, learn how you can make and enjoy your own ideabooks--to celebrate, remember, or reach out for all that lies ahead.

    In Remote Research, Nate Bolt and Tony Tulathimutte teach you how to design and conduct remote research studies, top to bottom, with little more than a phone and a laptop. TESTIMONIALS "Nate and Tony have done it! They've described beautifully one of the user experience profession's best-kept secrets-conducting remote usability tests. This book is a must-have for anyone thinking about remote testing, since it tackles everything you need from soup to nuts. I can't wait to get a copy for my own bookshelf. Oh, it also will melt your face remotely." ?Jared Spool CEO and Founding Principal, User Interface Engineering "Remote Research is filled with sage advice, entertaining case studies, methods, and clear procedures that will benefit both new and experienced user researchers. Remote Research is an absorbing book that should be on the reading list of every user researcher. Kudos to Bolt and Tulathimutte for an engaging and informative guide to better remote research." ?Chauncey Wilson Senior Manager, AEC User Research, Autodesk, Inc. "The techniques in this book will make every designer's and user researcher's life much easier. Nate and Tony use the attitude and power of Web 2.0 technologies to create a new way of thinking about user experience research. They share their expertise clearly, concisely, and with a great sense of humor, giving practitioners step-by-step details to conduct remote research of virtually any complexity." ?Mike Kuniavsky author, Observing the User Experience "No longer must you only test your interfaces with people who come to your office or some expensive lab. So stop doing boring research! Stop having a boring life! Read this book!" ?Mark Trammell User Researcher, Twitter

    Algorithmic processes, harnessed through the medium of computer code, allow artists to generate increasingly complex visual forms that they otherwise might not have been able to imagine, let alone delineate. The newest volume in our Design Brief series Form+Code in Design, Art, and Architecture is a non-technical introduction to the history, theory, and practice of software in the arts. Organized into themes linked to aspects of code—repetition, transformation, parameters, visualization, and simulation—each of the book's sections contains an essay, code samples, and numerous illustrations. An accompanying website (www.formandcode.com) features code samples in various programming languages for the examples in the book. An ideal introductory text for digital design and media arts courses, this unique primer will also appeal to students and professionals looking for a survey of this exciting new area of artistic production.

    Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, will enlighten you.Her new book, Obviously Awesome, shows you how to find your product’s “secret sauce”—and then sell that sauce to those who crave it. Having spent years as a startup executive (with 16 product launches under her belt) and a consultant (who’s worked on dozens more), Dunford speaks with authority about breaking through the noise of a crowded market.Punctuated with witty anecdotes and compelling case studies, Dunford’s book is at once entertaining and illuminating. Among the invaluable lessons you’ll learn are:- The Five Components of Effective Positioning- How to instantly connect an audience to your offering’s value- How to choose the best market for your products- How to use three distinct styles of positioning to your advantage- How to leverage market trends to help buyers understand why making a purchase is important right nowWhether you’re an entrepreneur, marketer or salesperson struggling to bring inventive products to market, Dunford’s insights will help you find your awesome, so that your customers can too.